NMDL Kleenex Digital Strategy
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Kleenex wants to change its negative association with sickness by launching a campaign promoting Kleenex's use during happy occasions like weddings and graduations. The campaign will target 25-37 year olds and empty nesters on Facebook, Twitter, Google, and television. Success will be measured by increased social media engagement. With a $3.5 million budget, the goal is to boost brand loyalty and preference by encouraging users to share joyful moments that involved Kleenex tissues.
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Kleenex Brand Tissues - Camille Beaudet
A proposal of a new line of facial tissue products from Kleenex. A new eco-friendly line of Kleenex products: Kleenex-eco.
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The document outlines Kleenex's marketing strategy to reach its goal of increasing sales and brand awareness. It will target men and women ages 16-40 across low to high income levels through Facebook, Twitter, and Google AdWords. The $1.8 million social media budget will be used to engage consumers on Facebook and promote the #KleenexCares hashtag on Twitter. Google AdWords will feature keywords related to tissues and a call to action, spending $2 per day for 68+ clicks and 4,000 impressions. SEO will also be implemented to boost search results and leverage relevant keywords.
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Kleenex has been the number one facial tissue brand since 1924. The document proposes a marketing strategy for Kleenex to maintain relationships with loyal customers and gain new ones using social media, internet, and digital marketing. This includes maintaining their Facebook page, starting a Twitter account, developing a mobile app for cold/flu tips, and measuring success through analytics with a monthly budget of $4.8 million.
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The document discusses Kleenex's social media campaign to revitalize its brand and engage more users online. It notes that currently Kleenex has far fewer Facebook likes than its competitor Puffs. The proposed campaign would allocate startup budget to a blog, Facebook, Twitter, Google, YouTube, and user engagement initiatives. Success would be measured by analytics tracking keywords, social media mentions and shares, website traffic sources and time spent on pages. The goal is for the new campaign to better connect with users and grow Kleenex's online presence.
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This document outlines Kleenex's digital presentation strategy to launch a campaign called "Creating Kleenex" where consumers can design their own Kleenex box for a contest. It will be promoted on social media platforms like Instagram, Pinterest, Twitter and Facebook to engage customers and fans. The goal is to show Kleenex can be used creatively rather than just for health purposes and attract a younger audience. Key metrics like social media engagement, participation, app downloads and sales will measure the campaign's success in changing perceptions of Kleenex.
Kleenex Social Media Campaign Presentation
Kleenex's social media campaign aims to develop its social media presence, create buzz, improve brand preference, and increase market share. The campaign theme is "Care is Everywhere" and will use digital marketing to share stories and tips about Kleenex online and through social media platforms like Twitter, Facebook, YouTube, and their website. The budget for the campaign is $50 million and it will monitor the reaction to the campaign, negative press, and competitors to measure its impact on brand image, preference, market share, and sales.
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The document provides details on a marketing campaign for Kleenex Perfect Fit facial tissues. It includes research conducted on the target audience of women aged 24-54 who are social butterflies. The research found that the target currently sees facial tissues as only essential when sick and wants stylish products. The campaign's big idea is that "Caring is Contagious" to position Kleenex Perfect Fit as a tissue one can feel proud to own rather than just a necessity. The integrated marketing campaign will include digital out of home placements showing an interactive pattern that spreads as people walk by.
NMDL Kleenex Digital Strategy
The document outlines Kleenex's digital strategy to engage consumers beyond just allergy, flu, and cold seasons. The strategy involves a multi-usage campaign targeting women ages 25-54 of middle to high socioeconomic status through promotions on mobile apps and social media, online partnerships, and a monthly budget of $5,000 to $9,000, about 10-15% of revenue, to become more than just a tissue brand and build stronger consumer relations.
