The document presents information on the BCG matrix, a tool used to analyze business units and product lines. It then provides examples of industries that use the BCG matrix, including consumer durables and FMCG. Specific companies are discussed like LG, Samsung, Sony in consumer durables and HUL, ITC, Nestle in FMCG. An introduction to Hindustan Unilever Limited and Samsung is also given. Popular brands of HUL, P&G and mobile phones models of Samsung and Sony are listed.