The document summarizes the history and operations of Gillette from its founding in 1901 to its acquisition by Procter & Gamble in 2005. It discusses key events such as Gillette's initial focus on safety razors, its expansion into international markets, and its eventual growth into a global leader in grooming products. The summary also provides an overview of Gillette's strategies in India, including launching customized products, establishing a wide distribution network, and focusing on core businesses through restructuring.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
SWOT analysis helps to assess the present market scenario of a company. Here, we will take a look at Gillette, one of the leading firms in the world specializing in safety razors, and other personal care products. Furthermore, we will closely observe the internal and external strategy factors of Gillette.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
SWOT analysis helps to assess the present market scenario of a company. Here, we will take a look at Gillette, one of the leading firms in the world specializing in safety razors, and other personal care products. Furthermore, we will closely observe the internal and external strategy factors of Gillette.
Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the ‘‘latest and greatest’’ in shaving technology. Gillette relied on extensive research and development to create a single product for global distribution. The product was supported by a marketing premise that it would be equally valuable to customers globally.
Whether the level of innovation has reached to peak for Gillette?
Whether Gillette should reduce the price?
What should Gillette do to fight low-cost competitors like Dollar Shave Club?
What should be strategy for Gillette in long term
Comprehensive marketing plan created in my Intro to Marketing course covering a SWOT Analysis, Competitive Review, 5 Ps of marketing, an Integrated Marketing Communications Strategy, Budget, Controls and a Channels/Logistics Review
Running head GILLETTE BUSINESS MODEL CANVAS 1 .docxcowinhelen
Running head: GILLETTE BUSINESS MODEL CANVAS 1
Gillette Business Model Canvas
Your Name
Professor Name
Course # and Name
School
Date
GILLETTE BUSINESS MODEL CANVAS 2
Gillette is an American brand owned by the multinational corporation Procter and
Gamble (P&G). It is based in Boston, Massachusetts. The Gillette brand deals with the
production of personal care products such as shaving supplies and both men’s and women’s
safety razors. Gillette Company owned the brand which was founded in 1901 before it merged
into P&G in 2005. Gillette currently operates on a global basis. Over the past years, since its
foundation and later its incorporation to P&G, Gillette has strived to provide effective shaving
experiences, operating under the tagline “the best a man can get.” It has stood with men for over
a century, through the evolution of its razors guided by innovation with the view of giving
customers the best shaving experiences. The company has a legacy of precision laid down by its
founder King C. Gillette. Through its long evolution period, Gillette has been able to create a
wide portfolio of blades, razors, disposable razors among other personal care products (Stowell,
& Kellogg School of Management, 2006).
There have been significant changes in the number of products offered by Gillette as
well as the product specifications. New and more innovative blades continue to be introduced
along the history of shaving as well as the shaving technology has kept on advancing. As a
result, the shape and size of the cartilage keep on changing. The introduction of the pivot
between the blade and the handle is the most recent improvement on the shaving experience.
Some of the current products supplied by the Gillette brand include razors, trimmers, and blades
such as the 5-blade family of razors, the 3-blade razors, and the disposable razors as well as the
Gillette STYLER suitable for the general purpose body hair trimming. Other personal care
products supplied by Gillette include pre and post shave products as well as a wide variety of
deodorants and body washes.
GILLETTE BUSINESS MODEL CANVAS 3
The nine building blocks of the Gillette business model canvas are represented below:
• Key partners – Gillette maintains key buyer-supplier relationships with its
manufacturers and retailers. The key motivation for these relationships is to ensure efficient
distribution chains from manufacturers to customers.
• Key activities – the core processes that govern the key activities in Gillette are
marketing and logistics. These are aimed at maintaining strong relationships with customers
while also boosting the revenue stream. Gillette also has a core competence in research and
development as a way of enhancing innovation in its products.
• Value proposition – Gillette core value to customers are a variety of innovative
blades that ensure efficient shaving experien ...
The study of consumer behaviour helps marketers and experts to recognize and forecast and predict the purchase behaviour of the consumers while they are purchasing a product. The study of consumer behaviour helps the marketers not only to understand and consider what consumer's purchase, but helps to understand why they purchase and needs and wants of consumers.
