Political advertising
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This document defines key terms used in political advertising and media. It discusses testimonials, endorsements, mudslinging, bandwagons, media bias, negative advertising, and issue advertising. Negative advertising can backfire and cause voters to view the sponsoring candidate negatively. The use of negative ads has increased over time, while challengers tend to use them more than incumbents. Issue advertising focuses on changing opinions on topics rather than selling products, and has also risen since the 1950s.
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Propaganda was widely used during World War 1 by all participating nations. Governments created propaganda posters to justify their country's involvement in the war, recruit soldiers, raise money and resources for the military effort, and encourage conservation. Posters were an effective propaganda tool as television and widespread radio access did not yet exist. Governments often focused propaganda posters on raising money from citizens to fund the costly war. Common propaganda techniques used in posters included name-calling, one-sided presentation of facts, bandwagon appeals, testimonials, portraying the cause as for common people, transferring respect from one symbol to another, and using vague positive language.
Advertising summary
Advertising is defined as paid, non-personal communication from an identified sponsor using mass media such as television, radio, newspapers and the internet to promote the adoption of goods, services, people or ideas. The goal is to disseminate an informative or persuasive message about a product or organization. Advertising is one element of a company's marketing mix, along with product, price and place, and comes in many forms aimed at reaching a target market. Research is conducted both before and after an advertising campaign to test effectiveness and efficiency.
Propaganda vs. Advertisement
contrasting of propaganda and advertisement. the effect of propaganda to socio-politcal is also included.
What is media advocacy? Discuss the importance of media advocacy. When shoul...
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
Advertising
Advertising is a form of marketing communication used to persuade audiences to take action regarding commercial offerings or political/ideological support. Advertising messages are paid for by sponsors and viewed through various media like print, television, radio, outdoor displays, or online. The purpose is to generate increased consumption of products/services by associating brands with qualities in consumers' minds. Modern advertising techniques were pioneered in the 1920s tobacco industry and involve branding and associating products with certain images. Global spending on advertising was estimated at $467 billion in 2011, with the largest agencies dominating the international market.
Powerof public1
This document provides definitions and discussions around public relations. It defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. It discusses the origins of public relations in ancient civilizations using persuasion and propaganda to maintain power. It outlines the significance, need, functions, components, tools, and skills of public relations including establishing relationships, communication, and building understanding between organizations and their stakeholders.
Mass media & politics week 2
The document discusses the demographics of traditional and new media journalists, as well as the gatekeeping process and factors that influence news selection. It notes that traditional media journalists are mostly white males, while women and nonwhite males are more present in other fields like radio and television. It also outlines criteria for choosing stories, such as audience appeal, impact, and proximity. Constraints on news production like deadlines can lead to a focus on more dramatic stories and reliance on official sources.
The Role of the Media and Propaganda
The document discusses the role of propaganda and media techniques in presidential politics. It defines propaganda as using information to influence people's thinking. It then outlines several propaganda techniques used in political campaigns, such as bandwagon appeals, card stacking of selective facts, glittering generalities of vague positive words, name-calling of opponents, plain folks portrayals of candidates as everyday people, and transfer of appealing symbols. The document also notes how media coverage focuses on "horse-race" aspects of who is winning and losing, and how early victories can help certain candidates attract more funding and attention.
Promotion 03
The gorilla wanted an enchilada instead of a banana. Communication is the exchange of meanings between individuals through symbols. The communications process involves a sender encoding a message, transmitting it through a medium, the receiver decoding the message, and providing feedback. Promotion involves using communication to inform, persuade, or remind people about products and services. It can be product promotion to increase sales or institutional promotion to create a favorable company image without directly selling something. A promotional mix combines different promotional tools like advertising, personal selling, sales promotions, direct mail, public relations, and sponsorships.
Powerpoint pr
This document discusses the relationship between public relations (PR) and politics. It explains that PR influences politics by shaping public opinion and legislation. Politicians must think like PR professionals to maintain a positive public image. PR professionals are effective at crafting clear messages and communicating with target audiences. The document also discusses different campaign tactics used in politics like attack ads, contrast ads, propaganda, and secretly leaking information to media. Mudslinging and dirty tactics have been used in campaigns for many years.
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Political advertising
- 1. Political Advertising Content Area Vocabulary
- 2. Testimonial a written statement or letter affirming the character or value of a person or thing.
- 3. Media any one of the means of mass communication, such as television, radio, newspapers, or the like.
- 4. Mudslinging attempting to soil the reputation of an opponent by hurling malicious charges and accusations, especially in a political contest.
- 5. Endorsement a statement given in support of a person or product, as in an advertisement or political campaign. Usually done by a company, group or famous/powerful person
- 6. Bandwagon an increasingly popular or successful party, candidate, movement, or cause
- 7. Medium a particular form or system of communication (such as newspapers, radio, or television)
- 8. Security freedom from doubt or anxiety.
- 9. Slogan a short phrase used to summarize a principle or political message or to advertise a product; motto.
- 10. Bias prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
- 11. Media Bias bias or perceived bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered
- 12. Effects of Negative Advertising Negative political advertising can have a backlash effect, causing voters to negatively evaluate the sponsoring candidate. Use of negative political advertising has increased over time. Challengers use more negative ads than incumbents.
- 13. Issue Advertising Advertisements to persuade people to change their opinions or behavior rather than to sell them something: Issue advertising has increased since 1952 Example: Education, healthcare, jobs