Foreward from David Meerman Scott's Second Edition of The New Rules of Marketing & PR - available from Amazon.com and bokstores worldwide - grab a copy to change the way you think about social media & also find me on page 40 & 41
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
A presentation for Sweden's Public Transportation organizations (Kollektivtrafik) on the impact of social media on business and the future of the transportation industry.
Take This Job and Shove It: How to start a DotNetNuke Firm - DNN World 2012Gifford Watkins
Tired of commuting, working your butt off for little pay and small rewards, living from paycheck to paycheck? Consider DotNetNuke as your opportunity to change your life.
Graduating from good colleges is a matter of prestige. But dropping out from college can also be cool. Here is a list of 5 most rich and famous dropouts who made it big. For more detail visit: http://bit.ly/1cvqKD1
Miso is the easiest way to share what you're watching with friends on the iPhone. You can check-in, share what you're watching with friends, and unlock fun badges! You can download the app here: http://bit.ly/azvggB
A presentation for Sweden's Public Transportation organizations (Kollektivtrafik) on the impact of social media on business and the future of the transportation industry.
Take This Job and Shove It: How to start a DotNetNuke Firm - DNN World 2012Gifford Watkins
Tired of commuting, working your butt off for little pay and small rewards, living from paycheck to paycheck? Consider DotNetNuke as your opportunity to change your life.
Graduating from good colleges is a matter of prestige. But dropping out from college can also be cool. Here is a list of 5 most rich and famous dropouts who made it big. For more detail visit: http://bit.ly/1cvqKD1
Miso is the easiest way to share what you're watching with friends on the iPhone. You can check-in, share what you're watching with friends, and unlock fun badges! You can download the app here: http://bit.ly/azvggB
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social media and customer service - some examplesTriptease
Presentation used at a workshop at the Call Centre and Customer Strategy Conference, September 2009.
Presents a range of examples of good and bad use of social media in customer service: Zappos, Dell, Virgin Trains, United Airlines.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Digitz: Digital Trends Report - May 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Overview of social media: the growth of Web 2.0, and the strong points about the four major social media channels: blogging, LinkedIn, Twitter, Facebook. Includes time management suggestions and tools for affordable measurement.
Imagine you are an interviewee who is using a websitehttpsugr.docxsheronlewthwaite
Imagine you are an interviewee who is using a website:https://ugr.ue.ucsc.edu/
Questions:
Semi-Structured Questions
· What major are you?
· What kinds of opportunities are you hoping to get when you look through the website?
· When you use the website, what do you expect to see when you click through? What would be most helpful for helping you achieve the best experience from this site?
· Have you used this website before?
· What were your previous experiences like?
· Were you successful in getting research during any past visits to the site?
· Based on your past experiences, in the future, what do you hope to see on the website?
· What tasks do you hope to achieve the next time that you are on the website? How long do you expect that it will take you to achieve these tasks?
· Why would you use this site over another site or a personal connection? What is it that attracts you to the website?
· Are there any other issues that you think are present with the website that we could investigate during our research process?
Observation
· “How do you normally go to X?”
· How did you feel about the site?
· Did you experience any difficulty with finding certain things? If so, what were they?
Wrap Up
· Ask about some choices they made during their navigation
· Ask if there is anything they would like to share
· Ask if they have any questions
· Give thanks and finish the session
Example:
Major: AGPM with minor in CS
· Expect to see what research opportunities are there and actually find the correct website---> “not have to go through an entire roadmap just to find what I want”
· Want to see what fields they cover and recent updates
· “Even if they show a list of recent research”
· Make the website more visible for UCSC students
· “Advertise it more”---> make it more accessible for freshman and transfer
· “Did not know about the website till this quarter”---> What does the website mean?
· More clarification about what going into research actually means---> “want to be able to explain it to people”
While navigating:
· “Trying to navigate from main page to actual site”
· Wanted page not really accessible from main site
· “Have to go through many hurdles just to find what you want… easier if you just search on Google and type in what you want”
· “Feels like two separate entities”
While on website:
· Had trouble finding links when asked to recall how they got there afterwards
What do you want from website?
· “More emphasis on what they’re researching”
· “Wish they were less hidden”
· “Overall, research website is ok”
· “Website could get some improvements”
Professor Herminia Ibarra, Professor Aneeta Rattan and Anna Johnston prepared this case based on public sources and interviews
with Jill Tracie Nichols and Joe W hittinghill.
London Business School cases are developed solely as the basis for class discussion and are not intended to serve as endorsements,
sources of primary data, or illustrations of effective or ineffective management.
Cop ...
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. The New Rules of Marketing & PR –
Second Edition by David Meerman Scott
Foreward by Robert Scoble
You're not supposed to be able to do what David Meerman Scott is
about to tell you in this book. You're not supposed to be able to carry
around a $250 video camera, record what employees are working on
and what they think of the products they are building, and publish
those videos on the internet. But that's what I did at Microsoft, building
an audience of more than four million unique visitors a month.