Case Study on Proctor and Gamble and Gillette acquisition Analysis and summaryAmna Kouser
Case Study on Proctor and Gillette acquisition it includes marketing strategy and promotional strategy. all about its growth and advertiisng overall summary of the case study.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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Business Valuation Principles for EntrepreneursBen Wann
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. The company established by King Camp Gillette on 28 September
1901 in Boston.
Initially it was American Safety Razor Company.
The invention of Razor was patented in 1904.
1905 Develops new markets by opening London Offices.
1914 Gillette brokers deal with US Army (3.5 Million razors, 36
Million blades)
In 1952, its name changed to The Gillette Company.
In India, co. established on 9th February 1984, in Rajasthan as Indian
Shaving Products Limited and was jointly promoted by House of
Poddar Enterprises and Gillette co.
Now it is called as Gillette India Ltd.
Merged with Duracell (India) Pvt. Ltd. and Wilkinson Sword India
Ltd.
3. 1973 Net Sales exceed $1Billion.
1980 Net Sales exceed $2 Billion.
Sold off to P&G in 2005 for $57 billion
Launched various innovative products to capture the Indian
Audience
Market leader in premium shaving care segment
Good reputation for delivering high quality, value added products
Still in the infant stage with great opportunities ahead. Saw a 16%
growth in 2008
Awarded as the 13th most global brand by Bloomberg
Businessweak
References:
http://www.moneycontrol.com/company-facts/gilletteindia/history/GI22
http://images.businessweek.com/ss/09/09/0917_global_brands/89.htm
4. BRAND HIGHLIGHTS
Gillette India Limited (GIL) is one of India's well-known FMCG
Companies.
The world's largest personal care and household products
company.
First in INDIA to introduce gel in tubes.
Running since 111 years (1901-2012).
Global Leader in premium shaving care segment
Over 1 Billion men start their day with Gillette.
Manufacturing operations located in 23 countries.
Distribution in 200+ countries.
7. STRENGTHS WEAKNESS
Highly dependent on core business
Creativity and R&D investment Expensive brand maintenance
Product availability worldwide Heavy Dependence on Street Retail
Outlets
People Reliance on Quality of Product
Gillette has multiple blade and razor
Strong marketing and advertising
systems but their cartridges are not
Strong brand loyalty interchangeable with their other models
Market Leader
SWOT
OPPORTUNITIES ANALYSIS THREATS
Use of e-commerce
Increased Grooming, changes in societal New Competitors
attitudes and consumer brand preference
Growth in number of substitutes
New product launches
Electric shaving technology
Increasing buying Power
Economic downturn
Demand for high quality products
Cloning of successful brands
Still an infant industry in India with huge
scope for growth in future
8. GLOBAL STRATEGY
Corporate Objective
global focus on consumer products
global competitive advantage in quality, value
added personal care/use products
Global Market
competing in the triad markets
(Europe, Japan, North and South America)
industry concentration
global market leadership in male and female
grooming products
9. THE GILLETTE STRATEGY
Global resources organised and deployed to achieve
market leadership in all their products
to maintain and increase existing market share in
male and female grooming products
Corporate Strategy
aggressive research and advertising
strategic diversification e g mergers & acquisitions
new product developments (invest in technology
and product innovation)
focus on core competencies
maximise e-commerce opportunities
build strong product portfolio
10.
11. GILLETTE’S STRATEGY IN INDIA
Launching innovative and
customised products
Gillette has created a new market
for the power battery toothbrush
through Oral-B (the oral care
subsidiary of Gillette India). It also
introduced Mach3Turbo, a triple-
blade shaving system in India.
Gillette India has launched
customised products specially
designed for Indian consumers. It
introduced ‚Vector Plus‛, which is
a twin blade system with push clean
anti-clogging function in the mid-
price segment.
12. Localisation of distribution system
and wide distribution network
Gillette’s sales and distribution network is
wide, enabling consumers all over the
country to buy its products.
Gillette has localised its distribution system
and made it specific to the Indian market.
