Day 8 notes
•
1 like•556 views
1) Public opinion is shaped from childhood through political socialization which includes influences from family, school, religion, peers, gender, ethnicity, and news media. 2) Special interest groups, journalists, politicians, and opinion makers work to shape public opinion through what politicians say, staged events, leaks, and trial balloons. 3) Polls are used to measure public opinion by surveying a random sample of people and applying their views more broadly, while media bias and the need to attract audiences can affect what stories are covered and how they are reported.
Report
Share
Report
Share
![Public Opinion and the Media ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/day-8-1215023985652034-8/85/Day-8-notes-1-320.jpg)
![Notes - Day 8 ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Presentation Propaganda
The document discusses the use of visual propaganda throughout history and provides guidelines for a student project to create a propaganda poster. It defines propaganda as communication that aims to influence opinions rather than impartially provide information. Examples discussed include propaganda in Nazi Germany, China, and Venezuela. The student project involves investigating a theme or context, designing a persuasive poster, and describing their process and finished work. The assessment criteria focus on investigating context, visual research, design process, description/reflection, and the final poster.
Media reality
This presentation is based on reality of media. What media shows is not completely true. By this presentation you will know how media reflect reality.
Introduction to Marketing Communications Lecture 9
This document discusses strategies for viral marketing and word-of-mouth advertising online. It notes that viral marketing uses a broad array of online tactics like videos, social media, games and blogs to encourage sharing of brands and products between users and peers. More extreme content that elicits strong emotions like humor, sexuality and shock are often used in viral videos to drive forwarding behavior beyond just awareness. Small businesses could benefit from thoughtful, small-scale viral marketing efforts given there are over 5 million small and medium enterprises in the UK.
Introduction to Marketing Communications Lecture 7
Public relations can take several forms from one-way communication models like publicity that disseminate information to propaganda, to two-way symmetric models that aim for mutual understanding. The publicity model is less controlled and focuses on disseminating information through outlets like press releases, while the two-way symmetric model allows for a balanced exchange between groups to develop understanding. Effective public relations considers the target audience, uses appropriate media, and crafts messages that are clear, concise and easily understood to maintain media interest and readership.
Do media reflect reality or create it?
The document discusses how media both reflects and shapes reality. It examines the traditional view that media should accurately reflect the real world in order to inform audiences. However, it also notes that media can manipulate views and influence decisions through advertising, political campaigning, and only presenting one-sided information without context. While media aims to increase audience involvement and learning, it also acknowledges that media may enhance emotions and attitudes in both positive and negative ways. Ultimately, the document concludes that media serves as a system for information sharing but also seeks high ratings, and can both help people in daily life and potentially spread misleading news.
Pol Comm 6 Permanent Campaigning
Discussion of permanent campaigning and its impact on public engagement. Sixth lecture for final year students on the Political Communication option in Bournemouth University
Propaganda
A breakdown of the modes and tools of a propaganda machine. It was created to use in literature, history and politics courses.
Different types of audience
This is to help anyone who needs to know the specific differences between active and passive audiences. Along with descriptions and theories that have been created in order to explain the influence the media has, on either active or passive audiences.
Recommended
Presentation Propaganda
The document discusses the use of visual propaganda throughout history and provides guidelines for a student project to create a propaganda poster. It defines propaganda as communication that aims to influence opinions rather than impartially provide information. Examples discussed include propaganda in Nazi Germany, China, and Venezuela. The student project involves investigating a theme or context, designing a persuasive poster, and describing their process and finished work. The assessment criteria focus on investigating context, visual research, design process, description/reflection, and the final poster.
Media reality
This presentation is based on reality of media. What media shows is not completely true. By this presentation you will know how media reflect reality.
Introduction to Marketing Communications Lecture 9
This document discusses strategies for viral marketing and word-of-mouth advertising online. It notes that viral marketing uses a broad array of online tactics like videos, social media, games and blogs to encourage sharing of brands and products between users and peers. More extreme content that elicits strong emotions like humor, sexuality and shock are often used in viral videos to drive forwarding behavior beyond just awareness. Small businesses could benefit from thoughtful, small-scale viral marketing efforts given there are over 5 million small and medium enterprises in the UK.
