ALPSP Workshop - social tagging (093009)Terry Hulbert
Social bookmarking allows users to store, organize, and share bookmarks of web pages using tags. Popular social bookmarking sites like Delicious, StumbleUpon, and Digg/Reddit allow users to collaboratively tag and share bookmarks. These services can be useful for better organizing favorites, finding related content through tags, capturing business intelligence, and sharing knowledge with networks. The document encourages attendees to try social bookmarking services like Delicious and see how tagging and sharing bookmarks could benefit them.
Cause-based marketing involves companies using sponsorships, licensing agreements, and advertisements to promote social issues in order to further their business goals while also benefiting community organizations. There are three options for branding cause marketing campaigns: companies can create their own cause program, link to an existing cause program through co-branding, or jointly brand a campaign with an existing cause program. Examples provided include American Express supporting hunger relief and restoring the Statue of Liberty, and Hindustan Unilever contributing funds from soap sales to a diarrhea project.
News Update: Transfer Pricing- Marketing Intangible - Delhi High Court DecisionAkshay KENKRE
16 March 2015: Delhi High Court rules on applicability of transfer pricing on Marketing Intangibles. The ruling will bring in clarity on the aspect of Marketing Intangibles and would reduce litigation on the expenditure incurred on advertisement, marketing and promotion by the multinational companies. We present to you a snapshot of 142 pager decision given by the high court highlighting important principles around the issue and our views on the same.
Trust you will find it useful.
Happy reading !!!
Kwambele is a brand cause marketing agency that specializes in creating socially responsible branding solutions that tell clients' stories. They leverage experience in branding, communication, and activations to profile sustainability initiatives through relevant print, digital, and online content and activations. Kwambele works with clients to shape compelling narratives of companies and communities working together for social change, helping clients positively impact consumers and meet business goals. Their solutions are aimed at cultivating meaningful relationships between brands and audiences to communicate dynamically and drive sustainable creative strategies.
Cause Marketing (social awareness through marketing practices)Shraddha Kosaria
The document discusses cause marketing and its benefits for businesses. It notes that cause marketing involves cooperative efforts between for-profit businesses and non-profits for mutual benefit. It then outlines some key benefits of cause marketing, including financial benefits like increased sales; improved customer, employee and brand engagement; and positive impacts on a company's image. Some potential disadvantages are also discussed, such as reputational risks if the non-profit or company involved have issues. Various types of cause marketing campaigns and how to take them online are also described.
The document discusses cause-related marketing (CRM) strategies used by various companies in India. It defines CRM and explains how partnerships between businesses and causes can mutually benefit both parties. Examples provided include CRM campaigns run by Tata Tea, Tata Salt, P&G, and The Times Group focused on issues like education, health, voting awareness, and empowering women. Research shows CRM can positively influence brand attitudes, purchase decisions, and increase sales and profits when the cause is well-aligned with the brand. Overall, the document outlines how CRM is an effective marketing tool for companies to build strong brands while also addressing social issues.
ALPSP Workshop - social tagging (093009)Terry Hulbert
Social bookmarking allows users to store, organize, and share bookmarks of web pages using tags. Popular social bookmarking sites like Delicious, StumbleUpon, and Digg/Reddit allow users to collaboratively tag and share bookmarks. These services can be useful for better organizing favorites, finding related content through tags, capturing business intelligence, and sharing knowledge with networks. The document encourages attendees to try social bookmarking services like Delicious and see how tagging and sharing bookmarks could benefit them.
Cause-based marketing involves companies using sponsorships, licensing agreements, and advertisements to promote social issues in order to further their business goals while also benefiting community organizations. There are three options for branding cause marketing campaigns: companies can create their own cause program, link to an existing cause program through co-branding, or jointly brand a campaign with an existing cause program. Examples provided include American Express supporting hunger relief and restoring the Statue of Liberty, and Hindustan Unilever contributing funds from soap sales to a diarrhea project.
News Update: Transfer Pricing- Marketing Intangible - Delhi High Court DecisionAkshay KENKRE
16 March 2015: Delhi High Court rules on applicability of transfer pricing on Marketing Intangibles. The ruling will bring in clarity on the aspect of Marketing Intangibles and would reduce litigation on the expenditure incurred on advertisement, marketing and promotion by the multinational companies. We present to you a snapshot of 142 pager decision given by the high court highlighting important principles around the issue and our views on the same.
