an extension of an earlier presentation but more about identity and personas. Later I break this out into a smaller presentation

1. Government 2.0?
Social Networks
and Government Application

2. Who am I?
well you can google
me...

3. If you
search on
Silona - top
40 hits
I’m the only
“silona
Bonewald”
in the
world
http://google.com
Note 5 Social networks
my personal site
and a business site
who I am is also who I know and associate with.

4. • On the Internet since 86
• On the web since inception
• Ran political campaigns 89-94
• Wrote political software 94-96
• started ISP 97
• large CMS systems 98-04
• started LoTV 04- present
• OS Evangelist for grid.org
brief resume - drift over this... you can validate it all on Google

5. Techie
politico
My
personas gamer
Auntie nona
hippie?
actually not a hippie more a burner ala burningman. But we become what people label us...

6. What is a social
network?
a person and their “friends”

7. Illustrates connections btn Govt, people online and people not online and the connections btn the
two
http://www.cheswick.com/ches/map/gallery/wired.gif

9. http://blip.tv/file/282928?filename=Leelefever-SnInPE714.mov

10. Wikipedia currently lists
120+ “notable” social networking sites
MySpace Facebook LinkedIn
orkut
Windows Live Spaces Xanga
netlog LiveJournal
Reunion.com
yelp Friendster
Hi5
Broadcaster.com
bebo
their numbers will surprise you
as will their purposes...
http://en.wikipedia.org/wiki/List_of_social_networking_websites
en.wikipedia.org/wiki/List_of_social_networking_websites

11. What is a Social
Graph?
the actual mathematical mappings of those objects and their relationships - something
quantifiable!

12. WhY use a social
network service?
what is your purpose and why should they come and STAY?
dunbar number story
to remain competitive
psychometric data to understand your clients better
real numbers for continued funding

13. http://www.flickr.com/photos/mape_s/333863671

14. Collaboration Community
Identity
Communication Reputation
to remain competitive...

15. Identity is not just
people...
places
businesses
non-profits
governments

16. Context

17. http://www.flickr.com/photos/avlxyz/397564560

18. privacy
talk about my name and being
unique...

19. Thru Obscurity?
http://www.flickr.com/photos/randomskk/943054175/
you can hide but they will find you
CRM, HIPAA, grocery store, credit scores
your privacy is already gone.
focus on your rights!

20. Why hasn’t the data all merged?
it will.
it is a matter of time and
money
tell the Microsoft CRM story about frontpage
lazy companies CRM
lazy companies marketing
poor companies
not selling that data YET

21. This is not the
answer

22. Nor is this...
http://www.flickr.com/photos/ndm007/171398958/
http://www.flickr.com/photos/ndm007/171398958/

23. Embrace the change
http://www.flickr.com/photo_zoom.gne?id=122906768&size=l
We are entering a new era
new rules

24. What are the trends?
746,934,000 on Internet (772 in May)
10% increase from last year
70mi new people
Social Networks doubled in users from 2005-06
verizon data services grew by 2bi last quarter
Juniper research revenue of Social networks from
$572mi in 2007 to 3.1bi in 2012 (this doesn’t count the
worth of data) with a focus on mobile platforms
estimated that phone companies make 20% off data
services this year
71% of myspace and friendster >25 yrs old

25. For Govt to
participate with
web 2.0
We need to know the
new rules

26. Web 2.0
Tech that enables
Sharing
Collaborating
Creativity

27. Sharing
Is giving way to the idea of copy-left with new licensing models like creative commons and public domain.
Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really
fight the growth of file sharing.

28. collaboration.
Collaboration
http://www.flickr.com/photo_zoom.gne?id=522432567&size=o
collaborative model, with competitors actually coming together to discuss delivering better customer
experiences. We are calling this phenomenon co-opetition.

29. http://www.flickr.com/photo_zoom.gne?id=1043193404&size=o Creativity
FYI Julian Cash - social media person movemydata.org

30. openness
openness, which is heavily based in trust...openness
means

31. openness means...open access to the information
or material resources needed for a diverse range of
users/producers/contributors to contribute to
projects.
wikipedia.org
open access to information is needed...in order to achieve true openness, you have to be
totally...

32. • http://www.flickr.com/photos/red_devil/51964471/

33. Trust
goes
both
ways
http://www.flickr.com/photos/icyrae/172495321/
you have to trust citizens as well as citizens’ trusting you for this to work!

34. Dual Transparency
how to mitigate the risks of online participation?
systems will always be gamed
how to create a system that can be fixed and have repercussions for poor behavior
jury trials - let peers sort it out
which leads to ...

