- The document discusses new assumptions for designing social web applications. It outlines 10 new assumptions, including that most people have already signed up for other services so applications should let users sign in with existing accounts, people want to connect with friends so it should be easy to import friends from other networks, and real identity online is becoming the norm as people share more about themselves and their connections.
Redefining Office Communication: Technology and Socio-Demographic Convergence...Felicia Woo
Frost & Sullivan recently collaborated with Ricoh Group to
develop a white paper, “Redefining Office
Communication”, to further demonstrate the implications
of three key global megatrends – demographic shift,
flexible workstyle and technological transformation.
This white paper is intended to serve as a reference point for business leaders and decision makers around the world to
guide them towards adopting the latest office communication technologies applicable for their relevant industries.
Rather than being a physical place where a person works all the time, Frost & Sullivan envisions the futuristic
office to be more of a meeting area where people go to generate fresh ideas, create new action plans or
make important decisions – leading to a boundary-less workplace.
The 5 Biggest Technology Trends In 2022Bernard Marr
This article outlines the five biggest tech trends that will define 2022. I touch on artificial intelligence, our increasingly smart devices, the 'as a service' revolution, the datafication of our world, the need for more transparency and more accountability, as well as sustainability.
Artificial Intelligence Can Now Copy Your Voice: What Does That Mean For Humans?Bernard Marr
Artificial intelligence (AI) is a powerful tool. It has become so sophisticated that it can create artificial voices that sound like real voices. It is being used in many ways today to create audio for products, digital assistants and more. It now requires just seconds of real audio to train to make the reality of misuse very real.
The 5 Biggest Data Science Trends In 2022Bernard Marr
Data has become one of today's most important business assets, and data science enables us to turn this data into value. In the field, we see fast evolutions and new advances, especially in artificial intelligence and machine learning. Here, we look at the five biggest data science trends for 2022.
Technology trend awareness as a skill refers to being mindful of the technology that is recently becoming popular and is readily accepted in the market or industry.
The 5 Biggest Mistakes Companies Make With ChatbotsBernard Marr
We are now used to talking to machines, and the latest chatbots are impressively human-like. However, when companies deploy natural language processing, they should be aware of these five mistakes.
Redefining Office Communication: Technology and Socio-Demographic Convergence...Felicia Woo
Frost & Sullivan recently collaborated with Ricoh Group to
develop a white paper, “Redefining Office
Communication”, to further demonstrate the implications
of three key global megatrends – demographic shift,
flexible workstyle and technological transformation.
This white paper is intended to serve as a reference point for business leaders and decision makers around the world to
guide them towards adopting the latest office communication technologies applicable for their relevant industries.
Rather than being a physical place where a person works all the time, Frost & Sullivan envisions the futuristic
office to be more of a meeting area where people go to generate fresh ideas, create new action plans or
make important decisions – leading to a boundary-less workplace.
The 5 Biggest Technology Trends In 2022Bernard Marr
This article outlines the five biggest tech trends that will define 2022. I touch on artificial intelligence, our increasingly smart devices, the 'as a service' revolution, the datafication of our world, the need for more transparency and more accountability, as well as sustainability.
Artificial Intelligence Can Now Copy Your Voice: What Does That Mean For Humans?Bernard Marr
Artificial intelligence (AI) is a powerful tool. It has become so sophisticated that it can create artificial voices that sound like real voices. It is being used in many ways today to create audio for products, digital assistants and more. It now requires just seconds of real audio to train to make the reality of misuse very real.
The 5 Biggest Data Science Trends In 2022Bernard Marr
Data has become one of today's most important business assets, and data science enables us to turn this data into value. In the field, we see fast evolutions and new advances, especially in artificial intelligence and machine learning. Here, we look at the five biggest data science trends for 2022.
Technology trend awareness as a skill refers to being mindful of the technology that is recently becoming popular and is readily accepted in the market or industry.
The 5 Biggest Mistakes Companies Make With ChatbotsBernard Marr
We are now used to talking to machines, and the latest chatbots are impressively human-like. However, when companies deploy natural language processing, they should be aware of these five mistakes.
