SlideShare a Scribd company logo
  It Gives You Wiings
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object]
Contd. ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis  ,[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object]
Promotion Opportunity Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analysis
Share of Energy Drink Market Red Bull 42.6 Monster 14.4 Rockstar 11.4 Full Throttle 6.9 Sobe No Fear 5.4 Amp 3.6 Sobe Adrenaline Rush 2.9 Tab Energy 2.3 Monster XXL 0.9 Private Label 0.9 Rip It 0.8 Sobe Lean 0.7 BooKoo 0.5 Sobe Superman 0.4 Von Dutch 0.4
Real Competition ,[object Object]
Opportunity Analysis ,[object Object]
Target Market Analysis ,[object Object],[object Object],[object Object]
Customer Analysis ,[object Object],[object Object],[object Object],[object Object]
Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content  Image Conscious Influenced Spending Power Youth  trends Physically Active Eat Out 25% of  Indians
Market Segmentation Strategy ,[object Object],[object Object],[object Object]
Corporate Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Development Strategy ,[object Object],[object Object],[object Object]
 
Brand Positioning Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Integrated Marketing Communications Management ,[object Object],[object Object],[object Object]
IMC Objectives ,[object Object],[object Object],[object Object],[object Object]
IMC Budget
Internet Web site ,[object Object],[object Object]
Media ,[object Object]
Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Integrated Marketing Communication Methodologies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Promotions ,[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object]
 
Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation & Control Metrics Campaign Element Metrics News Media  No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook  Internet & TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of  those magazines, Newspapers Product Placement No. of  comments (+ or - ) mentioned on social networking sites.
Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan  10 Feb 10 Mar 10 Apr 10 May  10 RedBull on the Web Print Media Blogs Radio & TV Other Misc.
[object Object]
 
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Red Bull
Red BullRed Bull
Red Bull
Rohan Kulkarni
 
Red bull case study
Red bull case studyRed bull case study
Red bull case study
Shamanth Bhargav
 
Red bull marketing strategies
Red bull marketing strategiesRed bull marketing strategies
Red bull marketing strategies
Harsha Agarwal
 
Red Bull - Marketing Strategy
Red Bull - Marketing StrategyRed Bull - Marketing Strategy
Red Bull - Marketing Strategy
Hrituraj Singh
 
Red bull ppt
Red bull pptRed bull ppt
Red bull ppt
Peter Yates
 
Presentation on red bull
Presentation on red bullPresentation on red bull
Presentation on red bull
kshitiz pokhrel
 
RedBull Analysis
RedBull AnalysisRedBull Analysis
RedBull Analysis
Shota Shakarishvili
 
Innovation for red bull - product portfolio
Innovation for red bull - product portfolioInnovation for red bull - product portfolio
Innovation for red bull - product portfolio
Ondrej Ďurják
 
Red bull
Red bullRed bull
Red bull
Tuna Taş
 
Red bull Marketing Strategies
Red bull Marketing StrategiesRed bull Marketing Strategies
Red bull Marketing Strategies
Yujata Pasricha
 
Red bull
Red bullRed bull
Red bull
Bilal Arif
 
Red bull product analysis
Red bull product analysisRed bull product analysis
Red bull product analysis
Alexandra Shibina
 
Redbull ppt
Redbull pptRedbull ppt
Redbull ppt
Akash Deep
 
Redbull.ppt
Redbull.pptRedbull.ppt
Redbull.ppt
BALAMURUGAN T C
 
Redbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler kellerRedbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler keller
Fayaz Ahamad
 
Red bull final case study
Red bull final case studyRed bull final case study
Redbull
RedbullRedbull
Redbull
Jaison Peter
 
Red Bull and its communication strategy
Red Bull and its communication strategyRed Bull and its communication strategy
Red Bull and its communication strategy
hitkarsh singh
 
Red Bull
Red Bull Red Bull
Red Bull
sim7
 
RED BULL 492 final presentation
RED BULL 492 final presentationRED BULL 492 final presentation
RED BULL 492 final presentation
Heesang Park
 

What's hot (20)

Red Bull
Red BullRed Bull
Red Bull
 
Red bull case study
Red bull case studyRed bull case study
Red bull case study
 
Red bull marketing strategies
Red bull marketing strategiesRed bull marketing strategies
Red bull marketing strategies
 