Trust you will find it useful.
Happy reading !!!
Kwambele is a brand cause marketing agency that specializes in creating socially responsible branding solutions that tell clients' stories. They leverage experience in branding, communication, and activations to profile sustainability initiatives through relevant print, digital, and online content and activations. Kwambele works with clients to shape compelling narratives of companies and communities working together for social change, helping clients positively impact consumers and meet business goals. Their solutions are aimed at cultivating meaningful relationships between brands and audiences to communicate dynamically and drive sustainable creative strategies.
Cause Marketing (social awareness through marketing practices)Shraddha Kosaria
The document discusses cause marketing and its benefits for businesses. It notes that cause marketing involves cooperative efforts between for-profit businesses and non-profits for mutual benefit. It then outlines some key benefits of cause marketing, including financial benefits like increased sales; improved customer, employee and brand engagement; and positive impacts on a company's image. Some potential disadvantages are also discussed, such as reputational risks if the non-profit or company involved have issues. Various types of cause marketing campaigns and how to take them online are also described.
The document discusses cause-related marketing (CRM) strategies used by various companies in India. It defines CRM and explains how partnerships between businesses and causes can mutually benefit both parties. Examples provided include CRM campaigns run by Tata Tea, Tata Salt, P&G, and The Times Group focused on issues like education, health, voting awareness, and empowering women. Research shows CRM can positively influence brand attitudes, purchase decisions, and increase sales and profits when the cause is well-aligned with the brand. Overall, the document outlines how CRM is an effective marketing tool for companies to build strong brands while also addressing social issues.
Lecture 1 Social Enterprise Brand ManagementNagesh Pai
My first lecture presentation to Social Enterprise Management students. An introduction on Brand Management and how it fits in a Social cause marketing discipline
Cause-related marketing refers to cooperative efforts between for-profit businesses and non-profits that provide mutual benefits. It links a company's products or services to a social cause to increase awareness, sales, and support for the cause. Examples of successful cause-related marketing campaigns in India include Aircel's support for tiger conservation through its "Save the Tigers" campaign, and Tata Tea's voter registration campaign called "Jaago Re."
This document defines key terms used in political advertising and media. It discusses testimonials, endorsements, mudslinging, bandwagons, media bias, negative advertising, and issue advertising. Negative advertising can backfire and cause voters to view the sponsoring candidate negatively. The use of negative ads has increased over time, while challengers tend to use them more than incumbents. Issue advertising focuses on changing opinions on topics rather than selling products, and has also risen since the 1950s.
Lifebuoy has launched several cause marketing campaigns in India to promote handwashing and improve hygiene. This includes initiatives in Thesgora Village where handwashing education has reduced childhood diarrhoea from 36% to 5%. Lifebuoy's "Help a Child Reach 5" campaign has reached over 180 million people globally. Other companies like Coca-Cola, Horlicks, Google, P&G, and Aviva Insurance have also implemented cause marketing initiatives focused on issues like empowering women, education, and child welfare to achieve business and social goals. Cause marketing is an effective strategy that benefits brands through positive brand association and increased sales while also addressing important social causes.
This document summarizes research on political advertising and media coverage of the 2004 Malaysian general election. It finds that the mainstream Malaysian print media has close ties to the governing political parties. During the 2004 election, about 6.6% of political news coverage consisted of political advertisements, with 79.7% of ads sponsored by the ruling party. The document concludes that mainstream Malaysian print media exhibited a bias toward the ruling party during this election period.
Cause marketing, some successful campaignsVibhor Goel
Tata Tea launched their "Jaago Re" campaign in 2008 to raise awareness for social issues in India related to elections and corruption. The campaign partners with NGOs and non-profits to educate citizens. Notable campaigns include "One Billion Votes" which encouraged voter registration and turnout, and "Khilana Bandh, Pilana Shuru" which brought attention to combating corruption. The campaign aims to wake Indians up both physically with their tea product and intellectually to civic duties through thought-provoking advertising.
The document provides a history of advertising in India from its origins in the late 18th century to modern trends. It traces the growth of advertising from early printed ads to the development of agencies in the 1920s-50s and expansion into new media like television, radio, and mobile in later decades. The document also outlines different types of advertising techniques used in India, including covert advertising in movies, and discusses frameworks for planning advertising campaigns and evaluating their impact.
