SlideShare a Scribd company logo
1 of 37
Download to read offline
I AM DIGITAL
 AND SO CAN YOU
A LOOK INSIDE MY TOOL KIT
         (AND BRAIN)
THIS PRESENTATION:
How do you launch half a dozen websites, send dozens of
eblasts, direct mailings and newsletters to raise millions
without an office* (or employees).

Ben Johnson goes through his favourite tools for project
management, testing, databases, email service providers
to show how you can scale your work to be a digital-first
organization.




*office rented as of October 2012.
FIRST THINGS FIRST
When the Web first became available to users, it was primarily about
retrieving information. as it evolved in the 2000s, it became known as web
2.0 - a platform associated not only with consumption of information, but
also with collaboration and participation. hubspot.com




Your organization:
    was probably born before the internet took off
    likely developed working habits in isolation of the internet
    probably isn’t making the most of the internet
    probably isn’t nearly as productive as it could be


How much does your org depend on the internet?
A BIT ABOUT BEN

Mediocre writer
Colour blind
Can’t draw
No musical taste
Not a people person


But I LOVE marketing.
LAST MONTH:
1 website re-coded from Drupal to WordPress
2 websites moved from crappy free WordPress site to awesome custom WordPress site
3 e-commerce donation systems built for three different clients
2 NPO’s entire donation history reviewed and visualized with KPIs
Several press mentions for clients from Fort St John to Victoria
4 eblasts to tens of thousands of emails
1 flyer to be sent to 95,000 households
1 newsletter to 13,000 people
1 Christmas card for 5,500 people
1 heartfelt video sent to donors via eblast
Enumerate photos for web, print, etc.
Multiple brochures, one sheets, business cards, transit ads, etc.
Ongoing management of a half dozen websites
More data crunching, communications work, and just plain advising


                               655 hours
It’s not where are we,
                it’s when are we.

Our entire team is working in “real-time” for two to three hours in a day.
We’re in three (sometimes four) different time zones.
Combined we’re working up to 18 hours of the day.




I love:


The internet didn’t just make it possible to work anywhere.
It made it possible to work with anyone.
What tools are there to help
   with productivity?
Dropbox   Trello   Tuex Deux




+
Dropbox

It is surprisingly social. It’s an excellent way to segregate information.
Sharable links making moving data super easy.
Version tracking!
Mobile amazing!!!

Sometimes a browser free experience is a good thing.

FREE, unless you love data [photos] (mobile app too!)

Dropbox has more than 50 million users.
People save one billion files to Dropbox every 48 hours.
Dropbox is installed on 250 million different devices.
Dropbox has paying customers in 175 countries.
More than half of Dropbox users are from outside the U.S.
People in over two million businesses are using Dropbox.
Trello




Very free-form (pro and con)

Mobile app

They are developing faster than I can imagine!

Great for showing the team, the whole project etc..

Not necessarily great for individual productivity

FREE (mobile app is too!)
Teux Deux

Very, very simple

Mobile app

Allows for “five minute” tasks
that I don’t need to do today
but I should do on “this day”
or “someday”.




FREE (iphone app is 2.99)

Learn more:teuxdeux.com/faq
Balsamiq

Very amateur friendly.

Web or desktop.

Balsamiq’s two points on their
website say it all.

Remember, focus on
collaboration = web.

Don’t get in the way of the
designer…
What are your favourite
 web applications?
Google Analytics
Visual Website Optimizer
MailChimp
Formstack
PayPal & Stripe




                           +WordPress
Google Analytics
Is amazing.
e-commerce & goal conversions ($$$)
mobile % (technology in general really)
events (how many downloads of x)
referral traffic (where are they coming from?)
advanced segments (slice and dice)
visitor flow (where do they go?)
reports (like a boss)
http://www.frontierishere.ca/?utm_source=emailfooter&utm_medium=email&utm_campaign=testing




                                                 URL BUILDER - http://bit.ly/TBNgwO
Visual Website Optimizer
Is amazing. Wysiwyg!

A/B Testing. Heatmaps. Inuitive reporting.

Test like the best of us without $25/mo

Use WordPress or Drupal plugin and it’s a snap.

50% off for charities!


