By analyzing the results of a survey distributed through Survey Monkey, the document's author was able to learn about the needs and interests of their target audience for a horror film project. The most common age range that responded was 16-18, which is helpful as that is the author's age group. The majority of respondents watch horror films once a month, so they are knowledgeable about what makes a successful film in the genre. The top preferences indicated were paranormal as the genre, ghosts/spirits as the antagonist, and houses as the setting. Murders and possession were the most feared aspects.

1. Survey Results
By analysing the results from my Survey Monkey I can discover the needs and
wants of my target audience. Which in turn will help me decide on an
appropriate storyline; as I should be able to gather what's most important to
audience for when making my own media products.

2. The most prominent age
range that took my
survey is 16-18 years old.
This is helpful as I am
too that age, and will be
able to use my own
knowledge as well as
additional feedback from
friends in order to tailor
my media products.

3. By establishing information
about my target audiences
habits when it regards my
chosen film genre, I am able
to realise the importance of
their opinions. The majority
(35%) watch a horror film
once a month, this regular
exposure means they are
not only well informed on
the keys to making a
successful film but can also
help critic mine during the
development process.

4. Although asking open ended
questions during a survey can
give you more detailed
feedback, to condense 20
peoples varying opinion proves
very difficult. Nearly all
responses were different.
Despite not being able to use
this particular question for a
clear direction on my project, it
has in turn helped me realise
the huge range of horror films
on the market and therefore
the importance of creating a
unique storyline.

5. Paranormal gained the highest
response, which in turn as a
producer of a trailer using this result
will be helpful. This genre relies
heavily on clever camera work and
editing to induce fear, therefore for
someone like me who has little
budget and special effect
equipment, this category will still
allow me to create a professional
looking trailer.
Dolls came out on top for most scary
antagonist, however using the
second choice of a ghost/spirit may
be more appropriate for my project.
This is because spirits do not have to
be shown on camera. By filming in
certain ways you can create the idea
of one being there and at the same
time create a fear element of the
unknown.

6. Clearly a house is the most popular
setting for a horror film and unlike a
woods it will allow the story to be
told more easily, due to the ability of
using different rooms and
household props etc. A way of
incorporating the responses that
chose the ‘woods’ or ‘abandoned
buildings’ would be making sure the
house used is in a remote location.
Therefore it will connote a similar
isolated and helpless feeling when
setting the scene.

7. When questions don’t
produce a clear answer it
shows this aspect of the
film isn't imperative to its
success. Therefore I have
the choice in regards to
both these questions,
knowing that either way at
least 50% of my target
audience will approve of
my decision.

8. The fear of murders is
significantly the highest
response with 47% this means
that violence and blood should
play a large role within the
storyline. Possession came a
close second choice with 27%
this relies on clever acting skills
in order to be portrayed, and
would work well with the
murder aspect that’s clearly so
crucially needed.