The skin care industry in India is valued at $180 million and is growing rapidly. It is part of the larger personal care segment of the fast moving consumer goods (FMCG) sector. Key factors driving the industry's growth include rising incomes, greater awareness of hygiene and grooming, and discounts promoting trial of new products. Major players include Hindustan Unilever, CavinKare, Godrej Consumer Products, and Emami. The industry has opportunities to tap the large untapped rural market and gain from rising incomes, but also faces threats from imports and possible regulatory changes.
Market Research Report : Personal Care Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Indian FMCG industry constitutes the largest segment in India with considerable contribution to the GDP. It can be categorized into primarily personal care, health care, home care and food and beverage. In India, personal care products traditionally only comprised of toothpaste, soaps and shampoos. However, cosmetics such as beauty creams and lotions or even oral care products such as mouthwash are fast gaining popularity in the personal care market. Expenditure on these emerging products has shown exponential growth. Media penetration and rising consciousness to global fashion and trends have sculpted the course of consumer spending. Acted upon by the availability of international products and aided with rising disposable income, the sector is poised for further growth.
The report begins with an overview of the FMCG industry in India providing the market size and growth as well as information regarding its contribution to GDP in India. This is followed by a primary segmentation of the industry. An overview of the personal care market provides an introduction to the sector and covers the market size and growth in India. An analysis of the value chain has been included which is followed by a snapshot of the various distribution channels players opt for in the personal care market. An EXIM trend over a period of five years is included which precedes a Porter’s Five Forces analysis that concludes the section.
The next section deals with the segmentation of the personal care market. Each of the six sub-segments that the sector comprises of is discussed and includes skin care, hair care, oral care, color cosmetics, bath and shower as well as fragrances.
An analysis of the drivers explains the factors for growth of the market and includes increase in disposable income, growth in men’s grooming segment, increase in awareness, growth in rural segment and rise in organized retail. Personal care products do not really fall within the purview of necessities barring a few. Due to international products making a beeline in the Indian market, some are more often being termed as luxury products. Intensive research and development has allowed players to improvise on existing products towards catering to customized needs of consumers. An increase in disposable income at the hands of people acts as the primary driving force in this sector as people have the capacity to spend on such products. Another reason for growth is the emergence of the male grooming sector. Women category has always been a driving force, but the added percentage in terms of male segment has only furthered growth in this sector. As men pay more attention to their appearance and image, this category has attracted a host of products delineated strictly for their needs. Media penetration acts a chief stimulant in this aspect as it results in heightened awareness among the masses. Players continue to advert
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
Market Research Report : Personal Care Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Indian FMCG industry constitutes the largest segment in India with considerable contribution to the GDP. It can be categorized into primarily personal care, health care, home care and food and beverage. In India, personal care products traditionally only comprised of toothpaste, soaps and shampoos. However, cosmetics such as beauty creams and lotions or even oral care products such as mouthwash are fast gaining popularity in the personal care market. Expenditure on these emerging products has shown exponential growth. Media penetration and rising consciousness to global fashion and trends have sculpted the course of consumer spending. Acted upon by the availability of international products and aided with rising disposable income, the sector is poised for further growth.
The report begins with an overview of the FMCG industry in India providing the market size and growth as well as information regarding its contribution to GDP in India. This is followed by a primary segmentation of the industry. An overview of the personal care market provides an introduction to the sector and covers the market size and growth in India. An analysis of the value chain has been included which is followed by a snapshot of the various distribution channels players opt for in the personal care market. An EXIM trend over a period of five years is included which precedes a Porter’s Five Forces analysis that concludes the section.
The next section deals with the segmentation of the personal care market. Each of the six sub-segments that the sector comprises of is discussed and includes skin care, hair care, oral care, color cosmetics, bath and shower as well as fragrances.
An analysis of the drivers explains the factors for growth of the market and includes increase in disposable income, growth in men’s grooming segment, increase in awareness, growth in rural segment and rise in organized retail. Personal care products do not really fall within the purview of necessities barring a few. Due to international products making a beeline in the Indian market, some are more often being termed as luxury products. Intensive research and development has allowed players to improvise on existing products towards catering to customized needs of consumers. An increase in disposable income at the hands of people acts as the primary driving force in this sector as people have the capacity to spend on such products. Another reason for growth is the emergence of the male grooming sector. Women category has always been a driving force, but the added percentage in terms of male segment has only furthered growth in this sector. As men pay more attention to their appearance and image, this category has attracted a host of products delineated strictly for their needs. Media penetration acts a chief stimulant in this aspect as it results in heightened awareness among the masses. Players continue to advert
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
HUL is one of the oldest and most prominent companies in India in the FMCG sector. HUL has always taken the people of India and the Indian economy into consideration before planning its business activities. HUL has a broad range of operations, and it has secured a
major share of the FMCG sector in India. There are multiple reasons behind HUL’s top position in the market, but its governance policies are the primary reason behind its success.
