Researching target audience for the genre fantasy/thriller

1. In the postin I will be usingsecondarydatafromUK FilmCouncil toidentifythe percentage of
people thatenjoyfantasy/thrillerfilms.
Thisbreakdownof demographicsandmarketsegmentsshowsthatthe primarytargetaudience for
fantasy/thrillerfilmsismales35and overinthe social class C2. FromthisI can alsosee that the
secondaryaudience isfemalesunder35 inthe social class C1. Thismeansthe genre will appeal toa
varietyof people.

2. Thisdata showsthe genre of filmsthe general publicwouldconsidertheirfavourites.Boththe
genresIhave chosento do are inthe top 10. Thrillerbeingsecondwith26% and fantasybeingtenth
with9%. Thistellsme thatthe targetaudience ismainstream.
Thisdata backs up the diagramby breakingdownthe results.

3. Thisdiagramshowsthe genresthe publicwouldlike tosee more of inthe future.There isaspectsof
bothof the genresI have choseninthe top three.These genresgenerallyappealtomalesover35
whichmeansthat my chosengenre will have awide targetaudience.
Thistable alsobacks up that
fantasy/thrillershave a
mainstreamaudience.
To conclude,fantasy/thrillershave amainstreamaudience.Thiscanbe seeninthe statisticsinthe
UK FilmCouncil report.It alsomeansthat I have a wide chose inwhoI wouldlike toaimmyfilm
openingat.