Industry 4.0 or the fourth industrial revolution, which has been introduced by German government in 2012 [1], which is depends on the integration of different categories of electrical and electronic devices, from personal computers, smartphones, smartwatches, machinery robotics and enterprise resource planning systems, which can be integrated together and communicated with others to analyse the optimal criteria of potential solutions for improving productivity via internet [2]. however, the requirements of the new technology will force the old technology to retired. which will will force the big companies to change the specification of the industrial components to keep up with the latest processors. Ultimately, the goal of Industry 4.0 is to produce smarter and resource-efficient factories which are more productive and competitive says Mika Lomax [3]. Which mean that the Devices are getting smarter. "Not only does the IIoT enable real-time monitoring on smartphones and via emails, but, in plants, everyone has LCDs (liquid-crystal displays), TV screens and marquees showing the production staff useful information," says Kumar. "The technology in the modern HMI, including drivers and connectivity, is moving to message displays and marquees. This will enable programming and monitoring in these smart displays. Technology is pushing PLC and HMI functionality to text displays and it will all be connected to the IIoT."[4] The characteristics of high-technology industries include steady order quantities, standardized product features and high product value [3].
Can Machines And Artificial Intelligence Be Creative?Bernard Marr
While artificial intelligence can be creative, what's most compelling is the creative output when humans and machines collaborate, whether that's in art, music, dance, design, recipes, or publishing. Here we look at the way AI is a tool to augment human creativity rather than a replacement.
The top seven technology trends for 2020 - dr Mark van RijmenamMark van Rijmenam
We have reached the end of 2019 and just like in previous years, I am looking ahead to see what organisations can expect next year. I believe 2020 will be exciting as ever when it comes to technology. As I said before, we live in exponential times and the more various technologies converge, the more exciting the opportunities become. Thanks to this convergence, intelligent applications and solutions become available, and organisations can increase productivity, become smarter, more agile, automated and eventually also more humane. The convergence of technologies will kick-start the third decade, and the results of it will be felt in the years to come. Therefore, 2020 will be the Year of Convergence.
Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.
How Mining Companies Are Using AI, Machine Learning And Robots To Get Ready...Bernard Marr
Rio Tinto and other large mining companies are using machine learning, autonomous vehicles and intelligent operations to pave the way for the 4th industrial revolution. Mining impacts nearly every industry because they provide raw materials that are used for other products. The more efficient and productive these mining companies are, the more profitable they become.
Augmented and Virtual Reality in Social MediaBernard Marr
Immersive social media experiences are already a huge part of social media users' lives – and social media VR is expanding rapidly. Here are some ways social platforms are using VR and AR technology to connect users and create engaging experiences.
How can artificial intelligence be used in e learning GlobalTechCouncil
Artificial Intelligence allows for machines to learn from past experience, adjust to present inputs and perform human-like tasks, with utmost perfection. Research estimates that the artificial intelligence market will grow to a $190 billion industry by 2025. And by 2021, uses of artificial intelligence in education industry will grow by 47.5%.
The Top 10 Tech Trends In 2022 Everyone Must Be Ready For NowBernard Marr
What are the biggest technology trends emerging in 2020, and why are they so important? Check out this list to get my predictions for the top ten tech trends of this year.
The Top 5 Consumer Technology Trends From CES 2021Bernard Marr
CES is the world’s largest tech show focusing on customer electronics. It’s where many of the world’s biggest brands reveal their latest technological innovation and gadgets. Here is an overview of the key ones for 2021.
The Amazing Ways Chinese Face Recognition Company Megvii (Face++) Uses Artifi...Bernard Marr
Megvii, a Chinese company at the forefront of facial recognition technology, is expanding its influence to areas outside of China. It’s also going beyond its signature product Face++ to impact the world’s supply chain. Learn more of the amazing ways Megvii uses artificial intelligence and machine vision and where you might see it applied.
Society and Education in the World of 2040Ben Kahn
This is an essay I wrote for my final project in LIB-686 - Emerging Information Technology in the MSEd Information Technology program at Western Oregon University. The paper imagines how the world might look in the wake of advanced AI, IoT and AR/VR technology.
How Smart Products Help Companies Profit From DataBernard Marr
Data and AI are making our products smarter, which in turn can generate new and valuable data back to businesses. In this article, we explore the important relationship between data in our ever-smarter products.
What Is The Next Level Of AI Technology?Bernard Marr
Artificial Intelligence (AI) has permeated all aspects of our lives – from the way we communicate to how we work, shop, play, and do business – AI tools are everywhere we look.
This presentation was done for our term paper where we went to two organizations namely Shwapno and The City Bank ltd of Bangladesh and conducted survey on the employees about how they were using their information systems and how much comfortable they were. a brief discussion of information systems is provided here with a discussion on nformation systems in perspective of Bangladesh.
