1) Procter & Gamble (P&G) is an American multinational consumer goods company founded in Cincinnati, Ohio. It produces pet foods, cleaning agents, and personal care products.
2) P&G's vision is to improve lives through superior quality products, now and for future generations. Its mission is to be the best customer products and services company worldwide.
3) P&G faces competition from substitutes and other companies. However, it has strengths in its global operations, brand names, product innovation, and research and development budget.
This presentation is based on the Harvard Business Case:Procter & Gamble: Marketing Capabilities.It was created by me during a marketing internship by Prof Sameer Mathur IIM-Lucknow
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
This presentation is based on the Harvard Business Case:Procter & Gamble: Marketing Capabilities.It was created by me during a marketing internship by Prof Sameer Mathur IIM-Lucknow
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes all the organizational designs used by Procter & Gamble from the 1920s onward, including geographic, product, and matrix architectures. Market development organizations, global business units, and global business services unit, each of which is heavily interdependent with the others and none of which has a clear decision-making advantage, comprise the unusual organizational design. Examination of the different organizational designs, trade-offs associated with each organizational architecture as well as the accompanying implementation problems
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
Procter & Gamble Co-A Brief Discussion of P&G.Rizwan Khan
Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Ohio, United States, founded in October 31, 1837 by William Procter and James Gamble, both from the United Kingdom.
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. P & G serves worldwide (except Cuba and North Korea). It’s slogan is-”Touching lives, improving life”.
P&G’s accomplishments over the past 173 years have come from successfully orchestrating the myriad factors that contribute to market leadership.
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
National Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Global Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
Join us as we embark on an insightful exploration of P&G, a multinational company that has established its presence worldwide. Discover the compelling story of its establishment, extensive branch network, organizational culture, major objectives, and global reach.
We'll take you back to the roots of P&G, unraveling its founding moments and pivotal milestones that have shaped its remarkable trajectory. Witness how this visionary company expanded its footprint across continents, strategically establishing branches in diverse locations.
Travel with us as we uncover the countries where P&G operates, understanding the significance of each location and its contribution to the company's overall success. From North America to Europe, Asia to Africa, we'll showcase the breadth and depth of P&G's global reach.
Delve into the core of P&G's organizational culture, which serves as a driving force behind its exceptional accomplishments. Learn about the values, beliefs, and practices that create a collaborative and innovative work environment, fostering excellence and continuous growth.
Explore the major objectives that propel P&G forward in the global marketplace. Whether it's market leadership, product innovation, or sustainable growth, we'll reveal the ambitious goals that drive the company's operations and inspire its dedicated workforce.
Immerse yourself in P&G's diverse portfolio of products, gaining insight into the breadth of its offerings that have captured the hearts of consumers worldwide. Additionally, we'll shine a light on its primary competitors, especially those vying for the largest market shares.
Understand P&G's strategic approach to global expansion as we explore the entry modes it has employed. From strategic partnerships to acquisitions, we'll uncover the rationale behind each decision, illuminating the company's commitment to expanding its global presence.
Unveil the strategies that underpin P&G's success, including global, multinational, transnational, and international approaches. Through captivating case studies and real-world examples, we'll analyze the distinctive features and advantages of each strategy, highlighting their alignment with P&G's global objectives.
No journey is without challenges, and P&G is no exception. We'll navigate through the major obstacles the company faces, including regulatory complexities, cultural nuances, and dynamic market conditions. Witness the adaptive solutions P&G has implemented, encompassing environmental analysis, strategic formulation, rigorous implementation, and continuous evaluation.
Join us as we unveil the captivating story of P&G's global expansion, strategic acumen, and its adeptness in overcoming challenges. Discover the solutions that have cemented P&G as a leader in the global business landscape, driving its pursuit of a prosperous and sustainable future.
In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes all the organizational designs used by Procter & Gamble from the 1920s onward, including geographic, product, and matrix architectures. Market development organizations, global business units, and global business services unit, each of which is heavily interdependent with the others and none of which has a clear decision-making advantage, comprise the unusual organizational design. Examination of the different organizational designs, trade-offs associated with each organizational architecture as well as the accompanying implementation problems
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Analysis of a Harvard Business School case study on Procter & Gamble: Marketing Capabilities.
The analysis and the corresponding evidences from statistics will help one to understand how P&G continued to evolve and innovate as the world's largest marketer.
Procter & Gamble Co-A Brief Discussion of P&G.Rizwan Khan
Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Ohio, United States, founded in October 31, 1837 by William Procter and James Gamble, both from the United Kingdom.
