Primary and Secondary Target Audience
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As a group we are establishing our primary and secondary target audience as this will allow us to create a film opening that appeals to our target audiences.
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Uk film council bobbie
The document analyzes statistics on film genre preferences in the UK to determine the target audience for a new hybrid genre film. It finds that thrillers, horror, and disasters appeal broadly but disasters have low popularity. The primary demographic audience is identified as males over 35 and females under 35 from middle-class backgrounds. However, the hybrid "zombie" genre is considered niche since it does not appear in the statistics of most popular genres.
Uk Film Council
The document discusses research on film genres and audience demographics in the UK. It finds that the hybrid genre covers thriller/suspense, horror, and disaster, appealing to over 16s. While these genres combined reach 113% of the population, the hybrid genre itself is considered niche rather than mainstream. The target audience is identified as males over 35 and females under 35, typically middle-class parents and non-parents. Certain elements of the hybrid genre like disaster films are less popular.
Mythsandlegends
Horror films often draw from myths and legends to develop antagonists and plotlines, heightening anticipation of the film before its release. Myths like the Blair Witch, Boogeyman, Dracula, and Bloody Mary are commonly used inspirations. Another convention films employ is taking something normally innocuous out of context to create an unsettling feeling, like playing children's music in a field or finding blood on a child's toy. These techniques rely on preexisting threats or subverting expectations to effectively build suspense and scare audiences.
Evaluation Task 4 - Who would be the audience for your product?
The document discusses identifying the target audience for a thriller film based on genre categories and research interviews. The main genres are thriller, social realist, and crime drama. Research found that thrillers appeal most to males aged 15-29, social realist films to males and females aged 30-40, and crime dramas have a wide appeal from 15-40. Based on this, the primary target audience is identified as males and females aged 15-25, as the film has thriller and crime elements and features a teenager protagonist. A secondary audience is identified as males and females aged 40-50 who may be drawn to the social realist aspects.
Audience
The document analyzes research into the target audience for the psychological thriller film "The Passenger". Data shows that thrillers appeal almost equally to both men and women, and are most popular with younger adults aged 18-34. A quick survey found similar results for gender, and that all age groups enjoy thrillers except the elderly and pre-teens. Therefore, the expected audience for "The Passenger" is both men and women from late teens to age 55, who like the suspense and mental challenges of typical thriller genre films.
Initial audience survey BlueSkyStudios
The document analyzes survey responses from participants about their age, gender, and preferred settings for a thriller film. It finds that most participants were aged 16-19, identifying as female, and ranked woods and urban settings as their top two preferences. This means the film can be rated 12A, should have codes that appeal more to females, and could incorporate both woods and urban settings to appeal to the largest audience.
Analysis
This document provides a summary and analysis of a script for the Max Payne computer game. It notes that the script includes player choices as well as a set narrative. It is comprised mainly of dialogue between characters. There are also descriptions of audio cues and different outcomes based on player choices. The script begins with a murder, disrupting equilibrium. It is part of the action genre, as evidenced by characters like police and criminals. The target audience is predominantly male, ages 15-25, as the action genre and male protagonist would appeal more to men seeking escapism.
Evaluation question 4
This document discusses the target audience for a film being an over 30 age group of both genders, though probably more popular with men. It notes that violence and dialogue make the film unsuitable for those under 15. References are made to similar genre films from the period like "Sunset Boulevard" and "M" that influenced aspects of costume, lighting, and basic conventions. The target demographic for these referenced films and the one being discussed is also specified as over 30.
Recommended
Uk film council bobbie
The document analyzes statistics on film genre preferences in the UK to determine the target audience for a new hybrid genre film. It finds that thrillers, horror, and disasters appeal broadly but disasters have low popularity. The primary demographic audience is identified as males over 35 and females under 35 from middle-class backgrounds. However, the hybrid "zombie" genre is considered niche since it does not appear in the statistics of most popular genres.
Uk Film Council
The document discusses research on film genres and audience demographics in the UK. It finds that the hybrid genre covers thriller/suspense, horror, and disaster, appealing to over 16s. While these genres combined reach 113% of the population, the hybrid genre itself is considered niche rather than mainstream. The target audience is identified as males over 35 and females under 35, typically middle-class parents and non-parents. Certain elements of the hybrid genre like disaster films are less popular.
Mythsandlegends
Horror films often draw from myths and legends to develop antagonists and plotlines, heightening anticipation of the film before its release. Myths like the Blair Witch, Boogeyman, Dracula, and Bloody Mary are commonly used inspirations. Another convention films employ is taking something normally innocuous out of context to create an unsettling feeling, like playing children's music in a field or finding blood on a child's toy. These techniques rely on preexisting threats or subverting expectations to effectively build suspense and scare audiences.
Evaluation Task 4 - Who would be the audience for your product?
The document discusses identifying the target audience for a thriller film based on genre categories and research interviews. The main genres are thriller, social realist, and crime drama. Research found that thrillers appeal most to males aged 15-29, social realist films to males and females aged 30-40, and crime dramas have a wide appeal from 15-40. Based on this, the primary target audience is identified as males and females aged 15-25, as the film has thriller and crime elements and features a teenager protagonist. A secondary audience is identified as males and females aged 40-50 who may be drawn to the social realist aspects.