Cause Related Marketing-An Indian Context Anup Mohan
This document discusses cause-related marketing (CRM) in the Indian context. It defines CRM as a type of marketing involving cooperative efforts between for-profit businesses and non-profit organizations. The author outlines the objectives and benefits of CRM, including building brand awareness, increasing sales, and attracting loyal customers. Several examples of successful CRM campaigns in India are provided, such as those by P&G, Tata Tea, and Horlicks. While some large Indian companies practice CRM, the author notes its use could be more widespread and help sensitize future business managers to societal needs in addition to generating profits.
Political parties in India are expected to spend $5 billion on advertising for the 2014 elections, triple what was spent in 2009. This large spending is aimed at swaying the perceptions of confused voters through propaganda techniques. A major focus is on first-time voters, who make up over 150 million people and led 40% of social media discussions on elections. Politicians are adopting social media and targeting voters based on issues like jobs, prices, and women's safety. How first-time voters decide could influence India's politics for the next 20 years. Narendra Modi in particular has built a strong social media presence to directly connect with voters.
The document discusses several controversial political advertisements from 1964, 1988, and 2008. It analyzes the "Daisy Girl" ad from 1964, which aired once but was replayed extensively in the news and saw by over 40 million people, making it highly effective. It also examines the 1988 "Revolving Door" ad about Willie Horton and the 2008 "3am" ad featuring Hillary Clinton, both of which used emotional imagery and messages to portray the candidates. The document considers how these ads used television effectively yet controversially to influence viewers' perceptions and judgments through implicit biases.
21% of Indian Consumers demand CSR Activities in support of Health and Diseases over Poverty. To know more, check over CSR and Cause Market Study of India 2015.
10 Best Cause Marketing Promotions of 2015Selfish Giving
Selfish Giving's annual 10 Best Cause Marketing Promotions of 2015. For more information and useful links, visit: http://selfishgiving.com/blog/ten-best-cause-marketing-promotions-2015
The document discusses cause marketing and cause-related marketing. It provides examples of how companies partner with non-profits and charities to promote social causes through sponsorships, advertising, and donations. This allows companies to improve their brand image while also helping social issues. Specific Indian companies and their cause-related initiatives are outlined, such as ITC's education programs, Tata Group's community development projects, and Infosys' social responsibility foundation.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
Social media in India is growing rapidly, with over 21 million regular users spending over 100 minutes per month on social networks. Most users are between 18-45 years old, representing a lucrative demographic. Marketers should focus on two-way engagement through relevant and timely content across major platforms like Facebook, Twitter, blogs and LinkedIn to build relationships and drive viral sharing.
The document discusses 85 social media infographics that provide guidance to CMOs on leveraging major social media sites in 2010. The infographics evaluate platforms like Twitter, Facebook, LinkedIn, YouTube and others and provide advice on their potential for customer communication, brand exposure, traffic and SEO.
How can business be successful in promoting their brands via social media - A...Andrew Gerrard
This document provides advice for businesses on how to successfully promote their brands on social media. It discusses identifying and analyzing target audiences, locating influencers, earning trust and engagement, measuring outcomes, and how commercial realities still apply to social media marketing. Platforms and channels are fragmented so businesses must identify where their target audiences are and who they trust most.
This document discusses why personal branding is important in the digital age and provides tips on how to manage your online presence and message. It notes that with social media, personal brands and conversations about individuals are now public, and companies are monitoring online discussions. It recommends being proactive by communicating transparently, starting conversations yourself on social media, and engaging with customers to build advocates. Reactive steps include setting up alerts on search engines and social networks to monitor any mentions.
Intro to Social Media Marketing for BusinessKalena Jordan
This document provides an overview of a presentation on social media marketing for business. The presentation covers topics such as defining social media marketing, the most popular social media channels, how influential social media is, setting social media goals, and case studies of social media use by businesses. Audience questions are also included to encourage participation.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Social Media for Non-profits - Presentation at the National Association of Resource Conservation & Development Councils Conference in Mobile, AL, 2014.