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. P & G serves worldwide (except Cuba and North Korea). It’s slogan is-”Touching lives, improving life”.
P&G’s accomplishments over the past 173 years have come from successfully orchestrating the myriad factors that contribute to market leadership.
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
National Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Global Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
Join us as we embark on an insightful exploration of P&G, a multinational company that has established its presence worldwide. Discover the compelling story of its establishment, extensive branch network, organizational culture, major objectives, and global reach.
We'll take you back to the roots of P&G, unraveling its founding moments and pivotal milestones that have shaped its remarkable trajectory. Witness how this visionary company expanded its footprint across continents, strategically establishing branches in diverse locations.
Travel with us as we uncover the countries where P&G operates, understanding the significance of each location and its contribution to the company's overall success. From North America to Europe, Asia to Africa, we'll showcase the breadth and depth of P&G's global reach.
Delve into the core of P&G's organizational culture, which serves as a driving force behind its exceptional accomplishments. Learn about the values, beliefs, and practices that create a collaborative and innovative work environment, fostering excellence and continuous growth.
Explore the major objectives that propel P&G forward in the global marketplace. Whether it's market leadership, product innovation, or sustainable growth, we'll reveal the ambitious goals that drive the company's operations and inspire its dedicated workforce.
Immerse yourself in P&G's diverse portfolio of products, gaining insight into the breadth of its offerings that have captured the hearts of consumers worldwide. Additionally, we'll shine a light on its primary competitors, especially those vying for the largest market shares.
Understand P&G's strategic approach to global expansion as we explore the entry modes it has employed. From strategic partnerships to acquisitions, we'll uncover the rationale behind each decision, illuminating the company's commitment to expanding its global presence.
Unveil the strategies that underpin P&G's success, including global, multinational, transnational, and international approaches. Through captivating case studies and real-world examples, we'll analyze the distinctive features and advantages of each strategy, highlighting their alignment with P&G's global objectives.
No journey is without challenges, and P&G is no exception. We'll navigate through the major obstacles the company faces, including regulatory complexities, cultural nuances, and dynamic market conditions. Witness the adaptive solutions P&G has implemented, encompassing environmental analysis, strategic formulation, rigorous implementation, and continuous evaluation.
Join us as we unveil the captivating story of P&G's global expansion, strategic acumen, and its adeptness in overcoming challenges. Discover the solutions that have cemented P&G as a leader in the global business landscape, driving its pursuit of a prosperous and sustainable future.
41Running head P&G MARKETING PLAN47P&G MARKETING PLAN.docxtroutmanboris
41
Running head: P&G MARKETING PLAN
47
P&G MARKETING PLAN
CMP Final Draft:
Procter & Gamble’s Downy Magic! Five-Year Marketing Plan
Captain Kangaroo, Mr. Green Jeans, Dancing Bear, Bunny Rabbit, and Mr. Moose
BUSI 330_B02 Liberty University Online
14
Running head: DOWNY MAGIC! MARKETING PLAN
DOWNY MAGIC! MARKETING PLAN40
October 31, 2012
Table of Contents
Executive Summary (Mr. Moose) 5
Company Description (Mr. Moose)7
Strategic Focus and Plan8
Mission (Bunny Rabbit) 8
Vision (Bunny Rabbit)8
Goals (Mr. Green Jeans)8
Nonfinancial Goals9
Financial Goals 10
Core Competency (Dancing Bear)11
Sustainable Competitive Advantage (Captain Kangaroo)12
Situation Analysis13
SWOT Analysis (Bunny Rabbit)14
Industry Analysis (Mr. Moose)17
Competitor Analysis (Mr. Green Jeans) 19
Company Analysis (Captain Kangaroo)20
Customer Analysis (Dancing Bear) 22
Consumer Characteristics 23
Environmental and Health Concerns 24
Market-Product Focus 25
Marketing Objectives (Captain Kangaroo) 24
Current Markets24
Prospective Markets25
Product Objective (Bunny Rabbit) 26
Target Markets (Mr. Moose)27
Points of Difference (Dancing Bear) 30
Positioning (Mr. Green Jeans)…………………………………………………….31
Marketing Program 32
Product Strategy (Bunny Rabbit)32
Unique Product Line 32
Unique Product Quality32
Unique Packaging33
Price Strategy (Captain Kangaroo)34
Promotion Strategy (Dancing Bear)35
Point of Purchase Display 35
Samples35
Cents-Off Coupons35
Place/Distribution Strategy (Captain Kangaroo)36
Financial Data & Projections (Mr. Green Jeans) 37
Past Sales Revenue 38
Break-Even Analysis 38
Five Year Projections39
References 42
Procter & Gamble’s Downy Magic! Five-Year Marketing Plan
Executive Summary (Mr. Moose)
For the past 174 years, Procter & Gamble has enjoyed a well-earned reputation for innovation: improving, expanding and continually touching the lives of more people with greater frequency and in a more environmentally responsible manner. P&G’s research facilities conduct over 20,000 research studies in nearly 100 countries per year (P&G, 2011), resulting in P&G’s consistent delivery of products desired by consumers.