Audience
The document analyzes research into the target audience for the psychological thriller film "The Passenger". Data shows that thrillers appeal almost equally to both men and women, and are most popular with younger adults aged 18-34. A quick survey found similar results for gender, and that all age groups enjoy thrillers except the elderly and pre-teens. Therefore, the expected audience for "The Passenger" is both men and women from late teens to age 55, who like the suspense and mental challenges of typical thriller genre films.
Initial audience survey BlueSkyStudios
The document analyzes survey responses from participants about their age, gender, and preferred settings for a thriller film. It finds that most participants were aged 16-19, identifying as female, and ranked woods and urban settings as their top two preferences. This means the film can be rated 12A, should have codes that appeal more to females, and could incorporate both woods and urban settings to appeal to the largest audience.
Analysis
This document provides a summary and analysis of a script for the Max Payne computer game. It notes that the script includes player choices as well as a set narrative. It is comprised mainly of dialogue between characters. There are also descriptions of audio cues and different outcomes based on player choices. The script begins with a murder, disrupting equilibrium. It is part of the action genre, as evidenced by characters like police and criminals. The target audience is predominantly male, ages 15-25, as the action genre and male protagonist would appeal more to men seeking escapism.
Evaluation question 4
This document discusses the target audience for a film being an over 30 age group of both genders, though probably more popular with men. It notes that violence and dialogue make the film unsuitable for those under 15. References are made to similar genre films from the period like "Sunset Boulevard" and "M" that influenced aspects of costume, lighting, and basic conventions. The target demographic for these referenced films and the one being discussed is also specified as over 30.
Presentation questionnaire part 1 analysis
The document summarizes the results of a survey about thriller film preferences. The majority of respondents were female aged 15-17. Crime and psychological thrillers were the most popular sub-genres. Non-diegetic sound was considered important for building tension. Respondents also enjoyed thrillers based on urban myths set in familiar locations like houses and hospitals. Male leads and a variety of director styles were preferred. Setting was seen as the most symbolic element, and most respondents preferred minimal or no dialogue in opening scenes.
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would receive a 15 rating. Males are initially the primary target due to violence in the opening scene, though females are not alienated. The target socioeconomic group is C1-E due to the characters and themes. Students make up part of the target as explorers seeking new types of media. The geographic target is English-speaking countries and cities in England due to the setting. While secondary research informed the profiling, primary research could provide more accurate information about the target audience.
Evaluation: Q3
The document summarizes feedback from audience surveys about a slasher film project. It discusses what was learned about the target demographic (16-21 year olds find the genre appealing), why people enjoy slasher films (they provide an adrenaline rush and thrill), and feedback on the poster, magazine cover, and trailer created for the project. Respondents felt the genre could be identified from the poster and preferred it over the magazine cover. The trailer was seen as mysterious but could be improved by adding more gore or harsher sound effects.
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would be rated 15 by the BBFC and the characters are young. The target gender is initially male due to violence in the opening scene, but the film does not alienate females. The target socioeconomic group is C1-E due to the working class and student characters. The target psychographic is "explorer" due to the hybrid genre appealing to students. The target geography is English-speaking countries, specifically cities in England where the film is set. However, the masked man element does not alienate non-English audiences. The target ethnicity is white due to an all-white cast, which may discourage some viewers. The
Q3. Evaluation
The document summarizes audience feedback from surveys conducted about a slasher film genre project. Key findings include:
- Questionnaires showed the target 16-21 age group, both male and female, preferred scary movies to older generations.
- Verbal surveys found the poster and magazine cover properly identified the genre as horror through use of masks. Respondents preferred the poster over cover.
- Trailer surveys called it mysterious and thought-provoking, but some wanted more gory scenes, though not at the risk of revealing too much of the plot.
Audience Research Part III
The document summarizes the results of a survey about movie preferences. It found that the audience, which ranged in age from 16 to 64, watches movies regularly. Sci-fi and thriller genres were most popular. There was interest in a diversity of genres. The survey also found that the female Disney villain Yzma was more interesting than male villains. Female heroes like Hermione Granger and Ellen Ripley were more popular among respondents than male heroes like James Bond.
Audience for media product
The document discusses the target audience for a psychological horror thriller film. It notes that the genre's target audience is usually those aged 18+ due to complex themes, and that they are more popular with females due to leading female roles. The film aims to target those aged 15 and over by involving a young adult cast. As a psycho horror thriller, it will appeal to a versatile audience by merging three genres. Its unique selling point of focusing on the antagonist can be used in promotions to draw in audiences curious to learn more.
Institutional research
The document discusses characteristics of audiences for thriller films based on UK box office data from 2015. It finds that while 52 thriller films were released that year, making up 6.9% of total UK releases, they only accounted for 2.9% of total box office earnings. The most successful thriller films of 2015 were Taken 3, Mission Impossible: Rogue Nation, and Mad Max: Fury Road, benefiting from being action-thrillers. Audiences for different thriller films varied in terms of social class, with Taken 3 appealing more to lower classes and The Hunger Games: Mockingjay appealing more to middle classes. Audiences also differed in age, with Hunger Games attracting younger viewers and Spectre
Thriller Market Analysis
In 2015, 52 thriller films were released in the UK, accounting for 6.9% of total releases but only 2.9% of total box office earnings. Taken 3 was the most successful thriller of 2015. Other top earning thrillers like Mission Impossible - Rogue Nation and Furious 7 had elements of action that broadened their appeal. Thrillers attract different audiences depending on the specific film. Taken 3 appealed more to lower social classes while The Hunger Games drew a younger audience and Spectre an older audience. Thrillers generally attract more male viewers but films like The Hunger Games have more balanced gender audiences.