             Optimizely.com for data without the heatmap
+122%
improvement
MailChimp
Is amazing. Very amateur friendly but as robust as any email marketing system.

They’re productivity is also astounding (constant tweaks and improvements).
Example being recent drag and drop editor.

Great process:
•  Someone writes it
•  Another designs it
•  A third codes it
•  A fourth sends it


MailChimp also has tinyletter for simple needs and Mandrill for transactional
email.


15% off for non-profits!

Integrates with everything that integrates.
Vertical Response                                     MailChimp




Re: The Patriot Act
According to the Treasury Board of Canada, the chances that information would
be accessed under the Patriot Act are remote. In fact, in the decade that the Patriot
Act has been in effect, the federal government is not aware of any case where
personal information about a Canadian was accessed under the act.
Formstack
Is amazing, but not perfect. It gets you to the precipice of
greatness.

Almost anything is a form (donation checkout, survey, contact,
application…)

Form analytics show you who views the form vs. who
completes it (and where they drop off!)




Their integration hub is truly amazing, and it didn’t exist two
months ago.
PayPal & Stripe
Is amazing. Many people have learned to hate PayPal because of
their idiotic behaviour 5-8 years ago, but Websites Payments Pro is
amazing.

$35/mo + fees.

Easily take monthly gifts. Modify, cancel, suspend. Great for
developers, good for gift processors. Use Formstack for key donation
details.

*key challenge will be reconciling monthly donations (expected
versus actual)

STRIPE: It’s early days but it is incredible at taking one-time gifts and
pre-set monthly amounts.

Both connect with Formstack very, very easily.
Database + web
A good database is one that has a clean user
interface for processing, allows you to export
everything, and allows for integration.

Salesforce   highcharts.com



The best analysis of data is not done in a
desktop application. It’s done on the web!
Make the internet your first
       employee.
Don’t use services that don’t
  work well with others.
Use multiple mediums.
Smaller teams are quicker.



People consistently underestimate the additional time needed by larger
teams, with the forecasting errors growing larger as teams get bigger.
Increasing a team's size can hamper coordination, diminish members'
motivation, and increase conflict, the researchers say. (HBR, Oct 30, 2012)
Paper discriminates.
Curiosity kills cats, not people.
Articulate what you can’t control,
           and let it go.
Embrace an abundance mentality.




Covey coined the idea of abundance mentality or abundance
mindset, a concept in which a person believes there are enough
resources and success to share with others.
Kaizen.

AKA flywheel effect.
You can accomplish anything in
life provided you don’t mind who
takes credit for it.
                                                 Harry S. Truman




   Level 5 Leadership: Leaders who are humble, but
   driven to do what's best for the company.
The End.

More Related Content

What's hot

8 Breakthrough Strategies Seminar 3.2.09
8 Breakthrough Strategies Seminar 3.2.098 Breakthrough Strategies Seminar 3.2.09
8 Breakthrough Strategies Seminar 3.2.09judynash
 
Avram O Donovan Bannon Blogtalk 2008
Avram O Donovan Bannon Blogtalk 2008Avram O Donovan Bannon Blogtalk 2008
Avram O Donovan Bannon Blogtalk 2008Blogtalk 2008
 
Collaboration Tools and Digital Presence
Collaboration Tools and Digital PresenceCollaboration Tools and Digital Presence
Collaboration Tools and Digital PresenceKathia Ordoñez
 
2010 entrepreneur meeting
2010 entrepreneur meeting2010 entrepreneur meeting
2010 entrepreneur meetingJulian Caldwell
 
Low and No Cost Marketing in real estate
Low and No Cost Marketing in real estateLow and No Cost Marketing in real estate
Low and No Cost Marketing in real estateJoe Pryor
 
Anything But Death By Cubicle
Anything But Death By CubicleAnything But Death By Cubicle
Anything But Death By CubicleMike Hamanaka
 
If e20 is the shiznit why are we still using email slide share
If e20 is the shiznit why are we still using email slide shareIf e20 is the shiznit why are we still using email slide share
If e20 is the shiznit why are we still using email slide shareBilly Cripe
 
CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"jayblove
 
Cate's Tulsa Presentation
Cate's Tulsa PresentationCate's Tulsa Presentation
Cate's Tulsa PresentationeTapestryCate
 
