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Beyond “The Crisis in Civics”



     Ethan Zuckerman
 MIT Center for Civic Media
   (@CivicMIT, @ethanz)
“Lunch Scholars”
  Austin Oberbillig
   and Evan Ricks
Olympia High School
    January 2012
Jay Leno
“Jaywalking”
cartoon by Drew Dee
112th Congress
  10% approval
 61 bills passed
of 3914 proposed
19   20   21
19

     image from Wikimedia Commons
20

     visualization by National Journal
21
19   20   21
thin



symbolic           impactful



           thick
slactivism   thin
 quadrant




symbolic             impactful

             thick
thin




symbolic           impactful

           thick
thin
symbolic           impactful




           thick
thin
symbolic           impactful




           thick
                     photo from WNYC.org
thin
    small
    scale

symbolic            impactful

                    large
            thick   scale
from symbolic to impactful




                      5000 kyat simcard
kiirti.org                campaign        rynda.org
 (India)                 (Myanmar)         (Russia)
art from William Dwight Whitney, 1911
photo credit: Joel Page
                          lever: legislative
associated press
                   lever: authority
lever: public opinion
lever: DIY infrastructures
tactic: petition
theories of change: legislative, authority
tactic: DDoS
theories of change: authority, public opinion
social
              petition sit-in march media    celebrity   ...

legislative

authority
                          X
public opinion

DIY
petition sit-in march media   celebrity   ...

legislative

authority

public opinion

DIY
I CAN HAS PROTEST?
                     achievable
testable
trackable
plausible?
thin                               thick




Interest-driven (YOUMedia Chicago)
thin                               thick




connecting change with existing passions
join
                                          leadership
                               organize
                                teams
                     put up
                     posters
        spread the
          video
watch the
                         ladder of engagement
 video
m e nt
                ga ge
            g en
       asin
i ncre

deep
       enin
            g   know
                    ledg
                        e
join
                                       movement
                             work with leadership
                              Ugandan
                      question orgs
                         IC
        learn about
            LRA
watch the
                          ladder of engagement
 video
small scale   large scale
descriptive
Controversy	
  Mapper
With	
  Yochai	
  Benkler,
Hal	
  Roberts	
  and	
  team




evaluative
normative
if we want civic participation
that is thick, impactful and scaleable:
if we want civic participation
that is thick, impactful and scaleable:
get beyond politics vs. activism,
and focus on agency
if we want civic participation
that is thick, impactful and scaleable:
get beyond politics vs. activism,
and focus on agency
understand levers as well as
developing new tactics
if we want civic participation
that is thick, impactful and scaleable:
get beyond politics vs. activism,
and focus on agency
understand levers as well as
developing new tactics
deepen foundations of understanding
while climbing the ladder of engagement
if we want civic participation
that is thick, impactful and scaleable:
get beyond politics vs. activism,
and focus on agency
understand levers as well as
developing new tactics
deepen foundations of understanding
while climbing the ladder of engagement
understand that thick participation at
scale means devolving control
thanks for listening
     @ethanz
  ethanz@mit.edu

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Beyond "The Crisis in Civics"