In 2010, world spent 9.3 billion hours on Facebook. That’s 1.1 million years. Largest seller of display advertising -- 770 billion page views per month. Facebook search tripled in two years 48% < 21 cite Facebook as primary news source. 750 million photos were uploaded onto Facebook … in one weekend. 150 years of YouTube videos are watched every day … through Facebook.
“Since we launched video last year, more than 45 million videoshave been uploaded to Facebook with approximately 100,000new videos added each day. “
Internet + SocialLocation + MobileAugmented Reality
SIX Hours/day spent on WOW 200% Profits on Farmville versus Facebook 5 billionHours/year spent on online games by Americans
• Video gaming bigger than music sales• Bigger than movie ticket sales• Average gamer age is 32• 65% Americans play video games• > over 50 than under 18 are gamers• 40% are women
CONCLUSION?Humans are human.They LOVE to play games.It is theULTIMATECUSTOMERENGAGEMENT
Why not make the world a GAME?Why not make the BUSINESS world a GAME?
Humans love to progress and earn status. Game dynamics can reward and influence behavior. Re-frame business behavior with game theory. The full potential of location. One and done deals are not enough. Engage.
Appointment Influence and status Progression Communal discovery Reward
Appointment Rewarded for doing something at a time, place “Happy Hour” “ Farmville” is changing the lifecycle of people.
American Express Like armor in a game Why not have customers gain levels and experience points?
Completion rate on LinkedIn World of Warcraft is a full-time job. What if you go to a business site over and over, and unlock rewards.
User groups -- Leverage network to uncover content/entertainment Groupon – Deals are not unlocked unless enough people sign up Digg or Empire Avenue – people forming communities to unlock the secrets
Challenged customers to basketball themed game Gamers had to take photos of themselves with players to complete tasks Upload photos Return the next week for the next round Results 33,000 participants 30% of them came back within seven days.
Create an avatar for your every day chores Unlock points for strength, stamina, intellect and social while washing, ironing, attending birthdays Everything you tick off from your real world list earns points to help build a powerful virtual avatar to guide you through a quest.
IMPLICATIONS Rate of change accelerates Connecting with customers will fragment along fault lines of each layer Unparalleled opportunity for connection + loyalty Bring lots of money Different strategies for different layers Creativity + High production values Stream of content
Mark W. Schaefer Blog: www.businessesGROW.com Twitter: @markwschaefer Email : MSchaefer700@gmail.comTHANK YOU!
Is this a B2B marketing repellant?1) Customers are sick of being marketed to2) Why would somebody friend you?3) Have not seen any truly great case studies4) Successes judged by “likes?”