Market Research Report : Personal Care Market in India 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The personal care market has been developing rapidly primarily due to the increasing purchasing power and rise of conscious consumers. The market which is valued at INR 224 bn in 2009 is estimated to grow at 19% CAGR. Players in the market are tapping into the large potential in the market by providing a wide range of products at different prices towards meeting the specific requirements of the consumers.
The report begins with an overview of the market providing information regarding the market size and forecasted growth, the market segmentation by product as well as by region. The various segments in the market have been briefly highlighted including bath & shower, hair care, skin care, colour cosmetics and fragrance. The import export figures have been included as well as the country-wise segmentation of the same.
An analysis of the drivers explains the factors for growth of the industry including Increase in disposable income, increase in consumer base, rise in organized retail, increase in awareness, adoption of Western styles and availability of natural products. The key challenges identified encompass regulatory shortcomings, high price of commodities and perception towards application of chemicals. Key trends in the market have also been analyzed including rising mergers and acquisitions, companies lowering product prices, developing male personal care market, entry of international players and, constant innovation and focus on branding.
The competition section provides a product matrix for all the major players in the market. It also includes complete profiles of the major domestic and foreign players in the market including corporate information, financials and business highlights.
The hair color market in India is driven by growth in the need to not only cover grey hairs and look presentable but also look stylish and feel better. Rise in disposable income and media penetration has only added to increasing fashion consciousness among not just women but also men across India. Aided with the availability of products and with foreign brands being within the reach of consumers, this sector has witnessed major growth in recent years.
The report begins with an overview of the hair care market in India including market size and growth. A clear indication in terms of penetration and segmentation has also been highlighted. This is followed by an overview of the hair color market in India. The section talks of the market size and growth of the sector and provides a distinction of the various types of hair color present in the sector. Information regarding the different types of hair coloring techniques is also included. The various distribution channels adopted by the major manufacturing companies are highlighted. The section on EXIM provides an overview to the imports and exports with specification in terms of value and volume.
The section based on social media insights provides information based on consumer usage segregated across the source distribution, distribution by tonality, topics of discussion and sentiment analysis. Posts on various social media platforms have been analyzed towards providing an overview of the market driven by consumer perception.
An analysis of the drivers explains the factors for growth of the market including rise in disposable income, growth in fashion conscious consumers, increase in awareness among population across the nation, growth in percentage of male using grooming products and rise in organized retail. India is an emerging economy and with a rising GDP. People today are equipped with more disposable income allowing them to spend on FMCG products. Furthermore, with increased penetration of media, consumers are becoming more aware regarding fashion trends and also about the characteristics and benefits of the products available in the arena. Thus, it has been witnessed that consumers are becoming extremely fashion conscious and are willing to go the extra mile to buy products that deliver quality. It is also seen that there is an increase in percentage of males opting for grooming products. Thus, beauty no longer remains a domain restricted to women only, it has gone beyond and encompassed males who are spending more and has led to a thriving hair color market as a whole. However, the key challenge faced by this sector is the presence of harmful chemicals in hair colorants. Presence of certain chemicals in hair color products which can result in dangerous reactions pose act as a barrier for growth.
The major trends indentified in the market include usage of herbal products, tie-up with salons, 3D color service and brands seeking to be natural products.
The competition section begins with
The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic. Read More: https://bit.ly/2COoS8b
HUL is one of the oldest and most prominent companies in India in the FMCG sector. HUL has always taken the people of India and the Indian economy into consideration before planning its business activities. HUL has a broad range of operations, and it has secured a
major share of the FMCG sector in India. There are multiple reasons behind HUL’s top position in the market, but its governance policies are the primary reason behind its success.
Market Research Report : Personal Care Market in India 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The personal care market has been developing rapidly primarily due to the increasing purchasing power and rise of conscious consumers. The market which is valued at INR 224 bn in 2009 is estimated to grow at 19% CAGR. Players in the market are tapping into the large potential in the market by providing a wide range of products at different prices towards meeting the specific requirements of the consumers.
The report begins with an overview of the market providing information regarding the market size and forecasted growth, the market segmentation by product as well as by region. The various segments in the market have been briefly highlighted including bath & shower, hair care, skin care, colour cosmetics and fragrance. The import export figures have been included as well as the country-wise segmentation of the same.
