HUM 186 Week 4<br />NEWS MEDIA and THE INTERNET: ETHICAL AND LEGAL ISSUES<br />Jennifer Blank<br />University of Phoenix<b...
COURSE  and WEEK Objectives:<br />To understand how and why the Media influences American Culture<br />To apply this knowl...
Review from last week: key terms<br />Culture<br />The symbols of expression that individuals, groups, and societies use t...
Review from last week: key Ideas<br />Relationship Between Television, Movies, & Culture<br />Symbiotic<br />Adversarial<b...
News: Review<br />News<br />The process of gathering information and making narrative reports<br />Edited by individuals f...
Newsworthiness: Review<br />Newsworthiness<br />Information most worthy of transformation into news stories<br />Journalis...
Persuasive Advertising and American Politics in the Information and Mass Media Age:<br />Common Persuasive Techniques<br /...
Newspapers:<br />Political-commercial press<br />The penny press<br />Yellow journalism<br />New York Times<br />Objectivi...
Public Relations:<br />public relations <br />total communication strategy conducted by a person,a government, or an organ...
Public Relations:<br />Press releases<br />are announcements, written in the style of news reports that give new informati...
Public Relations:<br />Community and Consumer Relations<br />sustain goodwill between its clients and the public.<br />The...
Problems between PR people & Journalism:<br />Professional Friction<br />Undermining Facts <br />Blocking Access<br />Prom...
7:30 – 8:00 Break --- 30 minutes<br />
Group Activity: 30 minutes<br />
Values in American Journalism :<br />Cultural aspects are important<br />A set of subtle values and shifting rituals that ...
Enduring Values:<br />Ethnocentrism<br />Reporters judge other countries and cultures on the basis of how they live up to ...
Next Week’s Assignments:<br />Read Chapters 16 & 12<br />Read ERR’s<br />Complete the Individual Assignment<br />Short Ans...
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Hum 186 wk 4