Introduction to Marketing Communications Lecture 7
Public relations can take several forms from one-way communication models like publicity that disseminate information to propaganda, to two-way symmetric models that aim for mutual understanding. The publicity model is less controlled and focuses on disseminating information through outlets like press releases, while the two-way symmetric model allows for a balanced exchange between groups to develop understanding. Effective public relations considers the target audience, uses appropriate media, and crafts messages that are clear, concise and easily understood to maintain media interest and readership.
Do media reflect reality or create it?
The document discusses how media both reflects and shapes reality. It examines the traditional view that media should accurately reflect the real world in order to inform audiences. However, it also notes that media can manipulate views and influence decisions through advertising, political campaigning, and only presenting one-sided information without context. While media aims to increase audience involvement and learning, it also acknowledges that media may enhance emotions and attitudes in both positive and negative ways. Ultimately, the document concludes that media serves as a system for information sharing but also seeks high ratings, and can both help people in daily life and potentially spread misleading news.
Pol Comm 6 Permanent Campaigning
Discussion of permanent campaigning and its impact on public engagement. Sixth lecture for final year students on the Political Communication option in Bournemouth University
Propaganda
A breakdown of the modes and tools of a propaganda machine. It was created to use in literature, history and politics courses.
Different types of audience
This is to help anyone who needs to know the specific differences between active and passive audiences. Along with descriptions and theories that have been created in order to explain the influence the media has, on either active or passive audiences.
Propaganda Ppt
Propaganda was widely used during World War 1 by all participating nations. Governments created propaganda posters to justify their country's involvement in the war, recruit soldiers, raise money and resources for the military effort, and encourage conservation. Posters were an effective propaganda tool as television and widespread radio access did not yet exist. Governments often focused propaganda posters on raising money from citizens to fund the costly war. Common propaganda techniques used in posters included name-calling, one-sided presentation of facts, bandwagon appeals, testimonials, portraying the cause as for common people, transferring respect from one symbol to another, and using vague positive language.
Propaganda power point
Propaganda involves systematically spreading information to influence beliefs and attitudes. It often promotes a one-sided view to gain support and is used to spread ideology. Propaganda employs persuasive language and appeals, and involves strong emotional appeals. It can be found everywhere, spread through various media like posters, slogans, speeches, and is prevalent during wartime to promote messages like conscription, animosity toward enemies, and conservation. The purposes of war propaganda are to promote political messages, gain support, rouse animosity toward enemies, use scare tactics, conserve resources, and encourage production.
Essay plan
Successful films rely heavily on both good marketing/distribution targeting a specific audience as well as high-quality production practices. Marketing and distribution are crucial to make audiences aware of a film and give them access to view it. However, production quality also significantly impacts a film's success. A film's marketing strategy may be well-targeted, but the film will likely fail if the production itself is not well-executed. Overall, both production practices and marketing/distribution to the right audience are equally important for box office success in the film industry.
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegra...
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
3.Media Audiences
This document discusses various theories and concepts related to audiences, including media effects theories by Bandura and Gerbner, reception theory by Hall, and theories of fandom and the "end of audience" by Jenkins and Shirky. It categorizes audiences by demographics and psychographics. It distinguishes between primary, secondary, active, and passive audiences and between mass and niche audiences. It outlines Blumler and Katz's uses and gratifications theory of why audiences access different media. It discusses the importance of targeting and creating audiences through marketing campaigns and provides examples relating to the TV show Humans.
Speechpres
This document provides guidelines for developing media literacy. It defines mass communication as a source of information and entertainment that allows people to engage with worldwide issues and shape their identities. It recommends cultivating the ability to analyze, understand, and thoughtfully respond to media through actively interrogating messages, assessing media's influence, becoming aware of patterns, and exposing oneself to a range of sources. The key is becoming a sophisticated media user by mindfully engaging media to serve personal goals and actively responding instead of passively accepting portrayals.
Target Audiences
This document defines audiences and target audiences. It outlines that a target audience is the specific group a media product is aimed at, and audiences can be defined by the product, media type, or pre-existing groups like age, gender, ethnicity. Target audiences are important for media companies to have consumers for their products. The document also discusses categorizing audiences by demographics and other factors, and how audience theory like uses and gratifications and two-step flow can influence how target audiences are defined and will react to media.