Question4
This document discusses the target audience for a psychological thriller film project. Research was conducted on similar films like Black Swan and Shutter Island to identify common audience demographics. The research found that psychological thrillers tend to attract primarily younger audiences aged 15-24, especially young males. Specifically, 46% of Black Swan viewers were aged 15-24, and Shutter Island received over 150,000 male ratings from viewers aged 18-29 on IMDB. Considering this research and the mildly graphic content of their own psychological thriller, the authors decided to target their film at an audience 15 years and older.
Nabil & group final pitch
The film is centered around two female friends and a male suspect. The suspect is surveilling one of the girls to retrieve an important item she has access to. As the girl notices she is being followed, she tells her friend. Things escalate dramatically as the suspect pursues retrieving the item by any means.
The film aims to appeal to a UK audience aged 17-19 with several plot twists. It will be marketed through posters, magazines, TV ads, trailers, and related games. Feedback is sought on favorite thrillers, effective thriller elements, and film marketing techniques.
Evaluation
The document summarizes what was learned from audience feedback about slasher films. A questionnaire found that younger audiences aged 16-21, both male and female, preferred scary slasher movies to older audiences. As a teenager, the author understands the appeal of slasher films for young people, as they provide an exciting adrenaline rush. Feedback also showed people enjoy slasher films because they provide a fun adrenaline rush and allow people to mock friends who get scared, as well as working as a form of therapy by providing a relaxing thrill despite not being real.
Media evaluation 4
The target audience for the media product is 18+ females aged 18-35, as psychological thrillers primarily attract this demographic. Research shows that females prefer the intellectual aspects of psychological thrillers, such as exploring mental illnesses and strange behaviors. The film will target the British public only due to financial constraints preventing international distribution. While the primary audience is females, the creators hope to also attract some males ages 30+. As the main character is a young child impacted by abuse, the filmmakers believe this will resonate most strongly with women due to maternal instincts. Distribution will be through Warner Brothers known for horror genre films.
Target audience question
The document discusses the target audience for the film "Patient Zero". It recommends targeting those aged 16 and older due to the film's graphic crime content involving murder, kidnapping and assault. Younger audiences under 16 would likely not understand the complex psychological thriller elements. The document also notes that older generations prefer thriller films and the film captures elements of classic thrillers. Finally, it states that while males tend to prefer thrillers more, the film appeals to both males and females due to the unique concept of a female murderer.
How did you attract your audience of your thriller
Our thriller film aims to attract a younger audience aged 16-30 through its inclusion of young actors and actresses in leading roles. Specifically, the female detective is portrayed as attractive and seductive through her clothing, dark hair, and red lipstick, which is intended to draw the interest of male viewers. Additionally, the other male detective brings a comedic element which broadens the potential audience by incorporating elements of comedy, a popular genre. The crime drama genre of the film also resembles the popular CSI series, so it is hoped to appeal to a similar 15-40 year old demographic.
Question 4
The document discusses the target audience and age rating for a media product. It analyzes audience research that found most viewers were 15-18 years old, supporting the choice to rate the thriller a 15. Feedback from these younger viewers praised camera shots and sound design that created tension. However, an older interviewee noted they preferred more recent thriller films. The document aims to incorporate thriller conventions into the opening through plot twists, red herrings, and an unsettling atmosphere. Overall, research indicated revealing little in the opening but including clues pointing to the ending.
Question 4.who would be the audience for your media
Our target audience for a crime genre media product would be individuals ages 13 and older. Researching similar successful films in the genre like Skyfall, The Matrix, and Mission Impossible showed they were typically rated PG-13. Males have traditionally comprised the majority audience for this genre, but it also appeals to some females and couples interested in crime stories with complex plots they can understand.
Identifying Target Audience 2
The document analyzes target audience data from the UK Film Council to identify the target demographic for a new film. The primary target audience is females under 35 (44%) and the secondary is males under 35, which is opposite of what was expected. Both audiences are middle class (C2 social group). Horror is in the top 10 favorite genres among the population, indicating the target audience is mainstream. DVD and cinema data show horror films, especially dark horrors, have mainstream audiences.
Questionnaire Analysis
The document summarizes the results of a questionnaire about thrillers given to over 30 people. It analyzes each question to understand what audiences prefer in terms of thriller genres, elements, and time periods. Key findings include that stories and action are the most popular aspects of thrillers, while soundtracks are the least liked. The group decided to focus their thriller piece on these preferred elements, choosing to set an action thriller in modern times based on the questionnaire responses. The analysis of audience preferences helped the group improve their thriller work.
