The document discusses how media has become highly influential in politics, especially during primary elections. It provides examples from the 2016 Republican primary where Donald Trump received overwhelmingly positive media coverage early on despite polling low, which helped him gain momentum. It also discusses common media campaigning strategies candidates use, such as managing their press coverage, creating positive or negative advertisements, and employing emotional appeals like fear, enthusiasm, or anger. Finally, it outlines how media typically covers candidates, focusing more on their character than policies and taking a generally negative or cynical tone.
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLifeBrandhome
Context
In Europe, there has been a lot of negative press around the police in the USA. Severe (perceived) violence against Afro-Americans has been dominating the image of the police force, and thus also the USA. The Afro-American community on their side has been portrayed as a community with a strong and negative attitude towards policemen as a result of the incidents.
Both sides of course are facing major stereotypes against each other, pushing them further away from each other. From the media coverage, it seems like Afro-Americans are being treated differently because of their ethnic background and the prejudices that come with it. Policemen on the other hand are seen as one homogeneous group of people, driven by superiority and racist views.
Just like in any situation, simplifying the world in this way is not a good basis to start from. Therefore, the USA government would like to change this.
Challenge
It is your job to develop an original campaign that succeeds in breaking these stereotypes. The ultimate goal is to break the current vicious circle and make both groups respect each other and start interacting with one another in a more positive way. Next to influencing these two target groups, the campaign should succeed in turning around the negative perception of other groups (and media) by showing a positive image.
Deliverables
Develop an out of the box campaign that is based on the same ‘big idea’ to reach and influence these specific target groups. You can make use of any communication channel you want, but be aware: you are talking to a very large and widespread audience. Basically you are talking to everyone everywhere. So make sure your proposal is scalable.
Lecture on election campaigning underpinned by the AIDA model (Attention, Interest, Desire, Action) and using the 2008 US Presidential election as a case study. Fifth lecture for final year students on the Political Communication option in Bournemouth University
This project is about Propaganda in media, to help you to get some information for your school or university project.
This was a university project that I did with my friend, and I hop you fond it useful
Slide presentation that summarizes and expands upon the book called, Wedged: How You Became A Tool Of The Partisan Political Establishment, And How To Start Thinking For Yourself Again by Erik Fogg and Nathaniel Greene (MidTide Media, 2015).
Cognitive Politics - Predicting 2016 US Election OutcomeSankar Nagarajan
Cognitive Politics applies cognitive analytics to predict Brand attractiveness and brand choice to predict the election outcome. The method leverages qualitative techniques to predict brand success for commercial brands based on how they appeal to people’s minds and hearts.
The Meaning of Selfies: Understanding the use of selfies during the US 2016 P...Henri Ghosn
This report attempts to give a holistic approach to understanding the use of selfies during the US 2016 Primary Elections, taking into account their wider social, cultural, and media contexts. As such this project moves beyond the framing of selfies as a narcissistic practice and highlights instead how they promote “individuality, immediacy, reciprocity, sharing, exchanging, constant updating, work and commitment”.
USA Police: #Peacemakers by Dan Flora & Joanna Reyes - #BHMASLifeBrandhome
Context
In Europe, there has been a lot of negative press around the police in the USA. Severe (perceived) violence against Afro-Americans has been dominating the image of the police force, and thus also the USA. The Afro-American community on their side has been portrayed as a community with a strong and negative attitude towards policemen as a result of the incidents.
Both sides of course are facing major stereotypes against each other, pushing them further away from each other. From the media coverage, it seems like Afro-Americans are being treated differently because of their ethnic background and the prejudices that come with it. Policemen on the other hand are seen as one homogeneous group of people, driven by superiority and racist views.
Just like in any situation, simplifying the world in this way is not a good basis to start from. Therefore, the USA government would like to change this.
Challenge
It is your job to develop an original campaign that succeeds in breaking these stereotypes. The ultimate goal is to break the current vicious circle and make both groups respect each other and start interacting with one another in a more positive way. Next to influencing these two target groups, the campaign should succeed in turning around the negative perception of other groups (and media) by showing a positive image.
Deliverables
Develop an out of the box campaign that is based on the same ‘big idea’ to reach and influence these specific target groups. You can make use of any communication channel you want, but be aware: you are talking to a very large and widespread audience. Basically you are talking to everyone everywhere. So make sure your proposal is scalable.
Lecture on election campaigning underpinned by the AIDA model (Attention, Interest, Desire, Action) and using the 2008 US Presidential election as a case study. Fifth lecture for final year students on the Political Communication option in Bournemouth University
This project is about Propaganda in media, to help you to get some information for your school or university project.
This was a university project that I did with my friend, and I hop you fond it useful
Slide presentation that summarizes and expands upon the book called, Wedged: How You Became A Tool Of The Partisan Political Establishment, And How To Start Thinking For Yourself Again by Erik Fogg and Nathaniel Greene (MidTide Media, 2015).
Cognitive Politics - Predicting 2016 US Election OutcomeSankar Nagarajan
Cognitive Politics applies cognitive analytics to predict Brand attractiveness and brand choice to predict the election outcome. The method leverages qualitative techniques to predict brand success for commercial brands based on how they appeal to people’s minds and hearts.