An analysis of the drivers explains the factors for growth of the industry including Increase in disposable income, increase in consumer base, rise in organized retail, increase in awareness, adoption of Western styles and availability of natural products. The key challenges identified encompass regulatory shortcomings, high price of commodities and perception towards application of chemicals. Key trends in the market have also been analyzed including rising mergers and acquisitions, companies lowering product prices, developing male personal care market, entry of international players and, constant innovation and focus on branding.
The competition section provides a product matrix for all the major players in the market. It also includes complete profiles of the major domestic and foreign players in the market including corporate information, financials and business highlights.
The hair color market in India is driven by growth in the need to not only cover grey hairs and look presentable but also look stylish and feel better. Rise in disposable income and media penetration has only added to increasing fashion consciousness among not just women but also men across India. Aided with the availability of products and with foreign brands being within the reach of consumers, this sector has witnessed major growth in recent years.
The report begins with an overview of the hair care market in India including market size and growth. A clear indication in terms of penetration and segmentation has also been highlighted. This is followed by an overview of the hair color market in India. The section talks of the market size and growth of the sector and provides a distinction of the various types of hair color present in the sector. Information regarding the different types of hair coloring techniques is also included. The various distribution channels adopted by the major manufacturing companies are highlighted. The section on EXIM provides an overview to the imports and exports with specification in terms of value and volume.
The section based on social media insights provides information based on consumer usage segregated across the source distribution, distribution by tonality, topics of discussion and sentiment analysis. Posts on various social media platforms have been analyzed towards providing an overview of the market driven by consumer perception.
An analysis of the drivers explains the factors for growth of the market including rise in disposable income, growth in fashion conscious consumers, increase in awareness among population across the nation, growth in percentage of male using grooming products and rise in organized retail. India is an emerging economy and with a rising GDP. People today are equipped with more disposable income allowing them to spend on FMCG products. Furthermore, with increased penetration of media, consumers are becoming more aware regarding fashion trends and also about the characteristics and benefits of the products available in the arena. Thus, it has been witnessed that consumers are becoming extremely fashion conscious and are willing to go the extra mile to buy products that deliver quality. It is also seen that there is an increase in percentage of males opting for grooming products. Thus, beauty no longer remains a domain restricted to women only, it has gone beyond and encompassed males who are spending more and has led to a thriving hair color market as a whole. However, the key challenge faced by this sector is the presence of harmful chemicals in hair colorants. Presence of certain chemicals in hair color products which can result in dangerous reactions pose act as a barrier for growth.
The major trends indentified in the market include usage of herbal products, tie-up with salons, 3D color service and brands seeking to be natural products.
The competition section begins with
The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic. Read More: https://bit.ly/2COoS8b
INDUSTRY SIZE / CONTRIBUTION TO GDP,
MARKET OVERVIEW,
PORTERS FIVE FORCE MODEL,
COMPANY INFORMATION,
SWOT ANALYSIS OF ITC LTD.
PRODUCT PORTFOLI OF ITC LTD.
COMPETITOR ANALYSIS,
MARKETING MIX,
STP OF ITC SAVLON
PRODUCT LIFE CYCLE OF ITC SAVLON HANDWASH
SALES FORCASTING
DISTRIBUTION CHANNEL
DIGITAL MARKETING STRATEGY OF ITC SAVLON
DATA REPRESENTATION( using SSPS)
FINDING
CONCLUSION
THANKY YOU
PPT WILL GIVE U SHORT DESCRIPTION ABOUT FMCG SECTOR WHICH WILL HELP U GUYS IN PRESENTATION AND SPECIALL TOOTHPASTE SEGMENT WHICH IS GIVEN IN THE PPT
ENJOY
#RIHANSHU
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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1. Skincare industry in india — Presentation Transcript
1. SKINCARE INDUSTRY IN INDIA DOA NAQVI MBA-Sem.III
2. INTRODUCTION Products which have a quick turnover, and relatively low cost are
known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get
replaced within a year. Its principal constituents are Household Care, Personal Care and
Food & Beverages. Indiaʹs FMCG sector is the fourth largest sector in the economy.
