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PRESENTATION ON BCG
MATRIX
PRESENTED BY:-
AJEET
HARSHA
K. ABHISHEK
PANKAJ
Introduction to BCG
Matrix
• The growth–share matrix (the product
portfolio, BCG-matrix,
Boston matrix, Boston Consulting
Group analysis, portfolio diagram) is a
chart that was created by Bruce D.
Henderson for the Boston Consulting
Group in 1970 to help corporations to
analyze their business units, that is, their
product lines.
BCG Matrix
CONSUMER DURABLE
INDUSTRY
• Fuelled by rising incomes and growing affordability, the
consumer durables market is expected to expand at a
compound annual growth rate (CAGR) of 14.8 % to US$ 12.5
billion in FY 2015 from US$ 7.3 billion in FY 2012. India is
likely to emerge as the world’s largest middle class
consumer market with an aggregated consumer spend of
nearly US$ 13 trillion by 2030, as per a report by Deloitte
titled 'India matters: Winning in growth markets'.
• Ex :- LG, Samsung, Sony.
FMCG INDUSTRY
• The fast moving consumer goods (FMCG)
segment is the fourth largest sector in the
Indian economy. The market size of FMCG in
India is estimated to grow from US$ 30 billion
in 2011 to US$ 74 billion in 2018. Food
products is the leading segment, accounting
for 43 per cent of the overall market. Personal
care (22%) and fabric care (12%) come next in
terms of market share.
• Ex:- HUL , ITC , Nestle
Introduction to Hindustan Unilever
Limited (HUL)
• Hindustan Unilever
Limited (HUL) is an
Indian consumer
goods company based
in Mumbai, Maharashtra. It is
owned by Anglo-Dutch
company Unilever which
owns a 67% controlling share
in HUL . HUL's products
include foods,
beverages, cleaning agents
and personal care products.
Introduction of SAMSUNG
• Samsung was founded by Lee Byung-chul in 1938 as a trading
company. Samsung Telecommunications is one of five business
units within Samsung Electronics, belonging to the Samsung
Group, and consists of the Mobile Communications Division,
Telecommunication Systems Division, Computer Division, MP3
Business Team, Mobile Solution Centre and Telecommunication
R&D Centre.
Brands of HUL and P&G in FMCG
• Dove (Shampoo)
• Surf Excel
(Detergent)
• Pepsodent (Tooth
paste)
• Vaseline (Body
lotion)
• AXE (shaving cream)
• Head & Shoulder
(Shampoo)
• Ariel (Detergent)
• Oral-B (toothpaste)
• Olay (Body lotion)
• Gillette (shaving
cream)
Mobile Phones in Consumer
Electronics
SAMSUNG
SAMSUNG GRAND 2
SAMSUNG NEO
SAMSUNG DUOS
SAMSUNG GALAXY S4
SAMSUNG GALAXY S5
SONY
X PERIA C
X PERIA M
X PERIA E
X PERIA Z
X PERIA Z2
Presentation on bcg

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Presentation on bcg

  • 1. PRESENTATION ON BCG MATRIX PRESENTED BY:- AJEET HARSHA K. ABHISHEK PANKAJ
  • 2. Introduction to BCG Matrix • The growth–share matrix (the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines.
  • 4. CONSUMER DURABLE INDUSTRY • Fuelled by rising incomes and growing affordability, the consumer durables market is expected to expand at a compound annual growth rate (CAGR) of 14.8 % to US$ 12.5 billion in FY 2015 from US$ 7.3 billion in FY 2012. India is likely to emerge as the world’s largest middle class consumer market with an aggregated consumer spend of nearly US$ 13 trillion by 2030, as per a report by Deloitte titled 'India matters: Winning in growth markets'. • Ex :- LG, Samsung, Sony.
  • 5. FMCG INDUSTRY • The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. The market size of FMCG in India is estimated to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018. Food products is the leading segment, accounting for 43 per cent of the overall market. Personal care (22%) and fabric care (12%) come next in terms of market share. • Ex:- HUL , ITC , Nestle
  • 6. Introduction to Hindustan Unilever Limited (HUL) • Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL . HUL's products include foods, beverages, cleaning agents and personal care products.
  • 7. Introduction of SAMSUNG • Samsung was founded by Lee Byung-chul in 1938 as a trading company. Samsung Telecommunications is one of five business units within Samsung Electronics, belonging to the Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre.
  • 8. Brands of HUL and P&G in FMCG • Dove (Shampoo) • Surf Excel (Detergent) • Pepsodent (Tooth paste) • Vaseline (Body lotion) • AXE (shaving cream) • Head & Shoulder (Shampoo) • Ariel (Detergent) • Oral-B (toothpaste) • Olay (Body lotion) • Gillette (shaving cream)
  • 9. Mobile Phones in Consumer Electronics SAMSUNG SAMSUNG GRAND 2 SAMSUNG NEO SAMSUNG DUOS SAMSUNG GALAXY S4 SAMSUNG GALAXY S5 SONY X PERIA C X PERIA M X PERIA E X PERIA Z X PERIA Z2