Primers are short DNA sequences used to initiate DNA replication via polymerase chain reaction (PCR). Good primer design is important for PCR to work properly. Primers should be 18-24 base pairs in length and have a GC content and melting temperature that allows for specific annealing. Software tools can help design primers that meet characteristics like avoiding primer-dimer formations and complementarity at the 3' end. Common steps in primer design include specifying the target DNA, selecting primer length and melting temperature parameters, and filtering results.