Industry 4.0 or the fourth industrial revolution, which has been introduced by German government in 2012 [1], which is depends on the integration of different categories of electrical and electronic devices, from personal computers, smartphones, smartwatches, machinery robotics and enterprise resource planning systems, which can be integrated together and communicated with others to analyse the optimal criteria of potential solutions for improving productivity via internet [2]. however, the requirements of the new technology will force the old technology to retired. which will will force the big companies to change the specification of the industrial components to keep up with the latest processors. Ultimately, the goal of Industry 4.0 is to produce smarter and resource-efficient factories which are more productive and competitive says Mika Lomax [3]. Which mean that the Devices are getting smarter. "Not only does the IIoT enable real-time monitoring on smartphones and via emails, but, in plants, everyone has LCDs (liquid-crystal displays), TV screens and marquees showing the production staff useful information," says Kumar. "The technology in the modern HMI, including drivers and connectivity, is moving to message displays and marquees. This will enable programming and monitoring in these smart displays. Technology is pushing PLC and HMI functionality to text displays and it will all be connected to the IIoT."[4] The characteristics of high-technology industries include steady order quantities, standardized product features and high product value [3].
Can Machines And Artificial Intelligence Be Creative?Bernard Marr
While artificial intelligence can be creative, what's most compelling is the creative output when humans and machines collaborate, whether that's in art, music, dance, design, recipes, or publishing. Here we look at the way AI is a tool to augment human creativity rather than a replacement.
The top seven technology trends for 2020 - dr Mark van RijmenamMark van Rijmenam
We have reached the end of 2019 and just like in previous years, I am looking ahead to see what organisations can expect next year. I believe 2020 will be exciting as ever when it comes to technology. As I said before, we live in exponential times and the more various technologies converge, the more exciting the opportunities become. Thanks to this convergence, intelligent applications and solutions become available, and organisations can increase productivity, become smarter, more agile, automated and eventually also more humane. The convergence of technologies will kick-start the third decade, and the results of it will be felt in the years to come. Therefore, 2020 will be the Year of Convergence.
Marketing industry leader and author Jon Wuebben reveals the future of the marketing practice in his new book, Future Marketing: Winning in the Prosumer Age. Jon is the Founder & CEO of Content Launch, a content marketing platform.
How Mining Companies Are Using AI, Machine Learning And Robots To Get Ready...Bernard Marr
Rio Tinto and other large mining companies are using machine learning, autonomous vehicles and intelligent operations to pave the way for the 4th industrial revolution. Mining impacts nearly every industry because they provide raw materials that are used for other products. The more efficient and productive these mining companies are, the more profitable they become.
Augmented and Virtual Reality in Social MediaBernard Marr
Immersive social media experiences are already a huge part of social media users' lives – and social media VR is expanding rapidly. Here are some ways social platforms are using VR and AR technology to connect users and create engaging experiences.
How can artificial intelligence be used in e learning GlobalTechCouncil
Artificial Intelligence allows for machines to learn from past experience, adjust to present inputs and perform human-like tasks, with utmost perfection. Research estimates that the artificial intelligence market will grow to a $190 billion industry by 2025. And by 2021, uses of artificial intelligence in education industry will grow by 47.5%.
The Top 10 Tech Trends In 2022 Everyone Must Be Ready For NowBernard Marr
What are the biggest technology trends emerging in 2020, and why are they so important? Check out this list to get my predictions for the top ten tech trends of this year.
The Top 5 Consumer Technology Trends From CES 2021Bernard Marr
CES is the world’s largest tech show focusing on customer electronics. It’s where many of the world’s biggest brands reveal their latest technological innovation and gadgets. Here is an overview of the key ones for 2021.
The Amazing Ways Chinese Face Recognition Company Megvii (Face++) Uses Artifi...Bernard Marr
Megvii, a Chinese company at the forefront of facial recognition technology, is expanding its influence to areas outside of China. It’s also going beyond its signature product Face++ to impact the world’s supply chain. Learn more of the amazing ways Megvii uses artificial intelligence and machine vision and where you might see it applied.
Society and Education in the World of 2040Ben Kahn
This is an essay I wrote for my final project in LIB-686 - Emerging Information Technology in the MSEd Information Technology program at Western Oregon University. The paper imagines how the world might look in the wake of advanced AI, IoT and AR/VR technology.
How Smart Products Help Companies Profit From DataBernard Marr
Data and AI are making our products smarter, which in turn can generate new and valuable data back to businesses. In this article, we explore the important relationship between data in our ever-smarter products.
What Is The Next Level Of AI Technology?Bernard Marr
Artificial Intelligence (AI) has permeated all aspects of our lives – from the way we communicate to how we work, shop, play, and do business – AI tools are everywhere we look.
This presentation was done for our term paper where we went to two organizations namely Shwapno and The City Bank ltd of Bangladesh and conducted survey on the employees about how they were using their information systems and how much comfortable they were. a brief discussion of information systems is provided here with a discussion on nformation systems in perspective of Bangladesh.
