The document analyzes the target audience for a thriller/suspense film called "Insight". It discusses how graphs show that thriller films are most likely watched by females over 35 without children in social class C2. Therefore, the primary target audience for Insight is females over 35. The secondary audience is males over 35, and it is rated 15 to also attract younger audiences aged 15 and up due to mild violent and sexual content. Demographics and psychographics of a sample primary target, a 40-year old white male teacher, are also provided.

1. Evaluation Question 4
Who would be the audience for your media product?
Thriller/suspense films usually appeal to both male and females. We chose this audience because of
their demographics and psychographics which includes:
Age
Gender
Ethnicity
Class
Opinions
These values make the audience like the genre and want to watch our film opening
Films general public enjoy watching
This graph shows that thriller films are more likely to be watched by females over 35, without
parents and in a social class of C2. This makes it easier for us to know who our secondary and
primary audience will be, for our secondary audience it will be males over 35 and females over 35
for our primary audience. Insight will be targeted at over 35s both genders, however it will also be
targeted at a younger audience; 15 and above because our BBFC rating is 15.

2. This graph gives a market overview of estimated levels of film consumption among the general
national public. The people who watch more films than others are a type of targeting an audience,
they are more likely to want to see a film, if they watch films more often. According to the graph the
highest percentage of heavy film watchers were in the age range of 16-24 years old, although over
35 are not heavy film watchers they still watch films at a medium rate of 50%.
The psychographics and demographics of our target audience using a primary target example:
Demographics
Age-40

3. Gender - Male
Occupation -Teacher
Social Class – B
Psychographics
Ethnicity- White
Opinions- keep all your priorities straight.
Attitude- intelligent and happy.
We have decided to rate our film 15 because we thought insight will be well suited to rating 15 for
our target audience. Our target audience is females over 35. Insight will not be suitable for anyone
younger than 15 because it contains mild features of blood, sexual scenes and imitable behaviour
which may be considered violent in the film.
As our secondary target audience is males over 35, all the characters are females to appeal to the
audience more. The stereotype of thriller movies is the protagonist is set against a problem; an
escape, a mission, or a mystery, it will emphasize the danger that the protagonist faces.
Our primary target audience is females over 35 which the graph clearly shows they watch more
thriller films than men which could be a good thing with a social class of C2.
In conclusion, our target audience is females over 35 although we rated our film 15 it is to attract a
wider audience.