The document analyzes research into the target audience for the psychological thriller film "The Passenger". Data shows that thrillers appeal almost equally to both men and women, and are most popular with younger adults aged 18-34. A quick survey found similar results for gender, and that all age groups enjoy thrillers except the elderly and pre-teens. Therefore, the expected audience for "The Passenger" is both men and women from late teens to age 55, who like the suspense and mental challenges of typical thriller genre films.

1. Audience

2. Our film opening of „The Passenger‟ is the start of a
psychological thriller.
To promote a film you have to establish your audience,
I have done this through research into the age and
gender of people who watch thrillers.

3. Thriller gender profile
Base: National Metro
Source: Roy Morgan 2010
This chart shows that there is a larger number of women who watch
thrillers, although the percentage of men and women is almost 50/50 so they
can appeal to both genders.

4. Thriller age profile
Base: National Metro
Source: Roy Morgan 2009
Although this graph is harder to understand, it shows that the largest
percentage for watching thrillers (in comparison to their population
percentage) is with the 18-24 age range, followed by 25-34. This shows
thrillers are most popular with younger adults.

5. I also conducted a quick survey before filming, asking
“Do you enjoy watching thrillers?” This produced
similar gender results, with around the same amount of
males and females saying „yes‟. However there were
no significant differences in the amount of people
saying „yes‟ in the differing age groups, other than the
extremes of elderly or pre teens who mostly said „no‟.
This is most probably because of the level of
concentration, which appeals to younger adults and the
middle-aged, while old and young prefer to watch
more relaxed and easy television/film.

6. Conclusion
From my research I can guess that the audience for our
film opening „The Passenger‟ would be both
genders, and also a wide age range of late teens to
adults of about 55.
It would attract an audience of people who enjoy
darker films and the „thrill‟ of trying to guess what is
going to happen despite the mind games and deception
at work in a typical thriller.