Survey Monkey
By analyzing the results of a survey distributed through Survey Monkey, the document's author was able to learn about the needs and interests of their target audience for a horror film project. The most common age range that responded was 16-18, which is helpful as that is the author's age group. The majority of respondents watch horror films once a month, so they are knowledgeable about what makes a successful film in the genre. The top preferences indicated were paranormal as the genre, ghosts/spirits as the antagonist, and houses as the setting. Murders and possession were the most feared aspects.
Evaluation Question Four
The document discusses establishing a target audience for a film opening. It analyzes research showing that the zombie genre attracts primarily males over 35 and secondarily females under 35, who are generally middle class parents. The author believes targeting this demographic of older viewers will result in more box office revenue. They rate the film PG-13 due to its mild horror/violence and themes of death/terror. Research shows thriller/suspense is the most popular genre in Britain for ages 16+, making it a mainstream choice. The target audience is concluded to be males 35 and over who are partner-oriented and middle class.
Establishing our demographic
The document establishes the demographic for a film genre by analyzing data from the UK Film Council. It finds that thrillers/suspense films are watched by over half the British population over 16. Specifically, the primary audience is females over 35 and the secondary is males over 35, with each social class watching around 50%. To conclude, the target audience for the film is defined as males and females over 35 of any social class.
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What's hot
Presentation questionnaire part 1 analysis
The document summarizes the results of a survey about thriller film preferences. The majority of respondents were female aged 15-17. Crime and psychological thrillers were the most popular sub-genres. Non-diegetic sound was considered important for building tension. Respondents also enjoyed thrillers based on urban myths set in familiar locations like houses and hospitals. Male leads and a variety of director styles were preferred. Setting was seen as the most symbolic element, and most respondents preferred minimal or no dialogue in opening scenes.
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would receive a 15 rating. Males are initially the primary target due to violence in the opening scene, though females are not alienated. The target socioeconomic group is C1-E due to the characters and themes. Students make up part of the target as explorers seeking new types of media. The geographic target is English-speaking countries and cities in England due to the setting. While secondary research informed the profiling, primary research could provide more accurate information about the target audience.
Evaluation: Q3
The document summarizes feedback from audience surveys about a slasher film project. It discusses what was learned about the target demographic (16-21 year olds find the genre appealing), why people enjoy slasher films (they provide an adrenaline rush and thrill), and feedback on the poster, magazine cover, and trailer created for the project. Respondents felt the genre could be identified from the poster and preferred it over the magazine cover. The trailer was seen as mysterious but could be improved by adding more gore or harsher sound effects.
Evaluation Q4
The target audience for the film is estimated to be 15-32 years old, as the film would be rated 15 by the BBFC and the characters are young. The target gender is initially male due to violence in the opening scene, but the film does not alienate females. The target socioeconomic group is C1-E due to the working class and student characters. The target psychographic is "explorer" due to the hybrid genre appealing to students. The target geography is English-speaking countries, specifically cities in England where the film is set. However, the masked man element does not alienate non-English audiences. The target ethnicity is white due to an all-white cast, which may discourage some viewers. The
Q3. Evaluation
The document summarizes audience feedback from surveys conducted about a slasher film genre project. Key findings include:
- Questionnaires showed the target 16-21 age group, both male and female, preferred scary movies to older generations.
- Verbal surveys found the poster and magazine cover properly identified the genre as horror through use of masks. Respondents preferred the poster over cover.
- Trailer surveys called it mysterious and thought-provoking, but some wanted more gory scenes, though not at the risk of revealing too much of the plot.
Audience Research Part III
The document summarizes the results of a survey about movie preferences. It found that the audience, which ranged in age from 16 to 64, watches movies regularly. Sci-fi and thriller genres were most popular. There was interest in a diversity of genres. The survey also found that the female Disney villain Yzma was more interesting than male villains. Female heroes like Hermione Granger and Ellen Ripley were more popular among respondents than male heroes like James Bond.
Audience for media product
The document discusses the target audience for a psychological horror thriller film. It notes that the genre's target audience is usually those aged 18+ due to complex themes, and that they are more popular with females due to leading female roles. The film aims to target those aged 15 and over by involving a young adult cast. As a psycho horror thriller, it will appeal to a versatile audience by merging three genres. Its unique selling point of focusing on the antagonist can be used in promotions to draw in audiences curious to learn more.
Institutional research
The document discusses characteristics of audiences for thriller films based on UK box office data from 2015. It finds that while 52 thriller films were released that year, making up 6.9% of total UK releases, they only accounted for 2.9% of total box office earnings. The most successful thriller films of 2015 were Taken 3, Mission Impossible: Rogue Nation, and Mad Max: Fury Road, benefiting from being action-thrillers. Audiences for different thriller films varied in terms of social class, with Taken 3 appealing more to lower classes and The Hunger Games: Mockingjay appealing more to middle classes. Audiences also differed in age, with Hunger Games attracting younger viewers and Spectre
Thriller Market Analysis
In 2015, 52 thriller films were released in the UK, accounting for 6.9% of total releases but only 2.9% of total box office earnings. Taken 3 was the most successful thriller of 2015. Other top earning thrillers like Mission Impossible - Rogue Nation and Furious 7 had elements of action that broadened their appeal. Thrillers attract different audiences depending on the specific film. Taken 3 appealed more to lower social classes while The Hunger Games drew a younger audience and Spectre an older audience. Thrillers generally attract more male viewers but films like The Hunger Games have more balanced gender audiences.
