Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company. It touches the lives of two out of three Indians with over 20 categories of home and personal care products and foods and beverages. HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods. Unilever has a 52% shareholding in HUL. HUL's brands such as Lifebuoy, Lux, Surf Excel, and Fair & Lovely are household names across India. HUL manufactures products in over 35 factories across India and has a distribution network covering over 6.3 million retail outlets. HUL believes in contributing to community development through various
Dabur is India's leading consumer goods company with a portfolio of over 350 herbal and natural products across hair, skin, oral, and health care. It has a workforce of over 4,000 employees, 17 manufacturing units globally, and distributes products in over 60 countries. Founded in 1884 by Dr. S.K. Burman, Dabur aims to provide effective and affordable natural remedies. Its key brands include Dabur, Vatika, Hajmola, Réal, and Fem, which are marketed through various channels in India and abroad.
This document provides an overview of Hindustan Unilever Limited (HUL). Some key points:
- HUL is India's largest fast moving consumer goods company with 100 factories across India. It is majority owned by Unilever.
- HUL has a diverse portfolio of brands across personal care, beauty, home care, food and beverages, and other categories. Major brands include Lux, Lifebuoy, Dove, Sunsilk, Pepsodent, Brooke Bond, Kwality Wall's.
- HUL faces competition from other major FMCG companies in India. It employs strategies like rural distribution projects and working with self help groups to reach customers across urban and rural
The automotive industry began in the late 19th century with hundreds of manufacturers pioneering the development of motor vehicles. Motorcycles were also developed starting in the late 19th century. By the early 20th century, major motorcycle manufacturers emerged in Europe and the US. During World War 1, motorcycle production increased significantly to support military operations. In the postwar period, Harley-Davidson became the largest motorcycle manufacturer. Today, the motorcycle industry is dominated by Chinese and Japanese companies, while the Indian market is led by Hero MotoCorp, Bajaj, and TVS Motors. The automotive industry in India is also large and growing, led by two-wheelers.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple business segments including fast moving consumer goods, personal care, apparel, education, hotels, paper, and agriculture. Its vision is to sustain its position as one of India's most valuable corporations through world-class performance and creating value for the Indian economy and stakeholders. Key business segments include agriculture, hotels, and paperboards & packaging. While FMCG and cigarettes are cash cows, opportunities exist in rural markets, e-Choupal initiatives, and growing personal care consumption. Dependence on tobacco revenues and increasing taxes present threats alongside competition.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a presence across India. It has over 35 brands that are part of everyday life for millions of Indians. HUL is a subsidiary of Unilever and has an annual turnover of around Rs. 19,401 crores. The company is led by a Management Committee headed by CEO Nitin Paranjpe. One of HUL's flagship brands is Vim, which is a market leader in dishwashing products in India with different product types like bars, powders, liquids, and more.
ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. It has diversified into various businesses including FMCG, hotels, paperboards & packaging, agriculture, and IT. ITC has an annual turnover of $8.31 billion and a market capitalization of $45 billion, employing over 25,000 people across India. ITC has pursued diversification and growth through both acquisitions and organic means, leveraging synergies across its divisions.
The document summarizes information about Hindustan Unilever Limited (HUL), the largest FMCG company in India. It details that HUL has a majority market share in various product categories like soaps, detergents, personal care products and food items. The document also provides information on HUL's financial performance, acquisitions, rural initiatives and awards received.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company. It touches the lives of two out of three Indians with over 20 categories of home and personal care products and foods and beverages. HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods. Unilever has a 52% shareholding in HUL. HUL's brands such as Lifebuoy, Lux, Surf Excel, and Fair & Lovely are household names across India. HUL manufactures products in over 35 factories across India and has a distribution network covering over 6.3 million retail outlets. HUL believes in contributing to community development through various
Dabur is India's leading consumer goods company with a portfolio of over 350 herbal and natural products across hair, skin, oral, and health care. It has a workforce of over 4,000 employees, 17 manufacturing units globally, and distributes products in over 60 countries. Founded in 1884 by Dr. S.K. Burman, Dabur aims to provide effective and affordable natural remedies. Its key brands include Dabur, Vatika, Hajmola, Réal, and Fem, which are marketed through various channels in India and abroad.
This document provides an overview of Hindustan Unilever Limited (HUL). Some key points:
- HUL is India's largest fast moving consumer goods company with 100 factories across India. It is majority owned by Unilever.
- HUL has a diverse portfolio of brands across personal care, beauty, home care, food and beverages, and other categories. Major brands include Lux, Lifebuoy, Dove, Sunsilk, Pepsodent, Brooke Bond, Kwality Wall's.
- HUL faces competition from other major FMCG companies in India. It employs strategies like rural distribution projects and working with self help groups to reach customers across urban and rural
The automotive industry began in the late 19th century with hundreds of manufacturers pioneering the development of motor vehicles. Motorcycles were also developed starting in the late 19th century. By the early 20th century, major motorcycle manufacturers emerged in Europe and the US. During World War 1, motorcycle production increased significantly to support military operations. In the postwar period, Harley-Davidson became the largest motorcycle manufacturer. Today, the motorcycle industry is dominated by Chinese and Japanese companies, while the Indian market is led by Hero MotoCorp, Bajaj, and TVS Motors. The automotive industry in India is also large and growing, led by two-wheelers.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple business segments including fast moving consumer goods, personal care, apparel, education, hotels, paper, and agriculture. Its vision is to sustain its position as one of India's most valuable corporations through world-class performance and creating value for the Indian economy and stakeholders. Key business segments include agriculture, hotels, and paperboards & packaging. While FMCG and cigarettes are cash cows, opportunities exist in rural markets, e-Choupal initiatives, and growing personal care consumption. Dependence on tobacco revenues and increasing taxes present threats alongside competition.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a presence across India. It has over 35 brands that are part of everyday life for millions of Indians. HUL is a subsidiary of Unilever and has an annual turnover of around Rs. 19,401 crores. The company is led by a Management Committee headed by CEO Nitin Paranjpe. One of HUL's flagship brands is Vim, which is a market leader in dishwashing products in India with different product types like bars, powders, liquids, and more.
ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. It has diversified into various businesses including FMCG, hotels, paperboards & packaging, agriculture, and IT. ITC has an annual turnover of $8.31 billion and a market capitalization of $45 billion, employing over 25,000 people across India. ITC has pursued diversification and growth through both acquisitions and organic means, leveraging synergies across its divisions.
The document summarizes information about Hindustan Unilever Limited (HUL), the largest FMCG company in India. It details that HUL has a majority market share in various product categories like soaps, detergents, personal care products and food items. The document also provides information on HUL's financial performance, acquisitions, rural initiatives and awards received.