Cate's Feb 24th Internet Strategies Webinar
Cate's Feb 24th Internet Strategies WebinarCate's Feb 24th Internet Strategies Webinar
Cate's Feb 24th Internet Strategies WebinareTapestryCate
 
Web 2.0 Expo Berlin: Open Platforms and the Social Graph
Web 2.0 Expo Berlin: Open Platforms and the Social GraphWeb 2.0 Expo Berlin: Open Platforms and the Social Graph
Web 2.0 Expo Berlin: Open Platforms and the Social GraphDavid Recordon
 
Making sense of your digital workplace
Making sense of your digital workplaceMaking sense of your digital workplace
Making sense of your digital workplaceIntranätverk
 
How to use IBM Connections to manage a product build
How to use IBM Connections to manage a product buildHow to use IBM Connections to manage a product build
How to use IBM Connections to manage a product buildSherpa Software
 
Breakthrough Strategies in Fundraising - July Hawaii Webinar
Breakthrough Strategies in Fundraising - July Hawaii WebinarBreakthrough Strategies in Fundraising - July Hawaii Webinar
Breakthrough Strategies in Fundraising - July Hawaii Webinarmikekierce
 
The Internet Unveiled 7.17.09
The Internet Unveiled 7.17.09The Internet Unveiled 7.17.09
The Internet Unveiled 7.17.09Adam Johns
 
Should Employers Invest in Home Offices?
Should Employers Invest in Home Offices?Should Employers Invest in Home Offices?
Should Employers Invest in Home Offices?Sogolytics
 
Museum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st CenturyMuseum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st CenturyDana Mitroff Silvers
 

What's hot (20)

8 Breakthrough Strategies Seminar 3.2.09
8 Breakthrough Strategies Seminar 3.2.098 Breakthrough Strategies Seminar 3.2.09
8 Breakthrough Strategies Seminar 3.2.09
 
Avram O Donovan Bannon Blogtalk 2008
Avram O Donovan Bannon Blogtalk 2008Avram O Donovan Bannon Blogtalk 2008
Avram O Donovan Bannon Blogtalk 2008
 
Metanomics Transcript Feb 3 2010
Metanomics Transcript Feb 3 2010Metanomics Transcript Feb 3 2010
Metanomics Transcript Feb 3 2010
 
Metanomics Transcript Feb 3 2010
Metanomics Transcript Feb 3 2010Metanomics Transcript Feb 3 2010
Metanomics Transcript Feb 3 2010
 
Collaboration Tools and Digital Presence
Collaboration Tools and Digital PresenceCollaboration Tools and Digital Presence
Collaboration Tools and Digital Presence
 
2010 entrepreneur meeting
2010 entrepreneur meeting2010 entrepreneur meeting
2010 entrepreneur meeting
 
Low and No Cost Marketing in real estate
Low and No Cost Marketing in real estateLow and No Cost Marketing in real estate
Low and No Cost Marketing in real estate
 
Anything But Death By Cubicle
Anything But Death By CubicleAnything But Death By Cubicle
Anything But Death By Cubicle
 
If e20 is the shiznit why are we still using email slide share
If e20 is the shiznit why are we still using email slide shareIf e20 is the shiznit why are we still using email slide share
If e20 is the shiznit why are we still using email slide share
 
Webinar2007 New
Webinar2007 NewWebinar2007 New
Webinar2007 New
 
CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"
 
Cate's Tulsa Presentation
Cate's Tulsa PresentationCate's Tulsa Presentation
Cate's Tulsa Presentation
 
Cate's Feb 24th Internet Strategies Webinar
Cate's Feb 24th Internet Strategies WebinarCate's Feb 24th Internet Strategies Webinar
Cate's Feb 24th Internet Strategies Webinar
 
Web 2.0 Expo Berlin: Open Platforms and the Social Graph
Web 2.0 Expo Berlin: Open Platforms and the Social GraphWeb 2.0 Expo Berlin: Open Platforms and the Social Graph
Web 2.0 Expo Berlin: Open Platforms and the Social Graph
 
Making sense of your digital workplace
Making sense of your digital workplaceMaking sense of your digital workplace
Making sense of your digital workplace
 