P&G, generally considered the industry leader in the fabric care market (P&G, 2010), already provides numerous laundry care products as part of their fabric and home care segment, which had an annual revenue of $23,805 million in 2010 (P&G, 2010). One of P&G’s long-term objectives is to apply environmentally-sensitive principles in new-product development strategies. Therefore, as an addition to their well-established group of laundry care products, P&G desires to provide consumers with a 100% organic, dissolvable dryer sheet.
P&G has shown an unwavering conviction to provide continual improvement in their products and business methods and improve the lives of both present consumers and consumers to come by using its earnings to steward the protection of the planet’s resources (P&G, 2010).P&G’s mission with the introduction of an organic, e.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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1. OVERVIEW
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown
Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include
pet foods, cleaning agents,and personal care products. Fortune magazine awarded P&G atop spot on its listof "Global Top Companies
for Leaders", and ranked the company at fifteenth place of the "World's Most Admired Companies" list. P&G is credited with many
business innovations including brand management and "Connect & Develop" innovation.
P&G’S VISION AND MISSION STATEMENT
VISION: “We will provide branded products and services of superior quality and value that improves the lives of the world’s
customers, now and for generations to come.”
MISSION: “Be and be recognized as the best customer products and services company in the word.”
EXTERNAL ENVIRONMENT ANALYSIS
PESTLE ANALYSIS
1. POLITICAL
P&G helps shape public policy and legislation that helps the company to reach out to more lives in the entire world in much
better way. They are committed to being transparent about their political motives. P&G is politically involved with the help of
the three tools:
a. P&G political action committee
b. P&G’s global government relations
c. P&G good government fund
2. 2. ECONOMICAL
The current economic trends look positive, particularly the economies of India and USA. The growing infrastructure of the
countries (mainly the developing countries) also supports the industry which is beneficial for P&G. P&G has the following
factors in its kitty which will help it invest more in R&D as well as emerging economies so that it can sustain itself in the cut-
throat sector of FMCG.:
a. Free cash flow productivity greater than 90%
b. EPS now in double digits :22.19%
3. SOCIAL
a. Pampers working with UNICEF for healthy babies
b. P&G is a part of Shiksha Abhiyaan run by Indian Government
c. Enabling children to live, learn and thrive across the globe
d. Diverse work force (biggest diverse workforce in the world)
e. Major beauty and health care products cater to women
4. TECHNOLOGICAL
P&G heavily invests in R&D activity with increase in the amount of investment every year. The huge R&D budget helps them in
a. Continuous innovation, for example, Gillette Mach 3 Turbo razors
b. Latest technology development to better interact with customers, for example, online product catalogs to engage
customers
5. LEGAL
Operating in the global market has its own challenge for P&G where each country has its own sets of laws and regulations. It
needs certain permits to operate in any new geographical location and has to abide by these laws and rules in order to sustain
in all the countries where it has its presence:
a. Health and safety standards
b. Environment requirements worldwide
c. Consumer laws, employment and antitrust laws
P&G is subjected to:
3. a. Lawsuit and claims
b. Consumer courts
c. Compliance and non compliance issues
6. ECOLOGICAL/ENVIRONMENTAL
P&G has pioneered in becoming environment friendly in midst of the talks of climate change, global warming and
environmental damage via:
a. Focus on reducing green house gas emissions by 20%
b. Reducing energy consumption by almost 50%
c. Proper waste disposal from P&G facilities
PORTER’S 5 FORCES ANALYSIS
1. Threat from new entrants: P&G have low threat from entrants. As it requires huge capital investment to enter into the market.
P&G is already a well established brand so it becomes difficult for new companies to compete with them. They already have
established relationship with retailers which give them advantage to acquire most eye catching shelf space.
