P&G is an American multinational consumer goods company headquartered in Ohio that was founded in 1837. It operates around 300 brands and employs over 130,000 people worldwide. P&G's products include pet foods, cleaning agents, and personal care products. Gillette is one of P&G's brands and was founded in 1901 by King C. Gillette. Gillette operates around 300 brands in 80 countries and employs over 130,000 people. Gillette's product line includes razors, shaving gels, deodorants, body wash, skin care, and hair care. Gillette uses promotional strategies like sports sponsorships and partnerships to promote its brands and products.

1. Submitted by:
Sojan Thomas
14MG20139
1ST MBA. SEC -A

2.  P&G, is an American multinational consumer
goods company headquartered in Ohio, United States
 Founded by William Procter and James Gamble,
both from the United Kingdom
 Its products include pet foods, cleaning
agents and personal care products.
 Operates around 300 brands
 Employees around 130000 people
INTRODUCTION

3. PROCTER & GAMBLE

4. • STRENGTH WEAKNESS
• Product innovation - Views Product performance only
• Offers multiple Products - Customer concentration
• Strong Brand Image - Increased promotional spending to
keep health sales
• Strong Customer Loyalty
• Diversified Business Structure
• OPPURTUNITY THREATS
• Going Green Eco Friendly - High levels of competition
• Emerging Markets - Raw material and energy price
increases
• Selling directly to consumers - Potential Gillette integration
• Better Product Experience - Vicks banned in US market
SWOT ANALYSIS

5. GILLeTTE
 Founded by King C Gillette.
 1st Product – Double edged, T shape
disposable razors.
 Develops new markets by opening London
Offices.
 Net Sales exceed $8 Billion.
 Operates around 300 brands in 80 countries
and employees around 130000 people

6.  Razors
 Shaving Gels
 Deodorants
 Body Wash
 Skin Care
 Hair Care
GILLETTE – PRODUCT LINE

7. GILLETTE RAZOR
GENTS:
LADIES:

8.  Perceived value pricing.
 Penetrative pricing strategy for vector plus
 Bundling-Shaving creams/gels along with razors
 Foams bundled with a Gillette sensor excel usually
 33% extra on many variants
GILLETTE - PRICE

9. GILLETTE- PLACE
 Gillette’s own network in India reaches 1 lakh
outlets in 3600 towns
 Now Using additional P&G distribution channel
 Hub and spoke approach
 20 hub cities and spokes are Tier 2 and Tier 3
cities

10. GILLETTE PROMOTION
 Used sports as a major promotional vehicles.
 Endorsed by eminent sports
personalities.
 Tie up with the Zapak for the India
gaming championship for Mach3 turbo
promotion.
 Focus on brand values, innovation and
cutting edge technology
 Educate consumer on product
advancements and improved shaving
performance

11. SEGMENTATION
• Urban & Semi-Urban area
• User Status- Regular User, Potential User & Non-users
TARGETING
• Young Men
• Beauty Conscious Women
POSITIONING
• Super Speed razor, Reducing facial irritation
• Disposable razors
• Safety Razor- prevent cuts and allowing for a closer shave
STP