The Meaning of Selfies: Understanding the use of selfies during the US 2016 P...Henri Ghosn
This report attempts to give a holistic approach to understanding the use of selfies during the US 2016 Primary Elections, taking into account their wider social, cultural, and media contexts. As such this project moves beyond the framing of selfies as a narcissistic practice and highlights instead how they promote “individuality, immediacy, reciprocity, sharing, exchanging, constant updating, work and commitment”.
Five Social Media Trends We Spotted in the MidtermsCision
The 2010 midterm elections weren’t just fought across TV and radio – they were fought across social media networks too. For three weeks, Vocus monitored key races in Massachusetts, Kentucky
and Nevada to spot emerging trends – here’s what we found…
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxes.
Obama - Best Integrated Marketing Communications Campaign in 2008Lance Shields
This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How libraries can support authors with open access requirements for UKRI fund...
Mass media & politics week 6
1. WEEK SIX: MEDIA AND
ELECTIONS
POL 367 – Mass Media and Politics
2. Consequences of Media-Dominated
Politics
Media as Kingmakers
Introduction of television has dramatically increased media’s influence,
especially during primary elections where other cues less useful:
Coverage highly tied to polling
Expectations Game
Frontrunners get unfavorable coverage, trailing get favorable coverage
Television Age Recruits
Candidates have to learn to manage press and image
Cost of media consults & television advertisements major fact in dramatic
rise of spending in campaigns.
3. Example: 2016 Republican Primary
In the lead up to the
first primaries in Iowa
and New Hampshire,
Trump was
overwhelmingly the
most covered
candidate in the
Republican field from
the start despite initially
being near bottom of
polls. Source: https://shorensteincenter.org/pre-primary-news-
coverage-2016-trump-clinton-sanders/
4. Example: 2016 Republican Primary
Furthermore, the
coverage was
generally positive,
focused mostly on
horse-race coverage
over issues.
Issues and personal
quality stories often
included pro-Trump
statements by
supporters, further
reducing negative
coverage Source: https://shorensteincenter.org/pre-primary-news-
coverage-2016-trump-clinton-sanders/
5. Example: 2016 Republican Primary
In comparison, initial
front runners like Jeb
Bush were tied to a
“losing ground”
narrative throughout
the primary: 70%
negative coverage by
December 2016.
Video: “Please Clap”
6. Media Campaigning Strategies: Managing
Press
Iyengar:
Avoid behavior that calls question into suitability for office
Don’t waffle or “flip-flop” on the issues
Keep expectations of victory low
“Ride the Wave”
When leading, restrict journalist access
“Go local” to avoid critical coverage
Feed press titillating but critical info on opponent
Modern Strategy: Attack the Media?
7. Campaign Advertisements
Outside of news coverage, one of the main methods by which
politicians communicate messages to potential voters.
Advertisement Strategies:
Target pivotal voters
Reinforcement over Persuasion
Focus on swing states over non-competitive states
Advertise during programs watched by those most likely to vote
“Ride the Wave”
Biographical ads early on to introduce candidate, issue ads later in
campaign
Focus on issues you “own” (Issue Ownership)
“Wedge appeals”
8. Advertisement Tone
Ads usually broken down into “positive” or “negative” in tone
Positive Ads Negative Ads
Talk about your candidate Talk about your opponent
Can include “negative” emotions Make opponent question support
Goal: Get side to turnout to vote Goal: Get other side to stay
home
11. Difference Between Ads
Both ads are meant to invoke fear of attack from outside threat
Difference is target of ad and who you should vote for after
watching
Reagan (1984): Reagan will protect you, vote for Reagan - Positive
Bush (2004): Kerry will not protect you, vote for Bush - Negative
13. Negative Ads: Good or Bad?
Voters routinely deride negative advertisements
Redlawsk: Negative advertisements are good things
People more accepting if perceive information as relevant and
accurate
Provide more information about candidates than just positive ads
14. Advertisements and Emotion
Brader (2005): emotional appeals used to influence voter behavior
Fear
Stimulates vigilance, reliance on contemporary evaluations
Facilitates persuasion
Enthusiasm
Motivates participation and activates existing loyalties
Valentino (2011)
Anger also motivates participation, often stronger than enthusiasm
Emotions like guilt, shame, etc. have less research behind them
16. Media Content During Elections
Presidential elections quickly become prominent news items.
Other campaigns get less attention.
Coverage of campaign is relatively same in amount, differences
in breadth and favorability ratings
Television: less in-depth, reliance on stereotypes developed early on
Newspaper: more in-depth coverage
17. Coverage of Candidates
Two Broad Categories of Coverage
Character (Valence)
Focus on personality, style, image
Professional (Issue)
Capacity, ability, ideology
Character covered more than professional. Foreign policy and
economy more likely to discuss professional
Coverage of candidates is usually negative and cynical
18. Political Biases
Outside of explicit partisan media sources, journalists usually
attempt to provide balanced coverage.
Remember Week 2 Coverage on Structural Biases
Newspapers do tend to have more favorable coverage of
endorsement candidates. Particularly influential below
presidential level.
Usually ignore third party candidates unless particularly
newsworthy.