Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. A report analyzed HUL using Porter's Five Forces framework and an ETOP analysis. Porter's Five Forces showed high bargaining power of customers, bargaining power of suppliers is not very high. Threat of new entrants and substitute products is high due to market saturation and customer expectations. Competition within the industry is intense. The ETOP analysis identified opportunities for HUL in new markets and product lines, while threats include increasing competition and customer switching to low-priced substitutes. Recommendations include lowering promotion costs, focusing on customer satisfaction, and exploring new markets and products.
Tata group Vision and mission and its porter's five forcesAKASH GHANATE
I have included the overview and Vision and mission, Porter's five forces analysis on TATA group FY 2021, Which comes under Strategic management, to understand and help the students.
Tata group Vision and mission and its porter's five forcesAKASH GHANATE
I have included the overview and Vision and mission, Porter's five forces analysis on TATA group FY 2021, Which comes under Strategic management, to understand and help the students.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Swot analysis of automobile industry in IndiaShri Theja
SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
HUL is one of the oldest and most prominent companies in India in the FMCG sector. HUL has always taken the people of India and the Indian economy into consideration before planning its business activities. HUL has a broad range of operations, and it has secured a
major share of the FMCG sector in India. There are multiple reasons behind HUL’s top position in the market, but its governance policies are the primary reason behind its success.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
Swot analysis of automobile industry in IndiaShri Theja
SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
HUL is one of the oldest and most prominent companies in India in the FMCG sector. HUL has always taken the people of India and the Indian economy into consideration before planning its business activities. HUL has a broad range of operations, and it has secured a
major share of the FMCG sector in India. There are multiple reasons behind HUL’s top position in the market, but its governance policies are the primary reason behind its success.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. This presentation covers the internal & external Analysis of Unilever Bangladesh Ltd.
Unit-I
Marketing:
Definition, general concepts and scope of marketing, distinction between marketing & selling.
Marketing environment. Industry and competitive analysis. Analyzing consumer buying
behaviour and industrial buying behaviour.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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2. Introduction of the
Organization
• Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer
Goods Company, touching the lives of two out of three Indians with over
20 distinct categories in Home &Personal Care Products and Foods &
Beverages.
• HUL has enjoyed a competitive advantage as a sole provider of personal
hygiene care products before the liberalization of India’s economy.
• The company's Turnover is Rs. 17,523 crores (for the financial year 2009 -
2010).
• HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast
moving consumer goods with strong local roots in more than 100
countries across the globe with annual sales of about €40 billion in 2009
Unilever has about 52% shareholding in HUL.
3. Introduction of the
Organization
• Hindustan Unilever was recently rated among the top four
companies globally in the list of “Global Top Companies for
Leaders” by a study sponsored by Hewitt Associates, in partnership
with Fortune magazine and the RBL Group. The company was
ranked number one in the Asia-Pacific region and in India.
• The mission that inspires HUL's more than 15,000 employees,
including over 1,400 managers,is to help people feel good, look
good and get more out of life with brands and services that are
good for them and good for others. It is a mission HUL shares with
its parent company,Unilever, which holds about 52 % of the equity.
4. Porter’s Five Forces
• Porter's Five Forces is a framework for industry analysis and
business strategy development formed by Michael E. Porter of
Harvard Business School in 1979.
• It draws upon Industrial Organization (IO) economics to derive
five forces that determine the competitive intensity and
therefore attractiveness of a market.
• Attractiveness in this context refers to the overall industry
profitability. An "unattractive" industry is one in which the
combination of these five forces acts to drive down overall
profitability
7. Bargaining Power of
Customers
• High bargaining power due to low cost of
switching.
• Price sensitivity in customers.
• Customers are not reluctant to buy/try new
products off the shelf.
• Product Loyalty can be a favourable factor.
8. Bargaining Power of
Suppliers
• Suppliers may determine the cost of raw
material and other inputs affecting profitability.
• But their bargaining power is not very high.
• Oligopoly in the supplier side i.e. many suppliers
available.
9. Threat of New Entrants
• Suppliers accessible.
• Distributors accessible.
• Low-cost switching.
• Market Growth.
• Cost effectiveness.
10. Threats of Substitute
Products
• Complex and never ending needs of consumers.
• Wide range of choices.
• High expectations of consumers.
• Low-cost switching.
• Beneficial Alternatives.
11. Competition within Industry
• A large number of players.
• Highly saturated industry therefore scarce
customers.
• Intensive Advertisements and low prices.
14. Why ETOP?
• Helps organization in identifying Opportunities
and Threats.
• To consolidate and strengthen organisation's
position.
• Helps strategists in appripriate strategy
formulation.
• Helps to know the current position.
15. How is ETOP done?
• Environment is divided in different segments.
• The impact of each segment is analyzed.
• Each segment is sub-divided into sub-segments.
• Impact of each sub-segment on Organization.
16. ETOP Pros and Cons
Pros
• Help to determine the
key factors of threats
and opportunities.
• Help In strategy
formulation.
Cons
• Does not show the
interaction between
these factors.
• It can’t reflect the
dynamic environment.
17. ETOP
Factors Could Include
Political International Trade, taxation policy
Economic Interest rates, exchange rates, national
income , inflation rate, unemployment,
stock market
Social Ageing Population, Attitude to work,
Income distribution
Technological Innovation, New Product development
Environmental Global warming, environmental issues
Legal Competition laws, corporate laws,
employment laws, health and safety
18. Opportunity Matrix
• Market Leaders – Brand
Awareness and Brand Value.
• Expansion of horizons - countries
beyond Asia.
• Opportunities in food sectors.
New products and product lines. • New markets may be available due
to increase in disposable income
and living standards.
19. Threat Matrix
• Increasing competition from
Organizations like ITC which has
entered sectors like
food,retailing.,etc.
• low priced substitutes and new
entrants.
• Low-cost switching over.
• Dis-satisfaction or high quality of
products of other organizations.
• Saturation in industry.
• Counter fight between its own
products like Lux and Lifebuoy.
20. Conclusion and Recommendations
HUL is certainly the market leader in FMCG sector but there are
a few recommendations:
• HUL lowers the promotion cost so as to save money which is
used in promotion more than required and thus increases the
profit.
• HUL aims at customer satisfaction rather than margins and
profits.
• HUL keeps a track of new products and promotion schemes of
other firms and design policies accordingly.
21. Conclusion and Recommendations
• HUL Adopts the method Segmentation,Targetting and
Positioning so as to get back all the consumers which it lost to
other firms.
• HUL comes out of the cocoon and try some new fields and
come up with some new products.
• HUL should stop playing the 70s and 80s script of brand
extensions and big nationwide ad spend and think beyond that .