Red Bull - Marketing Strategy
Red Bull - Marketing StrategyRed Bull - Marketing Strategy
Red Bull - Marketing Strategy
 
Red bull ppt
Red bull pptRed bull ppt
Red bull ppt
 
Presentation on red bull
Presentation on red bullPresentation on red bull
Presentation on red bull
 
RedBull Analysis
RedBull AnalysisRedBull Analysis
RedBull Analysis
 
Innovation for red bull - product portfolio
Innovation for red bull - product portfolioInnovation for red bull - product portfolio
Innovation for red bull - product portfolio
 
Red bull
Red bullRed bull
Red bull
 
Red bull Marketing Strategies
Red bull Marketing StrategiesRed bull Marketing Strategies
Red bull Marketing Strategies
 
Red bull
Red bullRed bull
Red bull
 
Red bull product analysis
Red bull product analysisRed bull product analysis
Red bull product analysis
 
Redbull ppt
Redbull pptRedbull ppt
Redbull ppt
 
Redbull.ppt
Redbull.pptRedbull.ppt
Redbull.ppt
 
Redbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler kellerRedbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler keller
 
Red bull final case study
Red bull final case studyRed bull final case study
Red bull final case study
 
Redbull
RedbullRedbull
Redbull
 
Red Bull and its communication strategy
Red Bull and its communication strategyRed Bull and its communication strategy
Red Bull and its communication strategy
 
Red Bull
Red Bull Red Bull
Red Bull
 
RED BULL 492 final presentation
RED BULL 492 final presentationRED BULL 492 final presentation
RED BULL 492 final presentation
 

Viewers also liked

Marketing Monster Energy Drink Presentation
Marketing Monster Energy Drink PresentationMarketing Monster Energy Drink Presentation
Marketing Monster Energy Drink Presentation
jderemo
 
Energy Drinks Market In India (Red Bull Focus)
Energy Drinks Market In India (Red Bull Focus)Energy Drinks Market In India (Red Bull Focus)
Energy Drinks Market In India (Red Bull Focus)
Abhizar Bootwala
 
Redbull Laser - Product Strategy.
Redbull Laser - Product Strategy. Redbull Laser - Product Strategy.
Redbull Laser - Product Strategy.
Vince Usher
 
Amazon Go
Amazon GoAmazon Go
Amazon Go
Prashanth Pandu
 
Decision Support System
Decision Support SystemDecision Support System
Decision Support System
Awais Alam
 
Ad Campaign for Monster Energy Drink
Ad Campaign for Monster Energy DrinkAd Campaign for Monster Energy Drink
Ad Campaign for Monster Energy Drink
Lucy Ye
 
Red Bull Presentation for Advertising
Red Bull Presentation for AdvertisingRed Bull Presentation for Advertising
Red Bull Presentation for Advertising
Kamil Iqbal Assar
 
business plan (smoothy juice)
business plan (smoothy juice)business plan (smoothy juice)
business plan (smoothy juice)
A. F. M. Rubayat-Ul Jannat
 
Spotify Business Model Analysis
Spotify Business Model AnalysisSpotify Business Model Analysis
Spotify Business Model Analysis
Trevor Clendenin
 
Red bull - Présentation Marketing et innovations
Red bull - Présentation Marketing et innovationsRed bull - Présentation Marketing et innovations
Red bull - Présentation Marketing et innovations
Arthur Hazan
 
Red Bull Marketing Campaign
Red Bull Marketing CampaignRed Bull Marketing Campaign
Red Bull Marketing Campaign
Jessica Dunning
 
Kapferer Model Brand Identity Prism
Kapferer Model Brand Identity PrismKapferer Model Brand Identity Prism
Kapferer Model Brand Identity Prism
nitin59
 

Viewers also liked (13)

Marketing Monster Energy Drink Presentation
Marketing Monster Energy Drink PresentationMarketing Monster Energy Drink Presentation
Marketing Monster Energy Drink Presentation
 
Energy Drinks Market In India (Red Bull Focus)
Energy Drinks Market In India (Red Bull Focus)Energy Drinks Market In India (Red Bull Focus)
Energy Drinks Market In India (Red Bull Focus)
 
Redbull Laser - Product Strategy.
Redbull Laser - Product Strategy. Redbull Laser - Product Strategy.
Redbull Laser - Product Strategy.
 