Understanding my audience
This document discusses understanding and targeting audiences for media projects. It explains that researching the target audience is important to know who would be interested. The primary target audience is the main group being targeted, while the secondary audience may not have direct interest but could be persuaded. Different ways to classify audiences are discussed, including demographics using measurable traits and psychographics using personal beliefs. The document also covers the uses and gratifications theory about why audiences engage with media, such as for escapism, identity, surveillance, or relationships. An example audience profile is given targeting female teenagers interested in makeup, fashion, travel, and money, who would find entertainment, information, and identity from a short film about a rich girl's lifestyle.
Public opinion
Public opinion polls have been used since 1916 to estimate public views on issues. George Gallup's polls were more accurate than Literary Digest polls in 1936 because Gallup used random sampling. Traditional polls determine question wording and sample selection carefully but have shortcomings like margin of error. People form opinions based on self-interest, beliefs, cues from leaders, ideology, and knowledge. The media landscape has evolved from partisan print to radio, TV, and online/social media. The government regulates media through the FCC while respecting free press. Media cover politics through press releases and conferences but focus more on negativity.
Hum 186 wk 4
This document provides an overview and objectives for a university course on news media and the internet. It discusses how media influences culture and reviews key concepts from the previous week, such as newsworthiness criteria. The document then covers topics like newspapers, public relations, persuasive advertising, and enduring values in American journalism. It emphasizes the social responsibilities of media and ethical considerations online. Students are assigned readings from the textbook and asked to complete short answer questions for the following week.
Public opinion and media politics presentation
Public opinion is shaped by various environmental and social factors. Family, friends, social groups, and mass media like newspapers, television and the internet influence the formation of public attitudes and opinions on issues. Interest groups and opinion leaders also play a role in cultivating and spreading public opinion on certain issues. Governments are influenced by public opinion in democratic systems, where citizens form views on political topics. Polling is used to measure public opinion through surveys, but has limitations in identifying influential opinion leaders. The accuracy of public opinion polls can be affected if respondents do not take the surveys seriously or give socially desirable answers rather than their true views.
Public Relations for Coltrain Group
This document provides an overview of public relations and communication strategies. It defines public relations as building mutually beneficial relationships between organizations and publics. It discusses models of communication including one-way, two-way asymmetrical, and two-way symmetrical communication. Tactics covered include news media, organizational media, advertising, interpersonal communication, and evaluating effectiveness. The goal is to strategically influence and inform key audiences through ethical means.
How Social Media Marketing Companies Shape Political Narratives
Connect with FABTARY if you are looking to build effective, ethical and result-driven social media strategies and campaigns. Our extensive experience and unrivalled social media expertise help drive positive and tangible results.
Public Relations
This document discusses public relations and how celebrities and politicians use PR techniques to control their public image. It explains that PR professionals seek to generate positive media coverage and manipulate public perception of their clients. Common PR techniques mentioned include press releases, publicity stunts, and leaking stories. The document also profiles Max Clifford, a famous PR agent, and how he would do anything to promote his clients or stop negative stories. Finally, it discusses how politicians use "spin doctors" and techniques like staged events to influence media coverage in their favor.
PR basics
This document provides an overview of public relations and communication basics. It discusses the key elements of communication including sender, message, medium, and receiver. It defines public relations as managing an organization's image and reputation by fulfilling public needs. Several theories of media effects are described, ranging from the hypodermic needle theory of high influence to limited effects theories. Framing and its role in shaping discussions is also covered. Strategies for communicating with active versus passive audiences are discussed, including using the M-A-O model to motivate, enable ability, and provide opportunities for action.
What is media advocacy? Discuss the importance of media advocacy. When shoul...
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
#smwep14 slideshare - can you translate social media engagement into votes, o...
This document discusses how political campaigns can utilize social media engagement. It addresses three target audiences that campaigns should focus on: the base, the media, and voters. The base are a campaign's supporters who can help engage others online and get out the vote. Nurturing the base through strong messaging and personal contact grows support. The media can help set the agenda if a campaign feeds them positive and negative information about opponents. Voters are reached indirectly through advertisements and directly through conversations online. While social media alone does not win elections, it is a useful tool to support campaign efforts when used to engage these three target audiences.
jb 3283 Persuasive Writing
This document discusses various concepts related to persuasive writing and communication theories. It provides an overview of the basics of persuasive communication including audience analysis, message clarity, timing, appeals, and content structure. It then summarizes several influential communication theories such as the magic bullet theory, two-step flow theory, cognitive dissonance theory, agenda-setting theory, framing, diffusion and adoption theory, uses and gratifications theory, and Maslow's hierarchy of needs. Examples are also provided to illustrate how some of these theories could apply to public relations scenarios.
