Social Media For Ahrma Conference


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Social Media For Ahrma Conference

  1. 1. UTILIZING SOCIAL MEDIA TO PROMOTE YOUR ORGANIZATION AND MISSION <ul><li>MICHELE SCHWARTZ </li></ul><ul><li>EXECUTIVE DIRECTOR </li></ul><ul><li>TEXAS ASSOCIATION OF PARTNERS IN EDUCATION </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @txedpartners </li></ul><ul><li>512-473-8377 </li></ul>
  2. 2. WHAT IS YOUR END GAME ? <ul><li>To listen to what people are saying? </li></ul><ul><li>To communicate with partners, parents and students? </li></ul><ul><li>To screen potential volunteers/interns? </li></ul><ul><li>To learn about trends </li></ul><ul><li>All of the above </li></ul>
  3. 3. Why use Social Media? The Stats <ul><li>57% of Internet users use Social Media (SM for short) </li></ul><ul><li>73% are blogging </li></ul><ul><li>100 Million users on Facebook--1/3 are ages 35-55 and 2 M are 55+ </li></ul>
  4. 4. It used to be called the holy trinity! <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Now, there is a fourth pillar--TWITTER </li></ul>
  5. 5. What’s a “BLOG” (as defined by Wikipedia) A blog (a contraction of the term &quot;weblog&quot;) is a type of website, us ually m aintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog.Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog c ombines text, images, and links to other blogs, Web pages, and other media relat ed to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketche s (ske tchblog), videos (vlog ), music (MP3 blog), and audio (podcastin g). Micro-blogging is ano ther type of b logging, featuring very short posts.
  6. 6. HP Blog
  7. 7. <ul><li>A reader asked, &quot;So how cool is HP's workplace?&quot;    </li></ul><ul><li>I am glad you asked - so many companies get recognition for cool workplaces and I think this is one area where, I believe, the company could use a little more recognition. </li></ul><ul><li>Cool is in the eye of the beholder - so if you let me know what you mean by cool, I can elaborate.  Here are several of the things I like about HP: </li></ul>
  8. 8. <ul><li>Wow, your experience is just about the opposite of mine at HP. </li></ul><ul><li>We in Inkjet have no ability to move between jobs. </li></ul><ul><li>Working with people around the world generally means it will be twice as hard to get the job done. </li></ul><ul><li>IT policies mean it takes three times as long to get something done if you need to order software or have IT do anything for you.  Our IT costs are not lower because of Randy Mott.  The costs are just hidden amongst the lost productivity of people who have to wait for IT.  In reality, the costs of IT have doubled or tripled. </li></ul><ul><li>The workplace is a madhouse with people backstabbing each other trying to protect their own job in this environment of layoffs.  Big bonuses for the bosses, layoffs for everyone else.  Nice work environment. </li></ul><ul><li>The company has no leadership position.  We follow everyone else.  We used to be leaders but now we just buy innovation from someone else.  And then we lay them off. </li></ul><ul><li>All of the good people are looking for jobs elsewhere.  There is no future at HP.  We exist only to serve the short term interests of those at the top of the company. </li></ul>
  9. 10. Other Blog Resources <ul><li>Google Reader </li></ul><ul><li>technorati </li></ul><ul><li>Eschool News </li></ul>
  10. 12. Facebook <ul><li>FB is considered a micro-blogging system </li></ul><ul><li>Why do I want one? (Goes back to what is your end-game?) </li></ul><ul><li>It is fun!==Free $$/Not FREE RESOURCES </li></ul><ul><li>How do I set up a FB page </li></ul>
  11. 13. Facebook
  12. 14. <ul><li> </li></ul>
  13. 15. Linked In <ul><li>Why should I be on Linked In? </li></ul><ul><ul><li>If you have to pick one this is IT! </li></ul></ul><ul><ul><li>Learning/Recruiting/Networking </li></ul></ul>
  14. 17. TWITTER <ul><li>SMS TXT Platform </li></ul><ul><li>TWEET </li></ul><ul><li>Retweet </li></ul><ul><li>DM </li></ul>
  15. 19. All The Rest... <ul><li>RSS Feeds (aggregators) </li></ul><ul><li>WIKIS </li></ul><ul><li>Delicious </li></ul><ul><li>You Tube </li></ul><ul><li>Flikr </li></ul><ul><li>Conversation Prism </li></ul>