The document discusses how work is being redesigned around social media and connectivity. It notes that trust in business is declining but that people are increasingly turning to social networks and sharing information online. It emphasizes that the future of work involves connecting, interacting, creating, and sharing both within and outside organizations in order to attract and retain employees and customers in this new environment.

1. work redesigned
Work
redesigned

2. why did you take this job?
why are you still there?

14. we increase the reach and response of
brands by making them more
collaborative, connected, engaging and
ultimately more influential!

16. Trust in business in Australia is in decline
with 74% of survey respondents indicating
they trust business less than they did last
year...
Source:
2009
Edelman
Trust
Barometer

17. CEOs are the least trusted source of
information when forming an opinion of a
company. 81% of respondents do not trust
the CEO as a source in Australia, the US
and Europe
Source:
2009
Edelman
Trust
Barometer

18. 87% of Australians would refuse to buy
from a company they do not trust, and
93% said they chose to buy product or
services from companies they trust.
Source:
2009
Edelman
Trust
Barometer

19. so, what has changed?

20. was this man the first to understand the change?

21. was this man the first to help create the change
(Ben Self)?

22. It was about starting conversations...
Ben Self, DNC

23. people are interacting with brands differently!

24. what are they advertising!

27. the future of work is about starting conversations…

28. the future of work is about being social

29. C+I+C+S=
attractionretention
the seggr = social construct for the workplace

30. connecting +
interacting +
creating +
sharing =
attractionretention
the seggr = social construct for the workplace

31. source:
Harold
Jarche
–
Learning
and
Working
on
the
Web

32. connecting
creating
interacting
sharing
source:
Harold
Jarche
–
Learning
and
Working
on
the
Web

33. people are turning to each other...because they can!

34. 500,000 – The number of active Facebook
900,000 -The number of blogs posts applications.
put up every day
1.73 billion – Internet users worldwide
(September 2009).
350 million – People on Facebook.
126 million – The number of blogs on the
Internet (as tracked by BlogPulse).
50% – Percentage of Facebook
users that log in every day.
27.3 million – Number of tweets on Twitter
per day (November, 2009)
18% – Increase in Internet users since the 700 million – The number of
previous year. photos uploaded per day on
Facebook
600k - new members on Facebook per day
4.25 million – People following @aplusk
(Ashton Kutcher, Twitter’s most followed user).
20 – Hours of video uploaded every minute
onto YouTube

35. so let’s talk about connecting

36. Nike chalkbot – they understand CICS!

41. even men are having conversations about Barbie?

44. DEWmocracy – 470,000 votes, 1 million participants!

45. The tribe will speak…DEWmocracy is back!

46. GE know the power of sharing!

47. sharing - ($928m in 9 years)

49. how connected are you people?
Harold
Jarche

50. where are they having conversations?

51. who are your influential people?

52. “Employees
shouldn’t
waste
too
much
5me
on
the
intranet;
social
media
wastes
5me;
the
Internet
is
a
produc5vity
drain”
hours
per
week
14
12
10
8
6
4
2
0
hours
per
week
how do you find information?
Hidden
Costs
of
Informa5on
Work:
A
Progress
Report.
IDC
survey
of
706
knowledge
workers
-­‐
2009

53. do you interact with others to plan?

54. have you considered an incubator?

55. who are your creative people?

56. what do you do that is worth sharing?

57. Anti-procrastination alert:
You have been browsing the Internet for
10 minutes. You can turn off these alerts
in System Preferences.
is this you social media policy?

59. CONNECTing [sourced ideas from 21,000,000 strong seggr network]
INTERACTing [collaborated with IBM, Photon and seggr executives]
CREATing [maybe a little bit?]
SHARing[we just did!]

60. things have changed?

61. It IS about starting conversations...
Ben Self, DNC

62. connecting +
interacting +
creating +
sharing =
attractionretention
the seggr = social construct for the workplace

63. this slide is intentionally blank
(thank you)