Propaganda in media
This document discusses propaganda in media. It defines propaganda as deliberate attempts to manipulate perceptions and behaviors to further an agenda. The document explains that media uses propaganda techniques like plain folks appeal, name-calling, the big lie, and emotional words to shape attitudes. These techniques are used to impress audiences without relying on facts. In summary, the document analyzes common propaganda methods employed by media and how propaganda has become an inherent part of influencing audiences.
Six Degrees of Seperation: Using network theory to influence decision-making
Six Degrees of Seperation: Using network theory to influence decision-makingInternational Water Management Institute (IWMI)
1. Personal interaction and building relationships are often more effective than evidence alone in influencing decision makers.
2. Using intermediaries like staff, secretaries, and influential contacts can help get your message heard. Developing networks of people is important.
3. The media can help bring issues to politicians' attention and legitimize research, but managing media relations carefully is important.Pr exam question
Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.
More Related Content
What's hot
Propaganda Ppt
Propaganda was widely used during World War 1 by all participating nations. Governments created propaganda posters to justify their country's involvement in the war, recruit soldiers, raise money and resources for the military effort, and encourage conservation. Posters were an effective propaganda tool as television and widespread radio access did not yet exist. Governments often focused propaganda posters on raising money from citizens to fund the costly war. Common propaganda techniques used in posters included name-calling, one-sided presentation of facts, bandwagon appeals, testimonials, portraying the cause as for common people, transferring respect from one symbol to another, and using vague positive language.
Propaganda power point
Propaganda involves systematically spreading information to influence beliefs and attitudes. It often promotes a one-sided view to gain support and is used to spread ideology. Propaganda employs persuasive language and appeals, and involves strong emotional appeals. It can be found everywhere, spread through various media like posters, slogans, speeches, and is prevalent during wartime to promote messages like conscription, animosity toward enemies, and conservation. The purposes of war propaganda are to promote political messages, gain support, rouse animosity toward enemies, use scare tactics, conserve resources, and encourage production.
Essay plan
Successful films rely heavily on both good marketing/distribution targeting a specific audience as well as high-quality production practices. Marketing and distribution are crucial to make audiences aware of a film and give them access to view it. However, production quality also significantly impacts a film's success. A film's marketing strategy may be well-targeted, but the film will likely fail if the production itself is not well-executed. Overall, both production practices and marketing/distribution to the right audience are equally important for box office success in the film industry.
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegra...
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
3.Media Audiences
This document discusses various theories and concepts related to audiences, including media effects theories by Bandura and Gerbner, reception theory by Hall, and theories of fandom and the "end of audience" by Jenkins and Shirky. It categorizes audiences by demographics and psychographics. It distinguishes between primary, secondary, active, and passive audiences and between mass and niche audiences. It outlines Blumler and Katz's uses and gratifications theory of why audiences access different media. It discusses the importance of targeting and creating audiences through marketing campaigns and provides examples relating to the TV show Humans.
Speechpres
This document provides guidelines for developing media literacy. It defines mass communication as a source of information and entertainment that allows people to engage with worldwide issues and shape their identities. It recommends cultivating the ability to analyze, understand, and thoughtfully respond to media through actively interrogating messages, assessing media's influence, becoming aware of patterns, and exposing oneself to a range of sources. The key is becoming a sophisticated media user by mindfully engaging media to serve personal goals and actively responding instead of passively accepting portrayals.
Target Audiences
This document defines audiences and target audiences. It outlines that a target audience is the specific group a media product is aimed at, and audiences can be defined by the product, media type, or pre-existing groups like age, gender, ethnicity. Target audiences are important for media companies to have consumers for their products. The document also discusses categorizing audiences by demographics and other factors, and how audience theory like uses and gratifications and two-step flow can influence how target audiences are defined and will react to media.
