The target audience for the film is estimated to be 15-32 years old, as the film would receive a 15 rating. Males are initially the primary target due to violence in the opening scene, though females are not alienated. The target socioeconomic group is C1-E due to the characters and themes. Students make up part of the target as explorers seeking new types of media. The geographic target is English-speaking countries and cities in England due to the setting. While secondary research informed the profiling, primary research could provide more accurate information about the target audience.

1. By Aaron Flemons

2. 
The estimated age range of our target audience
is about 15 – 32. The reason for this is my
research into the BBFC showed that our film
would fall under the 15 certificate, meaning
this would be my lower range of our age
bracket. I put 32 as the higher range of age as
all of the characters in our production are
young so it may be difficult to empathise for
older viewers. This was backed up by our
audience feedback in which a few of the people
asked were able to correctly identify the target
audience.

3. 
The target gender of our opening sequence was
male as it features violence which is considered
a male trait, however as it is not heavily reliant
on violence and focus' more on the crime
aspect it does not alienate a female audience (as
outlined in my audience profile). Also as all of
our characters are male it is an appropriate
assumption to make that males will be able to
relate to a character with more ease.

4. 
The socio economic group of my target
audience would be between C1 – E the reason
for this being, the characters and themes in the
initial opening sequence match the description
or habits of the C1’s – E’s.

5. 
The lower end of the scale e.g. E & D would be
able to empathise with either the burglar or
murderer as the burglar is a young man
(possibly a student) and the murder has a
jumpsuit on suggesting he is of working class.
And the higher end of the scale would be able
to associate with the detective (a fellow “white
collar” worker)

6. 
Due to some of our target audience being
students one psychographic group present in
our target audience is explorer as these are
generally young adults (students) and as our
opening sequence is a hybrid it fits there tastes.

7. 
Due to the setting and
language of this film the
geographical target audience
would be (broadly) people
from English speaking
countries and more
specifically people from
towns & cities in England as
this forms the setting of the
film, which makes some of
the elements more relatable
to the audience.

8. 


However as the suspense and fear comes from a
man in a mask it does not alienate the non English
speaking audience as it relies on the ambiguity and
unknowing whether the man is a threat.
Outlined by Anthropologist Claude Levi
Strauss
“The facial disguise temporarily eliminated
from social intercourse that part of the body
through which, people have long believed, the
individual’s personal feelings and attitudes are
revealed or can be deliberately communicated
to others.”

9. 
As all of our actors are of white ethnicity which
means that the ethnicity of our target audience
will be the same due to a racial empathy gap.
This may be an issue as various sociological
studies found that “people were less likely to
mentally simulate the actions of other-race than
same-race people,” meaning that as we had an
all white cast this may discourage some
viewers.

10. 
The target audience are active audience, likely
to use the uses and gratification theory as if
they are an explorer (psychographic) they will
seek out new types of products rather than
being passive and just accepting media
(hypodermic needle) as that is there nature.

11. 
In conclusion I feel that my audience research
was successful as it allowed me to see basic
identity of the audience we would be targeting
which would allow me to best cater to them
and create an accurate audience profile.
However a lot of my audience profiling was
based on secondary research and could
possibly benefit from some more primary
research.