Procter & Gamble is an American multinational consumer goods company founded in 1837 and headquartered in Ohio. It operates around 300 brands and employs over 130,000 people worldwide. Some of its major brands include Gillette, Pampers, Tide, and Crest. Gillette, the shaving products brand, was acquired by P&G and is one of their leading brands. It offers various razors, shaving gels, deodorants, and other personal care products targeted at men and women.

1. PRESENTED BY- AKHIL RAJ, DEEPAK, JAYAKRISHNAN, AMAL RAJ

2.  Founded in 1837
 American multinational consumer goods company
 Headquartered in Ohio, United States
 Operates around 300 brands
 Employees around 130000 people

3. INTRODUCTION
Industry Consumer goods
Area served Around 80 countries
Founders •William Procter
•James Gamble
Products Foods, beverages, cleaning
agents and personal care
products
 In 2011, Fortune magazine
ranked P&G at fifth place of
the "World's Most Admired
Companies" list
 Procter and Gamble is a tier
one sponsor of the London's
Olympic Games 2012 and
sponsors 150 Athletes.

4. KEY PEOPLE
WILLIAM PROCTER JAMES GAMBLE
&

5. LOGO EVOLUTION

6. VISION & MISION
VISION
Be, and be recognized as, the best consumer products and services company
in the world.
MISSION
Provide branded products and services of superior quality and value that
improve the lives of the world's consumers.

7. SWOT ANALYSIS
STRENGTH WEAKNESS
• Product innovation - Views Product performance only
• Offers multiple Products - Customer concentration
• Strong Brand Image - Increased promotional spending
to keep health sales
• Strong Customer Loyalty
• Diversified Business Structure
OPPURTUNITY THREATS
• Going Green Eco Friendly - High levels of competition
• Emerging Markets - Raw material and energy price
increases
• Selling directly to consumers - Potential Gillette integration
• Better Product Experience - Vicks banned in US market

8. PRODUCT MIX

9. • Founded by King C Gillette.
• 1st Product – Double edged, T shape disposable razors.
• Develops new markets by opening London Offices.
• Net Sales exceed $8 Billion.
• Operates around 300 brands in 80 countries and employees around 130000
people

11. GILLETTE – PRODUCT LINE
 Razors
 Shaving Gels
 Deodorants
 Body Wash
 Skin Care
 Hair Care

12. GENTS:
LADIES:
RAZORS
Rs. 49
Rs. 290 Rs. 390 Rs. 410 Rs. 540
Rs. 129 Rs. 190 Rs. 240 Rs. 310
Rs. 69

13. GILLETTE - PRICE
 Perceived value pricing.
 Penetrative pricing strategy for vector plus
 Bundling-Shaving creams/gels along with razors
 Foams bundled with a Gillette sensor excel usually
 33% extra on many variants

14. GILLETTE - PLACE
 Gillette’s own network in India reaches 1 lakh
outlets in 3600 towns
 Now Using additional P&G distribution channel
 Hub and spoke approach
 20 hub cities and spokes are Tier 2 and Tier 3 cities

15. GILLETTE - PROMOTION
 Used sports as a major promotional vehicles.
 Endorsed by eminent sports personalities.
 Tie up with the Zapak for the India gaming
championship for Mach3 turbo promotion.
 Focus on brand values, innovation and cutting
edge technology
 Educate consumer on product advancements
and improved shaving performance

16. SEGMENTATION
•Urban & Semi-Urban area
• User Status- Regular User, Potential User & Non-users
TARGETING
• Young Men
• Beauty Conscious Women
POSITIONING
•Super Speed razor, Reducing facial irritation
• Disposable razors
• Safety Razor- prevent cuts and allowing for a closer shave