This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
Lecture 1 Social Enterprise Brand ManagementNagesh Pai
My first lecture presentation to Social Enterprise Management students. An introduction on Brand Management and how it fits in a Social cause marketing discipline
Cause-related marketing refers to cooperative efforts between for-profit businesses and non-profits that provide mutual benefits. It links a company's products or services to a social cause to increase awareness, sales, and support for the cause. Examples of successful cause-related marketing campaigns in India include Aircel's support for tiger conservation through its "Save the Tigers" campaign, and Tata Tea's voter registration campaign called "Jaago Re."
This document defines key terms used in political advertising and media. It discusses testimonials, endorsements, mudslinging, bandwagons, media bias, negative advertising, and issue advertising. Negative advertising can backfire and cause voters to view the sponsoring candidate negatively. The use of negative ads has increased over time, while challengers tend to use them more than incumbents. Issue advertising focuses on changing opinions on topics rather than selling products, and has also risen since the 1950s.
Lifebuoy has launched several cause marketing campaigns in India to promote handwashing and improve hygiene. This includes initiatives in Thesgora Village where handwashing education has reduced childhood diarrhoea from 36% to 5%. Lifebuoy's "Help a Child Reach 5" campaign has reached over 180 million people globally. Other companies like Coca-Cola, Horlicks, Google, P&G, and Aviva Insurance have also implemented cause marketing initiatives focused on issues like empowering women, education, and child welfare to achieve business and social goals. Cause marketing is an effective strategy that benefits brands through positive brand association and increased sales while also addressing important social causes.
This document summarizes research on political advertising and media coverage of the 2004 Malaysian general election. It finds that the mainstream Malaysian print media has close ties to the governing political parties. During the 2004 election, about 6.6% of political news coverage consisted of political advertisements, with 79.7% of ads sponsored by the ruling party. The document concludes that mainstream Malaysian print media exhibited a bias toward the ruling party during this election period.
Cause marketing, some successful campaignsVibhor Goel
Tata Tea launched their "Jaago Re" campaign in 2008 to raise awareness for social issues in India related to elections and corruption. The campaign partners with NGOs and non-profits to educate citizens. Notable campaigns include "One Billion Votes" which encouraged voter registration and turnout, and "Khilana Bandh, Pilana Shuru" which brought attention to combating corruption. The campaign aims to wake Indians up both physically with their tea product and intellectually to civic duties through thought-provoking advertising.
The document provides a history of advertising in India from its origins in the late 18th century to modern trends. It traces the growth of advertising from early printed ads to the development of agencies in the 1920s-50s and expansion into new media like television, radio, and mobile in later decades. The document also outlines different types of advertising techniques used in India, including covert advertising in movies, and discusses frameworks for planning advertising campaigns and evaluating their impact.
Cause Related Marketing-An Indian Context Anup Mohan
This document discusses cause-related marketing (CRM) in the Indian context. It defines CRM as a type of marketing involving cooperative efforts between for-profit businesses and non-profit organizations. The author outlines the objectives and benefits of CRM, including building brand awareness, increasing sales, and attracting loyal customers. Several examples of successful CRM campaigns in India are provided, such as those by P&G, Tata Tea, and Horlicks. While some large Indian companies practice CRM, the author notes its use could be more widespread and help sensitize future business managers to societal needs in addition to generating profits.
Political parties in India are expected to spend $5 billion on advertising for the 2014 elections, triple what was spent in 2009. This large spending is aimed at swaying the perceptions of confused voters through propaganda techniques. A major focus is on first-time voters, who make up over 150 million people and led 40% of social media discussions on elections. Politicians are adopting social media and targeting voters based on issues like jobs, prices, and women's safety. How first-time voters decide could influence India's politics for the next 20 years. Narendra Modi in particular has built a strong social media presence to directly connect with voters.
The document discusses several controversial political advertisements from 1964, 1988, and 2008. It analyzes the "Daisy Girl" ad from 1964, which aired once but was replayed extensively in the news and saw by over 40 million people, making it highly effective. It also examines the 1988 "Revolving Door" ad about Willie Horton and the 2008 "3am" ad featuring Hillary Clinton, both of which used emotional imagery and messages to portray the candidates. The document considers how these ads used television effectively yet controversially to influence viewers' perceptions and judgments through implicit biases.
21% of Indian Consumers demand CSR Activities in support of Health and Diseases over Poverty. To know more, check over CSR and Cause Market Study of India 2015.
