This document provides an overview of Procter & Gamble (P&G), a multinational consumer goods company. It discusses P&G's financial performance, operations, product categories, competitors and future strategies. P&G aims to add one billion new consumers globally by 2015 through expanding into emerging markets with lower-cost products and strengthening rural distribution networks. It competes with other major consumer packaged goods companies like Unilever, Kimberly-Clark, Johnson & Johnson and Colgate-Palmolive across various product segments.

1. “ touching lives, improving lives”SUBMITTED BYVENI SEHGAL

2. IntroductionA Fortune 500 American multinational corporation headquartered in Downtown Cincinnati, Ohio. It is 6th in Fortune's Most Admired Companies 2010 list. Headquarters , Ohio

3. P&G CompanyArea served WorldwideKey people Bob McDonald(President) & (CEO)Revenue increase US$78.9 billion Operating income increase $16.13 billion Net income increase $12.74 billion Total assets increase $134.83 billion Total equity increase $63.099 billion employees 127,000 (2010)Website pg.com

4. Company’s Operations As of July 1, 2007, the company's operations are categorized into three "Global Business Units" with each Global Business Unit divided into "Business Segments" according to the company's March 2009 earnings release.beauty segment grooming segmentbaby care and family care segment fabric care and home care segmenthealth care segment snacks and pet care segmentBeauty & groomingHousehold careHealth & well being

5. Products at a glanceBeauty & Grooming- gucci fragrances,head&shoulders,olay,mach3,wellaHealth&Well Being- vicks, pringles, oral-b, crest, align ,fixodent, tampaxHousehold Care - ariel, duracell,joy,tide,bounty,dawn,mr.clean, pampers.

7. Pillars of success We market nearly 300 brands in more than 160 countries. We are global leaders in seven of the 12 different product categories in which we compete. Our closest competitor leads in only two. We have 23 billion-dollar global brands. We spend more than $5 million a day on research and development. Our sales total more than $75 billion worldwide.

8. Recipe of success

9. visionAccelerates its commitment to long-term environmental sustainability vision. :Powering its plants with 100% renewable energyUsing 100% renewable or recycled materials for all products and packagingHaving zero consumer and manufacturing waste go to landfillsDesigning products that delight consumers while maximizing the conservation of resourcesThe new vision provides P&G with a long-term framework to guide all sustainability decisions and goal-setting within the organization.

11. Mission

12. Financial growthProcter & Gamble Ticker:Market Cap:$156.4 billionP/E Ratio:15Earnings Growth:10%Dividend Yield:3.3% Growth of different segments in current financial year as follows:

13. Beauty & groomingBeauty (34.0% of 2010 sales, 38% of 2010 net income)Proctor & Gamble's global market share in blades and razors is 70%, primarily centered around its Mach3, Fusion, Venus, and Gillette brands. Acquisitions in 2009: expanded market share by acquiring “the art of shaving” and men’s skin care line ZIRH.

14. HEALTH & WELL-BEINGHealth and Well-Being (18.3% of 2010 sales, 20% of 2010 net income) In oral care, the company has the number two market share position at 20% globally. In potato chips, the company's Pringles brand holds a market share of approximately 10%.

15. HOUSEHOLD CAREHousehold Care (48.4% of 2010 sales, 50% of 2010 net income) The Household Care GBU manufactures a wide range of products from laundry detergent to diapers. The company's baby care market share in 2008 was 29%.

16. Analysis (last updated end of FY08Revenue by geographyRevenue by segment

17. Global competitors

18. unileverUnilever is an Anglo-Dutchmultinational corporationthat owns many of the world's consumer productbrands in foods, beverages, cleaning agents and personal care productsTurnover increased 6.7%to €10.1 billion (roughly $12 billion). Underlying sales growth grew 4.1%with the most growth in the Asia/Africa region (7.6%) and the ice cream & beverages and personal care segments, which had 7.4% and 7.9% growth respectively. Net income grew 31%to €1 billion (roughly $12 billion).

19. productsUnilever products are sold in more than 170 countries like Africa, Asia, Latin America, the Middle East, North America, and Western Europe. Unilever's vast portfolio includes 11 brands that ring up more than $1 billion each annually. The best sellers include Hellmann's (mayonnaise), Knorr (soups), Lipton (tea), Dove and Lux (soaps), and Sure and Degree (antiperspirants).

20. brand portfolioVarious segments of product category: Food ,homecare, personal care, water, nutrition, health & hygiene The best sellers include Hellmann's (mayonnaise), Knorr (soups), Lipton (tea), Dove and Lux (soaps), and Sure and Degree (antiperspirants). Sunsilk ,lux ,brook bond ,surf ,axe, ponds.