Question4
This document discusses the target audience for a psychological thriller film project. Research was conducted on similar films like Black Swan and Shutter Island to identify common audience demographics. The research found that psychological thrillers tend to attract primarily younger audiences aged 15-24, especially young males. Specifically, 46% of Black Swan viewers were aged 15-24, and Shutter Island received over 150,000 male ratings from viewers aged 18-29 on IMDB. Considering this research and the mildly graphic content of their own psychological thriller, the authors decided to target their film at an audience 15 years and older.
Nabil & group final pitch
The film is centered around two female friends and a male suspect. The suspect is surveilling one of the girls to retrieve an important item she has access to. As the girl notices she is being followed, she tells her friend. Things escalate dramatically as the suspect pursues retrieving the item by any means.
The film aims to appeal to a UK audience aged 17-19 with several plot twists. It will be marketed through posters, magazines, TV ads, trailers, and related games. Feedback is sought on favorite thrillers, effective thriller elements, and film marketing techniques.
Evaluation
The document summarizes what was learned from audience feedback about slasher films. A questionnaire found that younger audiences aged 16-21, both male and female, preferred scary slasher movies to older audiences. As a teenager, the author understands the appeal of slasher films for young people, as they provide an exciting adrenaline rush. Feedback also showed people enjoy slasher films because they provide a fun adrenaline rush and allow people to mock friends who get scared, as well as working as a form of therapy by providing a relaxing thrill despite not being real.
Media evaluation 4
The target audience for the media product is 18+ females aged 18-35, as psychological thrillers primarily attract this demographic. Research shows that females prefer the intellectual aspects of psychological thrillers, such as exploring mental illnesses and strange behaviors. The film will target the British public only due to financial constraints preventing international distribution. While the primary audience is females, the creators hope to also attract some males ages 30+. As the main character is a young child impacted by abuse, the filmmakers believe this will resonate most strongly with women due to maternal instincts. Distribution will be through Warner Brothers known for horror genre films.
Target audience question
The document discusses the target audience for the film "Patient Zero". It recommends targeting those aged 16 and older due to the film's graphic crime content involving murder, kidnapping and assault. Younger audiences under 16 would likely not understand the complex psychological thriller elements. The document also notes that older generations prefer thriller films and the film captures elements of classic thrillers. Finally, it states that while males tend to prefer thrillers more, the film appeals to both males and females due to the unique concept of a female murderer.
How did you attract your audience of your thriller
Our thriller film aims to attract a younger audience aged 16-30 through its inclusion of young actors and actresses in leading roles. Specifically, the female detective is portrayed as attractive and seductive through her clothing, dark hair, and red lipstick, which is intended to draw the interest of male viewers. Additionally, the other male detective brings a comedic element which broadens the potential audience by incorporating elements of comedy, a popular genre. The crime drama genre of the film also resembles the popular CSI series, so it is hoped to appeal to a similar 15-40 year old demographic.
Question 4
The document discusses the target audience and age rating for a media product. It analyzes audience research that found most viewers were 15-18 years old, supporting the choice to rate the thriller a 15. Feedback from these younger viewers praised camera shots and sound design that created tension. However, an older interviewee noted they preferred more recent thriller films. The document aims to incorporate thriller conventions into the opening through plot twists, red herrings, and an unsettling atmosphere. Overall, research indicated revealing little in the opening but including clues pointing to the ending.
Question 4.who would be the audience for your media
Our target audience for a crime genre media product would be individuals ages 13 and older. Researching similar successful films in the genre like Skyfall, The Matrix, and Mission Impossible showed they were typically rated PG-13. Males have traditionally comprised the majority audience for this genre, but it also appeals to some females and couples interested in crime stories with complex plots they can understand.
Identifying Target Audience 2
The document analyzes target audience data from the UK Film Council to identify the target demographic for a new film. The primary target audience is females under 35 (44%) and the secondary is males under 35, which is opposite of what was expected. Both audiences are middle class (C2 social group). Horror is in the top 10 favorite genres among the population, indicating the target audience is mainstream. DVD and cinema data show horror films, especially dark horrors, have mainstream audiences.
Questionnaire Analysis
The document summarizes the results of a questionnaire about thrillers given to over 30 people. It analyzes each question to understand what audiences prefer in terms of thriller genres, elements, and time periods. Key findings include that stories and action are the most popular aspects of thrillers, while soundtracks are the least liked. The group decided to focus their thriller piece on these preferred elements, choosing to set an action thriller in modern times based on the questionnaire responses. The analysis of audience preferences helped the group improve their thriller work.
Survey Monkey
By analyzing the results of a survey distributed through Survey Monkey, the document's author was able to learn about the needs and interests of their target audience for a horror film project. The most common age range that responded was 16-18, which is helpful as that is the author's age group. The majority of respondents watch horror films once a month, so they are knowledgeable about what makes a successful film in the genre. The top preferences indicated were paranormal as the genre, ghosts/spirits as the antagonist, and houses as the setting. Murders and possession were the most feared aspects.
