The document discusses establishing a target audience for a film opening. It analyzes research showing that the zombie genre attracts primarily males over 35 and secondarily females under 35, who are generally middle class parents. The author believes targeting this demographic of older viewers will result in more box office revenue. They rate the film PG-13 due to its mild horror/violence and themes of death/terror. Research shows thriller/suspense is the most popular genre in Britain for ages 16+, making it a mainstream choice. The target audience is concluded to be males 35 and over who are partner-oriented and middle class.

1. Evaluation Question Four
Who would be the audience for your product?
It is important to establish the target audience when creating a type of media product, including film
openings. By knowing your target audience and what they like, you can focus your product towards
their demographics which entails your research to be more accurate and precise. If you were to focus
on too many target audiences at once, then it is likely that your product will be produced looking
cluttered and unprofessional.
To decide on our target audience for our media product, we looked at secondary research provided by
the UK Film Council. We focussed first on demographics, determining from the table below that the
zombie genre ( a mixture of horror, thriller/suspense && disaster ) attracts a target audience of
primarily males over thirty-five and secondarily females under thirty-five. Both the males over thirty-
five and females under thirty-five are from the social class C2, which is modern day middle class.
They both also tended to be parents.
Our genre of film would require extra care to be taken when in production as the target audience is
significantly older than ourselves, and so we cannot relate to them specifically. Despite this, I believe
that by targeting this demographic; we will be able to create a substantial amount of income from
multiplex cinemas as more people would pay to see it because of the older target audience.
As we have already discovered that our primary target audience is males over thirty-five, it is also
important to consider other potential target audiences that would enjoy watching the hybrid genre that
we have chosen. For example, I can see from the table both above and below that thirty-two percent
of men under the age of thirty-five enjoy watching horror films, and twenty-six percent of females

2. over thirty-five enjoy watching disaster films. If our products target audience was to have a second
demographic, it would be females under thirty-five.
When considering the content that has been involved in the footage of our film opening, we have
decided to rate our film as a . I felt like this rating was appropriate because,like stated previously,
of the content involved within the product. This content includes the mild use of horror, violence and
imitable behaviour, as well as the strong
use of themes such as death and terror. Our
research shows that the British population
of twenty-six percent of sixteen year olds
and over rate thriller/suspense genre as one
of their favourites, however the disaster
and horror genres are slightly lower down,
being five percent and a slightly higher
fifteen percent. This data shows that our
hybrid genre can interest different types of
people from different age categories, which
opens up potential marketing for a third
and fourth target audience demographic if
necessary.
The table shown on the right gives statistics on what
percentage of the British population over the age of
sixteen enjoys watching at the cinema. It can be said
that the thriller/suspense genre is certainly
mainstream, as well as the horror genre. Disaster is
more of a niche genre. The statistics from the table on
the right shows that fifty-three percent of the British
population over the age of sixteen enjoy watching the
thriller/suspense genre, whilst thirty-two percent
enjoy watching horror and only twenty-eight percent
enjoy watching a disaster film. This means that
although our genre contains aspects of disaster, it is
more likely to be shown in a multiplex cinema
establishment than a smaller cinema establishment.
By doing this, we will more likely have a higher
revenue than other films because of our target
demographic and their interests that we have researched into.

3. This would be an example of our idea target audience member,
a male aged 48 who I interviewed earlier in the year. His name
is Mr. Anthony Watson and he is a prison officer, and clearly
above the age of 35, thus having more money to spend on
lesuire activites. He’s also a middle class citizen. Therefore,
he’s well within our target demographic. The lesuire activities
he takes participation in are not family-orientated, they are
more partner-orientated. He is capable of handling films with a
deeper meaning than other films. This however comes at the
cost of attaining a less mainstream appeal and thus reduced
financial returns.
Within a film of his interests, Mr Watson would enjoy aspects
that he can relate to and place himself in the character’s shoes.
This would be of interest to him especially if the film contained
elements of parallels to current events taking place in his life.
As his job is full-time and takes up spare time, he has less time
to venture outdoors and visit cinemas so television is more
popular within this demographic. Therefore some film
companies may choose to incorperate elements of television
into their films by including smaller scaled sets and a larger
emphasis on individual interaction so Mr Watson can relate to
the film more.
In conclusion, I believe my target audience will be of an older age bracket,specifically thirty-five and
over. They are more likely to be partner-orientated, and be of a middle class standing. Due to the
mainstream appeal of the hybrid zombie genre, it is important to focus marketing on our primary and
secondary targetdemographic as then it is more likely for our film to be more profitable.