The New Internet: When Everything Becomes SmartJeeni
The New Internet is the Internet of Things (IoT). In a few years, people and devices will become almost indivisible entities. This article explains what it means for the economy, the society and our lives.
Pioneering Chat Bots, Intelligent Agents and AI Interactions on the WebFlorin Muresan
In my paper, Pioneering Web 3.0 Through Smart Sites (which I wrote and published back in 2010) I basically predicted that interactions on the web will be made Human - to Machine - to Human, not just Human 2 Human, as it was in web 2.0;
Fast Forward to 2017 and everything on the Internet has a machine learning component and a Personal Assistant experience. Just look at Alexa, Google Assistant, Cortana, Siri.
Pros and Cons of the Internet Essay
Dangers of the Internet Essay
The History Of The Internet Essay
History Of The Internet Essay
The Birth Of The Internet
The Internet and Technology Essay
The Internet as a Learning Tool Essay example
History of the Internet Essay examples
The Invention of the Internet Essay
Internet Essay
The Growth Of The Internet Essay
Essay about The Internet
Essay on Internet
Thesis Statement On Internet Usage
Essay on the Internet
Internet Essay
Government 2.0: architecting for collaborationTara Hunt
Unfortunately, the video won't embed this way. :( And it makes it soooo awesome. So, here is where to find them:
1. The Day of the Longtail By Michael Markman, Peter Hirshberg, Bob Kalsey; Produced for The Computer History Museum
http://www.youtube.com/watch?v=7xAA71Ssids
2. What the Heck is BarCamp? by Ryanne Hodson & Jay Dedman
http://ryanedit.blogspot.com/2006/06/barcampsf.html
3. Transit Camp on CityTV
http://www.youtube.com/watch?v=PDkEPvIwarI
Future of the Social Web and How to Stop ItChris Messina
The talk I presented in Chicago at SocialDevCamp.
The cartoon depiction of me is by David Lanham (http://dlanham.com).
http://www.socialdevcampchicago.com/
OpenID & OAuth for the Consumer Web Workshop, Part 1 of 3Chris Messina
This is the first 1/3 of a workshop I gave with Eric Sachs and David Primmer of Google at the Cloud Identity Summit.
http://www.cloudidentitysummit.com/
Slides from my session at Google I/O covering the latest and most important trends of the Social Web and dive deep into where this is all going, at the conceptual level.
From the concepts of digital identity, relationships, and social objects, this session will cover emerging technologies like WebFinger, Salmon, ActivityStrea.ms, OpenID, and OAuth.
http://code.google.com/events/io/2010/sessions/open-and-social-web.html
ActivityStrea.ms: Is It Getting Streamy In Here?Chris Messina
From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it's fundamentally changing the social web.
http://my.sxsw.com/events/event/400
One more variant of the Identity is the Platform talk — this time given at Netflix, mentioning Google's new Social Search experiment for the first time.
This is the talk I gave at Mindtrek in Tampere, Finland.
Video is available here:
http://factoryjoe.com/blog/2009/10/01/video-of-my-talk-identity-is-the-platform/
Presented by Chris Messina (OpenID Foundation), David Recordon (Six Apart), Joseph Smarr (Plaxo). As evidenced by Barack Obama’s successful presidential campaign, we have clearly entered the age of the social web. This developer-oriented workshop will emphasize the use and application of free, open building blocks for enabling social networking features on your site or service, and provide illuminating insights from some of the key figures creating these technologies.
http://en.oreilly.com/oscon2009/public/schedule/detail/8575
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
4. “Web 2.0 is the network as platform, spanning all connected
devices; Web 2.0 applications are those that make the most of the
intrinsic advantages of that platform: delivering software as a
continually-updated service that gets better the more people
use it, consuming and remixing data from multiple sources,
including individual users, while providing their own data and
services in a form that allows remixing by others, creating
network effects through an “architecture of participation,” and
going beyond the page metaphor of Web 1.0 to deliver rich user
experiences.”
— Tim O’Reilly, Web 2.0: Compact Definition?
Photo credit: Adam Tinworth
“Web 2.0 is the network as platform, spanning all connected devices;
Web 2.0 applications are those that make the most of the intrinsic advantages of that
platform:
delivering software as a continually-updated service that gets better the more people use it,
consuming and remixing data from multiple sources, including individual users, while
providing their own data and services in a form that allows remixing by others,
creating network effects through an “architecture of participation,”
and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”
5. “Web 2.0 is the business revolution in the computer industry
caused by the move to the internet as platform, and an
attempt to understand the rules for success on that new
platform. Chief among those rules is this: Build applications
that harness network effects to get better the more people
use them. (This is what I’ve elsewhere called ‘harnessing
collective intelligence.’)”
