Radiohms Agencies Ltd (RAL) is India's largest fast moving consumer goods company, with leadership in Portable Energy,Personal Grooming and Baby Care products .In Portable energy segment RAL leading in Battery,Torches,Dry Cell,Alkaline Cell,Pencil Cell,Big Cell,Medium Size Cell,Heavy Duty Cell,Battery Charger,Emergency light & Rechargeable light. RAL is also the market leader in Personal Grooming & Baby Care products segment - catering to diverse product range like Feeding Products,Sippers,Soother,Teether,Nipple,Bibs,Diapers,Toys,Spouts,Feeding Sets,BPA Free Products,Shaving Product,Shaving Razor,Shaving Brush,Shaving Cream,Shaving Foam,After Shave Lotion,Safety Razor,Disposable Razor & lot more. With its extensive reach starting from small grocery shops to chain departmental stores,RAL caters to more than 10,00,000 Retail and Wholesale outlets across the country.

2. At RAL…
India’s largest Channel Distribution Company

3. Vision
“To set new benchmarks in the FMCG industry,
by offering world class products
at affordable prices.”

4. Mission
“To maximise synergy between reputed brands
and market potential of the Indian
sub-continent by offering the
best product, distribution, support and
overall value in all the segments
that we represent.”

5. We promise…
“TRUST OUR EXPERIENCE”
30 years of distribution in
India and SAARC countries.

6. TRUST…
of people in India for the past 3 decades.
providing quality products at affordable prices.
built brands like NIPPO, one of the market leaders in the
Dry Cell markets in India. Market Share 32%
Built brands like Nuby (Luv n Care) one of the market
leaders in Infant feeding in India. Market Share 20%
Built brands like Glide (ASR) one of the leading brands in
shaving in modern trade in India. Market share 20% in
modern trade.

7. OUR Strengths…
Collaboration with International Brands -
Matsushita (Japan), American Safety Razors(USA) and
Luv’n’Care (USA).
Reach - more than 10,00,000+ Retail Outlets covered through
3000 distributors across the country, covering the smallest
village grocery shops to Mega Lifestyle Chains and Hyper
Markets in Metros.
Human Resources - a robust manpower of 625 field force.
ERP - an online erp connecting all our 22 godowns with the
head office to the distributor point to gather information for
effective sales, inventory planning and execution.

8. EXPERIENCE…
In building successful brands like Nippo, Nuby
and Glide.
Catering to diverse product categories like Portable
Energy, Personal Grooming and Infant Care Products.
Catering to diverse formats ranging from kirana
outlets, pharmacies, modern trade, CSD and other institutional
trade to exporting in Bangladesh, Nepal, Bhutan and Srilanka.
Innovation – No other company does this!
Our own fleet of 250* Vans visit innermost part of the Rural India
to sell our range of products.
*Distrubutor owned vans are not included in this*

9. Business Verticals

10. Business Verticals
Portable Energy
Personal Grooming
Infant Care

11. Nippo Batteries
Nippo Batteries, today is a household name in India.
First Indian dry battery company to have been certified with the
ISO 9001 and ISO 14000 International Standards for Quality.
Nippo batteries is a BSE listed company with an annual turnover
of Rs.270 crores in 2008-09.
Nippo is second largest dry battery player in India with
32% market share.
It is a name that stands for quality, consistency, safety and value
for money.

12. Glide
Glide has established itself as a strong brand in the
Personal Grooming product categories in a short span for 4
years.
Today, Glide enjoys a 8% market share in the disposables.
20% market share in the organized retail sector
of India.

13. Nuby
With the focus clearly on bringing world class products to
Indian customers, Nuby was brought to India by RAL.
Nuby, World’s No. 1 infant care feeding and teething company
with a presence in 155 countries.
RAL has concerted efforts on developing this brand and today
it has a presence among 3000 babyshop outlets across the
country with a market share of 20%.

14. Purple Turtle
With its in-house brand ‘PURPLE TURTLE’ designed to
address infant care & baby feeding needs across the lower
end price points across India.
RAL has been able to provide a quality alternative, in infant
care, especially in bottles nipples and wet wipes at very
competitive prices to cater mass market in rural,
semi urban India.