What's hot (20)
How did you attract your audience of your thriller
How did you attract your audience of your thriller
Question 4.who would be the audience for your media
Question 4.who would be the audience for your media
Similar to Primary and Secondary Target Audience
Evaluation Question Four
The document discusses establishing a target audience for a film opening. It analyzes research showing that the zombie genre attracts primarily males over 35 and secondarily females under 35, who are generally middle class parents. The author believes targeting this demographic of older viewers will result in more box office revenue. They rate the film PG-13 due to its mild horror/violence and themes of death/terror. Research shows thriller/suspense is the most popular genre in Britain for ages 16+, making it a mainstream choice. The target audience is concluded to be males 35 and over who are partner-oriented and middle class.
Establishing our demographic
The document establishes the demographic for a film genre by analyzing data from the UK Film Council. It finds that thrillers/suspense films are watched by over half the British population over 16. Specifically, the primary audience is females over 35 and the secondary is males over 35, with each social class watching around 50%. To conclude, the target audience for the film is defined as males and females over 35 of any social class.
Evaluation Question 4
The document discusses the target audience for a horror film production. It analyzes data from the BBFC and UK Film Council to determine the primary target audience is females under 35 and the secondary is males under 35. Focus groups and interviews with these demographics were conducted. The film will aim for a 15 rating to appeal to these age groups but not younger viewers. Advertising and release dates are considered, with Halloween and non-traditional times around Christmas discussed to reach the niche horror audience.
Uk film council thalia
The document discusses research on film genres and audience demographics in the UK. It finds that the hybrid genre covers thriller/suspense, horror, and disaster genres, appealing to over 16s. While these genres combined reach 113% of the population, the hybrid genre itself is considered niche rather than mainstream. The target audience is identified as males over 35 and females under 35, typically middle-class parents. Though females over 35 watch thrillers, they were excluded as an anomaly. The genres in the hybrid have varying popularity, so elements included in marketing need careful consideration to appeal to targets.
Establishing Our Demographic TA
This document analyzes demographic data to establish the target audience for a thriller/suspense film. It determines that the primary target audience should be both males and females above age 35, as over 50% of that demographic enjoys the genre. Additionally, males under 35 are identified as a secondary target, since 20% of that group lists thriller/suspense as their favorite. The data shows the genre appeals widely across class and gender.
Target audiences
Horror films primarily target females and males under 35. Data shows that 44% of females and 36% of males in this age group enjoy horror films. Additionally, 15% of the general public rate horror as their favorite genre, indicating it is mainstream. To appeal to both genders, the film opening should include elements that interest both males and females under 35. Mixing genres, like adding thriller elements to horror, could also draw in more of the audience.
Question 4
The document discusses the target audience for a crime thriller film. The intended audience is males ages 15-30, as research showed this demographic is most interested in crime thrillers and action films. Specifically, they enjoy films with male leads who serve as role models, and they find the tension and action in such films intriguing. To attract this demographic, the main character in the film will be similar in age and social class to appeal to their relatability. Research also indicated that middle-class audiences on the ABC scale are most likely to watch crime thrillers that portray middle-class roles resembling the characters. In conclusion, while the genre often attracts both males and females, the film is targeting males ages 15-30 as the primary
Who would be the audience for our media product
The document discusses research conducted to identify the target audience for a crime thriller media product. A survey found that the primary target audience was 16-25 year olds of both genders, though slightly more oriented towards males. This age group enjoys the excitement and fast pace of crime thrillers. The filmmakers decided to start their opening scene slowly and increase the pace to build tension. Research also suggested the target audience would come from a range of social classes and backgrounds since they could relate to different character traits and themes. The target demographic fits into social grades C, D or E who may have more free time to watch films. The target psychographics enjoy technology, watching films, and are social yet private. Character traits similar to the
Evaluation Question 4
The document analyzes the target audience for a thriller/suspense film called "Insight". It discusses how graphs show that thriller films are most likely watched by females over 35 without children in social class C2. Therefore, the primary target audience for Insight is females over 35. The secondary audience is males over 35, and it is rated 15 to also attract younger audiences aged 15 and up due to mild violent and sexual content. Demographics and psychographics of a sample primary target, a 40-year old white male teacher, are also provided.
TA secondary research
The document analyzes data from the UK Film Council to identify the target demographic for an action film genre. It finds that action films appeal most to males of all ages from lower-middle and lower social classes. Specifically, the data shows that 55% of people surveyed watch action/adventure films, making it a mainstream genre. The document recommends aiming the action film at males of all ages that have kids and are in the lower-middle or lower social classes, as this represents the largest viewing demographic for the genre.
Target Audience Data Research and Planning
The document analyzes data on target audiences for films. It finds that women and middle-aged people most often watch films for leisure. Thrillers and suspense films are enjoyed by 53% of the public. The target audience for a thriller/suspense film opening should be males or females over 35 without children, across all social classes. Thrillers maintain a high percentage of cinema attendance and DVD purchases, indicating the genre is profitable with a wide audience. 26% of Britons name thrillers as their favorite genre, showing interest in a thriller film opening.
Uk film council
The document discusses genres that could be used in a film opening to appeal to different audiences. It finds that the zombie genre incorporates elements of horror, disaster, and thriller genres. This means the film could appeal to an audience over 16 years old. Combining these three genres could reach 113% of the population interested in hybrid genres. However, zombies are considered a niche sub-genre, so specific data on audience preferences is not available. Preferences are linked to demographics, with the primary audience as males over 35 and females under 35. Including elements from different genres could create a successful opening, but disaster films have lower ratings in Britain so that genre requires careful use.