Itc - best selling products and competitorsAnkush Pani
1. The document discusses ITC's personal care brand Vivel and its competitors. It analyzes Vivel's product portfolio including soaps, body washes, and hair care products.
2. ITC utilizes an effective distribution network to supply its products to over 1 million retail outlets across India. It promotes Vivel through celebrity endorsements and TV advertising.
3. Key competitors of ITC's personal care business include HUL, P&G, Godrej, and Dabur. HUL promotes its Lifebuoy brand through various media including TV and local programs.
The document provides an overview of ITC Limited, a major Indian conglomerate. It discusses ITC's history, vision, leadership, diverse business divisions including cigarettes, hotels, food, personal care, IT, and social responsibility programs. ITC aims to sustain its position as one of India's most valuable corporations through world-class performance and creating value for the Indian economy and stakeholders.
Coca-Cola India launched an advertising campaign targeting rural consumers featuring Aamir Khan with the tagline "Thanda Matlab Coca-Cola" to position Coke as a generic cold drink brand. However, rural infrastructure and consumption habits posed challenges to cracking the rural market. CCI adopted a marketing strategy addressing availability, affordability, and acceptability to overcome these obstacles. This included expanding distribution through a hub-and-spoke model, introducing smaller 200ml bottles priced at Rs. 5, and advertising campaigns using the word "Thanda" to connect Coke to the rural concept of a cold drink. The strategy helped increase CCI's rural penetration and volume.
Case study of lifebuoy with hul introductionhimani101
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company. It has a wide portfolio of brands across food, home care, personal care, and water categories. HUL has been operating in India since 1895 and is a subsidiary of Unilever, with Unilever holding a 51.5% stake in HUL. Some of HUL's biggest and most well-known brands in India include Lifebuoy, Lux, Surf, Rin, Wheel, Fair & Lovely, and Vaseline. HUL has a strong rural presence in India through its various initiatives aimed at health, hygiene, and empowerment in rural communities.
The document summarizes the product life cycle of Bisleri bottled water in India. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Bisleri's introduction in 1965, its growth throughout the 1980s and 1990s as it expanded operations and saw exponential growth. The summary discusses Bisleri's marketing strategies including market segmentation targeting different package sizes to different customer groups, and competitors in the bottled water market like Kinley and Aquafina.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Hindustan Unilever Compensation Plan 2014 - Super, Simple and SustainableSudeeptodhar
This document discusses opportunities for achieving dreams and financial freedom through a multi-level marketing partnership plan. It highlights major motivating factors like extra income, financial freedom, and owning a business. It presents a model business system where individuals can earn income by sharing products with others and sponsoring new members. The compensation plan outlines different leadership levels that provide increasing rewards such as cash bonuses, trips, and cars for building large teams with high sales volumes. Reaching higher levels such as manager, director, and president is described as providing substantial monthly incomes in the tens of thousands or hundreds of thousands. The final sections emphasize the benefits of the business like a trusted brand, global opportunities, and training support.
Hindustan Unilever Limited (HUL) is an Indian consumer goods company that is majority owned by Unilever. HUL manufactures and distributes foods, beverages, cleaning agents and personal care products. It has a strong brand portfolio with over 700 million Indian consumers using its products. For urban markets, HUL focuses on short supply chains, direct selling channels, and building market segments for the future. In rural markets, HUL uses projects like Shakti to partner with self-help groups and cover over 5000 villages. HUL is also committed to corporate social responsibility initiatives in areas like education, women empowerment, rural development, and disaster relief.
Supply Chain Management Assignment on ITC- DiversificationYamini Kahaliya
This is report on supply chain management of ITC- Diversification.
this is beneficial for the BBA/b.om /mba students.
this includes following topics -
Supply chain
Supply chain management
Key benefits of supply chain management
Goals of supply chain management
Process of supply chain management
Types of process floe of supply chain
Introduction of company
Supply chain of Cigarettes
Supply chain of Agarbattis
Supply chain of e-Choupal
Supply chain of hotel
Supply chain of paper
Conclusion
Bibliography
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
This presentation discusses corporate social responsibility (CSR) and initiatives by ITC Ltd. CSR refers to voluntary actions companies take to benefit society and the environment. Companies have a responsibility to society because society supports businesses. ITC is a large, diversified Indian company with operations in cigarettes, hotels, agriculture, and fast-moving consumer goods. ITC's CSR initiatives include e-Choupal to provide farmers information, integrated agriculture planning to improve yields, women's empowerment through microcredit groups, and supporting primary education through learning centers, uniforms, and rural libraries.
Rural marketing strategies of dabur amla hair oilpratheeksharaoa
Dabur India Ltd is one of India's largest FMCG companies known for its Ayurvedic and natural healthcare products. It markets brands like Dabur, Vatika, Anmol, and Hajmola. Rural markets account for 55% of sales of Dabur Amla hair oil, its largest hair care product. To target these rural customers, Dabur uses promotional strategies like TV, radio, and newspaper ads as well as on-ground events. It conducts beauty contests and empowers women through hair education. Dabur has expanded its retail reach to 25 lakh outlets to better serve rural consumers across India.
summer internship project report presentation on HULAruna Lambha
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods (FMCG) company. It has a majority market share in personal care and household products categories. However, HUL faces intense competition from other major FMCG players such as ITC, Procter & Gamble, and Nestle. A SWOT analysis found that HUL has strong brands and distribution but is losing market share in some categories. The document recommends that HUL focus on expanding in food, continue innovating, and launch products for lower income segments to maintain its competitive advantage.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company. It offers many household brands like Dove, Lifebuoy, Lipton, Lux, and Pond's. The document analyzes HUL's product lines, market share compared to competitors, financial performance from 1998-2007, and future opportunities in India's growing consumer goods market. It finds that while HUL faces competition, opportunities for growth exist as India's per capita income and population rise, driving demand for consumer packaged goods. To strengthen rural distribution, HUL launched Project Shakti to empower women entrepreneurs.
Hindustan Unilever Limited (HUL) has had a presence in India for over 100 years, beginning with the import of Sunlight soap in 1888. [1] Since then, HUL has expanded its portfolio of brands such as Lifebuoy, Lux, and Vim and established manufacturing facilities across India. [2] HUL formed as a merger of several Unilever subsidiaries in India in 1956 and is now majority owned by Unilever while maintaining its listing on the Indian stock exchanges. [3] HUL continues to grow its business across India through brand building, manufacturing expansion, and strategic acquisitions.
This document provides an overview of ITC Limited, one of India's largest conglomerates. It discusses ITC's history and evolution since 1910, current business sectors, and SWOT analysis. Key points include: ITC operates in FMCG, hotels, paperboards, packaging, agribusiness and IT with revenues over $7 billion annually; it has strong brands and distribution channels but remains heavily reliant on tobacco; opportunities exist in rural markets and personal care while threats include regulations and competition.