15. Business Partners

16. Business Partners
Portable Energy
Personal Grooming
Infant Care

17. National Panasonic Matsushita Electric Works
Matsushita and RAL are in collaboration for
manufacturing and distribution of dry cell batteries
and torches under the brand name “Nippo”.
World’s largest electronic manufacturers, Matsushita
has over 600 companies under it.
The company manufactures and markets over
15,000 products under brands such as Panasonic
and National.
In fiscal 2007, Panasonic Electric Works Co., Ltd.
posted overseas sales of more than ¥234.3 billion,
accounting for 14.1% of consolidated net sales. As
of March 31, 2007, our overseas workforce totaled
17,888 employees.

18. American Safety Razor Company
ASR (American Safety Razors) has been
active for 134 years in manufacturing,
marketing and distribution of personal
care products.
ASR deals in wet shaving razors, bladed
hand tools, special industrial blades,
medical scalpels, razors and blades with a
turnover of $ 750 million dollars
In India and SAARC countries, these are
marketed by RAL under the brand name
Glide.
ASR is the second largest manufacturer of
shaving products in the world and does
private labelling for Walmart globally.

19. Luv n Care
Luv n Care has been into manufacturing
and distribution of products(under the
brand name 'Nuby') of outstanding value
and exceptional quality for almost four
decades now.
The company exports its products to 125
countries and generates 50% of its
revenue from exports alone.
The company prides itself for having a
global monopoly in infant care products
and boasts of an annual turnover of $250
million. Plus it has 18 patents to its
credit.

20. Our Network

21. Extensive Reach
Reaches 10,00,000 Retail and Wholesale outlets across the
country.
Reach ranges from small grocery shops to large format and
multi-outlet chains.
Extensive representation and warehouse facilities, in every
state of India.
Distribution to SAARC countries including Sri Lanka, Bhutan,
Nepal and Bangladesh.

23. Overview of India Operations - North

24. Overview of India Operations - East

25. Overview of India Operations - West

26. Overview of India Operations - South

27. RAL Delivery Vans

28. RAL Mela Vans

29. RAL in Modern Retail
Approx 50 Global and local retail formats present, out of which,
10 retail formats have national presence, rest are regional.
RAL is registered in all Retail formats PAN India.
Approx 2000 stores carry and display RAL range of products

30. Partnering Growth – Global Chains

31. Partnering Growth – India Chains

32. Eventful RAL

33. Eventful RAL
Stockist Meet

34. Eventful RAL
Exhibition – Photofair 2009

35. Eventful RAL
Exhibition – Ganga Sagar Fair in West Bengal

36. Eventful RAL
Exhibition – Glide at display

37. Eventful RAL
Exhibition – Nuby at Display

38. Eventful RAL
Display of Glide at Big Bazaar

39. Eventful RAL
Display of Glide at a modern store

40. Eventful RAL
Outdoor Promotion for Glide

41. RAL in Media

42. RAL in Media
Nuby wins “Mother & Baby Award 2009”

43. RAL in Media
Hon’ble Finance Minister of India giving away Award to
Mr.R.P Khaitan, Our Chairman

44. RAL in Media
Press Releases

45. RAL in Media
Press Releases

46. RAL in Media
Press Releases

47. India’s FMCG Scenario
Forecast 2010

48. Fast Moving Consumer Goods
Supply Abundant supply in metros. Distribution networks are being
beefed up to penetrate the rural areas.
Demand HLL expects the FMCG market to triple in market size by FY10,
which highlights the potential.
Huge investments in promoting brands, setting up distribution
Barriers to Entry networks and intense competition, but the sector is not
capital intensive.
Bargaining Power Some of the companies are integrated backwards, which reduces
of Suppliers the supplier's clout. Manufacturing is largely outsourced.
In case of branded products, there is little that the consumer can
Bargaining Power influence, but intense competition within the FMCG
of Customers companies results in value for money deals for consumers
(e.g. buy one, get one free concept).
Competition is faced from both domestic, MNCs and also from
Competition cheaper imports, which are increasingly visible in urban
markets. Price wars are a common phenomenon.

49. Forecast 2010
Rural and semi-urban
128 million population thrice the urban
Market size growth from 48k to 100k Crores (Growth of 50% at
10%CAGR)
Increase penetration from the current less than 1%
Problems in the rural sector
Low per capita disposable incomes
Large number of daily wage earners
Acute dependence on vagaries of monsoon
Seasonal consumption
Poor infrastructure – roads and power supply
Urban
Market 16.5k to 35k Crores (Growth of 100% at 20%CAGR)
Intense competition – severe pressure on margins – Focus on
newer products, such as fruit juices
Source: Assocham Report ‘Future Prospects of FMCG’

50. Thank You!
www.radiohms.com