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Highlands Forum 2012

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A talk about attention-focused activism, given to Highland Forum in Irvington, VA, May 21, 2012 by Ethan Zuckerman

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Highlands Forum 2012

  1. Can Movements Move Media?Ethan Zuckerman (@ethanz)MIT Media Lab/Center for Civic MediaHighlands ForumMay 21, 2012
  2. Cultural Legisla-ve Decisionmakers Servicecc flickr photo by Chris Wieland
  3. cc flickr photo by Brandon Doran
  4. - Why media-centric activism is so popular - Why there’s reason to believe it can work - Why it’s a far from certain strategy for changecc flickr photo by Brandon Doran - What’s coming next
  5. cc flickr photo by karaface theories of change: legislative
  6. associated press theories of change: authority
  7. theories of change: cultural
  8. theories of change: service
  9. social petition sit-in march media celebrity ...legislativeauthorityculturalservice levers and techniques
  10. social petition sit-in march media celebrity ...legislative X Xauthority X X X Xcultural X X Xservice X X
  11. tactic: DDoStheories of change: authority, culture
  12. social petition sit-in march media celebrity ...legislativeauthority Xculturalservice
  13. petition sit-in march media celebrity ...legislativeauthorityculturalservice
  14. I CAN HAS PROTEST? achievable
  15. testable
  16. trackable
  17. shifting the frame
  18. social marketing
  19. photo by AFP
  20. 2008
  21. 2010
  22. cc photo by urimal broadcast mirror
  23. “Thank you, Facebook, Al Jazeera” - Tahrir Square
  24. Ben Ali Gaddafi Tunisia Libya3.5 weeks 6 monthsMubarak Saleh Egypt Yemen2.5 weeks 13 months surprise
  25. shutdown
  26. contesting the frame
  27. join leadership organize teams put up posters spread the videowatch the video
  28. join leadership organize teams put up posters spread the videowatch the peer support video increased understanding
  29. 90-9-1
  30. Grant Oyston
  31. analysis by FAIR
  32. 440,000 accounts$4.5 billion40,000 in one day
  33. digitally-coordinateddirect and consumeraction
  34. revolution
  35. revolution?
  36. thanks!ethanz@mit.edu

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