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
ITC was incorporated in 1910 as Imperial Tobacco Company of India. It has since diversified into various business segments including hotels, paper, FMCG, agri etc. It remains a market leader in cigarettes in India with various brands. ITC entered hotels in 1975 and has various brands across luxury to economy segments. It entered FMCG in 2001 due to regulatory pressures on tobacco and sees growth potential. ITC sources raw materials from farmers through its e-Choupal initiative, building long term relationships. It continues investing in new business areas and product innovation.
This document compares ITC Limited and Hindustan Unilever Limited (HUL). ITC was established in 1910 as Imperial Tobacco Company of India and later diversified into various businesses. HUL was established in 1933 as Lever Brothers and is a subsidiary of Unilever focused on home and personal care products. Both companies have a wide range of brands in their portfolio. The document analyzes their product lines, corporate social responsibility initiatives, market share, and SWOT analysis. ITC has the largest market share at 52.5% in FMCG sector, followed by HUL at 26%. It highlights strengths and weaknesses of both companies along with opportunities and threats faced by them.
This document provides a report on Consumer Product Limited. It begins with an introduction to fast moving consumer goods (FMCG) and provides an overview of the major players in the Indian FMCG sector. Some of the top FMCG companies in India are listed as Hindustan Unilever Ltd., ITC, Nestle India, GCMMF (Amul), Dabur India and others. The outlook for the FMCG sector in India is positive given the large population and low per capita consumption currently.
The document provides an overview of the Indian fast moving consumer goods (FMCG) industry. It discusses that the FMCG sector is the fourth largest sector in the Indian economy with a market size of about Rs. 130,000 crore. It is characterized by a large distribution network of over 6 million retail outlets and low penetration levels. Rural India accounts for about 50% of the FMCG market. The document also summarizes key trends in several FMCG product categories such as soaps, detergents, skin care, hair care, and oral care; and discusses typical FMCG distribution networks.
Itc - best selling products and competitorsAnkush Pani
1. The document discusses ITC's personal care brand Vivel and its competitors. It analyzes Vivel's product portfolio including soaps, body washes, and hair care products.
2. ITC utilizes an effective distribution network to supply its products to over 1 million retail outlets across India. It promotes Vivel through celebrity endorsements and TV advertising.
3. Key competitors of ITC's personal care business include HUL, P&G, Godrej, and Dabur. HUL promotes its Lifebuoy brand through various media including TV and local programs.
The document provides an overview of ITC Limited, a major Indian conglomerate. It discusses ITC's history, vision, leadership, diverse business divisions including cigarettes, hotels, food, personal care, IT, and social responsibility programs. ITC aims to sustain its position as one of India's most valuable corporations through world-class performance and creating value for the Indian economy and stakeholders.
Coca-Cola India launched an advertising campaign targeting rural consumers featuring Aamir Khan with the tagline "Thanda Matlab Coca-Cola" to position Coke as a generic cold drink brand. However, rural infrastructure and consumption habits posed challenges to cracking the rural market. CCI adopted a marketing strategy addressing availability, affordability, and acceptability to overcome these obstacles. This included expanding distribution through a hub-and-spoke model, introducing smaller 200ml bottles priced at Rs. 5, and advertising campaigns using the word "Thanda" to connect Coke to the rural concept of a cold drink. The strategy helped increase CCI's rural penetration and volume.
Case study of lifebuoy with hul introductionhimani101
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company. It has a wide portfolio of brands across food, home care, personal care, and water categories. HUL has been operating in India since 1895 and is a subsidiary of Unilever, with Unilever holding a 51.5% stake in HUL. Some of HUL's biggest and most well-known brands in India include Lifebuoy, Lux, Surf, Rin, Wheel, Fair & Lovely, and Vaseline. HUL has a strong rural presence in India through its various initiatives aimed at health, hygiene, and empowerment in rural communities.
The document summarizes the product life cycle of Bisleri bottled water in India. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Bisleri's introduction in 1965, its growth throughout the 1980s and 1990s as it expanded operations and saw exponential growth. The summary discusses Bisleri's marketing strategies including market segmentation targeting different package sizes to different customer groups, and competitors in the bottled water market like Kinley and Aquafina.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
Hindustan Unilever Compensation Plan 2014 - Super, Simple and SustainableSudeeptodhar
This document discusses opportunities for achieving dreams and financial freedom through a multi-level marketing partnership plan. It highlights major motivating factors like extra income, financial freedom, and owning a business. It presents a model business system where individuals can earn income by sharing products with others and sponsoring new members. The compensation plan outlines different leadership levels that provide increasing rewards such as cash bonuses, trips, and cars for building large teams with high sales volumes. Reaching higher levels such as manager, director, and president is described as providing substantial monthly incomes in the tens of thousands or hundreds of thousands. The final sections emphasize the benefits of the business like a trusted brand, global opportunities, and training support.
Hindustan Unilever Limited (HUL) is an Indian consumer goods company that is majority owned by Unilever. HUL manufactures and distributes foods, beverages, cleaning agents and personal care products. It has a strong brand portfolio with over 700 million Indian consumers using its products. For urban markets, HUL focuses on short supply chains, direct selling channels, and building market segments for the future. In rural markets, HUL uses projects like Shakti to partner with self-help groups and cover over 5000 villages. HUL is also committed to corporate social responsibility initiatives in areas like education, women empowerment, rural development, and disaster relief.
Supply Chain Management Assignment on ITC- DiversificationYamini Kahaliya
This is report on supply chain management of ITC- Diversification.
this is beneficial for the BBA/b.om /mba students.
this includes following topics -
Supply chain
Supply chain management
Key benefits of supply chain management
Goals of supply chain management
Process of supply chain management
Types of process floe of supply chain
Introduction of company
Supply chain of Cigarettes
Supply chain of Agarbattis
Supply chain of e-Choupal
Supply chain of hotel
Supply chain of paper
Conclusion
Bibliography
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
This presentation discusses corporate social responsibility (CSR) and initiatives by ITC Ltd. CSR refers to voluntary actions companies take to benefit society and the environment. Companies have a responsibility to society because society supports businesses. ITC is a large, diversified Indian company with operations in cigarettes, hotels, agriculture, and fast-moving consumer goods. ITC's CSR initiatives include e-Choupal to provide farmers information, integrated agriculture planning to improve yields, women's empowerment through microcredit groups, and supporting primary education through learning centers, uniforms, and rural libraries.