Understanding my audience
This document discusses understanding and targeting audiences for media projects. It explains that researching the target audience is important to know who would be interested. The primary target audience is the main group being targeted, while the secondary audience may not have direct interest but could be persuaded. Different ways to classify audiences are discussed, including demographics using measurable traits and psychographics using personal beliefs. The document also covers the uses and gratifications theory about why audiences engage with media, such as for escapism, identity, surveillance, or relationships. An example audience profile is given targeting female teenagers interested in makeup, fashion, travel, and money, who would find entertainment, information, and identity from a short film about a rich girl's lifestyle.
What's hot (8)
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegra...
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegra...
Similar to Day 8 notes
Public opinion
Public opinion polls have been used since 1916 to estimate public views on issues. George Gallup's polls were more accurate than Literary Digest polls in 1936 because Gallup used random sampling. Traditional polls determine question wording and sample selection carefully but have shortcomings like margin of error. People form opinions based on self-interest, beliefs, cues from leaders, ideology, and knowledge. The media landscape has evolved from partisan print to radio, TV, and online/social media. The government regulates media through the FCC while respecting free press. Media cover politics through press releases and conferences but focus more on negativity.
Hum 186 wk 4
This document provides an overview and objectives for a university course on news media and the internet. It discusses how media influences culture and reviews key concepts from the previous week, such as newsworthiness criteria. The document then covers topics like newspapers, public relations, persuasive advertising, and enduring values in American journalism. It emphasizes the social responsibilities of media and ethical considerations online. Students are assigned readings from the textbook and asked to complete short answer questions for the following week.
Public opinion and media politics presentation
Public opinion is shaped by various environmental and social factors. Family, friends, social groups, and mass media like newspapers, television and the internet influence the formation of public attitudes and opinions on issues. Interest groups and opinion leaders also play a role in cultivating and spreading public opinion on certain issues. Governments are influenced by public opinion in democratic systems, where citizens form views on political topics. Polling is used to measure public opinion through surveys, but has limitations in identifying influential opinion leaders. The accuracy of public opinion polls can be affected if respondents do not take the surveys seriously or give socially desirable answers rather than their true views.
Public Relations for Coltrain Group
This document provides an overview of public relations and communication strategies. It defines public relations as building mutually beneficial relationships between organizations and publics. It discusses models of communication including one-way, two-way asymmetrical, and two-way symmetrical communication. Tactics covered include news media, organizational media, advertising, interpersonal communication, and evaluating effectiveness. The goal is to strategically influence and inform key audiences through ethical means.
How Social Media Marketing Companies Shape Political Narratives
Connect with FABTARY if you are looking to build effective, ethical and result-driven social media strategies and campaigns. Our extensive experience and unrivalled social media expertise help drive positive and tangible results.
Public Relations
This document discusses public relations and how celebrities and politicians use PR techniques to control their public image. It explains that PR professionals seek to generate positive media coverage and manipulate public perception of their clients. Common PR techniques mentioned include press releases, publicity stunts, and leaking stories. The document also profiles Max Clifford, a famous PR agent, and how he would do anything to promote his clients or stop negative stories. Finally, it discusses how politicians use "spin doctors" and techniques like staged events to influence media coverage in their favor.
PR basics
This document provides an overview of public relations and communication basics. It discusses the key elements of communication including sender, message, medium, and receiver. It defines public relations as managing an organization's image and reputation by fulfilling public needs. Several theories of media effects are described, ranging from the hypodermic needle theory of high influence to limited effects theories. Framing and its role in shaping discussions is also covered. Strategies for communicating with active versus passive audiences are discussed, including using the M-A-O model to motivate, enable ability, and provide opportunities for action.
What is media advocacy? Discuss the importance of media advocacy. When shoul...
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
#smwep14 slideshare - can you translate social media engagement into votes, o...
This document discusses how political campaigns can utilize social media engagement. It addresses three target audiences that campaigns should focus on: the base, the media, and voters. The base are a campaign's supporters who can help engage others online and get out the vote. Nurturing the base through strong messaging and personal contact grows support. The media can help set the agenda if a campaign feeds them positive and negative information about opponents. Voters are reached indirectly through advertisements and directly through conversations online. While social media alone does not win elections, it is a useful tool to support campaign efforts when used to engage these three target audiences.
jb 3283 Persuasive Writing
This document discusses various concepts related to persuasive writing and communication theories. It provides an overview of the basics of persuasive communication including audience analysis, message clarity, timing, appeals, and content structure. It then summarizes several influential communication theories such as the magic bullet theory, two-step flow theory, cognitive dissonance theory, agenda-setting theory, framing, diffusion and adoption theory, uses and gratifications theory, and Maslow's hierarchy of needs. Examples are also provided to illustrate how some of these theories could apply to public relations scenarios.
