Here is a write up of the findings that both myself and Adam Teskey found while examining our Target Audience Interviews

1. Adam Cook & Adam Teskey Media Mr Benzie
Target Audience Interview Write-up
Today we interviewedourTargetAudience whichhadademographicof 40+ yearsof age. The
people we interviewedwere MrPorter,MissPeacock,Mr Randall andMr Taylor.We interviewed
these certainpeople because they suitedthe demographicandtherefore were interestedinmusic
videosasa whole.
The questionswe askedthemduringthe interview are seenbelow:
1. Do you watch music videos?
2. If you were to produce your own music videos what visual would you use?
3. In regardsto the usesand gratificationstheorywhich one of these factors is the reason you
watch music videos and why?
4. What type of music video do you prefer to watch: Performance based, narrative based or
concept based? And why?
5. What content do you like to see in country/rock music videos and why?
If yes:What format do
youenjoywatchingmusic
videosonandwhy?
If no: What content
wouldyoulike tosee that
wouldencourage youto
watch musicvideos?
The Factors are:
 Escapism
 Entertainment
 Social interaction
 Identification
 To educate

2. Adam Cook & Adam Teskey Media Mr Benzie
From viewingourinterviewsduringthe editingstage bothmyself andAdamTeskeyhave come to
the conclusionthatour targetaudience like tosee amore performance basedmusicvideohowever,
some are subjecttolookingata narrative basedmusicvideo.Furthermore,we have come tothe
conclusionthatour targetaudience use musicvideosintheirowntime toentertainthemselvesor
theyuse musicvideotoescape theireverydayjobinordertohave a sense of relief.Lastly,our
targeteddemographichadsimilarformatsthattheywatchedtheirmusicvideoson.The common
theme withinthe formatswere onYouTube orona phone orcomputer.