10 Best Cause Marketing Promotions of 2015Selfish Giving
Selfish Giving's annual 10 Best Cause Marketing Promotions of 2015. For more information and useful links, visit: http://selfishgiving.com/blog/ten-best-cause-marketing-promotions-2015
The document discusses cause marketing and cause-related marketing. It provides examples of how companies partner with non-profits and charities to promote social causes through sponsorships, advertising, and donations. This allows companies to improve their brand image while also helping social issues. Specific Indian companies and their cause-related initiatives are outlined, such as ITC's education programs, Tata Group's community development projects, and Infosys' social responsibility foundation.
Brings about the difference between cause related marketing and corporate philanthropy. CRM campaigns in India has been included to get better idea of the concept
Social media in India is growing rapidly, with over 21 million regular users spending over 100 minutes per month on social networks. Most users are between 18-45 years old, representing a lucrative demographic. Marketers should focus on two-way engagement through relevant and timely content across major platforms like Facebook, Twitter, blogs and LinkedIn to build relationships and drive viral sharing.
The document discusses 85 social media infographics that provide guidance to CMOs on leveraging major social media sites in 2010. The infographics evaluate platforms like Twitter, Facebook, LinkedIn, YouTube and others and provide advice on their potential for customer communication, brand exposure, traffic and SEO.
How can business be successful in promoting their brands via social media - A...Andrew Gerrard
This document provides advice for businesses on how to successfully promote their brands on social media. It discusses identifying and analyzing target audiences, locating influencers, earning trust and engagement, measuring outcomes, and how commercial realities still apply to social media marketing. Platforms and channels are fragmented so businesses must identify where their target audiences are and who they trust most.
This document discusses why personal branding is important in the digital age and provides tips on how to manage your online presence and message. It notes that with social media, personal brands and conversations about individuals are now public, and companies are monitoring online discussions. It recommends being proactive by communicating transparently, starting conversations yourself on social media, and engaging with customers to build advocates. Reactive steps include setting up alerts on search engines and social networks to monitor any mentions.
Intro to Social Media Marketing for BusinessKalena Jordan
This document provides an overview of a presentation on social media marketing for business. The presentation covers topics such as defining social media marketing, the most popular social media channels, how influential social media is, setting social media goals, and case studies of social media use by businesses. Audience questions are also included to encourage participation.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Social Media for Non-profits - Presentation at the National Association of Resource Conservation & Development Councils Conference in Mobile, AL, 2014.
This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
The document provides guidance on digital strategy and social media best practices. It discusses topics like crafting a brand's online personality, targeting specific audiences, using different social media platforms, managing online communities, using media types like paid, earned and owned channels, and analyzing engagement. The overall message is that brands should have a clear strategy and define objectives when engaging online to effectively represent themselves and connect with audiences.
Why it pays to be likeable 7 simple social concepts Dave Kerpen
The document discusses 11 simple social concepts for building a likeable business: listening, responsiveness, storytelling, transparency, authenticity, team playing, and gratefulness. It provides examples and explanations for each concept. The key ideas are to listen to customers, respond promptly to both positive and negative feedback, tell your company's story authentically online and through social media, be transparent, build team spirit through collaborative activities, and express gratitude to foster loyalty.
This document discusses how dating sites can maximize revenues by leveraging social media. It notes that 78% of consumers trust their social networks' opinions over TV ads. The document recommends that dating sites engage customers through social media tools like blogs, forums and social networks to build their brands and drive traffic. Specifically, integrating with Facebook is emphasized as it provides access to user data and friends lists that can encourage more signups.
The document provides an agenda for discussing how to build an effective website. It discusses understanding marketing in 2012, setting business goals for the site, understanding audiences, content creation, maintenance, driving traffic, and calls to action. It also covers web design best practices like simplicity, white space, and readability. Search engine optimization tips include keywords, titles, descriptions, and linking. The value of blogging and social media is discussed. A content management system is recommended for easy updates without relying on designers.
The document discusses disruptive marketing and provides examples of campaigns that broke the status quo, were unexpected yet relevant, and ensured the message was received. It highlights campaigns by Dove, LoveConsent, and Zappos that generated discussion by pushing boundaries. The document advises marketers to find opportunities for disruption within their current efforts, learn from customers, engage outsiders, and leverage technology.