AD 410 International Ad & Branding: Red bull Case
AD 410 International Ad & Branding: Red bull CaseAD 410 International Ad & Branding: Red bull Case
AD 410 International Ad & Branding: Red bull Case
 
Amazon Go
Amazon GoAmazon Go
Amazon Go
 
Decision Support System
Decision Support SystemDecision Support System
Decision Support System
 
Ad Campaign for Monster Energy Drink
Ad Campaign for Monster Energy DrinkAd Campaign for Monster Energy Drink
Ad Campaign for Monster Energy Drink
 
Red Bull Presentation for Advertising
Red Bull Presentation for AdvertisingRed Bull Presentation for Advertising
Red Bull Presentation for Advertising
 
business plan (smoothy juice)
business plan (smoothy juice)business plan (smoothy juice)
business plan (smoothy juice)
 
Spotify Business Model Analysis
Spotify Business Model AnalysisSpotify Business Model Analysis
Spotify Business Model Analysis
 
Red bull - Présentation Marketing et innovations
Red bull - Présentation Marketing et innovationsRed bull - Présentation Marketing et innovations
Red bull - Présentation Marketing et innovations
 
Red Bull Marketing Campaign
Red Bull Marketing CampaignRed Bull Marketing Campaign
Red Bull Marketing Campaign
 
Kapferer Model Brand Identity Prism
Kapferer Model Brand Identity PrismKapferer Model Brand Identity Prism
Kapferer Model Brand Identity Prism
 

Similar to Redbull Energy Drink

Strategic Management in regards to redbull GMBH company
Strategic Management in regards to redbull GMBH companyStrategic Management in regards to redbull GMBH company
Strategic Management in regards to redbull GMBH company
ElitESkyBoiYT
 
The Integrated marketing communication plans of Vitamin W.docx
The Integrated marketing communication plans of  Vitamin W.docxThe Integrated marketing communication plans of  Vitamin W.docx
The Integrated marketing communication plans of Vitamin W.docx
arnoldmeredith47041
 
Case study red bull
Case study red bullCase study red bull
Case study red bull
Ali Saeed
 
Red Bull Marketing Campign
Red Bull Marketing CampignRed Bull Marketing Campign
Red Bull Marketing Campign
Sarah Kamal
 
Ritesh final ppt
Ritesh final pptRitesh final ppt
Ritesh final ppt
Rj Shah
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
eonemo
 
marketting
markettingmarketting
marketting
maverick054
 
marketting
markettingmarketting
marketting
maverick054
 
Red Bull Energy Drink
Red Bull Energy DrinkRed Bull Energy Drink
Red Bull Energy Drink
sachin
 
Chapter 16 advertising, sales promotion & public relations
Chapter 16   advertising, sales promotion & public relationsChapter 16   advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relations
Mohammed Manamba
 
Fast Fuel's IMC Campaign
Fast Fuel's IMC CampaignFast Fuel's IMC Campaign
Fast Fuel's IMC Campaign
Alia El Khadem
 
Running Head SWOT Analysis .docx
Running Head SWOT Analysis                                       .docxRunning Head SWOT Analysis                                       .docx
Running Head SWOT Analysis .docx
agnesdcarey33086
 
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docxRodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
daniely50
 
No limit llc.
No limit llc. No limit llc.
Red bull-edition-16-powerpoint
Red bull-edition-16-powerpointRed bull-edition-16-powerpoint
Red bull-edition-16-powerpoint
supuspa bhattarai
 
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docx
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docxUnit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docx
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docx
gibbonshay
 
marketing plan
marketing planmarketing plan
marketing plan
Areeba Waseem
 
Presenation of p & g
Presenation of p & gPresenation of p & g
Presenation of p & g
Yuvraj Shah
 
Coty Inc. Marketing Proposal
Coty Inc. Marketing Proposal Coty Inc. Marketing Proposal
Coty Inc. Marketing Proposal
Attri Farahzadi
 
Procter and gamble marketing capabilities
Procter and gamble  marketing capabilitiesProcter and gamble  marketing capabilities
Procter and gamble marketing capabilities
Aman Kumar
 

Similar to Redbull Energy Drink (20)