35. importance
of identity to
Social
Networks
http://www.flickr.com/photo_zoom.gne?id=377350146&size=l

36. It isn’t about trusting the
individual.
it is about trusting the
community.
Use tools that do this...
(social networks)
talk about wikipedia examples - talk a bit about GOOD HEALTHY communities

37. This is the good side of the
lack of privacy
free to make own judgments
and be responsible for them
again HEALTHY community

38. Forgive
ness
http://www.flickr.com/photos/spaunsglo/391581637/
http://www.flickr.com/photos/spaunsglo/391581637/
context again - 3 yrs old

39. How can
Government be
Transparent?

40. Real Honesty
explaining what you are doing
and why

41. manage
Expectations
WHOLE truth

42. Context
transparency
honesty
real honesty is a complex thing

43. how?
Weblogs Social Software
Wikis Tagging
google Docs Social bookmarking
Podcasts Forums or discussion
RSS Feeds groups
Chat
APIs and Services
see resources slide at end of prezo

44. http://blip.tv/file/246821?filename=Leelefever-WikisInPlainEnglish801.wmv

45. But this takes time,
effort and money
interpretation = responsiblity

46. new policies
gonna need to create some new policies

47. new responsibilities
http://www.flickr.com/photos/harry/542628863

48. new risks

49. Rules
http://www.flickr.com/photos/crimesagainstlogic/750212701

50. Be transparent about
rules - accept
commentary

51. The Inexpensive way...
Let the community do it!
we want your data
and then they are accountable for the interpretation

52. It is the easiest thing
Govt can do...
gsa.gov has some nifty publications

53. let citizens
illuminate it
for you
Of course -
then Citizens are responsible for what They say
and how They interpret it...
an added bonus
then you don’t have to grow a community on your site.

54. Be a resource
http://www.flickr.com/photos/tom-carden/2041261023

55. share risks!

56. Share the rewards!

57. case study:
san diego fires, a concerned citizen
and Twitter, flickr, and mashups
Citizen safety

58. SMS and Cell phones
A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San
Diego fires. The kind of stuff that you could really only find out by being there, searching around the net for
every piece of information possible and having access to the right information feeds...

59. notice
tags
notice
tags
In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up,
links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to
actually help individuals find out specific information about their loved ones in the area. It was like having our
very own newscaster.

60. notice
tags
What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they
were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter
account set up for the San Diego department. That being said, if there WERE, we would have expected them
to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a
concerned citizen who can deliver this information is one of the amazing things that happens time and time
again.

61. Tagging pictures
could use GIS
codes
insert flickr photo here

62. With data -
mashups can occur!
http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/
http://twitter.com/kpbsnews
http://www.programmableweb.com/code

66. Texas coming soon!
gather data from publicly available and posted online
legislation
campaign finance
and then adds in categories of special interests - vetted by specialists on their team.
LoTV will be helping with Texas and creating an open standard of data exchange

67. Transit camp
transit camp

68. iamcaltrain.com

69. The UK OPSI, is working on having referenceable URIs in every section of every document it publishes and is working on publishing the London
Gazette in RDF form and using Semantic Web technology in defining small notices. This could act as a root leading to a trunk of data-mashing and
flowering of utility.
http://www.w3.org/2007/06/eGov-dc/summary

73. ANY FORMAT
http://www.flickr.com/photos/42903611@N00/387761039 we can parse it

74. Web Standards
constantly change
http://www.flickr.com/photos/mrfrosted/278847814

75. 5 paragraphs
Sen 4
Sub
committee
Sen 1
Sen 3
Sen 2
D1 at 100 D2 at 100 D3 at 125 D5 at 100
Senator 1 has
425K from SBC
related
interests
SBC
So that we can let citizens create mappings like this

76. New Zealand
wiki for input on sunset
review of police riot act
14000 edit in one day
http://www.e.govt.nz
1) About the same size as most states 4mi people
2) involved populace
3) internet connectivity isn’t even close to as good as here

77. http://participation.e.govt.nz
They show their complete understanding my making the participation guide itself a WIKI!
currently using mediawiki (same as wikipedia) and plone

78. Still determined to
create your own
Social network?

79. well then lets talk
policies...

80. Creation and
implementation of
Core
principles
This is the part I admired the most about the Kiwi system.

81. basic principles to generate trust:
clarity
respect
commitment
creativity
inclusion
accountability
accomplishment

82. establish a community
take a lesson from
wikipedia!
make citizens part of
that process
what is a citizen?
remember that citizens are varied! have multiple personas associate with groups and remember
that groups are citizens as well!