How to use IBM Connections to manage a product build
How to use IBM Connections to manage a product buildHow to use IBM Connections to manage a product build
How to use IBM Connections to manage a product build
 
Breakthrough Strategies in Fundraising - July Hawaii Webinar
Breakthrough Strategies in Fundraising - July Hawaii WebinarBreakthrough Strategies in Fundraising - July Hawaii Webinar
Breakthrough Strategies in Fundraising - July Hawaii Webinar
 
The Internet Unveiled 7.17.09
The Internet Unveiled 7.17.09The Internet Unveiled 7.17.09
The Internet Unveiled 7.17.09
 
Should Employers Invest in Home Offices?
Should Employers Invest in Home Offices?Should Employers Invest in Home Offices?
Should Employers Invest in Home Offices?
 
Museum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st CenturyMuseum Website Best Practices for the 21st Century
Museum Website Best Practices for the 21st Century
 

Viewers also liked

Google Its Not Just A Search Engine
Google Its Not Just A Search EngineGoogle Its Not Just A Search Engine
Google Its Not Just A Search EngineKaren Brooks
 
Everybody is connected with the brand
Everybody is connected with the brandEverybody is connected with the brand
Everybody is connected with the brandRAADHUIS
 
Investment Incentives Benefits in Israel
Investment Incentives Benefits in IsraelInvestment Incentives Benefits in Israel
Investment Incentives Benefits in IsraelSharon Weshler
 
The Handy Tool Kit For Launching & Measuring a Remarkable Campaign
The Handy Tool Kit For Launching & Measuring a Remarkable CampaignThe Handy Tool Kit For Launching & Measuring a Remarkable Campaign
The Handy Tool Kit For Launching & Measuring a Remarkable CampaignLionbridge
 
Your Complete Guide to Instagram Marketing + Special Tool Kit!
Your Complete Guide to Instagram Marketing + Special Tool Kit! Your Complete Guide to Instagram Marketing + Special Tool Kit!
Your Complete Guide to Instagram Marketing + Special Tool Kit! Alexandra Maia
 
SMEs 61st business climate survey - July 2015
SMEs 61st business climate survey - July 2015SMEs 61st business climate survey - July 2015
SMEs 61st business climate survey - July 2015Bpifrance
 
Thiết kế logo Dự án bất động sản La casta - Brand guidelines - Adina Việt Nam
Thiết kế logo Dự án bất động sản La casta  - Brand guidelines - Adina Việt NamThiết kế logo Dự án bất động sản La casta  - Brand guidelines - Adina Việt Nam
Thiết kế logo Dự án bất động sản La casta - Brand guidelines - Adina Việt NamMrThong1
 
La representación social de los periodistas y de los mcs en españa
La representación social de los periodistas y de los mcs en españaLa representación social de los periodistas y de los mcs en españa
La representación social de los periodistas y de los mcs en españa2011990
 
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012DJ Waldow
 
Taller REA
Taller REATaller REA
Taller REAlcanuti
 
20131010 bigbangmanuscript
20131010 bigbangmanuscript20131010 bigbangmanuscript
20131010 bigbangmanuscriptHansOttoCarmesin
 

Viewers also liked (20)

Google Its Not Just A Search Engine
Google Its Not Just A Search EngineGoogle Its Not Just A Search Engine
Google Its Not Just A Search Engine
 
Everybody is connected with the brand
Everybody is connected with the brandEverybody is connected with the brand
Everybody is connected with the brand
 
Investment Incentives Benefits in Israel
Investment Incentives Benefits in IsraelInvestment Incentives Benefits in Israel
Investment Incentives Benefits in Israel
 
The Handy Tool Kit For Launching & Measuring a Remarkable Campaign
The Handy Tool Kit For Launching & Measuring a Remarkable CampaignThe Handy Tool Kit For Launching & Measuring a Remarkable Campaign
The Handy Tool Kit For Launching & Measuring a Remarkable Campaign
 
Your Complete Guide to Instagram Marketing + Special Tool Kit!
Your Complete Guide to Instagram Marketing + Special Tool Kit! Your Complete Guide to Instagram Marketing + Special Tool Kit!
Your Complete Guide to Instagram Marketing + Special Tool Kit!
 