Rural marketing strategies of dabur amla hair oilpratheeksharaoa
Dabur India Ltd is one of India's largest FMCG companies known for its Ayurvedic and natural healthcare products. It markets brands like Dabur, Vatika, Anmol, and Hajmola. Rural markets account for 55% of sales of Dabur Amla hair oil, its largest hair care product. To target these rural customers, Dabur uses promotional strategies like TV, radio, and newspaper ads as well as on-ground events. It conducts beauty contests and empowers women through hair education. Dabur has expanded its retail reach to 25 lakh outlets to better serve rural consumers across India.
summer internship project report presentation on HULAruna Lambha
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods (FMCG) company. It has a majority market share in personal care and household products categories. However, HUL faces intense competition from other major FMCG players such as ITC, Procter & Gamble, and Nestle. A SWOT analysis found that HUL has strong brands and distribution but is losing market share in some categories. The document recommends that HUL focus on expanding in food, continue innovating, and launch products for lower income segments to maintain its competitive advantage.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company. It offers many household brands like Dove, Lifebuoy, Lipton, Lux, and Pond's. The document analyzes HUL's product lines, market share compared to competitors, financial performance from 1998-2007, and future opportunities in India's growing consumer goods market. It finds that while HUL faces competition, opportunities for growth exist as India's per capita income and population rise, driving demand for consumer packaged goods. To strengthen rural distribution, HUL launched Project Shakti to empower women entrepreneurs.
Hindustan Unilever Limited (HUL) has had a presence in India for over 100 years, beginning with the import of Sunlight soap in 1888. [1] Since then, HUL has expanded its portfolio of brands such as Lifebuoy, Lux, and Vim and established manufacturing facilities across India. [2] HUL formed as a merger of several Unilever subsidiaries in India in 1956 and is now majority owned by Unilever while maintaining its listing on the Indian stock exchanges. [3] HUL continues to grow its business across India through brand building, manufacturing expansion, and strategic acquisitions.
This document provides an overview of ITC Limited, one of India's largest conglomerates. It discusses ITC's history and evolution since 1910, current business sectors, and SWOT analysis. Key points include: ITC operates in FMCG, hotels, paperboards, packaging, agribusiness and IT with revenues over $7 billion annually; it has strong brands and distribution channels but remains heavily reliant on tobacco; opportunities exist in rural markets and personal care while threats include regulations and competition.
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
ITC was incorporated in 1910 as Imperial Tobacco Company of India. It has since diversified into various business segments including hotels, paper, FMCG, agri etc. It remains a market leader in cigarettes in India with various brands. ITC entered hotels in 1975 and has various brands across luxury to economy segments. It entered FMCG in 2001 due to regulatory pressures on tobacco and sees growth potential. ITC sources raw materials from farmers through its e-Choupal initiative, building long term relationships. It continues investing in new business areas and product innovation.
This document compares ITC Limited and Hindustan Unilever Limited (HUL). ITC was established in 1910 as Imperial Tobacco Company of India and later diversified into various businesses. HUL was established in 1933 as Lever Brothers and is a subsidiary of Unilever focused on home and personal care products. Both companies have a wide range of brands in their portfolio. The document analyzes their product lines, corporate social responsibility initiatives, market share, and SWOT analysis. ITC has the largest market share at 52.5% in FMCG sector, followed by HUL at 26%. It highlights strengths and weaknesses of both companies along with opportunities and threats faced by them.
This document provides a report on Consumer Product Limited. It begins with an introduction to fast moving consumer goods (FMCG) and provides an overview of the major players in the Indian FMCG sector. Some of the top FMCG companies in India are listed as Hindustan Unilever Ltd., ITC, Nestle India, GCMMF (Amul), Dabur India and others. The outlook for the FMCG sector in India is positive given the large population and low per capita consumption currently.
The document provides an overview of the Indian fast moving consumer goods (FMCG) industry. It discusses that the FMCG sector is the fourth largest sector in the Indian economy with a market size of about Rs. 130,000 crore. It is characterized by a large distribution network of over 6 million retail outlets and low penetration levels. Rural India accounts for about 50% of the FMCG market. The document also summarizes key trends in several FMCG product categories such as soaps, detergents, skin care, hair care, and oral care; and discusses typical FMCG distribution networks.
This document provides information about Cargill Group of Companies, which operates in the fast moving consumer goods (FMCG) industry in India. It discusses Cargill's brands and products, including details about its Paradip production unit in Orissa. The summary discusses Cargill's history and operations in India, and provides an overview of the Indian FMCG industry and Cargill's role within it.
This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses that FMCG includes personal care, home care, food and beverages, and spirits/tobacco. The sector is worth $35 billion and growing 17% annually. Rural income growth has boosted FMCG. Key characteristics of FMCG goods are monthly use, direct consumer use, non-durable, packaged, and branded. Major FMCG companies in India are discussed and statistics on the industry are provided. The document also compares urban and rural FMCG markets and opportunities for growth in India.
Colgate-Palmolive is a global consumer products company headquartered in New York City. It is the largest seller of toothpaste worldwide and also produces personal care products like shampoos and deodorants as well as household cleaners. The fast moving consumer goods (FMCG) industry in India, which includes segments like cosmetics, packaged food, and home care products, is growing significantly. Within this industry, Colgate-Palmolive faces competition from other major FMCG companies like Procter & Gamble. The document provides an overview of Colgate-Palmolive and the FMCG industry in India.
The document outlines a research study on "cherry pickers" or customers who strategically purchase select products to take advantage of promotional schemes. The objectives are to profile these customers and understand their shopping patterns and the impact on retailers. A hypothesis is proposed that the amount spent to avail schemes is dependent on income. A quantitative survey of 100 customers leaving a Big Bazaar store will be conducted using a questionnaire to collect primary data and analyze spending patterns based on income. The expected contribution is a fresh understanding of this behavior and its impact on marketing strategies.
The document provides an overview of the FMCG industry in India. Some key points:
1. The size of the Indian FMCG sector was $44.9 billion in 2013 and is estimated to reach $135 billion by 2020, growing at a CAGR of 17%.
2. Food products and personal care account for the majority (69%) of the FMCG market. Rural markets contribute 33% currently but are expected to reach 45-50% by 2020, representing significant growth potential.
3. The industry is growing with rising incomes, changing lifestyles, and greater product availability in both urban and rural areas. However, high inflation slowed growth to 9.24% in 2013.
The document discusses Hindustan Lever Limited's (HLL) detergent brand Surf Excel. It provides a summary of a market research project conducted on Surf Excel in Orissa, India. The summary includes the objectives of studying Surf Excel's business, marketing practices, competitors and customers in Orissa. Key findings were that Surf Excel has high brand recall and a 66% market share in Orissa. Television was the most used information source but ad recall was low. Over 50% of customers preferred larger pack sizes than 200g. In conclusion, Surf Excel was found to have excellent customer reviews for its cleansing ability and availability.
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities - Full Re...Resurgent India
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities
Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy and creates employment for more than three million people in downstream activities.