This document discusses the do's and don'ts of social media for non-profits. It notes that simply creating social media profiles is not enough - one needs to actively engage communities and listen to conversations. It emphasizes that social media is about interaction and building shared experiences, not one-way interruptions. Effective social media use involves becoming part of online conversations, listening to feedback, and managing communities and reactions over time.
The webinar slides on, An Introduction To Social Recruiting delivered by Andy Headworth of Sirona Consulting on Wednesday 28th May 2014, for www.SocialMediaSearch.co.uk . It covered social media strategy, social recruiting platforms and how to find a social recruiting audience.
The document provides an overview of best practices for website design and marketing in 2012. It discusses understanding the target audience and their behaviors, focusing website design on usability, using SEO techniques like keywords and links, blogging regularly to build content, leveraging social media, and using a content management system to easily update the website. Key recommendations include designing for quick scanning, using simple navigation and layout, prioritizing useful content over flashy design, and engaging with customers through blogs and social media.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Social Media... Woop! Woop! (February 2012)Ed Cook
The document discusses various topics related to social media usage statistics and trends. It provides statistics on the number of social media users worldwide, top countries using Twitter, percentage of populations using Facebook in various countries/regions, and other usage data. It also discusses definitions and views of social media, how it is changing communications and business, and predictions for its future direction.
This document provides an overview of a presentation on digital tools for personal brands. It discusses understanding personal brands and digital identity, appreciating social capital and trust, applying brand knowledge to online identities, and tools for establishing a personal brand such as Followerwonk and Canva. It also covers finding your voice, storytelling with words and pictures on social media, and tips for taking better photos with smartphones and selfies.
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
Similar to A strategy for success in promoting your brand via Social Media - Internet Marketing Summit 23rd Nov. 2009 by Andrew Gerrard (20)
The document discusses the future of social media and social business. It suggests that all business will become social business as the web becomes more social. To succeed in this new environment, companies will need to focus on collaboration over influence, and view their employees and external networks as partners. Social media requires a new type of leader who enables participation rather than controlling decisions. The future of business will be defined by open permission for employees to act, many paths for communication, and platforms that facilitate collaboration both internally and externally.
This document contains quotes from various business leaders on integrating social media and creating a collaborative business. It emphasizes that social media should not be seen merely as a marketing tool, but must be integrated across an entire organization. It also stresses that social media requires good storytelling and community building, and that technology should serve business goals rather than dictate them.
Like Minds - Social Business Social Media Governance Forum Sept. 2011Andrew Gerrard
The document discusses the rise of social business and how all business is becoming social business. It notes that social business is not about tools, but about allowing internal collaboration, conversations with customers, and leveraging social media changes. It addresses how to integrate social media across an entire organization and managing the risks, with a focus on developing strategy, objectives, knowledge, tools and guidance for social business.
Like Minds - Social Business CBI Summit May 2011Andrew Gerrard
The document discusses the development of social business. It provides quotes from various business leaders about integrating social media and digital innovation throughout organizations, maintaining a consistent voice while allowing for personality, and creating collaborative and adaptive businesses. The quotes discuss social business as leveraging changes in culture and technology to solve traditional business problems.
Presentation given on April 2nd 2011 at ABTOF Conference, St Malo, France. Focusing on Social media examples, challenges and opportunities in the travel industry; and presenting a framework for establishing Social Media ROI and Social Business.
Social Shopping - Converting Conversations to CommerceAndrew Gerrard
Social commerce leverages social media and user-generated content to transform online shopping experiences. It allows customers to interact with one another to make more informed purchasing decisions. While only 6% of customers trust online reviews, social commerce provides a way for companies to build relationships with customers and gain their trust over time. It also gives customers more control over the product selection and development process. The key is providing engaging content and communities where customers want to participate on a company's behalf. While commercial factors like product, price and promotion still apply, social commerce opens up new opportunities to drive sales through social connections and recommendations.
This document discusses calculating the return on investment (ROI) for social media marketing. It notes that social media is not free and that ROI is a business metric, not a media metric. It recommends establishing a baseline and measuring key metrics like customers, loyalty and transactions before and after implementing social media strategies. Comparing the results to costs allows businesses to apply the ROI equation and determine the financial impact of their social media efforts.