You're not supposed to be able to do what Stormhoek did. A winery in
South Africa, it doubled sales in a year using the principles discussed
here.
You're not supposed to be able to run a presidential campaign with
just a blogger, a videographer, and a Flickr photographer. But that's
what John Edwards did in December 2006 as he announced he was
running for president.
Something has changed in the past 10 years. Well, for one, we have
Google now, but that's only part of the puzzle.
What really has happened is that the word-of-mouth network has
gotten more efficient - much, much more efficient.
Word of mouth has always been important to business. When I helped
run a Silicon Valley camera store in the 1980's, about 80 percent of our
sales came from it. "Where should I buy a camera this weekend?" you
might have heard in a lunchroom back then. Today that conversation
is happening online. But, instead of only 2 people talking about your
business, now thousands and sometimes millions (Engadget had 10
million page views in a single day during the Consumer Electronics and
MacWorld shows in January 2006) are either participating or listening in.
What does this mean? Well, now there's a new medium to deal with.
Your PR teams had better understand what drives this new medium (it's
as influential as the New York Times or CNN now), and if you
understand how to use it you can drive buzz, new product feedback,
sales, and more.
But first you'll have to learn to break the rules.
2. Is your marketing department saying you need to spend $80,000 to do
a single video? (That's not unusual, even in today's world. I just
participated in such a video for a sponsor of mine.) If so, tell that
department "Thanks, but no thanks." Or, even better, search Google for
"Will it blend?" You'll find a Utah blender company that got six million
downloads in less than 10 days. Oh, and 10,000 comments in the same
period of time. All by spending a few hundred bucks, recording a one-
minute video, and uploading that to YouTube.
Or, study what I did at Microsoft with a blog and a video camera.
Economist magazine said I put a human face on Microsoft. Imagine
that. A 60,000 employee organization and I changed its image with
very little expense and hardly a committee in sight.
This advice isn't for everyone, though. Most people don't like running
fast in business. They feel more comfortable if they are lots of checks
and balances or committee to cover their asses. Or, they don't want to
destroy the morale of PR and marketing departments due to the
disintermediation effects of the Internet.
After all, you can type "OneNote Blog" into Google, Live.com, or
Yahoo!, and you'll find Chris Pratley. He runs the OneNote team at
Microsoft. Or, search for "Sun CEO." You'll find Jonathan Schwartz and
his blog.
You can leave either one a comment and tell them their product sucks
and see what they do in response. Or, even better, tell them how to
earn your sale. Do they snap into place?
It's a new world you're about to enter, one with relationships and
influential’s and search engine optimization strategy are equally
important, and where your news will be passed around the world very
quickly. You don't believe me?
Look at how they world found out I was leaving Microsoft for a Silicon
Valley startup (PodTech.net).
I told 15 people at a videoblogging conference - not A-listers either,
just everyday video bloggers. I asked them not to tell anyone until
Tuesday - this was a Saturday afternoon and I still hadn't told my boss.
Well, of course someone leaked that information. But, it didn't pop up
in the New York Times. It wasn't discussed on CNN. No, it was a blogger
I had never even heard of that posted the info first.
3. Within hours it was on hundreds of other blogs. Within two days it was in
the Wall Street Journal, in the New York Times, on the front page of the
BBC Web site, in BusinessWeek, Economist, in more than 140
newspapers around the world (friends called me from Australia,
Germany, Israel, and England, among other countries) and other
places. Waggener Edstrom, Microsoft's PR agency, was keeping track
and said that about 50 million media impressions occurred on my
name in the first week.
All due to 15 conversations.
Whoa, what's up here? Well, if you have a story worth repeating,
bloggers, podcasters, and videobloggers (among other influentials) will
repeat your story all over the world, potentially bringing hundreds of
thousands or millions of people your way. One link on a site like Digg
alone could bring tens of thousands of visitors.
How did that happen?
Well, for one, lots of people knew me, knew my phone number, knew
what kind of car I drove, knew my wife and son, knew my best friends,
knew where I worked, and had heard me in about 700 videos that I
posted at http://channel9.msdn.com on behalf of Microsoft.
They also knew where I went to college (and high school and middle
school), and countless other details about me. How do you know they
know all this? Well, they wrote a page on Wikipedia about me at
http://en.wikipedia.org/wiki/Robert_Scoble - not a single thing on that
page was written by me.
What did all that knowledge of me turn into? Credibility and authority.
Translation: People knew me, knew where I was coming from, knew I
was passionate and authoritative about technology, and came to trust
me where they wouldn't trust most corporate authorities.
By reading this book you'll understand how to gain the credibility you
need to build your business. Enjoy!
Robert Scoble
Co-author, Naked Conversations
Scobleizer.com