— Tim O’Reilly
Photo credit: Adam Tinworth
Web 2.0 is the business revolution in the computer industry caused by the move to the
internet as platform, and an attempt to understand the rules for success on that new
platform. Chief among those rules is this: Build applications that harness network effects to
get better the more people use them. (This is what I’ve elsewhere called “harnessing
collective intelligence.”)
7. WWW
to a web of people.
And so when we talk about the “social” web,
8. “Social” is the
state of living as a “society”
we’re really talking about society — the collection of norms, habits and behaviors that define
what a fairly large collection of people are all about.
9. the basic atomic unity of society is the individual.
which is critical when it comes to the designing for the social web
10. the basic atomic unity of society is the individual.
which is critical when it comes to the designing for the social web
11. social is also probably the most overused word of 2009.
so let’s get back to some basics. (CLICK)
12. A few old assumptions
before we talk about what’s new, let’s talk about some things that haven’t changed
they apply throughout the historical development of technology.
15. People want to know what’s in it for them
Third, people want to know what’s in it for them
“why should I care?”
16. People want it to “just work”
Fourth, People want it to be easy and “just work”
17. People don’t care about technology
Fifth, people don’t care about technology. Not really.
natural skepticism: “don’t complicate my life”
technology creates aprehension: “i don’t want to learn something new”
18. People shouldn’t need to care about technology
Sixth, they shouldn’t need to care about it to benefit from it.
19. Good technology is largely invisible — it blends in and enhances without encumbering. Think
of the iPod and all the technology that makes it possible.
39. Lessons
• Remove all barriers to getting in to your service
• Let people sign up and login to your site using an existing
account that they already have
• Realize that this shift is the beginning of internet identity
• It’s not about “owning your customer”
* Remove barriers
* Let people sign up using an existing account
* this is the beginning of internet identity
* It’s not about “owning your customer” -- it’s about SERVING your customer
40. 2.
Their friends are online
Now, of course if you make it really easy for people to sign up, you’ll find that people WILL
sign up.
Which means more and more people are actually online — and those people have friends who
are also online.
So, I’ve been doing a lot of travel recently and I was in London briefly on my way back to San
Francisco from Europe. (CLICK)
41. In the terminal was this funny little computer that advertised a very interesting service...
CHECK YOUR BEBO FACEBOOK MYSPACE HERE!
...all social networks that we know and love, right? (CLICK)
42. Well, the killer was that they had a WHOLE SCREEN devoted just to Twitter.
I mean, this is in Heathrow, whose typical clientele (CLICK)
43. Photo by Erin Siffing
I wouldn’t imagine would be all that into Twitter.... But then again, I could be wrong.
But I think underlying this is the fact that people and their friends are online.
44. so clearly you want to make it easy for people to connect with people that they know.
however, what you DON’T want to do, is ask for people’s passwords (CLICK)
45. so clearly you want to make it easy for people to connect with people that they know.
however, what you DON’T want to do, is ask for people’s passwords (CLICK)
46. in fact, there are even better ways of making use of PUBLIC data to import friends. (CLICK)
For example, by searching over someone’s Twitter friends.
47. in fact, there are even better ways of making use of PUBLIC data to import friends. (CLICK)
For example, by searching over someone’s Twitter friends.
48. Lessons
• People want to be where their friends are
• Make it easy to bring friends in from elsewhere
• Don’t ask people for their passwords!
* People want to be where their friends are
* Make it easy to bring friends in from elsewhere
* Don’t ask people for their passwords!
49. 3.
Email is the new fax machine
Not long ago, the fax machine was the darling of industry.
All kinds of business was conducted over telephone lines, sending data at whopping speeds
up to 33.6 kbit/s. (CLICK)
50. Photo by Fenchurch!
but those days are over.
and that might be the case for email too as well. (CLICK)
52. in its place, we’re seeing people use social network-based messaging and instant messaging
services like MSN and AIM, even Twitter.
53. Wikipedia
Monthly SMS messages sent in USA (in millions)
Just take a look at the meteoric rise in SMS volume in the past couple years...
54. One useful anecdote... my girlfriend Brynn has a friend named Celea who she used to babysit
for and is now 15.
They hung out last weekend and Brynn talked to her about how she keeps in touch with her
friends. She has unlimited SMS plan... but can't make phone calls. She says quot;twitter doesn't
exist for herquot;.
It’s a whole new world which demands thinking beyond email.
55. Crusher is an evite-killer that gives you quite a few options for controlling how they notify
you.
56. FriendFeed similarly gives you a good deal of control, including email, but also offering IM
and desktop notification.
58. Lessons
• Don’t rely on just email to communicate with your
customers
• Let your customers specify how they want to be
contacted
59. 4.