Propaganda in media
This document discusses propaganda in media. It defines propaganda as deliberate attempts to manipulate perceptions and behaviors to further an agenda. The document explains that media uses propaganda techniques like plain folks appeal, name-calling, the big lie, and emotional words to shape attitudes. These techniques are used to impress audiences without relying on facts. In summary, the document analyzes common propaganda methods employed by media and how propaganda has become an inherent part of influencing audiences.
Six Degrees of Seperation: Using network theory to influence decision-making
Six Degrees of Seperation: Using network theory to influence decision-makingInternational Water Management Institute (IWMI)
1. Personal interaction and building relationships are often more effective than evidence alone in influencing decision makers.
2. Using intermediaries like staff, secretaries, and influential contacts can help get your message heard. Developing networks of people is important.
3. The media can help bring issues to politicians' attention and legitimize research, but managing media relations carefully is important.Pr exam question
Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.
Standing Out in the Noise
The document outlines an agenda for a workshop on core communications activities. The workshop will cover: [1] Creating noise through effective campaigns and their benefits. [2] Understanding target audiences through mapping exercises. [3] Identifying barriers and issues facing communications. [4] Choosing appropriate communication tools to engage audiences. [5] A case study of a successful interfaith youth program that used participatory media to ease tensions and influence policy. The workshop aims to help participants amplify their messages and engage with target audiences.
Standing Out in the Noise
Standing Out in the Noise was a bespoke presentation created for Voice4Change England delegates by Darryl Butcher from the Media Trust and delivered at the first 'Be Seen, Be Heard, Be Understood' event, co-hosted by KnowHow NonProfit at Cass Business School.
The presentation talks about an easy framework that small organisations can use to think about a communication plan to raise their profile in a busy sector.
Chapter 8 presentation
Public opinion consists of attitudes held by many people about politics and government. It is shaped by factors like family, education, media, and historical events. Public opinion is measured through elections, polls, and media reporting. Scientific polls sample a representative group to accurately measure views. Major forms of media that influence public opinion are television, newspapers, radio, magazines, and the internet. Television and internet use has grown as sources for political news.
Public relations and political parties
Public relations plays an important role in political parties and politics in several ways. PR is used to raise awareness of candidates and their positions through various communication tactics. It helps voters learn about candidates and understand their stances on issues. PR also aims to manage media messages and a candidate's image while building relationships with the public. Some key PR activities in politics include media management, image management, internal communication, and information management.
Social Media as a Fundraising Tool (University of Denver MSW)
This document provides an overview of a presentation given by Emily Davis of EDA Consulting LLC on using social media for nonprofits. The presentation covers understanding social networks, developing a social media plan with goals and strategies, tips for using different social media platforms, evaluating social media efforts, and creating social media policies. Davis discusses moving along a social media lifecycle from crawl to fly and provides frameworks to help nonprofits strategically adopt and implement social media.
Chapter 8 government
The document discusses several key aspects of public opinion in the United States, including:
1) Public opinion is difficult to define because there are many groups and many issues to account for.
2) Factors like family, schools, peer groups, media, and historic events influence the development of political opinions over time.
3) Polls are considered the best measure of public opinion, though they are not perfect and public opinion is not the only influence on policy.
Similar to Day 8 notes (20)
How Social Media Marketing Companies Shape Political Narratives
How Social Media Marketing Companies Shape Political Narratives
What is media advocacy? Discuss the importance of media advocacy. When shoul...
What is media advocacy? Discuss the importance of media advocacy. When shoul...
#smwep14 slideshare - can you translate social media engagement into votes, o...
#smwep14 slideshare - can you translate social media engagement into votes, o...
Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and information
Six Degrees of Seperation: Using network theory to influence decision-making
Six Degrees of Seperation: Using network theory to influence decision-making
Social Media as a Fundraising Tool (University of Denver MSW)
Social Media as a Fundraising Tool (University of Denver MSW)
More from Matt Baier
Prom dress code 2012
The document outlines the dress code for the upcoming prom at CCHS. It states that dresses must be at least 5 inches from the knee, not form fitting, and cannot have slits, plunging necklines, bare midriffs, or bare sides. Alterations to dresses must be sewn, not pinned. Students are responsible for informing their dates of the guidelines and dresses must meet the requirements without cover-ups. Proper attire for male students is also specified.
