In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
2. INTRODUCTION
• Britannia Industries Limited is an Indian food-
products corporation based
in Bangalore, India.
• It is the first bakery company in India to
remove transfats from it’s biscuits.
• Britannia inovates for strong presence in
health and nutrition space.
3. HISTORY
The company was established in 1891, with an
investment of ₹265.
Initially, biscuits were manufactured in a small
house in central Kolkata. Later, the enterprise
was acquired by the Gupta brothers mainly
Nalin Chandra Gupta, a renowned attorney,
and operated under V.K Brothers.
4. In 1918, C.H. Holmes, an English businessman
in Kolkata, was taken on as a partner and The
Britannia Biscuit Company Limited was
launched. The Mumbai factory was set up in
1924 and Peek Freans UK, acquired a
controlling interest in Britannia Biscuit
Company.
Biscuits were in high demand during World
War II, which gave a boost to the company’s
sales. The company name finally was changed
to the current Britannia Industries Limited in
1979.
7. MOTO
• Our core emphasis across Portfolios is on
healthy, fresh and delicious food.
• We demand the best of ingredients and
package their natural goodness in our
products without compromise.
8. SUB-PRODUCTS
a. BISCUITS
Good Day
Crackers
Nutri Choice
Marie Gold
Tiger
Milk Bikis
Bourbon
Little Hearts
Pure Magic
Nice Time Cookies
17. PROMOTIONAL STRATEGY
• Relies more on Pull than Push.
• Has amazing brand equity due to presence in
the market for last many decades.
• Concentrates on promoting biscuits more
than any other product.
• They Use 2 Methods of promotion :-
1. Above The Line
2. Below The Line
18. 1. Above The Line Promotions :-
Television Advertisements
Magazines
Newspapers
Events sponsored - FILMFARE AWARDS
2. Below The Line Promotions :-
Public Relations Through Their Tagline “ EAT HEALTHY, THINK
BETTER “.
Sales Promotion (Discounts, Coupons , Offers etc).
19. USP (Unique Selling
Proposition)
• India’s very own bakery and dairy products
brand that is trusted for its Quality.
• Britannia’s biggest USP is their Brand Image
as they are in the Indian Market since 1891
and has a very good reputation.
20.
21. COMPETITORS
1. Parle
• Parle Agro is an Indian private limited company
that owns Frooti, Appy, LMN, Hippo and Bailey,
PARLE G.
• It also sells biscuits and snacks.
2. Amul
• Amul is an Indian dairy cooperative, based
at Anand in the state of Gujarat, India.
• It sells products like ice creams, lassi and dairy
products.
22. 3. Nestle
• Nestlé's products include baby food, medical
food, bottled water, breakfast cereals, coffee
and tea, confectionery, dairy products, ice
cream, frozen food, pet foods, and snacks.
4. Mother Dairy
• Mother Dairy Fruit & Vegetable Pvt Ltd is
an Indian company that manufactures,
markets and sells milk, milk products and
other edible products such as ice cream,
paneer, ghee etc.
27. PRICE OF PRODUCT
• It is the cost of the product that the customer
pay to in terms of the monetary value.
• The Britannia company mainly focus on the
middle class and lower middle class families.
• Britannia has worked a lot on fixing the price
of it’s products. Therefore the Britannia
products will range from 5 Rs. to 50 Rs. Only.
Thus, Britannia products are much better in
quality and are good in price as well.
28. LOWER SEGMENT :-
• To target the price sensitive customers, the
company has introduced biscuits that provide
them value for money and have nutritional
value.
• Tiger (100gms) - Rs. 5
• Milk Bikis (100gms) - Rs. 7
29. MIDDLE SEGMENT :-
• The company has a range of biscuits that lie in the
mid-segment that are light and include both sweet
and salty variety.
• 50-50 (135gms) - Rs.10
• Marie Gold (100gms) - Rs.15
• Time Pass (75gms) - Rs.15
• Little Hearts (67gms) - Rs. 10
• Nice time(100gms)-Rs.10
30. PREMIUM SEGMENT :-
• The premium segment offers biscuits that have
more to them in addition to the taste and value for
money. They offer a wide Assortment of biscuits
with dry fruits and different cream flavours.
• Good Day (100gms) - Rs. 12
• Treat (100gms) - Rs. 9 to Rs. 12
• NutriChoice Digestive (100gms) - Rs. 12
• Therefore, doing this has enabled Britannia to
widen its customer base.
31.
32. DESIGN ADVERTISEMENT
• Advertising design refers to the creation and
organization of visual artwork used in
advertisements (ads) for products and services. The
designs used in advertising are created by graphic
designers, and advertising agencies as well as the
advertising departments of corporations employ
these professionals to create and execute
brochures, direct mail, web ads, and print ads. The
design elements used include fancy lettering,
borders, cartoons, illustrations, and photographs.
35. STP
• SEGMENT: People who need and consume
bakery and dairy products.
• TARGET: Middle and upper middle class families,
especially Kids.
• POSITIONING: India’s leading manufacturer of
premium quality and healthy biscuits, bakery and
dairy products.
36. SWOT ANALYSIS
• STRENGTHS
1.Around 120 years in the industry.
2.India’s most trusted brand with strong brand
recall.
3. Wide range of bakery products like biscuits, rusks,
cakes and dairy products like milk, butter, cheese,
etc.
4.Major share in biscuits industry.
5. Innovative products for health conscious people
like oats and porridge, Nutri Choice biscuits for
diabetes patients, Vita Marie Gold, etc.
37. • WEAKNESSES
1.Lower market share in dairy segment.
2.Heavy expenditure on advertising and marketing.
3.Similar products produced by many companies
means high Brand Switching.
38. • OPPORTUNITIES
1.Increase in purchasing power of people in India.
2.Increase its share in the dairy industry.
3.Product line extension.
4.Expansion in other countries.
39. • THREATS
1.Lower price offering competitors
2.Local dairies and bakeries
3.Inflation can cause fall in sales and revenue
4.Rise in cost of raw materials
