This document summarizes a survey conducted on consumer behavior regarding Cinthol soap. The survey aimed to study awareness levels, perceptions, satisfaction, and loyalty towards Cinthol and other soap brands. Key findings include: 1) 30% of respondents preferred Cinthol soap; 2) 50% of Cinthol customers were satisfied; and 3) 56% of customers reported being loyal to the Cinthol brand. The survey found that price and quality were the most important factors influencing customers' buying decisions.

1. Research and analysis through
survey
PRESENTED BY-KEERTANA
SHAGUN
AKHILESH

2. COMPANY Profile
• Industry - Consumer goods.
• Founded - 1897
• Founders - Ardeshir Godrej
PirojshaGodrej
• Headquarter - Mumbai;
• Key People - Adi Godrej (Chairman)
Jamshyd Godrej
• Revenue - $216 billion (2013)

3. objective
• Our main objective is to study the consumer
behavior regarding CINTHOL soap.
• To determine the awareness level of the soap brands
• To identify perception of the consumers
• Customer satisfaction.

4. PRODUCT PROFILE
• Cinthol soap is the brand of Godrej Consumer
products ltd. was launched in 1952.
• Which was carefully nurtured by the company and
owns a special place in the Indian consumer’s mind.
• Godrej always tries to experiment with this product,
trying out new things and coming out with different
variants to be in tune with the changing consumer
trends.

5. RESEARCH METHODOLOGY
Questionnaire Method-
A set of predetermined questions for all
respondents that serves as a primary research
instrument in survey research.

6. Survey Results
• CINTHOL SHOP PREFERRED-
30%
25%
20%
15%
10%
CINTHOL
LUX
LIFE BOUY
DOVE
OTHER

7. CUSTOMERS OPINION
40% 20%
30%
10%
EXECELLENT
VERY GOOD
GOOD
POOR

8. CUSTOMER SATISFACTION
50%
30%
20%
YES
NO
NOT SURE

9. CUSTOMERS Loyalty
56%
44%
LOYAL
NOT LOYAL

10. PRODUCT AWARENESS
46%
34%
20%
ADVERTISEMENT
WORD OF MOUTH
OTHERS

11. FACTOR THAT AFFECTED
Customers DECISION
23
37
57
63
49
21
14 14
13
22
23
PRICE AVAILABILITY PACKAGING QUALITY
64
LOW AVERAGE HIGH

12. FINDING
• 50% Customers of CINTHOL are satisfied.
• Company should have to increase availability of the
product.
• CINTHOL is highly used soap for better fragrance and
refreshment
• 56% Customers are loyal to CINTHOL.
• 30% Customers think that it is an excellent product.

13. CONCLUSION
• Questionnaire is the best way of collecting the data.
• Products price and quality is the factors that have
high effect on consumer’s buying decision.