Kompass brandbook
Kompass brandbookKompass brandbook
Kompass brandbook
 
SMEs 61st business climate survey - July 2015
SMEs 61st business climate survey - July 2015SMEs 61st business climate survey - July 2015
SMEs 61st business climate survey - July 2015
 
Thiết kế logo Dự án bất động sản La casta - Brand guidelines - Adina Việt Nam
Thiết kế logo Dự án bất động sản La casta  - Brand guidelines - Adina Việt NamThiết kế logo Dự án bất động sản La casta  - Brand guidelines - Adina Việt Nam
Thiết kế logo Dự án bất động sản La casta - Brand guidelines - Adina Việt Nam
 
Resume
ResumeResume
Resume
 
Jacaranda
JacarandaJacaranda
Jacaranda
 
Cerrajeros Admifin
Cerrajeros Admifin
Cerrajeros Admifin
Cerrajeros Admifin
 
La representación social de los periodistas y de los mcs en españa
La representación social de los periodistas y de los mcs en españaLa representación social de los periodistas y de los mcs en españa
La representación social de los periodistas y de los mcs en españa
 
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
 
Taller REA
Taller REATaller REA
Taller REA
 
‘Austrian Books Online‘. A Public Private Partnership between the Austrian Na...
‘Austrian Books Online‘. A Public Private Partnership between the Austrian Na...‘Austrian Books Online‘. A Public Private Partnership between the Austrian Na...
‘Austrian Books Online‘. A Public Private Partnership between the Austrian Na...
 
MLS Philippines
MLS PhilippinesMLS Philippines
MLS Philippines
 
manual camara kodak C123
manual camara kodak C123manual camara kodak C123
manual camara kodak C123
 
Color munki
Color munkiColor munki
Color munki
 
Red060
Red060Red060
Red060
 
20131010 bigbangmanuscript
20131010 bigbangmanuscript20131010 bigbangmanuscript
20131010 bigbangmanuscript
 

Similar to I AM DIGITAL AND SO CAN YOU

Open Data, ALGIM 2010
Open Data, ALGIM 2010Open Data, ALGIM 2010
Open Data, ALGIM 2010gnat
 
Low and No cost real estate marketing plan for Enid Oklahoma
Low and No cost real estate marketing plan for Enid OklahomaLow and No cost real estate marketing plan for Enid Oklahoma
Low and No cost real estate marketing plan for Enid OklahomaJoe Pryor
 
The Open Commerce Conference - Premature Optimisation: The Root of All Evil
The Open Commerce Conference - Premature Optimisation: The Root of All EvilThe Open Commerce Conference - Premature Optimisation: The Root of All Evil
The Open Commerce Conference - Premature Optimisation: The Root of All EvilFabio Akita
 
Newicon online business, websites
Newicon online business, websitesNewicon online business, websites
Newicon online business, websitesguest1c48ee
 
Newicon BNI 10 minute presentation
Newicon BNI 10 minute presentationNewicon BNI 10 minute presentation
Newicon BNI 10 minute presentationSteve
 
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 TechSoup Canada
 
Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Lukas Ritzel
 
Towards a Digital Ecology: The New Organization's Digital Footprint
Towards a Digital Ecology: The New Organization's Digital FootprintTowards a Digital Ecology: The New Organization's Digital Footprint
Towards a Digital Ecology: The New Organization's Digital FootprintJai (Phillip) Djwa
 
Actew Workshop On E Marketing And Web 2.0 Tools
Actew Workshop On E Marketing And Web 2.0 ToolsActew Workshop On E Marketing And Web 2.0 Tools
Actew Workshop On E Marketing And Web 2.0 ToolsACTEW
 
Digital Predictions, 2010 and Beyond
Digital Predictions, 2010 and BeyondDigital Predictions, 2010 and Beyond
Digital Predictions, 2010 and BeyondDan Dooley
 
Transformational eGov - GTC SW 2009
Transformational eGov - GTC SW 2009Transformational eGov - GTC SW 2009
Transformational eGov - GTC SW 2009Hillary Hartley
 
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Symbio Agency Ltd
 
Web 2.0 in Plain English
Web 2.0 in Plain EnglishWeb 2.0 in Plain English
Web 2.0 in Plain Englishtroyangrignon
 
