Hewlett-Packard (HP) is the world's largest technology company present in over 170 countries. It is considered the prototypical high-tech company and pioneered Silicon Valley culture. Statistics show HP has a large social media presence with millions of fans and followers across platforms like Facebook, Flickr, and their own website. HP uses different social media accounts to promote various business units and products. The document recommends HP form dedicated social media management teams for each platform and assign specific products to each channel, conducting regular reviews.