More Related Content Similar to Poptech Innovators (20) More from Ethan Zuckerman (20) Poptech Innovators1. social media
what works?
ethan zuckerman
october 19, 2008
pop!tech
3. 1950s-60s - age of local organizations
robert putnam - “bowling alone”
rise of the mailing list organization
8. danger that social media is just today’s mailing list
can you listen to 3.2 million people?
10. older organizations tend to assume the internet is just
another mailing list
web-generation organizations tend to assume that activism
is just web organizing
12. Hao Wu
Blogger, Filmmaker
Detained February 22, 2006
37. PR is cheaper than marketing
Online presence is PR
you control
Winning via Google
42. not possible to try them all
be ruthless about ROI
metrics
mosaic by stabillo boss
48. online to coordinate offline
work
expertise of the organizers
with the tools
getting trapped in the
platform
49. don’t speak, point
internet and external
PR is cheaper than marketing
win at google
choose
be ruthless about ROI
“new” can equal “no one uses it”