How to make your website an effective business tool in 2016
How to make your website an effective business tool in 2016How to make your website an effective business tool in 2016
How to make your website an effective business tool in 2016Michael Ginsburg
 
Migrate to Google Apps? - Gillingham
Migrate to Google Apps? - GillinghamMigrate to Google Apps? - Gillingham
Migrate to Google Apps? - GillinghamMark Gillingham
 
Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10NuRelm
 

Similar to I AM DIGITAL AND SO CAN YOU (20)

Open Data, ALGIM 2010
Open Data, ALGIM 2010Open Data, ALGIM 2010
Open Data, ALGIM 2010
 
Digital Presence and collaboration tools
Digital Presence and collaboration toolsDigital Presence and collaboration tools
Digital Presence and collaboration tools
 
Low and No cost real estate marketing plan for Enid Oklahoma
Low and No cost real estate marketing plan for Enid OklahomaLow and No cost real estate marketing plan for Enid Oklahoma
Low and No cost real estate marketing plan for Enid Oklahoma
 
The Open Commerce Conference - Premature Optimisation: The Root of All Evil
The Open Commerce Conference - Premature Optimisation: The Root of All EvilThe Open Commerce Conference - Premature Optimisation: The Root of All Evil
The Open Commerce Conference - Premature Optimisation: The Root of All Evil
 
Newicon online business, websites
Newicon online business, websitesNewicon online business, websites
Newicon online business, websites
 
Newicon BNI 10 minute presentation
Newicon BNI 10 minute presentationNewicon BNI 10 minute presentation
Newicon BNI 10 minute presentation
 
Top Five Small Business Apps
Top Five Small Business AppsTop Five Small Business Apps
Top Five Small Business Apps
 
Ibm vs Microsoft
Ibm vs MicrosoftIbm vs Microsoft
Ibm vs Microsoft
 
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017 Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
 
Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014Entrepreneur in the age of Web2.0 2014
Entrepreneur in the age of Web2.0 2014
 
Towards a Digital Ecology: The New Organization's Digital Footprint
Towards a Digital Ecology: The New Organization's Digital FootprintTowards a Digital Ecology: The New Organization's Digital Footprint
Towards a Digital Ecology: The New Organization's Digital Footprint
 
MIS web 2.0
MIS web 2.0MIS web 2.0
MIS web 2.0
 
Actew Workshop On E Marketing And Web 2.0 Tools
Actew Workshop On E Marketing And Web 2.0 ToolsActew Workshop On E Marketing And Web 2.0 Tools
Actew Workshop On E Marketing And Web 2.0 Tools
 
Digital Predictions, 2010 and Beyond
Digital Predictions, 2010 and BeyondDigital Predictions, 2010 and Beyond
Digital Predictions, 2010 and Beyond
 
Transformational eGov - GTC SW 2009
Transformational eGov - GTC SW 2009Transformational eGov - GTC SW 2009
Transformational eGov - GTC SW 2009
 
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011
 
Web 2.0 in Plain English
Web 2.0 in Plain EnglishWeb 2.0 in Plain English
Web 2.0 in Plain English
 
How to make your website an effective business tool in 2016
How to make your website an effective business tool in 2016How to make your website an effective business tool in 2016
How to make your website an effective business tool in 2016
 
Migrate to Google Apps? - Gillingham
Migrate to Google Apps? - GillinghamMigrate to Google Apps? - Gillingham
Migrate to Google Apps? - Gillingham
 
Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10Workshop maximizing yourwebsite-7-22-10
Workshop maximizing yourwebsite-7-22-10
 

More from NetSquared Vancouver

TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...NetSquared Vancouver
 
How to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even FurtherHow to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even FurtherNetSquared Vancouver
 
Show, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryShow, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryNetSquared Vancouver
 
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail –  Make Yours Succeed - with Kevin Christop...Most Digital Transformations Fail –  Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...NetSquared Vancouver
 
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueWhat is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueNetSquared Vancouver
 
Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1NetSquared Vancouver
 
Digital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdfDigital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdfNetSquared Vancouver
 
Improve Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already WorksImprove Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already WorksNetSquared Vancouver
 
Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022NetSquared Vancouver
 
Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...NetSquared Vancouver
 
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...NetSquared Vancouver
 
Meaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringMeaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringNetSquared Vancouver
 
