The document analyzes data from the UK Film Council to identify the target demographic for an action film genre. It finds that action films appeal most to males of all ages from lower-middle and lower social classes. Specifically, the data shows that 55% of people surveyed watch action/adventure films, making it a mainstream genre. The document recommends aiming the action film at males of all ages that have kids and are in the lower-middle or lower social classes, as this represents the largest viewing demographic for the genre.

1. UK Film Council post
I am analysing data from UK Film Council to identify the demographic that enjoy the genre I have
chosen the most. When I have done this I can start planning in detail for my film opening by talking
to people in the gender/age/social class group and finding out what they like and dislike in films.
As we can see on this bar chart 20% of people 16+ rate Action films as their top
3 film genres with comedy being 31%first choice. From this we can work out
that it is a mainstream genre and we should stick to conventions of that genre.
We have also associated disaster film as part of another one of our genres.
Action ranked 4th out of 27 genres and disaster ranked

2. This table shows us in depth of the people who watch certain types of genres
within a specific genre. It shows what age they are as well as if they are a parent
and what social class they are in. From my research I can see that action
adventure 55% of 1,978 people watch them so it is a mainstream genre and we
should be aiming it specifically at males aged 35+ with or without kids and upper
middle class.
From this table of statistics it shows us the percentage of people who enjoy
these 27 genres in a full break down of age, social class, gender and if they have
children. From this we see that we should be aiming our action film at males of
all ages that have kids and are lower middle / lower social class. We see that this
is a mainstream film to all males young or old who seem to enjoy action films.

3. From the graph above on page 105 it shows what percentage of 1,978 people enjoy watching
each genre. We can see that 50% of people in Britain 16 or over enjoy watching action films, this
makes it clear to us that we are making a mainstream genre film and that it would have a higher
chance of success rather than a Nollywood film which has a considerately lower percentage.