The document summarizes the results of a survey about movie preferences. It found that the audience, which ranged in age from 16 to 64, watches movies regularly. Sci-fi and thriller genres were most popular. There was interest in a diversity of genres. The survey also found that the female Disney villain Yzma was more interesting than male villains. Female heroes like Hermione Granger and Ellen Ripley were more popular among respondents than male heroes like James Bond.

1. AUDIENCE RESEARCH PART V
O L I V E R W O O L L A R D

2. OPENING QUESTIONS
For this stage of research I staged a virtual survey for a range of different ages to use. The average age of the users
was 32 years old, with the youngest at 16 and eldest as 64. The different generations of people allowed me to gain a
better understanding of what the mass market wants. I also had 45% male, 55% female in order to try to have an
equal set of results.

3. QUESTION 1
Of those interviewed, every person responded with a yes when asked “if they watched movies regularly.” This means
our results will come straight from our very customers, making the results all the more cogent.
Do you regularly watch movies?

4. Which of the genres are your favourite?
QUESTION 2
From these results we can see a surge in interest and viewing of Sci-Fi and Thriller genres within our surveyed
audience. This means that my genre is a widely viewed one, cementing a certain aspect of success upon its release.
Action
Adventure
Comedy
Crime
Drama
Fantasy
Mystery
Sci-Fi
Thriller

5. QUESTION 3
The following answers reveal the diversity of audience interests, following the ideas of Wesch’s ‘Long Tail’ theory, that
expresses the movement from few populous blockbusters to multitudes of small niches. These results indicate that
we are moving into a competitive market, yet there is still a place for us, because o
Which of the genres are your favourite?
Action
Adventure
Comedy
Crime
Drama
Fantasy
Mystery
Sci-Fi
Thriller

6. Rate the Disney Villains on how much you like them (10 – Love, 1 – Hate)
QUESTION 4
What is particularly interesting in these results is the clear interest with Yzma. My initial idea of a villain was female,
and these results confirm that this will be successful through the curve of interest for female villains over their male
counterparts.
Ursula (The Little Mermaid)
Hades (Hercules)
Captain Hook (Peter Pan)
Cruella De Vil (One Hundred and One
Dalmatians)
Gaston (Beauty and the Beast)
Yzma (The Emperor’s New Groove)

7. Rate the Heroes on how much you like them (10 – Love, 1 – Hate)
QUESTION 5
There is a repeated correlation between the male and female heroes with the female again, more popular amongst
those surveyed.
Hermoine Granger
Steve Rogers
Ellen Ripley
Selina Kyle
James Bond