B2B and Being Social, Social Collective, sept. 2010Andrew Gerrard
This document discusses how businesses can use social media to engage customers and suppliers. It suggests that businesses segment audiences and establish relevant online resources and channels to build relationships. While commercial realities still apply, social media allows businesses to focus on engagement over traditional marketing by developing a multidimensional online presence and closing the loop on business conversations.
Andrew gerrard, d marketing - Speaking engagementsAndrew Gerrard
Andrew Gerrard is an expert in social and digital media marketing. The document lists his extensive speaking experience in 2010 and 2009 at various conferences on topics related to social media strategy, measurement, and return on investment. It also provides links to his presentations on Slideshare and profiles on Twitter and LinkedIn.
This document discusses measuring the return on investment (ROI) of social media marketing. It explains that ROI is a business metric, not a media metric, and that just measuring media is not enough. To properly calculate ROI, one must measure key metrics before and after a social media campaign, identify changes in areas like revenue and costs, and apply the ROI equation to determine the financial impact.
This document provides a quick introduction to calculating return on investment (ROI) for social media marketing. It explains that ROI is a business metric, not a media metric, and evaluates the impact on key metrics like loyalty, transactions, customers and revenue. The ROI equation is defined as (income - spend) * 100 / spend. The document recommends tracking metrics before and after social media activities to identify changes and figure out the ROI by applying the equation to factor in cost savings and new business generated.
Social Media presentation, Digital Lounge, 25th Feb. 2009Andrew Gerrard
The document discusses how digital marketing is changing with new models and market fragmentation leading to micro engagement. It questions how businesses can keep it real and who users trust most when GPS and social media suggestions may conflict. The conclusion suggests some discussions are better had in person rather than limited to 140 characters on social media.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
New Yorker 5 th July 1993 Identity and reputation are even more paramount than ever before This represents a challenge for companies who have to try and build a credible, trusted and reputable presence online. But users also need to know that they are dealing with real people and companies.
New Yorker 12 th Sept. 2005 The volume of online communication is rising and the production & flow of information is accelerating. So the challenge for organisations is how to “cut-through” all this noise to find their audiences And the latest spanner in the “communications works” is social media
So has Social media changed the rules of communication and business.
Social media is not so much a re-writing of how we do business – it’s a paradigm shift. New models, new channels, new technologies, new tools And yet the building blocks & fundamental principles of business and marketing still apply
The commercial realities of business still apply. Social media will not benefit your business unless you are prepared to plan and allocate time and resources to ensuring it meets your business objectives e.g. signups, sales, contributions, user actions, affiliations Make it Goal‐oriented & informed by, yes, good old-fashioned business principles and tactics Revenue Community development Advocacy Memberships Brand building Customer Service delivery Offline activation Any transaction based interaction Ref. Barack Obama’s campaign – Customer lifecycle, Programme logic, Economics, Real ideas & communities are the most important elements - Thomas Gensemer, Managing Partner, Blue State Digital ********* And do not forget the hidden customer service value that social media can bring to organisations
What is driving this shift? Mass audiences are disappearing
Increased fragmentation leads to conversation pieces For marketers this means multiple contact points. More channels means “unbundled” advertising. More channels. More customer & contact touchpoints. Need to communicate across a range Communication needs to be holistic & integrated More resources needed. But also more opportunities. AKA Atomization
Work/Play ? Bit of a shock in the corporate environment Do you know what employees get up to at work Yes - researching, emailing, writing, Also booking their holiday, checking out the address of a restaurant, updating their FB, looking at some photos from last Sat. Night on Flickr.
Problem: But this is how most companies think they should be conducting their communications – whether it be offline/online, broadcast, PR, above-the-line advertising, classifieds, etc. etc.
Problem: But this is how most companies think they should be conducting their communications – whether it be offline/online, broadcast, PR, above-the-line advertising, classifieds, etc. etc.