83. Openness
1) platform
2) clarity
3) be available
4) foster creativity
5) Accomplishments
6) accountable
7) Diversity
8) be accessible
9) respect
10) usability

84. 1) platform
become a data Source!
openApi’s - making data available
Free and open Source software
allows customization (let us write
widgets for YOU!)
is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and
niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen,
http://blog.pmarca.com/2007/09/the-threekinds.html

85. 2) Clarity
try to publish everything openly
Think blogs, wikis, groups, chat etc
e.govt.nz has a good policy for their
employees

86. IM me Email Me
3) availability
let people contact you directly and answer
them openly
call me comment here

87. 4) Creativity
Recognize that mistakes will
happen
Fix and forgive
with openness people will forgive you too!

88. 5) Accomplishments
Recognize contributors
run open betas
do press releases
acknowledging collaborators

89. 6) accountable
be clear about progress
accept failure and successes
let people know who does what

90. 7) Diversity
Key element of a healthy
community
Encourage participation from
different people from different
areas and backgrounds

91. 8) Accessible
remember those that are
challenged more by technology
(digital divide, elderly, disabled)

92. 9) Respect
everyone is potential partner,
collaborator, volunteer

93. 10) usability
Focus on citizens and results
not technology

94. League of Technical Voters
is creating a
Free and Open Source
Social Network
Why?

95. Creating a new
standard for
Dual Transparency
partnering with some amazing groups like brad fitzpatrick, tantek celik, plaxo, facebook, linkedin,
digg,

96. knowing who you are talking to
makes them more real

97. This is the true power of
Social Networks
making people more “real” online by
mirroring those “Real world”
connections

98. Open Standards

99. federated identities
networks
I recommend
New Zealand’s IVS
- great on privacy rights
http://www.e.govt.nz/services/resources/news/2007/20070927.html

101. OpenSocial - Brad Fitzpatrick
wikipedia says:
“OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and
released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports
them, including features on sites such as MySpace[2] and Friendster.[3]”
Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink

102. OpenID
OpenID - brad Fitspartick, Dick hardt, AOL,
and many others
Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress
Jyte, Ma.gnolia.com or Zooomr VOX twitter

103. my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft
right now

104. OAuth
don’t worry about this just make sure your tech guys know!
“Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car
to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book.
Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while
using your regular key to unlock everything.
Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using
your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what
is not so great about some of the implementations available today is their request for your username and password to the other site. When you
agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online
banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out.
This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to
another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites,
OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”

105. Microformats

107. Remember people are
different - try
multiple experiences
and experiment
set expectations

108. if you have your data
standardized...
it is easy and safe to
play!

109. remember the
Hawthorne Effect

110. The real reason...
I use many pictures of children in this prezo...
because this is the reality of whose system this will be and who will be using it in the future. We
have to plan for them and understand the newer generation that is adopting these systems
worldwide at an amazing rate.

111. Credits:
many concepts here are borrowed from
http://www.slideshare.net/missrogue
http://participation.e.govt.nz
images are credited on each slide
URL’s are listed on each screen capture
The picture of me is not released under Creative commons license but
is All rights reserved by Steven Noreyko. It may be copied for
purposes of redistributing this presentation but may not be altered
or reused in a different context.
Font is evil Genius BB
statistic are from comScore World matrix
http://www.comscore.com/press/release.asp?press=1242
http://socnetwork.blogspot.com

112. Learn more:
what is a...
wiki? http://www.commoncraft.com/video-wikis-plain-english
Blog? http://www.blogbasics.com/blog-tutorial-1-1.php
google doc? can you use word? you don’t need one! http://docs.google.com
rss feed? http://www.commoncraft.com/rss_plain_english
podcast? http://www.commoncraft.com/mygads
Chat? http://www.davesite.com/webstation/inet101/chat01.shtml
Social Software? http://www.commoncraft.com/video-social-networking
SMS texting? http://www.commoncraft.com/mygads
Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english
forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html

113. This Prezo is
listed under
Http://slideshare.net/Govt2

114. Sites to see!
• creativecommons. • wiki.participation.e.govt.nz
org
• maps.google.com
• wikipedia.org
• twitter.com/nateritter
• flickr.com
• citizenwausau.com
• opensocial.org
• twitter.com • chicagocrime.org
• microformats.org • groups.google.com
• openid.net • www.safeas.govt.nz
• oauth.net • fixmystreet.org

115. How to contact me?
Silona.com
silona@silona.com
(512) 750-9220
Silona_bonewald on Skype