3. SEGMENT-WISE BREAK UP OF THE FMCG SECTOR IN INDIA
HUL,Nirma,Godrej Consumer products,ITC,P&G,DaburReckett & Coleman. Fabric
wash; household cleaners (dish/utensil cleaners,floor cleaners,air fresheners,insecticides
and mosquito repellents,metal polish and furniture polish). HOUSEHOLD CARE Oral
care, Hair care,Skin care,Personal wash (soaps),cosmetics &
toiletries,deodorants,perfumes, female hygiene products. PRODUCTS PERSONAL
CARE SEGMENT Colgate Palmolive,HUL, Amway,L‟Oreal,Lakme,Marico,Cavin
Care,Fem Care,Emami,P&G,Himalaya,ITC, Godrej Consumer products . MAJOR
PLAYER
4. United Breweries,GlaxoSmith Kline,PEPSICO,Coca Cola,Radico,Dabur,Real etc
BEVERAGE : Health beverages,Tea,Coffee,Bottled Water,Juices,Liquor etc. Parle Agro,
Brittania, Nestle, Cadbury, Pepsi Co., CocaCola etc. FOOD : Staples, cereals, bakery
products (biscuits, breads, cakes, snack foods, chocolates, icecreams, branded flour,
branded rice, ready-to-eat packaged foods etc. FOOD &BEVERAGES MAJOR
PLAYERS PRODUCTS SEGMENT
5. INDIAN MARKET FOR PERSONAL CARE PRODUCTS
6. PROJECTED GROWTH Subject to sustained overall GDP growth rates of ~8-9% p.a.,
the overall Indian personal care market has the potential to grow at 15%-16% p.a. (much
higher rates for select segments like colour cosmetics, skin care and deodorants) and
thereby double to ~$8-bn by 2012-13.
7. SKIN CARE INDUSTRY OF INDIA The skin care market belongs to the Personal
Care segment of the FMCG sector in India and is valued at $180 million in India
(Approx. Rs.72,000 Cr.) With safe and effective procedures, advancement in medical
technology, increase in awareness, the Indian Skin care solutions business is growing
very fast.
8. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle
creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness
creams, day and night creams, etc. NEED SATISTACTION : - Personal hygiene - Soft &
Smooth skin - (to look beautiful)
9. The skin care market is at a primary stage in India. The penetration level for the rural
market is relatively low. However, within a period of five-six years, the use of skin care
products has increased significantly in India. New players such as Avon and Oriflame
have entered the market with the natural ingredient benefit platform, which could further
spur growth.
10. REASONS FOR GROWTH IN THE SKIN CARE INDUSTRY IN INDIA Concerns
about hygiene and personal grooming drive sales. Discounts boost growth in the face of
economic uncertainty. Domestic players expand their presence. Chained retailers create
opportunities for point-of-sale marketing. Rising affluence and sophistication to drive
future growth.
2. 11. VALUE CHAIN ANALYSIS
12. INBOUND LOGISTICS Indian skin care industry typically uses specialty chemicals,
such as surfactants, fragrance compounds, polymer compounds and UV filters as active
ingredients. Specialty chemical manufacturers supplying to skin care are adopting „green
chemistry‟ principles to better meet consumer demand for natural and safer products and
increasingly stringent regulatory requirements. Advances in the area of nanotechnology
are helping researchers create breakthroughs in biotechnology.
13. OPERATIONS High R&D expenditure and a large no. of innovations (“green”
chemistry) by the Indian skin care product formulation companies. Some companies are
now backwardly integrated in the skin care ingredients space. The recent market
developments and changed competitive landscape with the advent of large corporations
have contributed to changing the scenario.
14. OUTBOUND LOGISTICS Large scale retail establishments- Department stores ( Big
Bazaar, Visual Mega Mart, Reliance Retail stores .) Supermarkets or self service stores -
Large scale retail shops operating at lower costs, selling at lower price.
(HyperCITY, ApnaBazar, Spencer's, Subhiksha.) Convenience stores or General stores or
Variety stores. Multiple Shops or chain stores. Specialized stores- These are the shops
that deal in only one or two special types of goods. Shoppers' Stop & Globus .
15. MARKETING/AFTER SALES SERVICES Advertising is done through print,
electronic & television media. No after sales services as such- (money-back offer
available for certain product brands)
16. FIVE FORCE MODEL
17. BARRIERS TO ENTRY Low import duty has enabled many international brands to
enter into the domestic market. Competition amongst domestic players to enter the rural
market. (Distribution networks being beefed up)
18. BARGAINING POWER OF SUPPLIERS Some of the companies are integrated
backwards, which reduces the supplier's importance. Manufacturing is largely outsourced
due to globalization, the skin care product distributors in the developing countries are
struggling to capture and retain their market share from the multinational companies.
19. BARGAINING POWER OF BUYERS In case of branded products, there is little that
the consumer can influence, but intense competition within the skin care companies
results in value for money deals for consumers -(e.g. buy one, get one free concept).
