Social media changes food culture by influencing how consumers think about, talk about and experience food.

1. Food for Thought,
and Instagram
Marie-Claire Zhang

2. “Food is an incredibly , so no surprise it’s one of the main
topics dominating online profiles.” – Joe Steele, CEO of Bookatable.com [1]

3. 90photos hashtagged #foodporn uploaded
every 60seconds. [2]

4. Social media changes food culture by influencing how consumers
about, about and experience food. [3]

5. With the of our fingers, social media alters the entire lifecycle of a
meal from…

6. … planning

7. … to buying

8. … to cooking

9. … to eating. [3]

10. Now it’s ubiquitous and just shows that we are in a – we
couldn’t get more obsessive.”
- Tucker Shaw, food critic for The Denver Post [4]
“It used to turn heads if you took a picture of your food, and I even got in
trouble at a few restaurants…

11. Even when statistics indicate that we eat alone more than of the time, food
always us to others — the people that prepare and sell our food and
the other members of our culture who eat the same thing. [5]

12. Technology-enabled, we are able to be with one another, and also elsewhere,
connected to wherever we want to be. [6]

13. 3 Tiers of Foodie
Engagement [7]

14. Spectators
Use social media as an
extension of their network
of friends, family and
peers.
Ie, for product reviews,
recipes and good deals.

15. Dreamers
Curate and push food
related content through
social networks.
They aspire to have larger
followings and more
influence than they
currently do.

16. Doers
Are the core of food and
social media, creating
content that inspires
followers.
They are the most
engaged.

17. is less of a sensory experience and more of a visual
and rational process: “What's on the label? What's in the recipe? Show me the
picture!” [7]

18. The “table for one” rarely exists anymore, even among single people
eating alone at home…

19. If you are eating alone, chances are you are also texting friends who live miles
away or posting food photos to a review site. [7]

20. These days, we still want to , but now our first focus is to have, to
possess, a photograph of our experience. [8]

21. This is where
attractive food
photography is essential.
Grab the attention of
travellers with tantalizing
pictures of food, and they
will jump on the next plane
to be able to taste it. [9]

22. has social media been a good thing in terms of how we eat?

23. In a nutshell, YES.

24. Social media offers dinner inspiration,
links to the best recipes, food
and healthy food advice.
It helps us
the people we love the most and
what they like to eat, and has
restaurants further than
ever before. [10]

25. 1. Matrix, Sydney. 2017. “Module 3 – Mobile Technologies”. FILM 260 - Digital Media Trends Summer 2017.
https://onq.queensu.ca/d2l/le/content/117252/viewContent/937234/View. 21 May 2017.
2. Matrix, Sydney. 2017. “Module 2 – Online Friends”. FILM 260 - Digital Media Trends Summer 2017.
https://onq.queensu.ca/d2l/le/content/117252/viewContent/936359/View. 21 May 2017.
3. “The Impact of Social Technology on Food Culture”. Hartman Group. http://store.hartman-group.com/clicks-cravings/?hcampaign. 21 May 2017.
4. Murphy, Kate. 2017. “First the Camera, Then the Fork”. The New York Times. http://search.proquest.com.proxy.queensu.ca/docview/434354724. 24 May 2017.
5. Lebowitz, Shana. 2013. “How Social Media Changes The Way We Think About Food”. Greatist. https://greatist.com/happiness/social-media-food-050813#. 22 May
2017.
6. Turkle, Sherry. 2012. “The Flight from Conversation”. The New York Time.
http://go.galegroup.com.proxy.queensu.ca/ps/i.do?id=GALE%7CA287213303&v=2.1&u=queensulaw&it=r&p=AONE&sw=w&asid=9e22389507adacd60cce5aabfd6d7
991. 24 May 2017.
7. Publicis Consultants USA. 2012. “New Study: Social Media is Redefining Americans' Relationship With Food”. PR Newswire. http://www.prnewswire.com/news-
releases/new-study-social-media-is-redefining-americans-relationship-with-food-140602283.html. 25 May 2017.
8. Turkle, Sherry. 2013. “The Documented Life”. The New York Times.
http://go.galegroup.com.proxy.queensu.ca/ps/i.do?id=GALE%7CA352990428&v=2.1&u=queensulaw&it=r&p=AONE&sw=w&asid=64ed7fd1666adff5f62d1e8fab1a0c
a1. 22 May 2017.
9. Mcguire, Sara. 2017. “Inside the Instagram Craze and Travel Trend”. Business.com. https://www.business.com/articles/food-photo-frenzy-inside-the-instagram-craze-
and-travel-trend/. 25 May 2017.
10. Kilgour, Mireille. “Social Media and Food: Is the Relationship Healthy?” Goodfood Gift Card. http://blog.goodfoodgiftcard.com.au/social-media-and-food-is-the-
relationship-healthy/. 23 May 2017.