Discovery will save us all
one of the problems that we have once we make assumptions like people have accounts and
friends elsewhere is how we go about asking people for this information. (CLICK)
60. we end up overwhelming the user with choices — so what does someone do here when they
have a google, yahoo and AOL account?
63. Photo by Timothy Vogel
this is what we call the NASCAR problem, something that I think we’re going to hear a lot
more about.
64. And this problem isn’t just related to OpenID. In general it’s increasingly challenging to
provide all the possible choices.
now things will get better here, but we have a long way to go.
65. Lessons
• Keep an eye out for XRD/LRDD (new discovery protocols)
• Keep in mind that the shotgun approach is painful
all that i can really offer you now is to:
Keep an eye out for XRD/LRDD (new discovery protocols)
Keep in mind that the shotgun approach is painful
66. 5.
Cloud computing is upon us
on the heels of discovery, or maybe because of discovery, I think
67. c:
icon by Seedling Design
we’re going from owning our own hard drives with our data... (CLICK)
68. http://
icon by Seedling Design
to moving our data to the cloud.
69. icons by Seedling Design and Fast Icon
you’ve got your youtube, facebook, flickr... no one will need to do backups anymore, but this
will have a profound impact on how you design services.
70. icons by Seedling Design, etc
hybrid applications like this essentially require a connection to function.
71. and we’re even seeing this creep into desktop applications like Keynote where there is now a
Share menu... that I imagine will slowly replace the File menu (like the fax machine).
72. icon by Seedling Design
which brings me back to openid.
combined with discovery, I believe that you will use your OpenID as a universal pointer to all
of your services, so when a great new web applications launches, you simply sign in, provide
authorization and BOOM, you can get to work.
this is how cloud computing will be put to work for us.
77. on the flip side, if software doesn’t have sharing built in, i think it’s broken.
this is from google spreadsheets... this is why Microsoft Office is going to ultimately fail
unless they really move towards a web-friendly, open sharing model.
78. Lessons
• Sharing is a core feature of social applications
• Giving people good privacy controls and sane defaults is
critical to getting people to share
• Software that doesn’t have sharing built-in is broken
• Don’t rely on proprietary/platform-specific sharing
mechanisms; embrace the web
* Sharing is a core feature of social applications
* Giving people good privacy controls and sane defaults is critical to getting people to share
* Software that doesn’t have sharing built-in is broken
* Don’t rely on proprietary/platform-specific sharing mechanisms; embrace the web
80. Facebook recommendations
No where is this more obvious than on Facebook.
Here is a list of three people that Facebook has recommended to me.
The second one was suggested because we went to the same high school. Kind of a stretch,
right? I mean, what is that in the photo? A pillow? I have no idea WHO SHE IS
81. So let’s say I actually dive in and ask Facebook to list ALL the people it thinks I might know...
this is where it gets interesting.
(click)
Now, here I see someone I know. I’ve met Eric in person; I could probably add him as a
friend... but is it really him? It’s not like I have some shared secret with him to verify that this
is actually an online representation of his...
82. So let’s say I actually dive in and ask Facebook to list ALL the people it thinks I might know...
this is where it gets interesting.
(click)
Now, here I see someone I know. I’ve met Eric in person; I could probably add him as a
friend... but is it really him? It’s not like I have some shared secret with him to verify that this
is actually an online representation of his...
83. so I decide to do a search — and lo, out of 444 results, he comes up first. Sure, but this is the
same guy from the previous page.
(click)
If we have 63 mutual friends, well, that’s starting make this more plausible...
84. so I decide to do a search — and lo, out of 444 results, he comes up first. Sure, but this is the
same guy from the previous page.
(click)
If we have 63 mutual friends, well, that’s starting make this more plausible...
85. Ok, now I’m feeling pretty confident. In lieu of a shared secret between us, a familiar social
graph is a reasonable substitute. Get that: by revealing one’s social connections I get closer
to someone’s real identity.
86. your social graph is essentially a kind of identity fingerprint for people who know you and
know who you know.
but this is really only possible because my mutual friends shared their identities first.
87. @factoryjoe
so some of you might know that I use “factoryjoe” as my username on the web.
But, no one in the real world has any frigging clue who “factoryjoe” is, especially without
context.
And so people have come up to me and called me “Joe” without even thinking about it.
This online identity was becoming better known than me!
88. @factoryjoe
@chrismessina
So I killed it. At least on Twitter. And now I’m just @chrismessina.
Like I was before, and always have been.
But I’ve seen other people do the same thing since I made this change.
And it looks like it’s only becoming more common.
89. Let’s take a look at another example.
Compare the chat list on the left with the one on the right.
