1. Work
redesigned
making the right noises

2. 1. learn how to tactically plan and leverage
social software to increase the reach and
response of your innovations,
2. introduce you to the most effective
technologies and practically demonstrate
how you can use them to your advantage,
3. while also talking you through ways to
minimise risk and create a social media
policy and strategy for your office.

3. ignore or embrace?

14. my mad bro’

19. seggr is a strategic management and
innovation agency. We focus on the
creative art of designing humanised
solutions and finding meaning and the
commercial science of targeting goals,
and bringing innovations to market.

25. Trust in business in Australia is in decline
with 74% of survey respondents indicating
they trust business less than they did last
year...
Source:
2009
Edelman
Trust
Barometer

26. CEOs are the least trusted source of
information when forming an opinion of a
company. 81% of respondents do not trust
the CEO as a source in Australia, the US
and Europe
Source:
2009
Edelman
Trust
Barometer

27. 87% of Australians would refuse to buy
from a company they do not trust, and
93% said they chose to buy product or
services from companies they trust.
Source:
2009
Edelman
Trust
Barometer

28. so, what has changed?

29. It was about starting conversations...
Ben Self, DNC

37. “we all have a burning desire not to connect with thousands of ‘friends’
that we hardly know, but with just four people, the right four people…and
that is all it takes to change the world, just four connected, passionate
people.” Robert Scoble

38. the future of advertising is about being social

39. 1. learn how to tactically plan and leverage
social software to increase the reach and
response of your innovations,
2. introduce you to the most effective
technologies and practically demonstrate
how you can use them to your advantage,
3. while also talking you through ways to
minimise risk and create a social media
policy and strategy for your office.

40. C+I+C+S=
attractionretention
the seggr = social construct

41. connecting +
interacting +
creating +
sharing =
attractionretention
the seggr = social construct

42. source:
Harold
Jarche
–
Learning
and
Working
on
the
Web

43. connecting
creating
interacting
sharing
source:
Harold
Jarche
–
Learning
and
Working
on
the
Web

44. people are turning to each other...because they can!

45. 500,000 – The number of active Facebook
900,000 -The number of blogs posts applications.
put up every day
1.73 billion – Internet users worldwide
(September 2009).
350 million – People on Facebook.
126 million – The number of blogs on the
Internet (as tracked by BlogPulse).
50% – Percentage of Facebook
users that log in every day.
27.3 million – Number of tweets on Twitter
per day (November, 2009)
18% – Increase in Internet users since the 700 million – The number of
previous year. photos uploaded per day on
Facebook
600k - new members on Facebook per day
4.25 million – People following @aplusk
(Ashton Kutcher, Twitter’s most followed user).
20 – Hours of video uploaded every minute
onto YouTube

46. so let’s talk about connecting

47. how connected are you people?
Harold
Jarche

57. sharing - ($928m in 9 years)

59. where are they having conversations?

60. who are your influential people?

61. “Employees
shouldn’t
waste
too
much
5me
on
the
intranet;
social
media
wastes
5me;
the
Internet
is
a
produc5vity
drain”
hours
per
week
14
12
10
8
6
4
2
0
hours
per
week
how do you find information?
Hidden
Costs
of
Informa5on
Work:
A
Progress
Report.
IDC
survey
of
706
knowledge
workers
-­‐
2009

62. do you interact with others to plan?

63. who are your creative people?

64. what do you do that is worth sharing?

65. 1. learn how to tactically plan and leverage
social software to increase the reach and
response of your innovations,
2. introduce you to the most effective
technologies and practically demonstrate
how you can use them to your advantage,
3. while also talking you through ways to
minimise risk and create a social media
policy and strategy for your office.

67. • keep it up to date
• connect with people
• interact with others
through Q and A
• create questions and
content
• share expertise and
connections

72. 1. learn how to tactically plan and leverage
social software to increase the reach and
response of your innovations,
2. introduce you to the most effective
technologies and practically demonstrate
how you can use them to your advantage,
3. while also talking you through ways to
minimise risk and create a social media
policy and strategy for your office.

74. step
1:
what
do
you
do?

75. step 2: what’s your objective?

76. step 3: what is your current
relationship like with your
customers

77. evangelists
es
advocat
siasts
enthu
t
repea rs
e
custom
one off
g
nothin

78. step 4: Are
they
creatives or
spectators?

79. what is it
you do
again – the
one thing
you do
well?

81. step 6: how will
you be human?

83. step 7: measuring success
what does it look like?

84. AWARENESS
= web traffic = friends
= web traffic referrals = followers
= search volume = mentions

85. Anti-procrastination alert:
You have been browsing the Internet for
10 minutes. You can turn off these alerts
in System Preferences.
is this you social media policy?

87. CONNECTing [sourced ideas from 21,000,000 strong seggr network]
INTERACTing [collaborated with seggr executives and Sydnovate]
CREATing [maybe a little bit?]
SHARing[we just did!]

88. things have changed?

89. It IS about starting conversations...
Ben Self, DNC

90. connecting +
interacting +
creating +
sharing =
attractionretention
the seggr = social construct for the workplace

91. this slide is intentionally blank
(thank you)