Ap Mc Review
The document contains multiple choice questions from past AP Government tests covering various topics in American government and politics. It tests knowledge of topics like:
- The process for amending the Constitution
- Checks and balances between the three branches of government
- Federalism and the division of power between national and state governments
- Key Supreme Court cases that established important principles
- The role and impact of political parties, interest groups, and elections
- Trends in voter turnout and participation over time
Tci Ch1
This document provides an overview of key concepts related to power, politics, and government. It defines power as the ability to influence the behavior of others, and defines government as the institutions and officials that establish and carry out public policy. It discusses different theories of legitimate political authority, such as the divine right of kings and social contract theory. It also outlines some common purposes of government like maintaining order, protecting rights, and providing public goods. Finally, it introduces concepts like the nation-state, politics, and political institutions.
Ap Gov Ch1
The document discusses key concepts in the study of American government such as political power, democracy, and the distribution of power. It addresses debates around whether the framers of the US Constitution were right to establish a representative democracy over a direct democracy. The text also examines different theories of how political power is distributed, such as pluralism and elite theories, and debates whether democracy is driven purely by self-interest or other factors.
Day 13 notes
The document discusses the US judicial system and its key components. It outlines the different types of laws, roles of key players like defendants, prosecutors, plaintiffs, witnesses and jurors. It also summarizes the dual court system between state and federal courts, how jurisdiction is divided, and methods of selecting judges at the state level. Finally, it provides an overview of the structure of federal courts culminating with the Supreme Court, its nomination process, and types of decisions it can make.
Day 12 notes
The document discusses the roles and qualifications of the modern American presidency. It notes that the president must fulfill many roles as the chief executive, commander-in-chief, chief diplomat, and head of state. Additionally, it outlines the formal qualifications to be president, as well as common informal qualifications like education, political experience, and demographics. The document also summarizes some key powers of the presidency established by precedents like Washington, Lincoln, and FDR, as well as checks on the presidency like vetoes and judicial nominations.
Day 11 notes
The document provides an overview of the congressional lawmaking process in the United States, outlining the key steps and phases involved. It discusses how a new Congress is convened, with lawmakers choosing leadership and committee assignments. It then explains the working of committees, where bills are assigned, debated, amended, and voted on. The process of debating and voting on bills on the House and Senate floors is also outlined. The document concludes by noting the final steps of a bill becoming law, including reconciliation between the House and Senate versions, and presidential action or veto.
Day 10 Notes
Lawmakers must meet various qualifications to hold office, including age, citizenship and residency requirements. They gain power through incumbency, connections to party leadership, and by serving on influential committees that investigate issues and advance legislation. The document outlines the roles and responsibilities of federal and state legislators, as well as the leadership positions and committee system that help Congress function.
Day 9 notes
This document summarizes key aspects of political campaigns and elections in the United States, including:
- The plurality voting system and winner-take-all electoral system.
- The expansion of voting rights over time to include more groups.
- The nomination process involving primaries and general elections.
- Details on primaries, general elections, and the roles of the Electoral College and campaign financing.
Day 7 Notes
Political parties and interest groups influence public policy in the United States in several ways. Political parties recruit candidates, organize elections, and help govern by uniting diverse interests. Interest groups bring people together around common goals and try to influence policy through lobbying, research, and mobilizing members. Political action committees (PACs) raise and distribute funds to candidates and gain influence through their size, funding, organization, expertise, and information. The public policy process involves identifying issues, setting agendas, forming policies, adopting policies through legislation, implementing policies, and evaluating effectiveness.
Day 6 Notes
The document discusses the division of powers in the US federal system between national, state, and local governments. It outlines the three types of powers granted by the Constitution - expressed, concurrent, and reserved powers. The benefits and drawbacks of the federal system are presented, along with the evolution of federalism over time through different approaches. The roles and responsibilities of state governments, legislatures, governors, and court systems are summarized. Local government types are also briefly mentioned.
