Heinz India Private Limited is a food processing company that started operations in India in 1994. It took over the family nutrition business of Glaxo which included brands like Complan, Glucon-D, Nycil, and Sampriti Ghee. The company's manufacturing facility is located in Aligarh, Uttar Pradesh. Seema Modi was the first woman managing director of Heinz India. The company has offices in major cities across India and follows good manufacturing practices and quality standards. Heinz India is focused on providing trusted and nutritious food options to consumers while pursuing sustainable and profitable growth.

1. Heinz India Private
Limited
Presented By:
Ammar Durgwala05
Vaibhav Firke 06
Manali Gaonkar 07
Tapassya Giri 08
Akash Halankar 11
Presented to:
Dr. Harish Purohit

2. FMCG Sector in India
Fourth largest in the economy
Market size is US $13.1 billion.

3.  Commonly known as Heinz
 A U.S based Food Processing Company
 Founded by Henry John Heinz
 Started in 1869 in Sharpsburg, Pennsylvania
 Headquartered in Pittsburgh, Pennsylvania
 Best known for its ketchup

4. Heinz India Pvt Limited.
 Started in the year 1994
 Took over the Family Product Division of Glaxo.
• Complan
• Glucon-D
• Nycil
• Sampriti Ghee
 Heinz manufacturing company is at Aligarh in the State of Uttar Pradesh.
 Seema Modi is the first woman to be an MD in Heinz.

5.  Head office of the company in Mumbai.
 Branches in Mumbai, Delhi, Chennai and Kolkata.
 This manufacturing facility is HACCP(Hazard analysis and critical control points)
certified and follows GFMP (Good Food Manufacturing Practices)
 It is the one of the fastest FMCG company.
 Zero debt Company.
 ISO 9001:2000 quality management system.
About the Company

6. Mission and vision of the
company
Mission & Vision of the
company
Mission
“Heinz as a food company in India is a trusted leader in nutrition
and wellness. Regarded as the original Pure Food Company,
Heinz is dedicated to the sustainable health of the people, the
planet and our Company”.
Vision
‘‘We define a compelling, sustainable future and
create the path to achieve it.’’

7. SWOT ANALYSIS
S
STRENGTH
Strong brand portfolio
Strong financial performance
of business segment
Diversified operations
Research and development
W
WEAKNESS
Low inventory turnover
Rating downgraded
Manufacturing plant in the US
dependent on economic
environment
O
OPPORTUNITY
Growing baby food market
New product launches
Changing consumer habit
Further international
expansion
Growth of emerging markets
Emerging the market of china
and brazil
T
THREATS
Private label growth
Increasing competition and
industry consolidation
FDA regulations
Losing to business to suppliers

8. 15.7
63
36.8
2.2 2.1
Market Share of Heinz Company Product
Complan
Glucon-D
Nycil
Tomato Cachup
sampriti

9. 754
1054
952
1208
433
0
200
400
600
800
1000
1200
1400
2006-07 2207-08 2208-09 2009-10 2010-11
Growth of the company in Rs. million
Groth of the company in Rs
million
Market growth of the company

10. Financial Review

12. Heinz launched all of this
product in India

13. BCG MATRIX OF THE COMPANY

14. Distributors of the company

15. Distribution Channel:

17. Strategy of Heinz

18. HNFI -Heinz Nutrition Foundation India
• Founded in 1997 as a Non Profit Trust
• To advance the Knowledge and practice of nutrition.
Mission of HNFI:

19. ‘The Foundation’ functions as follows:
1. Spreading latest information by way of Newsletter.
2. Undertaking the funding of small but seminal Research
projects.
3. Facilitating and Promoting nutrition education and
awareness by taking part in and conducting nutrition
conferences.