Marketing presentation of Samsung's product according to BCG data analysis like Star, Cash cow, Question mark and Dogs.

1. Presented By : Iqra Moosa
Abeera Shahid
Asfia Kayani
bilal Khan Durrani
Khadija
Khizar
Waleed Khan

2. INTRODUCTION
Samsung Electronics Co. Ltd is a global leader semi-conductors,
telecommunications, digital media and digital convergence technologies, with
consolidated sales of US $96 billion in 2008.
Employing approximately 164,600 people in 179 locations across 61
countries, the company consists of two business units - Digital Media &
Communications, and Device Solutions. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading provider of digital
televisions, memory chips, mobile phones and TFT LCDs.
MISSION STATEMENT
'We will devote our human resources and technology to create superior
products and services, thereby contributing to a better global society'.

3. PRODUCTS

4. BCG’S ANALYSIS

5. STARS
(HIGH GROWTH, HIGH MARKET SHARE)
 Stars are leader in business
 They also require heavy investment to maintain it’s large market share.
 It leads to large amount of cash consumption & cash generation.
 Attempts should be made to hold the market share otherwise the star will
became a cash cow.
Products of Samsung in Star
 Smart Phones (Galaxy S5, S4)
 LCD (H5630 Smart LCD)
 Watches ( Gear 2)

6. CASH COWS
( LOW GROWTH, HIGH MARKET SHARE)
 They are foundation of the company & often the stars of yesterday.
 They generate more cash than required
 They generate more cash than required.
 They extract the profits by investing as little cash as possible
 They are located in an industry that is mature not growing or declining
Products of Samsung in Cashcows
 Memory Cards
 Laptops
 Digital Cameras

7. QUESTION MARK (?)
(HIGH GROWTH, LOW MARKET SHARE)
 Most business start of as question marks
 They will absorb great amount of cash if the market share remains
unchanged (low)
 Question marks have potential to become star & evenly cash cow but can
also become dog.
 Investment should be high for question marks.
Products of Samsung in Question Mark (?)
 Washing Machine
 Microwaves
 Refrigerator

8. DOGS
(LOW GROWTH, LOW MARKET SHARE)
 Dogs are the cash trap
 High cost-low quality
Products of Samsung in Dogs
 CD player
 Hard-disk drives
 Application processors

9. CONCLUSION
 Though BCG matrix has its limitation it is one of the
most famous & simple portfolio planning matrix,
used by large companies having multi-products.