Demo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food BanksDemo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitNetSquared Vancouver
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitNetSquared Vancouver
 
How Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More WorkHow Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More WorkNetSquared Vancouver
 
Leah Chang — E-tapestry lingo bingo worksheet
Leah Chang —  E-tapestry lingo bingo worksheetLeah Chang —  E-tapestry lingo bingo worksheet
Leah Chang — E-tapestry lingo bingo worksheetNetSquared Vancouver
 
Leah Chang — CRM naming poll sample
Leah Chang —  CRM naming poll sampleLeah Chang —  CRM naming poll sample
Leah Chang — CRM naming poll sampleNetSquared Vancouver
 

More from NetSquared Vancouver (20)

TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
 
How to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even FurtherHow to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even Further
 
Show, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryShow, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact Story
 
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail –  Make Yours Succeed - with Kevin Christop...Most Digital Transformations Fail –  Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
 
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueWhat is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
 
Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1
 
Digital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdfDigital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdf
 
Improve Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already WorksImprove Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already Works
 
Jai Djwa — User Experience FTW
Jai Djwa — User Experience FTWJai Djwa — User Experience FTW
Jai Djwa — User Experience FTW
 
Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022
 
Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...
 
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
 
Meaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringMeaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled Volunteering
 
Demo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food BanksDemo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food Banks
 
Motivating Group Leaders
Motivating Group LeadersMotivating Group Leaders
Motivating Group Leaders
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your Nonprofit
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your Nonprofit
 
How Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More WorkHow Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More Work
 
Leah Chang — E-tapestry lingo bingo worksheet
Leah Chang —  E-tapestry lingo bingo worksheetLeah Chang —  E-tapestry lingo bingo worksheet
Leah Chang — E-tapestry lingo bingo worksheet
 
Leah Chang — CRM naming poll sample
Leah Chang —  CRM naming poll sampleLeah Chang —  CRM naming poll sample
Leah Chang — CRM naming poll sample
 