Indian market is becoming the ‘mother of all markets’ which is rapidly increasing demand for all classes of product.
The document provides an overview of the Fast Moving Consumer Goods (FMCG) sector in India. It discusses that FMCG goods include daily consumable items like household products, personal care products, and food and beverages. The FMCG sector in India is the fourth largest sector worth over $13 billion currently and expected to grow substantially over the next decade. Key drivers of growth include rising incomes, urbanization, and penetration into rural markets. The sector faces some challenges from rising costs and inflation as well.
The document provides an overview of the fast moving consumer goods (FMCG) industry in India. It discusses that FMCG includes daily necessity items like toiletries, detergents, soaps that are consumed rapidly. The Indian FMCG market is the 4th largest sector in the economy worth over $13 billion annually and growing 10-12% per year. Major FMCG companies have a widespread distribution network across India reaching urban and rural markets. The future of the FMCG sector in India looks promising with rising incomes, changing lifestyles, and projections that it will become a $99-135 billion industry by 2020.
The fast moving consumer goods (FMCG) sector is an important contributor to India's GDP and economy. It includes frequent use household items like soaps, detergents, food items, and some electronics. The Indian FMCG sector has a market size of 2 trillion rupees, with rural India contributing one third. It is highly fragmented and competitive. Major segments include household care like detergents, personal care like soaps and hair care, and food and beverages like packaged snacks and drinks. A PESTEL analysis found political support, economic and income growth, changing social and lifestyle factors, advancing technology, and environmental regulations influence the sector. Porter's five forces model found barriers to entry are modest due to investments
This document provides an overview of the fast moving consumer goods (FMCG) market in India. It discusses the major market segments of household care, personal care, and food and beverages. The top companies in India such as ITC, HUL, Nestle India, and Godrej are profiled. The document also analyzes the supply and demand dynamics, key growth drivers like rising incomes and urbanization, challenges around rural consumption, and the regulatory framework of the FMCG industry in India.
The document discusses the fast moving consumer goods (FMCG) sector in India. It notes that major players in India include Hindustan Unilever Ltd., ITC, Nestle India, and others. Historically, these companies faced less competition and were able to charge premium prices. However, with economic liberalization over the last decade, the FMCG market has become more competitive. The document provides an overview of the market size and growth of various FMCG sub-sectors in India like personal care, food and beverages. It also discusses the strengths, weaknesses, opportunities and threats facing the Indian FMCG industry.
The document provides an analysis of the Fast Moving Consumer Goods (FMCG) industry in India. Some key points:
- FMCG is a $2 trillion industry representing 2.5% of India's GDP and growing at 17.3% annually. Food and personal care make up two-thirds of revenues.
- Porter's Five Forces analysis indicates barriers to entry are modest while competition and threat of substitution are high.
- Major players include HUL, ITC, Nestle. Trends include focusing on rural markets, smaller pack sizes, and new brand launches.
- The industry is expected to continue growing despite a recent slowdown, fueled by rising incomes and expanding middle class.
This document discusses consumers' preferences for fast moving consumer goods (FMCG) companies in rural India, using Hindustan Unilever Limited as a case study. It reviews literature on the changing rural market in India and strategies used by FMCG companies to target rural consumers. Hindustan Unilever Limited is profiled as a major FMCG company operating in India. Key factors influencing rural consumers' preferences for FMCG products are identified as awareness, affordability, adoptability, and availability.
To Know The Consumer Preference About NesCafe CoffeePrashant Dhanani
The document discusses the Fast Moving Consumer Goods (FMCG) industry in India, with a focus on the FMCG industry in Surat city. It provides an overview of the global and Indian FMCG industry, noting that it is the fourth largest sector in India valued at approximately $14 billion. It also discusses the growth potential in India, particularly in rural areas, as disposable incomes rise and consumption patterns change. Finally, it examines consumer preferences and characteristics of the FMCG sector in India.
The document discusses India's fast moving consumer goods (FMCG) sector. It notes that the FMCG sector contributes around 3% to India's GDP and provides 3 million jobs. The market is over Rs. 85,000 crores and includes household care, personal care, and food and beverages. It also profiles the top 3 FMCG companies in India - Hindustan Unilever Ltd., ITC Ltd., and Dabur India Ltd. The FMCG sector is expected to maintain robust growth, reaching a size of Rs. 620,000 crores by 2020. Rural India represents a major untapped market potential as rural consumers account for around 55% of total FMCG sales.
INDUSTRY SIZE / CONTRIBUTION TO GDP,
MARKET OVERVIEW,
PORTERS FIVE FORCE MODEL,
COMPANY INFORMATION,
SWOT ANALYSIS OF ITC LTD.
PRODUCT PORTFOLI OF ITC LTD.
COMPETITOR ANALYSIS,
MARKETING MIX,
STP OF ITC SAVLON
PRODUCT LIFE CYCLE OF ITC SAVLON HANDWASH
SALES FORCASTING
DISTRIBUTION CHANNEL
DIGITAL MARKETING STRATEGY OF ITC SAVLON
DATA REPRESENTATION( using SSPS)
FINDING
CONCLUSION
THANKY YOU
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with leadership in home and personal care products and foods and beverages. HUL has over 15,000 employees and 35 power brands that meet daily needs for nutrition, hygiene, and personal care. HUL has a strong organizational culture defined by its mission to add vitality to life and code of business principles focused on integrity, respect, and responsibility. HUL conducts business with the highest ethical standards through fair competition, avoiding conflicts of interest, and not engaging in bribery.
Similar to A Study on FMCG by Tushar N. Chole (20)
The document discusses the history and growth of the IT service industry in India. It covers the four periods of development characterized by the principal technologies used: premechanical, mechanical, electromechanical, and electronic. It also discusses the top 10 IT companies in India, opportunities and challenges in the industry, emerging trends like social media, e-commerce, cloud computing and mobile applications. Career opportunities in the industry for software engineers and other roles are also mentioned.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1Tushar Cholepatil
T@P India CHOCOLATE Pvt. Ltd is a chocolate manufacturing company that produces dark, milk, nutritious, and liquid-filled premium chocolate bars. The company plans to target markets in Maharashtra and outside India. It has developed marketing plans for different age groups that involve distributing chocolates through schools, tying up with Facebook for online orders around birthdays, and targeting working professionals. The financial plan includes sources of capital, investment breakdown, and projected profitability ratios. The company aims to leverage its strengths in taste and quality while addressing weaknesses and threats through opportunities in emerging markets and healthier products.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Tushar Cholepatil
This document provides a business plan for a proposed chocolate manufacturing company called T@P India CHOCOLATE Pvt. Ltd. The plan outlines the company's products which include dark chocolate, milk chocolate, nutritious chocolate bars, and premium liquid filled chocolate bars. It discusses the chocolate industry trends in India, including current size, growth rates, and major players. The marketing plan proposes targeting different age groups in India and collaborating with schools and organizations. The financial plan examines costs, sources of funding, and taxation policies.