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Hum 186 wk 4

  1. 1. HUM 186 Week 4<br />NEWS MEDIA and THE INTERNET: ETHICAL AND LEGAL ISSUES<br />Jennifer Blank<br />University of Phoenix<br />Cypress Creek Campus<br />Thursdays, 6 – 10 pm<br />
  2. 2. COURSE and WEEK Objectives:<br />To understand how and why the Media influences American Culture<br />To apply this knowledge outside the classroom and in future courses<br />Describe the role of media in delivering news to the public. <br />Explain the significance of immediate news media delivery on culture. <br />Describe the social responsibilities of news media.<br />Identify ethical and legal considerations in the online world. <br />Describe the importance of ethical and legal compliance in online interactions.<br />
  3. 3. Review from last week: key terms<br />Culture<br />The symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values. <br />A process that delivers the values of a society through products or other meaning-making forms<br />Culture is reflected in Movies & Television through<br />Television is our chief story-teller<br />Reaches millions of people at one time<br />Portable<br />Easily accessible<br />Main source of information<br />Primary method of reaching millions of citizens at one time<br />
  4. 4. Review from last week: key Ideas<br />Relationship Between Television, Movies, & Culture<br />Symbiotic<br />Adversarial<br />Comforting<br />Terrifying<br />Reflection of our culture<br />
  5. 5. News: Review<br />News<br />The process of gathering information and making narrative reports<br />Edited by individuals for news organizations<br />offer selected frames of reference<br />Context<br />A system of assumptions and standards that permit behavior and give it meaning <br />News helps the public make sense of prominent people, important events, and unusual happenings in everyday life.<br />Both a productand a process<br />
  6. 6. Newsworthiness: Review<br />Newsworthiness<br />Information most worthy of transformation into news stories<br />Journalists are taught to select and develop news stories with one or more of these criteria: <br />Timeliness (relevance)<br />Proximity (closeness)<br />Conflict<br />Prominence (fame, celebrity, reputation)<br />Human interest<br />Consequence<br />Usefulness<br />Novelty (freshness)<br />Deviance<br />
  7. 7. Persuasive Advertising and American Politics in the Information and Mass Media Age:<br />Common Persuasive Techniques<br />Famous person testimonial<br />Plain-folks pitch<br />Snob-appeal approach<br />Bandwagon effect<br />Hidden fear appeal<br />Irritation advertising<br />Association principle<br />Use of mythical elements<br />Do political campaigns use persuasive advertising?<br />Do you think persuasive advertising convinces Americans to vote for specific candidates or political parties? Why or why not?<br />Do you think persuasive advertising convinces you to vote for specific candidates or political parties? Why or why not?<br />
  8. 8. Newspapers:<br />Political-commercial press<br />The penny press<br />Yellow journalism<br />New York Times<br />Objectivity in 20th century journalism<br />Revival of literary journalism<br />Interpretive journalism<br />Chain ownership, <br />New technology, <br />Citizen journalism<br />Newspapers in our democracy<br />
  9. 9. Public Relations:<br />public relations <br />total communication strategy conducted by a person,a government, or an organization attempting to reach and persuade an audience to adopt apoint of view<br />Impact of public relations <br />Politicalprocess where individuals and hire spin doctorsto shape their media images<br />19th Century Press Agencies<br />Railroad & Utility companies<br />Press Agents<br />those who sought toadvance a client’s image through media exposure, primarily via stunts staged for newspaper<br />Propaganda<br />communication strategically placed, either as advertising or as publicity,to gain public support for a special issue, program, or policy, such as a nation’s war effort<br />
  10. 10. Public Relations:<br />Press releases<br />are announcements, written in the style of news reports that give new information about an individual, a company, or anorganization and pitch a story idea to the news media<br />video news releases (VNRs)<br />thirty- to ninety-second visualpress releases designed to mimic the style of a broadcast news report<br />public service announcements (PSAs):<br />fifteen- to sixty-second audio or video reports that promote government programs, educationalprojects, volunteer agencies, or social reform<br />Media relations <br />promote aclient or an organization by securing publicity or favorablecoverage in the news media<br />Special Events<br />Coordinated in order to raise the profile ofcorporate, organizational, or government clients<br />Pseudo-Events <br />any circumstance created for the solepurpose of gaining coverage in the media<br />
  11. 11. Public Relations:<br />Community and Consumer Relations<br />sustain goodwill between its clients and the public.<br />The public is seen as two distinct audiences: <br />communities <br />consumers<br />Government Relations <br />PR firms and the PR divisions within major corporations are especially interested in making sure that government regulation neither becomes burdensome nor reduces their control over their businesses<br />Lobbying<br />the process of attempting to influence lawmakers to support and vote for an organization or industry’s best interests<br />Astroturf lobbying <br />phony grassroots public-affairs campaigns engineered by public relations firms. PR firms deploy massive phone banks and computerized mailing lists to drum up support and create the impression that millions of citizens back their client’s side of an issue<br />Flack <br />slang for press agent<br />
  12. 12. Problems between PR people & Journalism:<br />Professional Friction<br />Undermining Facts <br />Blocking Access<br />Promoting Publicity and Business as News<br />
  13. 13. 7:30 – 8:00 Break --- 30 minutes<br />
  14. 14. Group Activity: 30 minutes<br />
  15. 15. Values in American Journalism :<br />Cultural aspects are important<br />A set of subtle values and shifting rituals that have been adapted to historical and social circumstances<br />Neutrality<br />Credibility<br />Objectivity <br />Enduring Values<br />Ethnocentrism<br />Responsible capitalism<br />Small-town pastoralism<br />Individualism<br />
  16. 16. Enduring Values:<br />Ethnocentrism<br />Reporters judge other countries and cultures on the basis of how they live up to or imitate American practices and values<br />Responsible Capitalism<br />Journalists sometimes assume that businesspeople compete with one another not primarily to maximize profits but to create increased prosperity for all<br />Small Town Pastoralism<br />Favoring the small over the large and the rural over the urban<br />Individualism<br />the moral stance, political philosophy, ideology, or social outlook that stresses the moral worth of the individual<br />Focus and celebration of the individual’s success against obstacles<br />
  17. 17. Next Week’s Assignments:<br />Read Chapters 16 & 12<br />Read ERR’s<br />Complete the Individual Assignment<br />Short Answer Questions<br />Supplement: Appendix B<br />Email me or call with any questions!<br />Have a great week!<br />

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