Day 3 Notes
The document discusses the key ideas and events that shaped colonial views of government and led to the formation of the first modern democratic nation, the United States. Colonial thinkers were influenced by Judeo-Christian traditions of natural law and Greco-Roman ideas of direct democracy and representative government. English documents like the Magna Carta, Petition of Right, and Bill of Rights established principles of limited government, individual rights, and rule of law. Enlightenment philosophers like Hobbes, Locke, Montesquieu and Rousseau further developed ideas of social contracts, separation of powers, and popular sovereignty that influenced America's founders. Key events like the American Revolution and debates around the Articles of Confederation and Constitution established America's
Day 4 Notes
The document summarizes the key components of the United States Constitution. It outlines the three parts of the Constitution: the Preamble, the seven Articles, and the Amendments. The summaries provide an overview of the three branches of government established in Articles I-III and some of the other articles. It also briefly explains the amendment process and lists some notable amendments.
Day 2 Notes
The document compares different forms of government and economic systems. It discusses the origins and evolution of governments from ancient city-states to modern systems. Key forms of government mentioned include democracy, monarchy, dictatorship, and totalitarianism. The document also outlines different models of power distribution such as unitary, federal, and confederal systems. It concludes by defining market, traditional, and command economies as well as noting that most modern economies are mixed systems.
Day 1 Notes
This document provides an introduction to the concepts of power, politics, and government. It defines key terms like authority, government, and power. It discusses different theories of legitimate political power, such as the divine right of kings and social contract theory. The purposes of government are outlined as maintaining order, protecting rights, and providing public goods. The building blocks of government are coercion and revenue collection. Different forms of government like tyranny, aristocracy, and democracy are also introduced. Modern nation-states are defined as independent territories with stable populations and their own code of laws. Politics is described as the process of collective decision making, usually within governments, that aims to achieve certain purposes through collective action and institutions.
Wc Ch16s5
The document summarizes the devastation caused by World War II in Europe and Japan. It discusses how nearly 40 million Europeans died, most major cities were ruined except for a few, and the lack of functioning industry led to widespread famine. It also outlines how some governments returned quickly after the war while others struggled, and how Japan was demilitarized and democratized under U.S. occupation with General MacArthur drafting a new constitution that reduced the emperor to a figurehead.
Wc Ch16s4
The document summarizes key events of World War 2 for the Allies. It describes how Churchill and FDR agreed to a two-front strategy against Germany by attacking from North Africa. The Allies had victories in North Africa and at Stalingrad, turning the tide on the Eastern Front. They also invaded Italy by land. On the home front, civilians mobilized to support the war effort. A major turning point was D-Day, the Allied invasion of Normandy on June 6, 1944. Germany eventually surrendered after the Soviets surrounded Berlin and the Allies fought off a German counterattack in the Battle of the Bulge. In the Pacific, the Allies closed in on Japan, which surrendered after the U.S. dropped atomic bombs
Wc Ch16s3
The document summarizes the persecution and genocide of Jews and other groups by Nazi Germany. It describes how the Nazis embarked on policies removing rights from Jews, forcing them to wear yellow stars and isolating them in ghettos. It then explains how the Nazis began the "Final Solution" resulting in the deaths of 6 million Jews through concentration camps and mass killings, where SS rounded up Jews and others, shooting many in pits and later using gas chambers to kill 6,000 people per day in extermination camps.
Wc Ch16s2x
On December 7th, 1941, Japan launched a surprise attack on the U.S. naval base at Pearl Harbor in Hawaii, sinking or damaging 18 ships and killing over 2,400 Americans. In response, the U.S. declared war on Japan the next day. Over the following months, Japan seized several U.S. and British territories in the Pacific. However, the tide began to turn in mid-1942 with U.S. victories at the Battles of Coral Sea, Midway, and Guadalcanal, establishing momentum for the Allied counteroffensive in the Pacific.
Wc Ch16s1
1) Germany launched a lightning war against Poland in 1939, quickly taking the western half of the country while the Soviet Union took the eastern half.
2) Germany then launched successful invasions of Denmark, Norway, France, and other countries using their new blitzkrieg tactics of fast, coordinated attacks.
3) With France defeated in 1940, Britain stood alone against Germany but continued fighting after devastating air raids, while Germany invaded the Soviet Union in 1941 but became bogged down in the Russian winter.
More from Matt Baier (20)
Recently uploaded
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Recently uploaded (20)
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Day 8 notes
- 15. end of notes