21. Marketing strategies

22. positioning-culture to winConsumer & customer focusConsistent winning organisationBias for actionAccountability & responsibility

23. Kimberly- clarkNobody knows noses and diapering babies better than Kimberly-Clark, the world's top maker of personal paper products. The company operates through four business segments:personal care, consumer tissue, K-C Professional, and health care. With $19.1 billion in sales for FY 2009net income of $1.88 billionRevenueUS$19.1 Billion (FY 2009)Operating incomeUS$2.67 Billion (FY 2009)Net incomeUS$1.88 Billion (FY 2009)Total assetsUS$19.2 Billion (FY 2009)Total equityUS$5.41 Billion (FY 2009)Employees 56,000 (July 2010)

24. productsKimberly-Clark's largest unit, personal care, makes products such as diapers (Huggies, Pull-Ups), feminine care items (Kotex), and incontinence care products (Poise, Depend).other products are: Kleenex DependHuggies Kim wipes Scott kleenguard

25. Financial growthPersonal Care (43.7% of net sales, 61.6% of operating profit).The Consumer Tissue segment manufactures and markets facial and bathroom tissue, paper (33.5% of net sales, 26.1% of operating profit).Professional & Other (15.7% of net sales, 16.4% of operating profit).Health Care (8.7% of net sales, 8.6% of operating profit ).

26. strategies

27. Johnson & johnsonIt's nearly impossible to get well without Johnson & Johnson (J&J). The diversified health care giant operates in three segments through more than 250 operating companies located in some 60 countries. Pharmaceuticals

28. Medical devices

29. Health care

30. Toiletries

31. Soaps

32. shampoos Product category

33. Facts & figuresRevenueUS$61.9 Billion (FY 2009)Operating incomeUS$15.7 Billion (FY 2009).

34. Net incomeUS$12.3 Billion (FY 2009)Total assetsUS$94.7 Billion (FY 2009)Total equityUS$50.6 Billion (FY 2009)Employees 118,700 (2009).StartegiesExpand total market –new userspenetrate markets-offer low prices and free samples and give away’sMore usage-more per use-more no. of times use-eg refill packsProduct innovation as per needsProduct extension for all the age groups

35. positioningJohnson & Johnson is called a virtual health-care mutual fund for good reason; it has a passion and proficiency for all things healthcare. The consumer goods division is the smallest of three health-related segments-- the other two being pharmaceuticals (39% of profits) and medical devices (46% of profits).

36. Colgate-palmoliveColgate-Palmolive is one of the world's largest Consumer Products companies by market share with commercial presence on six continents. Known for its toothpaste and oral hygiene products with a $15.3 billion in net sales and $2.3 billion in net income for fiscal year 2009.As of the end of 2009, the company holds a staggering 44.4% global market share with its flagship toothpaste line.global presence: over 82% of the company's 2009 revenues came from outside the United States. 45% of sales came from rapidly growing emerging markets, with Latin America representing Colgate's single largest source of revenue in 2009.

37. brand portfolio Colgate Palmolive hurricane dynamo Handi wipes

38. Financial growthEarning results- In the third quarter ending September 2010, Colgate's net income rose 4.9% Net income increased to $619 million, or $1.21 per share, compared to analyst expectations of $1.19. CEO Ian Cook said he expects "mid-single digit earnings per share growth" for the next year as the company attempts to boost volume and market share.

39. Global overviewglobal presence: over 82% of the company's 2009 revenues came from outside the United States. 45% of sales came from rapidly growing emerging markets, with Latin America representing Colgate's single largest source of revenue in 2009.Region wise salesNorth america-19% of net sales

40. Latin america-27%of net sales

41. Asia /africa-17% of net sales

42. Europe-sales grew by 6% Pictorial analysisRevenue by regionRevenue by segment

43. strategiesSegmentation- on demograhic ,geographic behavourial basis.Targeting—serving customer through differentiated marketing.Positioning-matching of companies strengths and market oppournities.

44. Competing productsLove the skin you are in

45. OlayOlay (known until 1999 as Oil of Olay in South Africa and North America, Oil of Ulay in the United Kingdom and Oil of Olaz in some European countries) is the top skin care retail brands in the world, except for Japan.For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenue. With a global audience in almost 70 countries.

46. strategyOlay has pushed aggressively into the upper end of the market with a series of premium-priced anti-aging and regenerating products.The segment from rivals Dove, Neutrogena and Nivea, each of which has rolled out a similar host of brands.

47. stpSegmentation – on demographic basis like age, income level, Social status.Targeting- on geographical basis like in Canada, China, Europe ,Uk, North America, South Africa.Positioning-on meaningful differences by applying strategies for the target market.

48. rivalsAvon Revlon J&jneutrojenaNiveaDoveponds

49. arielLaundry DetergentOwner Procter & GambleCountry United Kingdom Related Brands JoyMarkets Europe, Mexico, Japan, Brazil, Peru, Turkey, Colombia, Venezuela, Pakistan, Philippines, India, Panama, Middle East

50. Product depthAriel Biological, biological with bleach for whitesAriel Colour and Style, a biological bleach free product to protect coloursAriel Sensitive (formerly known as Ariel Non Bio, without enzymes supposedly protecting sensitive skin):Ariel Biological with Febreze: as Ariel biological but with the added freshness of FebrezeAriel Stain Pen: a stain pre-treatment product.Ariel Handwash: twin-tub powder; also refers to a high-suds version of liquid sold in smaller bottle.

52. stpSegmentation-Demographic-family sizeNiche marketingUrban & semi urban areaUser status-regular, potential ,non usersTargeting-General consumersColor sensitiveness of clotheswomen