This document outlines a marketing plan for the Tata Nano Twist vehicle. It discusses using neuromarketing techniques to understand consumer reactions and viral marketing to create successful messaging. The target groups are identified as institutes, colleges, women, and school children. The objectives will be achieved using the 4 P's of marketing - promoting the product at a dealership through an exhibition involving decoration, conveyance, printing, and miscellaneous costs. The exhibition will display spare parts and a demo vehicle. Promotion strategies include approaching schools/colleges, women's groups, and social clubs as well as press conferences and contests. Reviews from professors and directors are also mentioned.
Study of consumer oriented sales promotion in FMCG sector tushar choleTushar Cholepatil
This document provides details about a study conducted on consumer-oriented sales promotion in the fast-moving consumer goods (FMCG) sector. It includes an introduction to the concept of sales promotion and consumer-oriented sales promotion tools. It also discusses factors influencing consumer-oriented sales promotion strategies such as target market, product nature, product life cycle stage, and available promotion budget. The study aims to understand consumer perceptions of various sales promotion techniques used by FMCG companies.
study of consumer oriented sales promotion in FMCG >> Tushar chole <<Tushar Cholepatil
To study consumer preferences with respect to sales promotion in FMCG sector.
To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer.
To study the effect of sales promotions in FMCG sector
To study consumer behavior in purchase of Patanjali’s Products.
This document is a mini project report submitted by Tushar Narayan Chole for his MBA program. It provides an analysis of TTK Prestige, an Indian kitchen appliance manufacturer founded in 1928. The report includes details on TTK Prestige's products, organization structure, vision, mission, and 5-year analyses of production statistics, financial performance, human resources, and marketing. Key findings are that TTK Prestige's sales turnover increased from Rs. 325.94 crore in 2008 to Rs. 1,103.43 crore in 2012, while net profit grew from Rs. 20.67 crore to Rs. 113.36 crore over the same period. The report also compares TTK Prestige
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
A Study on FMCG by Tushar N. Chole
1. A Study On
Fast Moving Consumer Goods (FMCG)
Tushar N. Chole
MGM’s Institute of Management,
Aurangabad, Maharashtra.
2. Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods
(CPG), are products that are sold quickly at relatively low cost. Though the absolute
profit made on FMCG products is relatively small, they generally sell in large
quantities, so the cumulative profit on such products can be large.
Examples of FMCG generally include a wide range of frequently purchased consumer
products such as toiletries, soap, cosmetics, teeth cleaning products, shaving
products and detergents, as well as other non-durables such as glassware, light bulbs,
batteries, paper products and plastic goods. FMCG may also include pharmaceuticals,
consumer electronics, packaged food products and drinks, although these are often
categorized separately.
FMCG have a short shelf life, either as a result of high consumer demand or because
the product deteriorates rapidly. Some FMCGs—such as meat, fruits and vegetables,
dairy products, and baked goods—are highly perishable. Other goods such as alcohol,
toiletries, pre-packaged foods, soft drinks, and cleaning products have high turnover
rates. An excellent example is a newspaper—every day's newspaper carries different
content, making one useless just one day later, necessitating a new purchase every
day.
Main characteristics of FMCGs:
From the consumers' perspective:
o Frequent purchase
o Low involvement (little or no effort to choose the item – products with
strong brand loyalty are exceptions to this rule)
o Low price
From the marketers' angle:
o High volumes
o Low contribution margins
o Extensive distribution networks
o High stock turnover
Scope of FMCG Industry In India-
FMCG Sector in India is one of the four largest sectors in Indian economy. The FMCG
(Fast Moving Consumer Goods) companies have faced tough competition among
themselves over the years which is continuously increasing. This is due to the increase
in per capita income among individuals and also various developments in rural
economy. The FMCG sector has changed its strategies and has opted for a more well-
planned marketing of the products to penetrate both the rural and urban markets. To
execute these tasks, the FMCG companies are hiring more and more people which has
led to an increase in the job prospects in this sector. Thus, FMCG sector is creating
massive employment with good career prospects. Marketing, retail, sales, services and
supply are the key areas which generates maximum career scopes in FMCG Industry
in India.
3. Prospects in the FMCG Sector in India-
FMCG sector in the Indian rural market is one of the most booming sectors in Indian
economy. The villages of India account for 12.2% of the world's population. The farm
sector has been one of the significant sectors which boosted the rural economy
resulting in the higher consumption of FMCG products. The consumers in both rural
and urban sectors can afford high-priced branded products nowadays with the high
disposable income.
The FMCG sector in India has grown significantly in the year 2007 and this gave rise
to huge prospects in the sector. The rural and urban sectors fared equally well in the
processed food items in the year 2007. The rural market separately performed well in
the personal care, fabric care, and hot beverages while the urban market did well in
home care, personal care, bakery, dairy products, and the like.
FMCG Brands in India - Overview
The burgeoning middle class Indian population, as well as the rural sector, present a
huge potential for this sector. The FMCG sector in India is at present, the fourth
largest sector with a total market size in excess of USD 13 billion as of 2012. This
sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping
USD 100 billion by the year 2025.
This sector is characterized by strong MNC presence and a well established
distribution network. In India the easy availability of raw materials as well as cheap
labour makes it an ideal destination for this sector. There is also intense competition
between the organised and unorganised segments and the fight to keep operational
costs low.
Factors that will drive growth in this sector:
Increasing rate of urbanization, expected to see major growth in coming years.
Rise in disposable incomes, resulting in premium brands having faster growth
and deeper penetration.
Innovative and stronger channels of distribution to the rural segment, leading
to deeper penetration into this segment.
Increase in rural non-agricultural income and benefits from government welfare
programmes.
Investment in stock markets of FMCG companies, which are expected to grow
constantly.
Some of the challenges this sector is likely to face are:
4. Increasing rate of inflation, which is likely to lead to higher cost of raw
materials.
The standardization of packaging norms that is likely to be implemented by the
Government by Jan 2013 is expected to increase cost of beverages, cereals,
edible oil, detergent, flour, salt, aerated drinks and mineral water.
Steadily rising fuel costs, leading to increased distribution costs.
The present slow-down in the economy may lower demand of FMCG products,
particularly in the premium sector, leading to reduced volumes.
The declining value of rupee against other currencies may reduce margins of
many companies, as Marico, Godrej Consumer Products, Colgate, Dabur, etc
who import raw materials.
