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Social media campaign presentation

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karoline_44

This is a pitch presentation of social media campaign, based on viral video. To get more insight visit: http://realmofpr.blogspot.com/

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Viral Video CampaignART OF QUITTING by http://realmofpr.blogspot.com
I need to smoke! Ifthere was onlysomeone to support me… http://realmofpr.blogspot.com
GOALS To build community of self-supporters. To risethevisibility of the QUIT UK Charity. http://realmofpr.blogspot.com
OBJECTIVES 1. To rise visibility of ‘Art of Quitting’ supporting group. 2. To attract new people to the community. 3. To encourage them to deliver their own content in form of written messages, photos, videos, drawings etc. 4. To encourage them to maintain conversations between themselves and expand the community. 5. To increase traffic to the QUIT UK Charity website. 6. To increase donations to the QUIT UK Charity. http://realmofpr.blogspot.com
THE KEY CONCEPT QUITTING IS LIKE THE ART, IT IS HARD, BUT PRACTICE MAKES PERFECT Self – convincing Constantsupport and encouragement http://realmofpr.blogspot.com
Lookwhathecan do with an emptypacket of cigarettes! http://realmofpr.blogspot.com
THE AUDIENCE Smokers trying to quit, Friends, relatives, colleagues of smokers who are trying to quit, Artists who are keen on delivering content, People interested in creative arts who would like to share their content, Anti-smoking therapists. http://realmofpr.blogspot.com
STRATEGY 4 PLATFORMS: http://realmofpr.blogspot.com
Viral video Uploadingothers’ videos http://realmofpr.blogspot.com
Conversations: sharingadvice and experience Uploadingpieces of creativework Commenting http://realmofpr.blogspot.com
Conversations: sharingadvice and experience Uploadingpieces of creativework Commenting Polls and surveys Applications: competitions, quizzes, games http://realmofpr.blogspot.com
Constantmessaging – instant and personal Findingspecialists http://realmofpr.blogspot.com
Measuring ENGAGEMENT, REACH and RESONATION by number of: http://realmofpr.blogspot.com
REACH Blog: visits Facebook: fans Twitter: followers Youtube: views QUIT UK Charity website: views http://realmofpr.blogspot.com
ENGAGEMENT Blog: comments, uploads Facebook: likes, comments, uploads, discussions Twitter: tweets, retweets, mentions Youtube: comments, thumbs, subscriptions, embeds QUIT UK Charity website: views, donations, mentions in the internet (i.e. recommendations), links to website embedded http://realmofpr.blogspot.com
RESONATION Blog: the position in the Google rank, links to blog embedded Facebook: likes, members, comments, uploads, discussions Twitter:retweets, mentions Youtube: embeds, remixing QUIT UK Charity website: views, donations, mentions in the internet (i.e. recommendations), links to website embedded http://realmofpr.blogspot.com
THANK YOU! http://realmofpr.blogspot.com

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Social media campaign presentation

  • 1. Viral Video CampaignART OF QUITTING by http://realmofpr.blogspot.com
  • 2. I need to smoke! Ifthere was onlysomeone to support me… http://realmofpr.blogspot.com
  • 3. GOALS To build community of self-supporters. To risethevisibility of the QUIT UK Charity. http://realmofpr.blogspot.com
  • 4. OBJECTIVES 1. To rise visibility of ‘Art of Quitting’ supporting group. 2. To attract new people to the community. 3. To encourage them to deliver their own content in form of written messages, photos, videos, drawings etc. 4. To encourage them to maintain conversations between themselves and expand the community. 5. To increase traffic to the QUIT UK Charity website. 6. To increase donations to the QUIT UK Charity. http://realmofpr.blogspot.com
  • 5. THE KEY CONCEPT QUITTING IS LIKE THE ART, IT IS HARD, BUT PRACTICE MAKES PERFECT Self – convincing Constantsupport and encouragement http://realmofpr.blogspot.com
  • 6. Lookwhathecan do with an emptypacket of cigarettes! http://realmofpr.blogspot.com
  • 7. THE AUDIENCE Smokers trying to quit, Friends, relatives, colleagues of smokers who are trying to quit, Artists who are keen on delivering content, People interested in creative arts who would like to share their content, Anti-smoking therapists. http://realmofpr.blogspot.com
  • 8. STRATEGY 4 PLATFORMS: http://realmofpr.blogspot.com
  • 9. Viral video Uploadingothers’ videos http://realmofpr.blogspot.com
  • 10. Conversations: sharingadvice and experience Uploadingpieces of creativework Commenting http://realmofpr.blogspot.com
  • 11. Conversations: sharingadvice and experience Uploadingpieces of creativework Commenting Polls and surveys Applications: competitions, quizzes, games http://realmofpr.blogspot.com
  • 12. Constantmessaging – instant and personal Findingspecialists http://realmofpr.blogspot.com
  • 13. Measuring ENGAGEMENT, REACH and RESONATION by number of: http://realmofpr.blogspot.com
  • 14. REACH Blog: visits Facebook: fans Twitter: followers Youtube: views QUIT UK Charity website: views http://realmofpr.blogspot.com
  • 15. ENGAGEMENT Blog: comments, uploads Facebook: likes, comments, uploads, discussions Twitter: tweets, retweets, mentions Youtube: comments, thumbs, subscriptions, embeds QUIT UK Charity website: views, donations, mentions in the internet (i.e. recommendations), links to website embedded http://realmofpr.blogspot.com
  • 16. RESONATION Blog: the position in the Google rank, links to blog embedded Facebook: likes, members, comments, uploads, discussions Twitter:retweets, mentions Youtube: embeds, remixing QUIT UK Charity website: views, donations, mentions in the internet (i.e. recommendations), links to website embedded http://realmofpr.blogspot.com