With AIM, you’ve got all these foreign-looking usernames... whereas on the right you have
real names.
CLICK - focus on pirillo
[talk about Facebook’s early decision to swear off usernames]
90. Let’s take a look at another example.
Compare the chat list on the left with the one on the right.
With AIM, you’ve got all these foreign-looking usernames... whereas on the right you have
real names.
CLICK - focus on pirillo
[talk about Facebook’s early decision to swear off usernames]
91. “l0ckergn0me”
vs.
Chris Pirillo
understand that this DESIGN decision was as important as Flickr’s public-by-default decision.
Heck, I don’t even know what a “locker gnome” is. But here’s the change.
93. Eventbox
why does this option even exist?
This to me proves that we are in a transitional period, from assumed aliases to one of real,
public, transparent identities.
94. Eventbox
why does this option even exist?
This to me proves that we are in a transitional period, from assumed aliases to one of real,
public, transparent identities.
95. morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
Self-actualization acceptance of facts
self-esteem, confidence,
achievement, respect of others,
Esteem respect by others
friendship, family, sexual intimacy
Love/belonging
security of: body, employment, resources,
Safety morality, the family, health, property
breathing, food, water, sex, sleep, homeostasis, excretion
Physiological
Maslow’s Hierarchy of Needs
now, I think this what this means is that we’re seeing a shift to using real identity because the
social web is becoming a increasingly important piece of many people “self-actualization”.
self-actualization is from mazlow’s hierarchy of needs and is at the top of the pyramid here.
96. even places like MySpace, where pseudonymity reigns is moving in this direction...
97. even places like MySpace, where pseudonymity reigns is moving in this direction...
98. even to the point where sites are allowing you to VERIFY your identity. this is huge.
99. even to the point where sites are allowing you to VERIFY your identity. this is huge.
100. Lessons
• Facebook is causing a shift in how peoople feel about
identity online
• Real identity can provide for more transparency and
accountability; it can incentivize good behavior
• Leverage real life attributes to improve your service
102. people want to know what’s going on RIGHT now and services like Friendfeed, Facebook and
of course Twitter are rising to meet that challenge.
103. but when everyone is publishing, it’s hard to get to the good stuff.
we have primitive tools to search over this corpus, but it’s the early days.
104. i think this will have some unintended consequences though.
the “techmemization” of content... where if you don’t respond to something AS IT’S
HAPPENING, you’ll miss the boat.
hemispheric effect -- when the other half of the world is sleeping...
105. Lessons
• Half-life of digital information is decreasing
• Conversations are becoming more contemporaneous
(Techmemization)
• Beware of the “hemispheric effect”
• We’re seeing the rise of the real-time web
107. Feed formats like ATOM and RSS were designed with blog posts in mind, but people are
doing a lot more on the web today, beyond blogging.
108. streams are great because they allow people to learn about and discover what other people
are doing and then model the same behaviors
109. consider the basic nytimes homepage. it doesn’t provide me with a whole lot of social hooks
to get into this content... except if you look at the header here... (CLICK)
you can see that they’re finding clever ways to highlight activity on the site.
110. consider the basic nytimes homepage. it doesn’t provide me with a whole lot of social hooks
to get into this content... except if you look at the header here... (CLICK)
you can see that they’re finding clever ways to highlight activity on the site.
111. another great site that’s all about the stream is called Enjoysthings.
it;s like friendfeed but with it’s own flare.
112.
113.
114. Lessons
• People are doing more than just blogging.
• Consider an activity-centric model for your site.
• Show what people are doing on your site.
• Streams are a great way to promote social discovery.
116. now that we have connected people’s accounts, the next thing that we need to work on is
getting the data to flow...
117. and so because of this, you need to think about how your content is going to look when it
goes offsite.
118. Lessons
• Design your content to move off-site
• Think about the design of atomic content that is self-
contained
• Again, provide good privacy controls and settings: keep
the user in control
122. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
123. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
4. Discovery will save us all
124. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
4. Discovery will save us all
5. Cloud computing is upon us
125. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
4. Discovery will save us all
5. Cloud computing is upon us
6. People want to share
126. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
4. Discovery will save us all
5. Cloud computing is upon us
6. People want to share
7. Real identity online is becoming the norm
127. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
4. Discovery will save us all
5. Cloud computing is upon us
6. People want to share
7. Real identity online is becoming the norm
8. Connectivity is increasing
128. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
4. Discovery will save us all
5. Cloud computing is upon us
6. People want to share
7. Real identity online is becoming the norm
8. Connectivity is increasing
9. The stream is the new hallmark of a social app
129. Review
1. Most people already signed up elsewhere
2. Their friends are online
3. Email is the new fax machine
4. Discovery will save us all
5. Cloud computing is upon us
6. People want to share
7. Real identity online is becoming the norm
8. Connectivity is increasing
9. The stream is the new hallmark of a social app
10. Assume that your data will flow
130. so those are 10 new assumptions for designers of the social web.