FMCG Brands in India - Major Companies
1. Hindustan Unilever Ltd. - Lux, Lifeboy, Brookebond, Kawality Walls, Surf Excel,
Pepsodent, Close Up, Vaseline, and many more
2. ITC (Indian Tobacco Company)- W. D. & H. O. Wills, Insignia, India Kings, Classic,
Gold Flake, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake
3. Nestlé India - Kitkat, Milkmaid, Milky Bar, Maggie, Nescafe, Nestle Slim Milk,
Barone, And Nestea
4. GCMMF (AMUL) - Amul Kool, Masti Butter Milk, Kool Cafe, Amul's sugar-free Pro-
Biotic Ice-cream, etc.
5. Dabur India - Hajmola, Real, Vatika, Nature Care, Lal Dantmanjan, Chyawanprash,
Pudin Hara, Amla, Etc.
6. Asian Paints (India)
7. Cadbury India - Gems, 5 Star, Perk, Celebrations, Eclairs, And Dairy Milk
8. Britannia Industries - Tiger, good day, 50-50, treat, milk bar, and nutra choice
9. Procter & Gamble Hygiene and Health Care - Vicks Action 500+, Vicks VapoRub,
Vicks Cough Drops, Vicks Formula 44 Cough Syrup and Vicks Inhaler
10. Marico Industries - Parachute, Saffola, Mediker, Silk-n-Shine, Revive, Hair & Care,
Sweekar, Nihar, Manjal, etc
Top 10 FMCG Companies in India - 2012
5. 1) ITC Ltd. - Market Cap (Rs.Cr): 151,078.
2) Hindustan Unilever - Market Cap (Rs.Cr): 67,858.
3) Nestle India - Market Cap (Rs.Cr): 39,819.
4) Dabur India - Market Cap (Rs.Cr): 18,632.
5) Godrej Consumer Products - Market Cap (Rs.Cr): 13,335.
6) Proctor and Gamble India(Includes P&G Health and Hygiene and Gillette India) -
Market Cap (Rs.Cr): 12,838.
7) Colgate-Palmolive - Combined Market Cap (Rs.Cr): 12,764.
8) Glaxosmithkline Consumer Healthcare - Market Cap (Rs.Cr): 9,842.
9) Marico - Market Cap (Rs.Cr): 9,078.
10) Emami - Market Cap (Rs.Cr): 6,836.
Industry Category and Products
Household Care
Personal Wash:-
The market size of personal wash is estimated to be around Rs. 8,300 Cr. The
personal wash can be segregated into three segments: Premium, Economy and
Popular. The penetration level of soaps is 92 per cent. It is available in 5 million retail
stores, out of which, 75 per cent are in the rural areas. HUL is the leader with market
share of ~53 per cent; Godrej occupies second position with market share of 10 per
cent. With increase in disposable incomes, growth in rural demand is expected to
increase because consumers are moving up towards premium products. However, in
the recent past there has not been much change in the volume of premium soaps in
proportion to economy soaps, because increase in prices has led some consumers to
look for cheaper substitutes.
Detergents:-
The size of the detergent market is estimated to be Rs. 12,000 Cr. Household care
segment is characterized by high degree of competition and high level of penetration.
With rapid urbanization, emergence of small pack size and sachets, the demand for
the household care products is flourishing. The demand for detergents has been
growing but the regional and small unorganized players account for a major share of
the total volume of the detergent market. In washing powder HUL is the leader with 38
per cent of market share. Other major players are Nirma, Henkel and Proctor &
Gamble.
6. Personal Care
Skin Care:-
The total skin care market is estimated to be around Rs. 3,400 Cr. The skin care
market is at a primary stage in India. The penetration level of this segment in India is
around 20 per cent. With changing life styles, increase in disposable incomes, greater
product choice and availability, people are becoming aware about personal grooming.
The major players in this segment are Hindustan Unilever with a market share of 54
per cent, followed by CavinKare with a market share of 12 per cent and Godrej with a
market share of 3 per cent.
Hair Care:-
The hair care market in India is estimated at around Rs. 3,800 Cr. The hair care
market can be segmented into hair oils, shampoos, hair colorants & conditioners, and
hair gels. Marico is the leader in Hair Oil segment with market share of 33 per cent;
Dabur occupies second position at 17 per cent.
Shampoos:-
The Indian shampoo market is estimated to be around Rs. 2,700 Cr. It has the
penetration level of only 13 per cent in India. Sachet makes up to 40 per cent of the
total shampoo sale. It has low penetration level even in metros. Again the market is
dominated by HUL with around ~47 per cent market share; P&G occupies second
position with market share of around ~23 per cent. Antidandruff segment constitutes
around 15 per cent of the total shampoo market. The market is further expected to
increase due to increased marketing by players and availability of shampoos in
affordable sachets.
Oral Care:-
The oral care market can be segmented into toothpaste - 60 per cent; toothpowder - 23
per cent; toothbrushes - 17 per cent. The total toothpaste market is estimated to be
around Rs. 3,500 Cr. The penetration level of toothpowder/toothpaste in urban areas
is three times that of rural areas. This segment is dominated by Colgate-Palmolive
with market share of ~49 per cent, while HUL occupies second position with market
share of ~30 per cent. In toothpowders market, Colgate and Dabur are the major
players. The oral care market, es-pecially toothpastes, remains under penetrated in
India with penetration level ~50 per cent.
Food & Beverages
Food Segment :-
The foods category in FMCG is gaining popularity with a swing of launches by HUL,
ITC, Godrej, and others. This category has 18 major brands aggregating Rs. 4,600 Cr.
Nestle and Amul slug it out in the powders segment. The food category has also seen
innovations like softies in ice creams, ready to eat rice by HUL and pizzas by both
GCMMF and Godrej Pillsbury.
Tea :-
7. The major share of tea market is dominated by unorganized players. More than 50 per
cent of the market share is capture by unorganized players. Leading branded tea
players are HUL and Tata Tea.
Coffee :-
The Indian beverage industry faces over supply in segments like coffee and tea.
However, more than 50 per cent of the market share is in unpacked or loose form. The
major players in this segment are Nestlé, HUL and Tata Tea.
Growth Prospect
Large Market
India has a population of more than 1.150 Billions which is just behind China.
According to the estimates, by 2030 India population will be around 1.450 Billion and
will surpass China to become the World largest in terms of population. FMCG Industry
which is directly related to the population is expected to maintain a robust growth
rate.
Spending Pattern
An increase is spending pattern has been witnessed in Indian FMCG market. There is
an upward trend in urban as well as rural market and also an increase in spending in
organized retail sector. An increase in disposable income, of household mainly
because of in-crease in nuclear family where both the husband and wife are earning,
has leads to growth rate in FMCG goods.
Changing Profile and Mind Set of Consumer
People are becoming conscious about health and hygienic. There is a change in the
mind set of the Consumer and now looking at ―Money for Value‖ rather than ―Value for
Money‖. We have seen willingness in consumers to move to evolved products/ brands,
because of changing lifestyles, rising disposable income etc. Consumers are switching
from economy to premium product even we have witnessed a sharp increase in the
sales of packaged water and water purifier.