I AM DIGITAL AND SO CAN YOU

  • 1. I AM DIGITAL AND SO CAN YOU A LOOK INSIDE MY TOOL KIT (AND BRAIN)
  • 2. THIS PRESENTATION: How do you launch half a dozen websites, send dozens of eblasts, direct mailings and newsletters to raise millions without an office* (or employees). Ben Johnson goes through his favourite tools for project management, testing, databases, email service providers to show how you can scale your work to be a digital-first organization. *office rented as of October 2012.
  • 3. FIRST THINGS FIRST When the Web first became available to users, it was primarily about retrieving information. as it evolved in the 2000s, it became known as web 2.0 - a platform associated not only with consumption of information, but also with collaboration and participation. hubspot.com Your organization: was probably born before the internet took off likely developed working habits in isolation of the internet probably isn’t making the most of the internet probably isn’t nearly as productive as it could be How much does your org depend on the internet?
  • 4. A BIT ABOUT BEN Mediocre writer Colour blind Can’t draw No musical taste Not a people person But I LOVE marketing.
  • 5. LAST MONTH: 1 website re-coded from Drupal to WordPress 2 websites moved from crappy free WordPress site to awesome custom WordPress site 3 e-commerce donation systems built for three different clients 2 NPO’s entire donation history reviewed and visualized with KPIs Several press mentions for clients from Fort St John to Victoria 4 eblasts to tens of thousands of emails 1 flyer to be sent to 95,000 households 1 newsletter to 13,000 people 1 Christmas card for 5,500 people 1 heartfelt video sent to donors via eblast Enumerate photos for web, print, etc. Multiple brochures, one sheets, business cards, transit ads, etc. Ongoing management of a half dozen websites More data crunching, communications work, and just plain advising 655 hours
  • 6. It’s not where are we, it’s when are we. Our entire team is working in “real-time” for two to three hours in a day. We’re in three (sometimes four) different time zones. Combined we’re working up to 18 hours of the day. I love: The internet didn’t just make it possible to work anywhere. It made it possible to work with anyone.
  • 7. What tools are there to help with productivity?
  • 8. Dropbox Trello Tuex Deux +
  • 9. Dropbox It is surprisingly social. It’s an excellent way to segregate information. Sharable links making moving data super easy. Version tracking! Mobile amazing!!! Sometimes a browser free experience is a good thing. FREE, unless you love data [photos] (mobile app too!) Dropbox has more than 50 million users. People save one billion files to Dropbox every 48 hours. Dropbox is installed on 250 million different devices. Dropbox has paying customers in 175 countries. More than half of Dropbox users are from outside the U.S. People in over two million businesses are using Dropbox.
  • 10. Trello Very free-form (pro and con) Mobile app They are developing faster than I can imagine! Great for showing the team, the whole project etc.. Not necessarily great for individual productivity FREE (mobile app is too!)
  • 11. Teux Deux Very, very simple Mobile app Allows for “five minute” tasks that I don’t need to do today but I should do on “this day” or “someday”. FREE (iphone app is 2.99) Learn more:teuxdeux.com/faq
  • 12. Balsamiq Very amateur friendly. Web or desktop. Balsamiq’s two points on their website say it all. Remember, focus on collaboration = web. Don’t get in the way of the designer…
  • 13.
  • 14. What are your favourite web applications?
  • 15. Google Analytics Visual Website Optimizer MailChimp Formstack PayPal & Stripe +WordPress
  • 16. Google Analytics Is amazing. e-commerce & goal conversions ($$$) mobile % (technology in general really) events (how many downloads of x) referral traffic (where are they coming from?) advanced segments (slice and dice) visitor flow (where do they go?) reports (like a boss)
  • 18.
  • 19. Visual Website Optimizer Is amazing. Wysiwyg! A/B Testing. Heatmaps. Inuitive reporting. Test like the best of us without $25/mo Use WordPress or Drupal plugin and it’s a snap. 50% off for charities! Optimizely.com for data without the heatmap
  • 21. MailChimp Is amazing. Very amateur friendly but as robust as any email marketing system. They’re productivity is also astounding (constant tweaks and improvements). Example being recent drag and drop editor. Great process: •  Someone writes it •  Another designs it •  A third codes it •  A fourth sends it MailChimp also has tinyletter for simple needs and Mandrill for transactional email. 15% off for non-profits! Integrates with everything that integrates.
  • 22. Vertical Response MailChimp Re: The Patriot Act According to the Treasury Board of Canada, the chances that information would be accessed under the Patriot Act are remote. In fact, in the decade that the Patriot Act has been in effect, the federal government is not aware of any case where personal information about a Canadian was accessed under the act.
  • 23. Formstack Is amazing, but not perfect. It gets you to the precipice of greatness. Almost anything is a form (donation checkout, survey, contact, application…) Form analytics show you who views the form vs. who completes it (and where they drop off!) Their integration hub is truly amazing, and it didn’t exist two months ago.
  • 24.
  • 25. PayPal & Stripe Is amazing. Many people have learned to hate PayPal because of their idiotic behaviour 5-8 years ago, but Websites Payments Pro is amazing. $35/mo + fees. Easily take monthly gifts. Modify, cancel, suspend. Great for developers, good for gift processors. Use Formstack for key donation details. *key challenge will be reconciling monthly donations (expected versus actual) STRIPE: It’s early days but it is incredible at taking one-time gifts and pre-set monthly amounts. Both connect with Formstack very, very easily.
  • 26. Database + web A good database is one that has a clean user interface for processing, allows you to export everything, and allows for integration. Salesforce highcharts.com The best analysis of data is not done in a desktop application. It’s done on the web!
  • 27. Make the internet your first employee.
  • 28. Don’t use services that don’t work well with others.
  • 30. Smaller teams are quicker. People consistently underestimate the additional time needed by larger teams, with the forecasting errors growing larger as teams get bigger. Increasing a team's size can hamper coordination, diminish members' motivation, and increase conflict, the researchers say. (HBR, Oct 30, 2012)
  • 32. Curiosity kills cats, not people.
  • 33. Articulate what you can’t control, and let it go.
  • 34. Embrace an abundance mentality. Covey coined the idea of abundance mentality or abundance mindset, a concept in which a person believes there are enough resources and success to share with others.
  • 36. You can accomplish anything in life provided you don’t mind who takes credit for it. Harry S. Truman Level 5 Leadership: Leaders who are humble, but driven to do what's best for the company.