(CLICK) but i’ve got 5 more to give you.
131. +5
so those are 10 new assumptions for designers of the social web.
(CLICK) but i’ve got 5 more to give you.
132. location: think about designing your service to take advantage of location.
tara talked about this, but expectations are rising for customer service.
133. 11. Location, location, location
location: think about designing your service to take advantage of location.
tara talked about this, but expectations are rising for customer service.
135. customer service: alaska air
trustworthy relationships improve over time (pandora, last.fm)
people aren’t obsolete: mturk, aardvark
browsers are getting more powerful... so the web apps we use will become more compelling.
136. 11. Location, location, location
customer service: alaska air
trustworthy relationships improve over time (pandora, last.fm)
people aren’t obsolete: mturk, aardvark
browsers are getting more powerful... so the web apps we use will become more compelling.
137. 11. Location, location, location
12. Expectations for customer service are rising
customer service: alaska air
trustworthy relationships improve over time (pandora, last.fm)
people aren’t obsolete: mturk, aardvark
browsers are getting more powerful... so the web apps we use will become more compelling.
138. 11. Location, location, location
12. Expectations for customer service are rising
13. People will reward trustworthy relationships with
service providers that improve over time
customer service: alaska air
trustworthy relationships improve over time (pandora, last.fm)
people aren’t obsolete: mturk, aardvark
browsers are getting more powerful... so the web apps we use will become more compelling.
139. 11. Location, location, location
12. Expectations for customer service are rising
13. People will reward trustworthy relationships with
service providers that improve over time
14. Just because we have more technology doesn’t mean
that people are becoming obsolete!
customer service: alaska air
trustworthy relationships improve over time (pandora, last.fm)
people aren’t obsolete: mturk, aardvark
browsers are getting more powerful... so the web apps we use will become more compelling.
140. 11. Location, location, location
12. Expectations for customer service are rising
13. People will reward trustworthy relationships with
service providers that improve over time
14. Just because we have more technology doesn’t mean
that people are becoming obsolete!
15. Browsers are about to get a lot more powerful
customer service: alaska air
trustworthy relationships improve over time (pandora, last.fm)
people aren’t obsolete: mturk, aardvark
browsers are getting more powerful... so the web apps we use will become more compelling.
141. The role of standards
before i close out, i want to take a moment to highlight the role and importance of standards
here for designing for the social web.
142. A standard in practice is worth
more than a standard in theory
but adoption of these technologies is key.
143. Ubiquity of a standard allows an
industry to move the level of
competition to a new layer
Photo by grendelkhan
the reality is, you don’t want to compete on the level of social apps that exist today.
we want to move up to a higher level of competition by commoditizing aspects of the
social web that are hard today, but are also basic or fundamental.
144. creating new opportunities for
innovation on user experience
Photo by Chris Metcalf
in so doing, we create new opportunities to compete on the basis of offering better service
and experience without relying on user lock-in.
145. vCalendar
and indeed, one of the best examples of the power of standards to change an industry is the
iphone.
it is the benefactor of years of open standards development.
146. IEEE 802.11 (WiFi) vCalendar
International Mobile Telecommunications-2000 (IMT-2000)
Bluetooth
Short Message Service (SMS)
JPEG
MPEG-4 Part 14,
ISO/IEC 14496-14:2003 (MP4)
MPEG-1 Audio Layer 3 (MP3)
SQLite, TXT
vCard, etc
HTTP, CSS, JS, etc
SMTP, IMAP, POP3
and indeed, one of the best examples of the power of standards to change an industry is the
iphone.
it is the benefactor of years of open standards development.
148. this is really the premise behind the Diso Project:
to make it make it easier to build social experiences on the web
by deriving standards and formats from popular trends.
151. Our challenge is to build technologies that enhance the
network and serve people so that they in turn can build
better and richer societies.
BECAUSE
Our fundamental challenge is to build technologies that enhance the network and serve
people so that they in turn can build better and richer societies.
152. fin.
chris@citizenagency.com • @chrismessina • factoryjoe.com
Color palette: oddend by martin Typeface: FTF Flama™ by Mario Feliciano
so that’s it. questions?
153. fin.
chris@citizenagency.com • @chrismessina • factoryjoe.com
Color palette: oddend by martin Typeface: FTF Flama™ by Mario Feliciano
so that’s it. questions?