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Kleenex's social media campaign aims to develop its social media presence, create buzz, improve brand preference, and increase market share. The campaign theme is "Care is Everywhere" and will use digital marketing to share stories and tips about Kleenex online and through social media platforms like Twitter, Facebook, YouTube, and their website. The budget for the campaign is $50 million and it will monitor the reaction to the campaign, negative press, and competitors to measure its impact on brand image, preference, market share, and sales.
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The document provides details on a marketing campaign for Kleenex Perfect Fit facial tissues. It includes research conducted on the target audience of women aged 24-54 who are social butterflies. The research found that the target currently sees facial tissues as only essential when sick and wants stylish products. The campaign's big idea is that "Caring is Contagious" to position Kleenex Perfect Fit as a tissue one can feel proud to own rather than just a necessity. The integrated marketing campaign will include digital out of home placements showing an interactive pattern that spreads as people walk by.
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Kleenex will increase brand awareness and sales through social media marketing. They will establish connections with customers by sharing funny stories and photos using their products on Twitter and other platforms. A creative campaign using banners, websites, and posts will feature humorous copy and images to generate buzz around the Kleenex brand. Kleenex is hiring a social media specialist and budgeting for commercial time to boost their social presence and loyalty.
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YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique features and nuances of this channel?
YES NO Can your company afford to pay for advertising on this social network?
YES NO Does the context of this platform’s use align with your company’s offerings?
YES NO Can you reasonably measure and report results for this channel?
YES NO Have you personally tested this network to understand how it’s used?
YES NO Will your team enjoy using this channel to reach your customers?
YES NO Does this channel facilitate customer service requests for your customers?
YES NO Are you willing to innovate on this network, moving beyond best practices?
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Social Media Marketing Fundamentals with Brian Honigman
1 of 1
Social Media Marketing Fundamentals
with Brian Honigman
Checklist for Choosing a Social Channel
Selecting the right social networks for your organization isn’t an easy decision with the numerous options
available and the variety of considerations to account for. Here’s a checklist to help remember what to
keep top of mind when choosing where to be active on social media. A majority of the questions below
should be marked “yes” to indicate a social network is right for your business.
YES NO Is your audience using this social network?
YES NO Does this channel have a large, active audience?
YES NO Do you have the necessary resources to maintain this channel?
YES NO Does your organization have the expertise to succeed here?
YES NO Are your competitors active on this channel?
YES NO Is it possible to achieve your marketing goals on this platform?
YES NO Are you able to invest in the types of content typically shared here?
YES NO Does your team grasp the unique featur.
Nivea Men
Nivea launched a promotional campaign on Facebook to raise awareness of its men's products and encourage women to purchase them as gifts. The campaign strategy involved creating engaging online advertisements targeting women ages 25 to 45. The advertisements used Say Media's "AdFrames" platform to display a full-screen interactive concept showing Nivea's product range and driving consumers to a Facebook store. The results showed that this browser takeover format, which presented many product options at once, successfully drove traffic and allowed potential buyers to browse selections.
Presentation Lynx Unilever
This presentation proposes a multi-stage campaign by Lynx to help improve self-confidence in 18-24 year olds. Research found that age group lacks confidence due to stress, lack of money, and not achieving goals. The campaign would use social media to raise awareness of the benefits of routine, provide routine-planning tools, and encourage goal-setting. It would track users' progress, offer rewards and competitions, and expand to more countries over 12 months to motivate people to develop healthy routines and achieve their goals through the support of the Lynx brand. The goal is to engage customers, highlight the importance of positive daily actions, and change the brand's perception.
Managing Chaotic Marketing VSHMPR May 2014
This document provides an overview of content marketing strategies for healthcare organizations. It discusses how content marketing can improve online visibility and engage target markets in a meaningful way. Key aspects of an effective content marketing strategy include defining the target market, developing a content formula and planning calendar, setting goals and KPIs, synchronizing multi-channel messages, and measuring results. Examples are provided of how healthcare organizations have successfully implemented content marketing campaigns through blogs, videos, events, and other tactics.
