Here is my evaluation of my media product which states how we addressed/attracted our target audience.

1. Adam Cook Media Mr Benzie
Evaluation 5
Withinour2 minute filmopeningwe usedavarietyof techniquesandfeaturestoattract/address
our targetaudience.We usedMise-en-scene,sound,apsychoticlocationandmysteriouscallingcard
(enigma) toengage ourtargetaudience and allow themtofeel asif theywere inthe filmitself.
Mise-en-scene
Withinour2 minute filmopeningwe usedMise-en-scene tocreate realismandtoestablishthe
genre itself.ByusingMise-en-scene we were abletoengage ourtargetaudience inmanydifferent
ways.For example withthe costumeswe made themlooklikeeverydayclothesyouwouldwear
outside orjoggingthiswould allowthe targetaudienceto familiarise withthe characters. We made
the costumesbrightsosymbolise theirvulnerabilityandinnocence.
Furthermore,withinthe filmopeningwe usedlightingtoouradvantage forexample atthe
beginningthere ishighkeylightingwhichsuggeststhe purityof the locationandallow the target
audience tofeel safe,whereaswhenwe approachthe dead bodyinthe riverwe usedlow key
lightingtocreate a sinisteratmosphereandmake the audience feel vulnerableandfrightened.
The actors playedakeyrole inmakingthe filmandengagingthe targetaudience astheywere young
and because the targetaudience are malesandfemalesabovethe age of 35 it wouldallow themto
feel asense of realismespeciallyif theyhave childrenthemselvesbecauseitwouldengage their
parental instincts.
The make-upusedwithinthe filmwasverylittle butmade agreat impact inthe filmbecause it
allowedthe audience torealise that the characterisdeadand signifyamassmurdererisaround.
There were onlytwopropsusedwithinthe filmopeningandtheywere acallingcardand a fitbit.
The fit bitwasusedto establishafitindividual andallow asense of normalitywithinexercising,
howeverthe callingcardwiththe bloodwasusedtoestablishdangerandthe fact the murdererwas
the ‘Queenof the forest’.A callingcardhas beenusedinsimilarfilmslike: the noise inFridaythe
13th
or the batmansignal.These callingcardsallow the audience toknow if someone iscoming
whethertheyare goodor bad theycan alsoallow the audience toestablishthe genderof the
character or sometimesthere personality.
Lastly, we useda sinisterlocationwhichwasthe local woodsasitcreateda gritty atmosphere andit
wouldallowthe audience tofamiliarise the locationespeciallyif theyhave seenFridaythe 13th
or
wrongturn. We foundthat shootinginthe morningwhenitwascoldand earlyalsoenhancedthe
locationasit produceda deathatmosphere especiallythe bitternessof the airitself.
Uses andGratificationsTheory
Our targetaudience wouldconsume ourmediaproductasitengagesinthe target audience’s
everydaylife anditconnectedtotheirmore personal sidelikeif theyhadchildren. Furthermore,
statisticsshowsthatour targetaudience thrive onthrillerlike oursotherefore we believe our
audience wouldconsumeourmediaproduct.

2. Adam Cook Media Mr Benzie
To promote our filmwe will produce bannerstogoon sidesof busesasour target audience willuse
publictransportandwe will place postersatbusstopswhichwill promote ourfilm.Finallywe will
advertise ourfilmbyproducinganadverton the televisionasthe majorityof our targetaudience
will owna televisionsothereforetheyare likelytosee ourfilm.