Primary Target Audience Research
The document analyzes target audience research data from various sources about the action genre film audience. It finds that the primary audience for action films is males aged 35 and under, especially those under 35, and the genre has widespread popularity across demographics. Action films are particularly mainstream and successful financially. The research establishes that an action film opening should be aimed mainly at younger males.
Target Audience Research
The document analyzes data from the UK Film Council to identify the target audience for fantasy and thriller films. The data shows that the primary target audience is males over 35 in social class C2, while the secondary audience is females under 35 in social class C1. Thrillers were the second most popular genre at 26% and fantasy was tenth most popular at 9%, indicating that these genres have a mainstream audience. Tables and diagrams in the data further back up that fantasy and thriller films appeal widely to males over 35.
Evaluation question 4
This document discusses the target audience for a thriller/suspense film called "Insight". The primary target audience is females over 35 from social class C2, as data shows they are most likely to watch thriller films. The secondary audience is males over 35. Though over 35s are not heavy film watchers, they still watch at a medium rate. The film will be rated 15 due to mild violence, blood, and sexual scenes. All characters will be female to appeal more to the male audience.
Evaluation 4
The document discusses the target audience for a thriller film. The producers chose a target audience of 15-35 year old, middle to working class males (B-C2 social class) because research showed this demographic enjoys the thriller/horror genre the most and would be most likely to spend money watching the film. They tried to make the opening accessible to both genders but focused marketing on males as the primary target audience.
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
My Audience (Evaluation Q3 Part 1)
The document analyzes YouTube analytics and YouGov Profiles data to determine the demographics of the audience for Georgina Gilbey's crime film "Illicit Obsession". The average audience member is a 19-year-old female. YouTube analytics show the largest viewers are 13-17 year old females for the trailers. YouGov Profiles data on similar films like "The Prestige" and "Kidulthood" found their audiences were also young females who enjoy exploring new media and having strong opinions. By combining these sources, the key attributes of Georgina's average audience member are summarized as a competitive 19-year-old female who spends a lot of time online and is open to unique films.
Audience for Media Product
The document discusses the target audience for a short horror media project. The intended audience is 16-35 year olds due to the age of the actors and content. This is confirmed by interviews with media students aged 18 and 17 who found the short sequence entertaining. An online survey was also conducted that provided insights into the preferences of the target audience, such as a preference for psychological horror and identifying with the main character. The document discusses how the filmmakers ensured the main character Angus seemed like a middle class working man to facilitate identification with the target 16-35 age audience. Music was also used to set the appropriate mood for scenes and heighten the audience's emotional response.
Target Audience Research
The document discusses research being done to analyze audience data and demographics for a film opening being created in the murder mystery/thriller genre. It finds that females aged 55+ are the largest film audience, but it also wants to appeal to those aged 25-34. Thriller genre films in particular have broad appeal, being the second most popular genre that 53% of people enjoy watching. This allows the film opening to attract a wide audience while maintaining creative freedom. The key demographic is identified as those over 35 without children, primarily females across all social classes, allowing a more mature opening.
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Evaluation Q3
This is my Evaluation Question 3 which shows our feedback and how we could use them to improve our work
Evaluation Q4
Here is my Evaluation Question 4 answer which talks about the use of different technologies in different stages
Storyboard
1) The storyboard went through revisions from an initial draft using sticky notes to the final draft. Shots were changed or removed to better portray the theme of the protagonist aging and regretting his past life choices.
2) Specific shots were chosen to represent biblical elements from the song and show remorse, including shots of a church interior and exterior, a grave, and a congregating audience.
3) Flashbacks were incorporated to highlight negatives in the protagonist's past, including a gang attack and instances of domestic violence, to emphasize the theme of karma in the song's lyrics.
Editing updates
The document describes the editing process for a music video and accompanying promotional materials. Key steps included importing footage and music, cutting and arranging footage to match the music, adding titles and effects like slow motion. Promotional materials like a CD digipak and poster were also designed, including images, text, and legal information. Color correction, fonts, and graphic elements were chosen to maintain a consistent style reflecting the artist's existing branding.
Filming updates
The document summarizes three days of filming for a music video. On day one, scenes were filmed at one actor's house, including a scene of a character slapping his girlfriend, and exterior shots of a cathedral were taken at night. Day two involved filming at a church, where some shots were taken through gaps in doors due to access restrictions. Day three consisted of filming at two countryside locations, where nature shots were captured to transition the narrative and a shot was taken of someone flipping a table to depict a character becoming angry.
Music video regulation
The UK uses the BBFC system to regulate music videos and prevent young viewers from seeing inappropriate content. The BBFC assigns age ratings to videos based on factors like drug use, dangerous behavior, bad language, sexual content, threatening violence. A music video called "God's Gonna Cut You Down" contains some violent scenes that may disturb viewers under 12, such as a man slapping his girlfriend and punching a member of the public. However, since it does not include other inappropriate elements like drugs or sex, it would qualify for a 12 rating according to BBFC guidelines.
Risk assessment
Here is our Risk Assessment from each location so we can prevent any dangers from occurring and allow for smooth filming.