20. RIVALRY BETWEEN EXISTING FIRMS Competition is faced from both domestic,
MNCs and also from cheaper imports, which are increasingly visible in urban markets.
Price wars are a common phenomenon. Highly scattered market and poor transport
infrastructure limits the ability of MNCs and national players to reach out to remote rural
areas and small towns. Low brand awareness enables local players to market their
spurious look-alike brands.
21. PRESSURE FROM SUBSTITUTE PRODUCTS The best part in skincare sector is
that the substitutes here are found within the sector itself so if the customers change their
consumption pattern then too the effect will be on the company but the whole sector
remains unaffected.
22. CONSUMER PERSPECTIVE With rising education levels and increased brand
promotion by the personal care manufacturers, the aspirations of the younger generation
have been turning to the branded personal care products. Brand awareness is extremely
high in the urban markets but brand loyalty is very low. In rural markets, the opposite is
3. true. Smaller product packs to attract the consumers (those who are open to experiments
and those who have lower buying capacity).
23. MARKET PLAYER‟S PERSPECTIVE Pricing, brand equity and distribution
network are the key differentiating factors in the skin care market. India, being a big
country, has different demands from different regions. Price wars are forcing many
players to offer discounts and this has reached a stage today where some companies are
launching new products with discounts.
24. MAJOR PLAYERS OF THE SKIN CARE INDUSTRY OF INDIA
25. MARKET SHARE (%) OF SKIN CARE COMPANIES (Basis retail value rsp. ‟09)
26. HINDUSTAN UNILEVER Ltd. Hindustan Unilever Limited (HUL) is India's largest
Fast Moving Consumer Goods Company, with over 20 distinct categories in Home &
Personal Care Products and Foods & Beverages. The company‟s Turnover is Rs. 17,523
crores (for the financial year 2009 - 2010). Major skin care products are: > Fair and
Lovely, Lakme, Pond‟s and Vaseline > Breeze, Dove, Hamam, Lifebuoy, Liril, Lux,
Rexona and Pears.
27. CAVINKARE LTD. In 1983 with a single product, CavinKare started out as a small
partnership firm. The Company that began its journey as Chik India Ltd was renamed as
CavinKare Pvt. Ltd (CKPL) in 1998. Smart marketing and clear product positioning not
only ensured CavinKare's growth but also helped the company broaden its product
portfolio extensively. Major skin care products- > Fairever, Fairever Fruit, Spinz Talc,
Spinz Deodrants,Hi5 Deodrant and Nyle Cold Cream and Lotion.
28. GODREJ CONSUMER PRODUCTS Godrej Consumer Products (GCPL) is a leader
among India's Fast Moving Consumer Goods companies, with Personal and Home Care
Products. GCPL is driven by the mission to continuously enhance the quality of life of
consumers in high-growth markets with its products. Major skin care products are : > Fair
Glow, Cinthol (soaps, deodorants and talcum powder),Vigil & Godrej No.1.
29. EMAMI LIMITED Emami Limited is a coveted Rs 1000 crore business entity, a
leading player in the personal and healthcare consumer products industry in India
engaged in manufacturing and marketing of health, beauty and personal care products
that are based entirely on ayurvedic formulation. Major skin care products of the
company are as follows : > Boroplus antiseptic cream, Boroplus prickly heat powder,
Fair & Handsome, Malai Kesar Cold Cream & Navratna cool talc.
30. SWOT ANALYSIS Strengths 1. Low operational cost. 2. Presence of established
distribution network in urban as well as rural areas. 3. Presence of well known brands.
Weakness 1. Low exports level. 2. „Me-too‟ products which legally mimic the labels of
established brands narrow down the scope of skin care products in rural & semi-urban
market.
31. SWOT ANALYSIS cont. Opportunities 1. Untapped rural market. 2. Rising income
level of consumers. 3. Large domestic market- 1 billion population 4. Export potential.
Threats 1. Removal of import restrictions resulting in replacing of domestic brands. 2.
Slowdown in rural demand. 3. Tax & regulatory structure.
32. CONCLUSION Multinational players with international brands have a strong
presence in the Indian personal care segment. Local brands too are gaining a foot-holding
the market by innovatively developing value offerings to meet the unique needs of the
Indian consumer. Going ahead, it will be important to develop R&D capabilities to
further customize products for Indian consumers, create greater awareness among the
4. burgeoning middle class and ensure effective distribution reach to service them. The
companies that are able to develop a judicious mix of the above will be the eventual
winners. The time is ripe to review one‟s strategy and come up with innovative
approaches to help realize the full potential of the Indian skin care sector.