1. Kleenex

2. Executive Summary • Companys' goal • How do we reach this goal

3. Target Audience • Everyone right? It's tissue. • 16-40 (men and women) • Low to high income

4. How to Execute: • Facebook • Twitter • Google AdWords •

5. Facebook 1. Engage with consumers 2. Keep consumers updated

6. Twitter 1. Tweets from the company 2. #KleenexCares

7. Social Media Budget 1. $1.8 million 2. Why this budget?

8. Google AdWords 1. Words you want to hear when you think of tissue. 2. Call to action

9. Google Adword Budget 1. Spend $2.00 per day 2. 68+ clicks, 4,000 impressions 3. Seasonal budgets

10. SEO 1. What is SEO? 2. Keywords