Characters and casting
The document discusses candidates for roles portraying Johnny Cash and his wife at different stages of his career, as well as a victim role. For the role of Johnny I, Trevor was chosen due to his previous acting experience and familiarity with Cash. For Johnny II, Adam was selected because of his knowledge of Cash from watching a film and ability to act. Adam was also chosen to play Johnny III due to his similar build and previous acting experience representing Cash well. For the wife role, Helen was chosen as she would play the role in a more believable manner and was easily accessible. Duane King was selected for the victim role as he had previous acting experience and would portray the role best and be believable.
Team roles
Adam Cook took on the roles of camera operator, editor, and actor. As camera operator, he focused on filming footage and getting different shots as directed. On some occasions, he acted in scenes as one of the characters. This allowed his partner to film and direct. As editor, he will import footage and use editing techniques to produce the music video by linking shots together.
Adam Teskey's roles included director, editor, and actor. As director, he communicated with actors and told the camera operator what shots to film to ensure enough footage for editing. As editor, he will import footage and link shots together using transitions to complete the music video. As an actor, he took direction seriously to effectively portray his role.
Music Video Concept
Here is our Music Video Concept which explains why we have chosen the song and to show the different readings that will be shown to the audience.
Storyboard Changes
The document describes revisions made to a storyboard draft for a music video about Johnny Cash's song "Redemption Song". The initial draft used sticky notes to lay out scenes, which were then refined. Shots of the church interior and exterior were kept to set the biblical tone. Additional shots of a congregation and grave were added. Later shots portray Johnny at different ages, linking his past actions to the song's lyrics about karma. The final draft incorporates more shots and variations to portray continuity between actors and tell Johnny's story through the changes in his life.
Shot list
The document provides a shot list and shooting schedule for a music video about Johnny Cash, including 29 shots depicting Johnny at different stages of his life - as a young man bullying others, hitting his wife in his 20s, and as an old man reflecting in a church while joined by his younger selves. The shots will be filmed across 3 locations over 2 shoot days, with the first day focusing on scenes of Johnny's past sins and the second day centered around him reminiscing in and outside a church with other versions of himself.
Target audience interview write up
Here is a write up of the findings that both myself and Adam Teskey found while examining our Target Audience Interviews
Evaluation 6
1) The document discusses the technology used at different stages of a media project, including researching, planning, constructing a video, and evaluating. Software like Prezi, Blogger, Movie Studio Platinum, Photoshop, and Emaze were used.
2) Key things learned include how to use Blogger, Prezi, and Movie Studio Platinum for editing video and adding effects like fading.
3) Evaluations helped identify strengths and weaknesses to improve future work, and new software like Emaze was also learned.
Evaluation 3
Evaluation 3 allows us to establish what distributor we would like to choose and how they would promote our media product.
Editing updates
The document provides a daily summary of the editing process for a film over 4 days. On day 1, the editor imported the first 3 shots and trimmed unnecessary footage, joined the shots together, and added titles. On day 2, they imported 4 more clips and added titles, filters, and ambient sounds. On day 3, they imported 4 more clips and worked on precisely joining two clips together. On the last day, they added the final 2 clips including the film title, made adjustments to colors and speeds, and added non-diegetic music over the film.
Evaluation 5
Here is my evaluation of my media product which states how we addressed/attracted our target audience.
Risk assessment media
The risk assessment will allow us to make key decision when recording and prevent any injuries from occuring
Title analysis
This document analyzes the title sequences of four films: Se7en, The Shining, Silence of the Lambs, and Psycho. It finds that the most common order of titles across the four films is: studio logo, director/producer, key cast, film name, and remaining cast. Based on this analysis, the group decides that for their own film titles, the order will be: studio logo, director, producer, key cast, remaining cast, and then film name.
Shooting schedule
This gives our group an understanding of the equipment needed and the date and times of the filming day.
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Primary and Secondary Target Audience
- 1. Adam Cook Media Mr Benzie Establishing our demographic In orderto establishourdemographicwe will lookatthe UK FilmCouncil Audienceandthiswill enable ustointerpretthe datafor our demographicandallowsustofindour perfecttarget audience. From the data above we can establishthatroughly53% of the populationwatchourdemographic (whichisthrillerandsuspense). Thisindicatesthatourgenre has a mainstreamaudience andthis allowsusto have a betterunderstandingof how we needtoengage ourtarget audience.
- 2. Adam Cook Media Mr Benzie From the data above it isevidentthatourprimarytargetaudience are femalesabove the age of 35. Our secondaryaudience are malesabove the age of 35. Overall fromthe table Ican see thatthe social classesdonot have a patternand are similarpercentagesthisthereforeconnotesthatall the social classeswatchour genre of thriller/suspense.
- 3. Adam Cook Media Mr Benzie From the lastdata above it isclearthat femalesabove the age of 35 preferthriller/suspenseover malesabove the age of 35. Furthermore,more malesbelowthe age of 35 are enjoyingwatching thriller/suspensefilmsmore thanfemalesbelow the age of 35. In conclusionourtargetaudience are malesand femalesabove the age of35 as fromthe data above itis evidentthattheypreferwatchingthe thriller/suspensefilmsmore thanthe younger generationsof malesandfemales.