This document discusses the BCG matrix, a tool used to evaluate business units based on market share and market growth rate. It provides an overview of the four categories in the BCG matrix - stars, cash cows, question marks, and dogs. It then applies the BCG matrix to analyze different strategic business units within Mahindra & Mahindra, including tractors, two-wheelers, and utility vehicles. Based on their placement in the matrix, it recommends appropriate strategies for each unit, such as investing to protect stars or investing intensively in question marks.

4. GROUP MEMBERS 30 VIJAY MOURYA 43 BHAVESH SINGH 33 ATUL PATHAK 23 RAKESH MALPEDI SIGNITURE ROLL NO. NAME

7. BCG Growth - Share Matrix

18. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share

20. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share

22. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share

23. Conclusion SBU AMGR M&M mkt Share (a) Largest Competitor Mkt. share (b) X = a/b TRACTORS 18% 29% 23% (TAFE) 1.26 TWO WHEELERS 12% 1% 52% (HERO HONDA) 0.02 UTILITY VEHICLES 8.7% 42% 21% (TATA MOTORS) 2.00

24. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share