Challenge stems from the personal nature of social networking and media Traditional corporate model doesn't fit into this. Need to embrace the "self" and empower employees to speak on their behalf. Need to embrace the user as an individual human. That means companies have to make sure their employees are happy, ensuring they are great places to work Therefore, they now need to provide services and products that their employees can actually believe in and contribute towards. Companies need to find acceptable policies on social network use, and abuse - & how they deal with the issues and implcations of public social media engagement
Fragmentation being driven by the “Me” generation 360,000,000 results for “me.jpg” Building personal identities and brands We all see ourselves in very certain and specific ways. And this can often change depending on the context
People now see themselves increasingly interacting in an open, friendly and comfortable environment – where they are in control of what they consume and how they consume it
Users think of themselves in different families Trusted Referral Network Families Friends Colleagues Peers People who demonstrate a clear expertise or knowledge Brands & companies come pretty low down
Need to influence the influencers Reach & frequency are out Trust & recommendation are in Relationship Dialogue Co-creation Collaboration
Who do we talk to What do we say How do we say it How do continue the conversation What do we say to the response
Volume Interactivity Connections Not all criteria are applicable Not everyone who demonstrates these attributes is an influencer You may still need some other defining condition to establish creds. But remember – authenticity is key
Social culture Find the internal evangelists Identify the hotspots – individuals, departments, divisions Look vertically AND horizontally for shared common interest Test them Work with them Encourage them BUT give them a framework, guidelines, policies etc.
Get it Build internally Policies Guidelines Processes Platforms Provide time & space Let employees feel a part of the org. – own a little bit of the brand Grow from within
Dell over $3m from Twitter since Jun. 2007
http://socialmediagovernance.com
Coffee Groundz Houston
In ½ a hour Just happened to be doing some admin. In the office and “glanced” at his tweets
100 Twitter users – Now Tweetups pull in over 200 people. Owner reckons 15% are new users. Bought coffee, drinks food etc. Widened their customer base. Raised profile & awareness Increased customer loyalty. Driving repeat visits and purchase.
Bath Bus Station – Customer Services Twitter, blog AND Facebook 1 post: "We have to be totally upfront with you all now… we really don't know how our services will operate this evening…. "All we can recommend that you do if you have to travel this evening is to keep an eye on the weather reports. If you can ski to the bus stop, then there is a high chance the bus won't come. Hopefully, it won't come to that. We will continue to do our best for you despite the changing conditions.“ Excuse the pun - You can tell that it’s being driven by humans
Kryptonite bicycle lock – Bic biro. Comment made in a bicycle forum 2004. Ryanair Facebook TOS Paul Carr Vs. Andrew Orlowski, The Register Motrin (Ibuprofen) painkillers – campaign is incredibly patronising and condescending. Within hours there was a backlash on Twitter, blogs and Youtube Spawned a set of copycat piss-take ads. advertising boobjobs, Left-handed guns & even painkillers for ad execs.
FedEx, Memphis Ketchum James Andrews’ mission was to — talk with the worldwide corporate communications group (150+ people) at FedEx about social media . Picked up by Fedex employee who emailed FedEx Corporate Vice Presidents, Vice Presidents, Directors and the entire management of FedEx’s communication department - and also Andrews’ managers at Ketchum Say what you mean, mean what you say. And if you don’t want it in public – don’t say it! Be Careful about what you say and about who or what you say it. Anything said on a social media platform is “On The Record”. When you speak – people believe that you represent your business, you represent your family, you represent your friends, and above all, you represent yourself.
Rise in UGC within social media makes discoverability far greater and rapid. Users are now just as likely to ask for a trusted referral from their network than to consult a company or use a search engine. Trusted Referral networks Immediate family & friends IRL contacts Networks People who demonstrate expertise & knowledge Brands Companies
Remember that business is still largely conducted in a face-to-face manner. People do business with people. State the bleeding obvious - companies must learn how to talk to and do business with real humans. The personal element remains a key part of any human transaction - Goal: Serve everyone through his/her preferred channel(s)/locations, at his/her preferred frequency Feed your Whuffie. Your reputation and the management that goes with that are paramount. Talk to your customers, listen to them, ask them, motivate them, Yes, even provoke them. Treat your customers as human beings and they will reward you. Be authentic – if you don’t have anything to say, don’t say anything!
Success in social media is not about the technology. It’s not about how fast your broadband is and whether your users are capable of receiving HD quality online streaming multi-media. It’s great if they can but I suggest that if that is your market then it’s a fairly small one ATM. It’s not about devices, gadgets and gizmos or this channel or that route to market. These things are all just enablers “ Technology can only ever serve as a bridge, never as a destination” – Lord Puttnam, IAB Engage, 2005 Oh and BTW – for all this talk of social networks, blogs and mobile apps – when it comes to delivering real value for both the person sending a message and the user receiving it, it’s email that is still the killer app.