Gillette has targeted the Indian market on a
shop-by-shop basis as against the European
and US market where there are only few
major retailers.
13. Restructuring business to drive
Gillette restructured its business in India in
2003.
Strategic restructuring: Focused on grooming
and oral care business while exiting battery and
household appliances business.
Financial restructuring: Focused on improving
the margins, cost reduction and improving asset
utilisation.
The restructuring undertaken by Gillette paid
off with increasing profits.
14. Leveraging India’s large market
Gillette is tapping the large Indian consumer base to
establish a strong presence in the country. The market for
shaving blades in India is the largest in the world.
The market for oral care (toothbrushes) is the second
largest in the world, while that of batteries is the third
largest in the world (all in volume terms).
Apart from this the increasing consumer-spending
capacity and the increase in retail activity are also some
factors which attract Gillette to expand its business in
India.
http://www.ibef.org/download/GilletteIndia.pdf
15. Price Strategy
Gillette Presto, a product designed to upgrade
consumers who still use double-edge blades, with
a product priced atRs18, and with refills priced at
Rs5 which lasts up to 5 shaves. With the company
pursuing a volume-led growth strategy, its
advertising and promotion expenditure can be
expected to continue growing at high levels.
And, even as sales growth may continue to
surprise on the upside, profit can be expected to
lag for some time to come.
16. In a bid to increase share and growth, Gillette
introduced the Mach3 in November 2011, priced at
Rs125 or 60% lower than the Mach3 Turbo. This
product is targeted at greater conversions from the
doubled-edged segment, which accounts for 62%
and 86% of the razors and blades market, in value
and volume terms, respectively. And nearly half of
this market comprises users who get their shaves
done in a salon. Gillette is attempting to convert
this segment by giving them a salon-quality shave
at an affordable price.
http://www.livemint.com/2010/11/28211336/Gillette-India-shortterm-pai.html
17. MARKETING
Strong distribution strategies played
a prominent role in the robust
growth, as a result of which Gillette
brand has managed to tap both the
‚premium‛ and the ‚value-for-
money‛ consumers – Sharat
Verma, Marketing manager of
Gillette India
The lower-value products, followed
the company’s realisation that while
‚new and improved‛ is still
good, ‚lower price‛ works better in
these tough times
21. GILLETTE ‘SHAVE SUTRA’
Arjun Rampal and Neha Dhupia lead Gillette Mach3 Turbo
Sensitive’s conduct Gillette Shave Sutra – The World’s Largest
Shaving Lesson
• 150 couples come together to break the world-record for the
Largest Shaving Lesson EVER!!
• Gillette Shave Sutra demonstrates how with the comfort of
Mach 3 Turbo Sensitive shaving becomes so effortless that even
your partner can shave you.
22. Tied up with Rediff-on-the-Net e-commerce to market its product
Tied up with ZAPAK for The India Gaming Championship 2009
Uses sports as a major promotional vehicle
Uses social networking sites like Facebook to promote it’s products
and carry out different surveys
38. PRICE AND QUALITY OF THE PRODUCTS
Almost all the sellers surveyed feel that the Gillette
products are premium in quality.
The company offers products for middle as well as higher
income groups.
Gillette constantly strives to provide convenience and
better quality to its consumers
The products are priced as per its quality. Though a little
expensive, the price is worth the quality
Attractive advertisements and sponsoring events one of
the key reasons for higher sales.
39. STOCK OF THE PRODUCTS IN THE SHOPS
The products are easily available.
Efficient follow-up by the distributors
in the retail shops.
Very rarely there occurs a shortage.
Gillette recently adopted D.C system
for its modern trade. This has lead to
better availability in the super markets.
40. COMPLAINTS AND SUGGESSTIONS
Hardly any complaints from the end-users.
Minimal instances of the products procured from the
distributors being defective. However, defects occurring
during transportation can be neglected.
The company must allow credit duration of a week.
Better margins expected from the company. Shouldn’t merely
be a ‘A SOCIAL SERVICE’ act by the retailers. Competitors
offer 10-15% extra margin than Gillette.
Blades more expensive than razors. Reduction in blade prices
will help considerably in increasing the market share.