Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Walid Oualla, profile picture
Uploaded byWalid Oualla
4,520 views

Propaganda in media

This document discusses propaganda in media. It defines propaganda as deliberate attempts to manipulate perceptions and behaviors to further an agenda. The document explains that media uses propaganda techniques like plain folks appeal, name-calling, the big lie, and emotional words to shape attitudes. These techniques are used to impress audiences without relying on facts. In summary, the document analyzes common propaganda methods employed by media and how propaganda has become an inherent part of influencing audiences.

Education◦
Related topics:
Social Media Strategy•
PROPAGANDA IN MEDIA BY : Oualla Walid & Ouattab Mohamed Nabil  Media Class Prof : Hadii
Outline • What is propaganda ? • Propaganda in relation to media • Common propaganda‘s techniques : plain folks appeal Name-calling The Big Lie Emotional Words • Breif summary
Ideas or statements that may be false or exaggerated and that are used in order to gain support for a political leader, party, etc. According to OXFORD “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” Jowett & O'Donnell, Propaganda and Persuasion What is propaganda?
Media use propaganda to persuade people's attitude, beliefs and behaviors. Working of propaganda in media is the spreading of ideas, information, or rumor for the purpose of helping or injuring an institutions. Propaganda in relation to media
•Plain Folks Appeal •Name-Calling •The Big Lie •Emotional Common propaganda‘s techniques media
Common propaganda‘s techniques • Based on the "common man, ”person on the street "or the "little guy” • A politician calls himself a “populist” or “man of the people” • “In this time of change, government must take the side of working families.” (George Bush, address at the Republican National Convention, Sept. 3, 2004. 1)plain folks appeal
Common propaganda‘s techniques 1)plain folks appeal
Common propaganda‘s techniques • Negative words that are used to create an unfavorable opinion of the competition in the viewer's mind. o When there is a competition between tow or more companies, political parties or even famous artists, media creates sarcastic expressions by using images, videos or articles about one competitor or more. 2) Name-calling
Common propaganda‘s techniques 2) Name-calling
Common propaganda‘s techniques • This expression was used for the first time by Adolf Hitler(Hitler was not advocating the use of this technique but was in fact accusing Jews and Marxists of using it). 3) The Big Lie
4)Emotional Words Common propaganda‘s techniques • Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer • Emotional words such as love, adore, hate, etc. these words make audience convinced without needing to include facts
All in all, the previous techniques of propaganda used by media are clear explenation of the influence that is made by media in order to impress audiance. This makes it sure that propaganda is a part of media . breif summary
https://web.stanford.edu/class/e297c/war_peace/media/hpropaganda.html https://en.wikipedia.org/wiki/Propaganda_techniques https://www.google.com/search?q=topics+about+media&source=lnms&tbm=vid&sa=X&ved=0 ahUKEwiJ5IyuiPfLAhVFpQ4KHS9pDjsQ_AUICSgD#tbm=vid&q=Media+technology http://www.psywarrior.com/FM33-1.html https://www.youtube.com/watch?v=5It0QQJBG3I PS: Some information are not mentioned in this electronic version of the presentaion; however, they were represented in class. References PROPAGANDA IN MEDIA