Nivea Men Marketing case Presentation 2015
Presentation on the case Nivea MEn and the campaign's which they conducted to generate more Click through rate and more customer engagement.
CreativePoint_Credential_2023
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
Healthcare Content Marketing: Managing Chaotic Marketing
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Customer experiance conference la
The document discusses best practices for customer service and engagement on social media. It recommends (1) creating an authentic social media presence to build trust and loyalty, (2) leveraging customer communities to gain customer insights, (3) using customer feedback to create new revenue streams, (4) providing individual customer feedback that helps others, and (5) turning negative experiences into positive interactions. Specific tactics mentioned include monitoring social media, responding to customers, sharing customer testimonials, and addressing complaints transparently.
Social media report - European String Teachers Association
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
Is Word Of Mouth Marketing Really Worth It?
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Womma tap influence final3.22.2015
This document summarizes a presentation on word-of-mouth marketing. It finds that word-of-mouth is responsible for $6 billion in annual consumer spending and drives 13% of sales. Word-of-mouth also amplifies paid media by 15% and has a more immediate impact than traditional media. The presentation discusses how to build an effective word-of-mouth strategy focusing on audiences, engagement, and measurement of outcomes rather than just activities. It also provides examples of successful word-of-mouth campaigns that increased sales, reach, and engagement through the use of influencers.
Loreal 4
The document discusses several digital marketing case studies conducted by L'Oreal for its brands in different countries. It describes challenges, solutions implemented including digital strategies and activations, and results for campaigns in China, France, Germany, and the UK. The case studies covered social media, video, display advertising and generated awareness, engagement, and sales.
6 Secrets To Social Video Success
Unruly and Warc held a joint event which analysed the videos from some of the winning campaigns at Warc's Prize For Social Strategy 2016 event.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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- 2. About Created in 1924, by Worldwide. Competitors of Kleenex are other brands that sell of facial tissues. Kleenex has been brand of facial tissues in the world since it’s start in 1924.
- 3. Marketing Strategy Kleenex is often associated with being sick, having a cold, or being sad, but I would like to stray away from that concept. A campaign that creates a positive association between Kleenex and its uses The target audience would include those between ages of 25-37 parents who are empty nesters
- 4. Marketing Strategy The goal is to change the negative association to thoughts of happiness i.e. a wedding, winning a sporting event, and the birth of a child or a graduation
- 5. Tools & Tactics Campaign: Contains keywords like joy, happiness, tears of joy, Kleenex, tissues, tears. For Tears of Joy! https://www.kleenex.com/FacialTissues.aspx Use Kleenex for those happy moments Now 15% off when buy 5 or more On Carpool duty? https://www.kleenex.com/On-The-Go.aspx Kleenex is your new hero for messy hands Kleenex Splash n’ Go - wipes are there for you where ever you are
- 6. Tools & Tactics continued 270K Likes currently Campaign: Ask that users post photos, videos or comment about their joyful experiences 15.1K followers Campaign: Ask that followers tweet @Kleenex with photos or videos of their joyful moments that involved Kleenex
- 7. Tools & Tactics continued +64,000 views Campaign: Videos posted on Facebook and Twitter will be featured on the Kleenex Brand channel Feature the posts on their page Television Commercial Introducing the new campaign Campaign: examples of situations where Kleenex is used for happy occasions, with a call to action to post to sites at end.
- 8. Measuring Success Facebook Increased number of “Likes” Conversations on page Between consumers Between Kleenex Brand and consumers Twitter Increased number of followers Conversation and posts on page To @Kleenex Google Analytics to see progress of online sites
- 9. Budget Kleenex’s total annual revenue is about $1.6 Billion An estimated $3.5 million Google AdWords Social media updating Social media monitoring Commercial fees
- 10. Summary Our goal to increase brand loyalty and brand preference, as well as the goal to expand the uses for Kleenex will be one that will draw a large crowd. This allows conversation and interaction between customers and in turn will grow the Kleenex brand even more.