2. Threat from Substitute: P&G have high threat from substitutes. We see products at retailer outlet which are cheaper than P&G
product but offer same quality. Also Consumer is moving towards natural products. So they prefer products like herbal
shampoos, detergents and cosmetics.
3. Threat from Buyers: Large share of P&G sales depends upon retailers like Wal-Mart, BigBazar, and D-Mart. Because of large
contracts these retailer wants high profit margin, hence they have more power. Also power lies in hand of end customers as
they have choice between different substitutes.
4. Threat from Suppliers: There is no or very low threat from suppliers. P&G being a brand name become a key customer for
suppliers. Also, P&G partners with Supplier which further reduces threat from suppliers
4. 5. Threat from Competitors: P&G deals in highly competitive market. There are many branded and local products present in
market which gives competition to P&G products. Major competitors which are threat for P&G are HUL, Revlon, L’Oreal,
Colgate-Palmolive etc.
INTERNAL ENVIRONMENT ANALYSIS
VRIO ANALYSIS
Resource Valuable? Rare? Costly to
imitate?
Exploited by the
organization?
Competitive implication
Sales Yes No Yes Yes Unexploited competitive advantage
Credit Facilities Yes No Yes Yes Unexploited competitive advantage
Brand names Yes Yes Yes Yes Sustained competitive advantage
Product Innovation Yes No Yes Yes Unexploited competitive advantage
R&D Yes No Yes Yes Unexploited competitive advantage
Global Operations Yes No Yes Yes Unexploited competitive advantage
Employee Diversity Yes No No Yes Temporary competitive advantage
5. Sales: The current sales ofP&G is 2,333.79 Crores Inr which is at the 6th position in the industry. HUL is leading with asales of30,805.62
followed by Dabur India, Godrej consumer, Marico & Colgate. With the current sales figure the net profit comes out to be
Credit Facilities: Procter and Gamble maintains four bank credit facilities to support their ongoing ‘commercial paper program’. In
2014, Procter & Gamble repurchased $10 billion in shares. The company expects to repurchase up to $24-$30 billion of company
shares in the future. As of June 30, 2014, there were approximately 2,231,000 common stock shareholders.
Brand names: Procter & Gamble has one of the largest and strongest portfolios of trusted brands. Procter and Gamble is the producer
of products in nearly 50 categories. Because of this, they have been able to bond technologies within the categories in various
astonishing ways. Procter & Gamble operates in more than 80 countries worldwide, which makes for one of the largest global
companies around.
Product Innovation: Procter & Gamble’s strategy is mostly focused on innovation. P&G is also strongly committed to the concept of
sustainable development, and continues to lead its industry in that regard. The company views sustainability as an opportunity to
innovate products that improve the lives of the world’s consumers. Procter and Gamble’s Innovation strategy is called Connect +
Develop. This strategy is seeking to build a global innovation network. Through Connect + Develop relationships, the company
continually searches for products, packaging, technologies and commercial opportunities that can be reapplied to brands and rapidly
introduced to better meet consumers’ diverse needs. This strategy seeks to leverage the ideas, talents and innovation assets of
individuals, institutes and companies around the world.
R&D: Over the years, Procter & Gamble’s Research and Development team has revolutionized home care. Many breakthroughs
originate in the Procter & Gamble’s laboratories. It has spent a sum of Rs 200Cr in R&D for the year 2014.
Global Operations: Procter & Gamble operates in more than 80 countries worldwide, which makes for one of the largest global
companies around.
Procter & Gamble manufacturers their own products, and they do so in different places all throughout the world. These places include
the US, Canada, Latin America, China, Asia and Africa.
Employee Diversity: Procter & Gamble has been recognized by Black Enterprise magazine as one of the top 40 Best Companies for
Diversity. Procter and Gamble has demonstrated a significant representation of African Americans and other ethnic minorities in four
key areas: corporate procurement, corporate board participation, senior management representation and their total workforce.
6. Procter and Gamble’ employees are not only diverse among race, but also sex, age, cultural heritage, personal background, and sexual
orientation.
SWOT ANALYSIS WITH IMPLICATIONS
7. IMPLICATIONS:
1. Due to easy imitation of P&G products, brand image of the company is getting diluted. This impacts the business as the people
wont trust in the brands that the company has to offer. It also affects the vision of the company to provide quality and value
products to consumers.
2. P&G has a very high investment in R&D of around 2 billion USD in the past FY. It is constantly increasing its R&D budget to
develop new and future friendly products. This has given P&G a competitive advantage and serves the vision to not only
improve life of the current generation but also the lives of the future generations to come.