Strategic Management in regards to redbull GMBH company
Strategic Management in regards to redbull GMBH companyStrategic Management in regards to redbull GMBH company
Strategic Management in regards to redbull GMBH company
 
The Integrated marketing communication plans of Vitamin W.docx
The Integrated marketing communication plans of  Vitamin W.docxThe Integrated marketing communication plans of  Vitamin W.docx
The Integrated marketing communication plans of Vitamin W.docx
 
Case study red bull
Case study red bullCase study red bull
Case study red bull
 
Red Bull Marketing Campign
Red Bull Marketing CampignRed Bull Marketing Campign
Red Bull Marketing Campign
 
Ritesh final ppt
Ritesh final pptRitesh final ppt
Ritesh final ppt
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
marketting
markettingmarketting
marketting
 
marketting
markettingmarketting
marketting
 
Red Bull Energy Drink
Red Bull Energy DrinkRed Bull Energy Drink
Red Bull Energy Drink
 
Chapter 16 advertising, sales promotion & public relations
Chapter 16   advertising, sales promotion & public relationsChapter 16   advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relations
 
Fast Fuel's IMC Campaign
Fast Fuel's IMC CampaignFast Fuel's IMC Campaign
Fast Fuel's IMC Campaign
 
Running Head SWOT Analysis .docx
Running Head SWOT Analysis                                       .docxRunning Head SWOT Analysis                                       .docx
Running Head SWOT Analysis .docx
 
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docxRodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
 
No limit llc.
No limit llc. No limit llc.
No limit llc.
 
Red bull-edition-16-powerpoint
Red bull-edition-16-powerpointRed bull-edition-16-powerpoint
Red bull-edition-16-powerpoint
 
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docx
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docxUnit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docx
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docx
 
marketing plan
marketing planmarketing plan
marketing plan
 
Presenation of p & g
Presenation of p & gPresenation of p & g
Presenation of p & g
 
Coty Inc. Marketing Proposal
Coty Inc. Marketing Proposal Coty Inc. Marketing Proposal
Coty Inc. Marketing Proposal
 
Procter and gamble marketing capabilities
Procter and gamble  marketing capabilitiesProcter and gamble  marketing capabilities
Procter and gamble marketing capabilities
 

Recently uploaded

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Ksquare Energy Pvt. Ltd.
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 

Recently uploaded (20)

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 

Redbull Energy Drink

  • 1. It Gives You Wiings
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11. Share of Energy Drink Market Red Bull 42.6 Monster 14.4 Rockstar 11.4 Full Throttle 6.9 Sobe No Fear 5.4 Amp 3.6 Sobe Adrenaline Rush 2.9 Tab Energy 2.3 Monster XXL 0.9 Private Label 0.9 Rip It 0.8 Sobe Lean 0.7 BooKoo 0.5 Sobe Superman 0.4 Von Dutch 0.4
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.  
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.  
  • 38.
  • 39. Evaluation & Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet & TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No. of comments (+ or - ) mentioned on social networking sites.
  • 40. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio & TV Other Misc.
  • 41.
  • 42.  
  • 43.

Editor's Notes

  1. Denmark and Uruguay – banned RB due to health concerns
  2. 2.1 Communications Market Analysis 2.1.1 Competitive Analysis 2.1.2 Opportunity Analysis 2.1.3 Target Market Analysis 2.1.4. Customer Analysis 2.2 Market Segmentation Strategy
  3. 3.1 Corporate Image Strategy 3.2 Brand Development Strategy 3.3 Brand Positioning Strategy 3.4 Distribution Strategy 3.5 Business-to-Business Strategy 3.6 Public Relations Strategy 3.7 Evaluation
  4. brand proposition should convey a message
  5. One of the age-old prerequisites for good PR is making sure the media picks up the campaign. Social media giants like Facebook, Digg and Youtube are now being heavily used by PR agencies for their clients. Viral marketing and video campaigns are just two of the ways that businesses are reaching a wider audience.
  6. 4.1 IMC Objectives 4.2 IMC Budget 4.3 Agency Selection 4.4 Internet Web site
  7. 5.2.1.1 Advertising Goals and Budget
  8. 5.2.2.1 Budget Allocation 5.2.2.2 Consumer Promotion Selection