Findings according to a recent survey by A. C. Nielsen shows about 71 per cent of
Indian take notice of packaged goods labels containing nutritional information
compared to two years ago which was only 59 per cent.
Advantages To The Sector
Governmental Policy
Indian Government has enacted policies aimed at attaining international
competitiveness through lifting of the quantitative restrictions, reducing excise duties,
automatic foreign in-vestment and food laws resulting in an environment that fosters
growth. 100 per cent ex-port oriented units can be set up by government approval and
use of foreign brand names is now freely
8. Central & State Initiatives
Recently Government has announced a cut of 4 per cent in excise duty to fight with
the slowdown of the Economy. This announcement has a positive impact on the
industry. But the benefit from the 4 per cent reduction in excise duty is not likely to
be uniform across FMCG categories or players. The changes in excise duty do not
impact cigarettes (ITC, Godfrey Phillips), biscuits (Britannia Industries, ITC) or ready-
to-eat foods, as these prod-ucts are either subject to specific duty or are exempt from
excise. Even players with manu-facturing facilities located mainly in tax-free zones will
also not see material excise duty savings. Only large FMCG-makers may be the key
ones to bet and gain on excise cut.
Foreign Direct Investment (FDI)
Automatic investment approval (including foreign technology agreements within
specified norms), up to 100 per cent foreign equity or 100 per cent for NRI and
Overseas Corporate Bodies (OCBs) investment, is allowed for most of the food
processing sector except malted food, alcoholic beverages and those reserved for small
scale industries (SSI). There is a continuous growth in net FDI Inflow. There is an
increase of about 150 per cent in Net Inflow for Vegetable Oils & Vanaspati for the
year 2008.
Market Opportunities
Vast Rural Market
Rural India accounts for more than 700 Million consumers, or 70 per cent of the
Indian population and accounts for 50 per cent of the total FMCG market. The
working rural population is approximately 400 Millions. And an average citizen in
rural India has less then half of the purchasing power as compare to his urban
counterpart. Still there is an untapped market and most of the FMCG Companies are
taking different steps to capture rural market share. The market for FMCG products in
rural India is estimated 52 per cent and is projected to touch ~ 60 per cent within a
year. Hindustan Unilever Ltd is the largest player in the industry and has the widest
market coverage.
Export - “Leveraging the Cost Advantage”
Cheap labor and quality product & services have helped India to represent as a cost
ad-vantage over other Countries. Even the Government has offered zero import duty
on capital goods and raw material for 100% export oriented units. Multi National
Companies out-source its product requirements from its Indian company to have a
cost advantage.
India is the largest producer of livestock, milk, sugarcane, coconut, spices and cashew
apart from being the second largest producer of rice, wheat, fruits & vegetables. It
adds a cost advantage as well as easily available raw materials.
Sectoral Opportunities
Major Key Sectoral opportunities for Indian FMCG Sector are mentioned
below:
9. Dairy Based Products
India is the largest milk producer in the world, yet only around 15 per cent of the milk
is processed. The organized liquid milk business is in its infancy and also has large
long-term growth potential. Even investment opportunities exist in value-added
products like desserts, puddings etc.
Packaged Food
Only about 10-12 per cent of output is processed and consumed in packaged form,
thus highlighting the huge potential for expansion of this industry.
Oral Care
The oral care industry, especially toothpastes, remains under penetrated in India with
penetration rates around 50 per cent. With rise in per capita incomes and awareness
of oral hygiene, the growth potential is huge. Lower price and smaller packs are also
likely to drive potential up trading.
Beverages
Indian tea market is dominated by unorganized players. More than 50% of the market
share is capture by unorganized players highlighting high potential for organized
players.
SWOT Analysis
Strengths:
• Low operational costs
• Presence of established distribution networks in both urban and rural areas
• Presence of well-known brands in FMCG sector
Weaknesses:
• Lower scope of investing in technology and achieving economies of scale, especially
in small sectors
• Low exports levels
• "Me-too‖ products, which illegally mimic the labels of the established brands. These
products narrow the scope of FMCG products in rural and semi-urban market.
Opportunities:
• Untapped rural market
• Rising income levels, i.e. increase in purchasing power of consumers
• Large domestic market- a population of over one billion.
• Export potential
• High consumer goods spending
Threats:
• Removal of import restrictions resulting in replacing of domestic brands
• Slowdown in rural demand
• Tax and regulatory structure
10. FMCG Market in Maharashtra
The development of FMCG Market in Maharashtra was facilitated by the economic
viability of the state. It is one of the richest states of India with one of the highest per
capita income.
Overview
FMCG Market in Maharashtra is one of the strongest among the states of India. The
most economically important city of India - Mumbai is located in Maharashtra. The
city of Mumbai is regarded as the economic powerhouse of India. The state of
Maharashtra also has other cities that are important in terms of economic activities
like Pune, Nagpur, Aurangabad, Thane, Nashik, Kohlapur etc. Each of these cities of
Maharashtra has made substantial contribution towards the growth of the state. The
state of Maharashtra is one of the most industrially developed states of India and is
home to most of the corporate offices in India. The state has one of the highest
numbers of industries in India and it is regarded as one of the richest states in India.
There has been a substantial increase in the rate of consumerism in Maharashtra in
the recent years and such that the trend is still growing with the increase in income.
The cities of Maharashtra have been one of the important driving forces for the
development of FMCG markets.
FMCG Market in Maharashtra - Major Companies and Brands
Food products and beverage - Nestle, Kellogs, PepsiCo, Coca Cola, Uni Lever,
Cadbury India, Parle, Hienz, ITC, MTR, Perfetti, Tata Tea, Parrys Confectionery,
Venkey's Chicken, Goodricke, Nilgiris, Mother Dairy,Amul India, Gits Food
Products Pvt. Ltd, Kwality Walls, Vadilal Ice cream, Goodricke,
SmithKlineBecham,
Cleaning and household insecticides - Reckitt Benckiser, Jyothy
Laboratories, Godrej Sara Lee
Healthcare and Personal care - Johnson & Johnson, Himalaya Health Care,
Modi Revlon, Cavin care, Lakme, L'Oreal, Lotus Herbals, Shehnaz Hussain,
Habibs, Procter and Gamble, JK Helene, Gillette, Vatika, Colgate Palmolive
Electronics - LG, Samsung, Sony, Phillips, Videocon, Electrolux, Whirlpool,
Kelvinator, Godrej, IFB, TCL, Haier, Panasonic, Sharp, Motorola, Nokia, Sony
Eriksson, Compaq, Lenevo, Hewlett Packard, Wipro, Acer.